Unit 1 Advertising Word power 课件（18张PPT）
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| 名称 | Unit 1 Advertising Word power 课件（18张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 565.8KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:46:23 | ||
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课件18张PPT。M4U1 Advertising
Word powerLi Yang ----- Crazy EnglishSuppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?Technology
Market research（市场研究/调查）
Advertisements
……Brain storming:Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketingMarket research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing消费者市场份额销售目标市场主导者高质量销售量(产品)销售和市场营销销售/营销部门Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.roductarket researchales and marketingales/marketing departmentonsumersarket shareales targetsarket leaderigh qualityales figuresPractice:Challenge!Pair work:
Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.Mr Carter: Our new product has been on the market for one month. What is its _____________ now?
Ms Jones: We have about 15 per cent share of the market at the moment. The ____________ rose by 5 per cent across the whole country, and are continuing to rise.
Mr Carter: That is quite encouraging. I think it is because __________ really like our unique design. I would like you to do some further _______________ about young people’s views on the product. The ________________________ should also finish the report on the next month’s ___________ by Mondays.
Ms Jones: We’re doing it right now. I’ll present it to you in one or
Two days.
Mr Carter: That’s great. If we want to be the market leader , we need to make a good plan. market sharesales figuresconsumersmarket researchSales & marketing departmentsales targetWhen the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.Attention!Question:
What’s the relationship between these two different colored groups?More examples:1.This book is of great help, that is to say, it is very _______.
2. I don’t think it has any use, that is to say, I think it is ______.
3. The message is very valuable. That is to say, it is of great _____.
4. The old man is in good health.----He is _______.
5. Drunk drivers are a great danger to people on the road. that means they are __________ drivers. helpfulusefulvaluehealthydangerousWays of forming adjectives:Using suffixes
（后缀）medical,
electricalenjoyable,
reasonabledangerous,
adventurousjoyful,
mouthful cloudless,
hopelessLet’s learn more about suffixes.Competition: Work in groups and write down more words that are created this way. The group that has the most words wins the game!Come on!Best Clothing ShopDo you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same _______ (bore) clothes every day? Do you want to look smarter and more _______ (energy)?
We can tell you where you can find what you want. Best Clothing Shop has opened two new branches in the downtown area! Our shopping environment is _________ (friend) and _________ (enjoy). Our low prices mean you don’t have to be (wealth)to look great.lovelyattractiveboringenergeticenjoyablefriendlywealthySuits, jeans, shirts and dresses of various styles are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new branches
And get the (fantasy)clothes you have always wanted! luckyfantasticBlank-filling ____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcareful1 commerce
2 health
3 hero
4 attraction
5 help
6 excitement
7 origin
8 danger12345678Hidden wordFood and ________ are quite important to
our human beings.h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothingPuzzle!Thanks!Bye-bye!
Word powerLi Yang ----- Crazy EnglishSuppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?Technology
Market research（市场研究/调查）
Advertisements
……Brain storming:Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketingMarket research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing消费者市场份额销售目标市场主导者高质量销售量(产品)销售和市场营销销售/营销部门Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period. If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.roductarket researchales and marketingales/marketing departmentonsumersarket shareales targetsarket leaderigh qualityales figuresPractice:Challenge!Pair work:
Complete the dialogue between Mr Carter and Ms Jones on page 7 in your textbook.Mr Carter: Our new product has been on the market for one month. What is its _____________ now?
Ms Jones: We have about 15 per cent share of the market at the moment. The ____________ rose by 5 per cent across the whole country, and are continuing to rise.
Mr Carter: That is quite encouraging. I think it is because __________ really like our unique design. I would like you to do some further _______________ about young people’s views on the product. The ________________________ should also finish the report on the next month’s ___________ by Mondays.
Ms Jones: We’re doing it right now. I’ll present it to you in one or
Two days.
Mr Carter: That’s great. If we want to be the market leader , we need to make a good plan. market sharesales figuresconsumersmarket researchSales & marketing departmentsales targetWhen the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.Attention!Question:
What’s the relationship between these two different colored groups?More examples:1.This book is of great help, that is to say, it is very _______.
2. I don’t think it has any use, that is to say, I think it is ______.
3. The message is very valuable. That is to say, it is of great _____.
4. The old man is in good health.----He is _______.
5. Drunk drivers are a great danger to people on the road. that means they are __________ drivers. helpfulusefulvaluehealthydangerousWays of forming adjectives:Using suffixes
（后缀）medical,
electricalenjoyable,
reasonabledangerous,
adventurousjoyful,
mouthful cloudless,
hopelessLet’s learn more about suffixes.Competition: Work in groups and write down more words that are created this way. The group that has the most words wins the game!Come on!Best Clothing ShopDo you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same _______ (bore) clothes every day? Do you want to look smarter and more _______ (energy)?
We can tell you where you can find what you want. Best Clothing Shop has opened two new branches in the downtown area! Our shopping environment is _________ (friend) and _________ (enjoy). Our low prices mean you don’t have to be (wealth)to look great.lovelyattractiveboringenergeticenjoyablefriendlywealthySuits, jeans, shirts and dresses of various styles are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new branches
And get the (fantasy)clothes you have always wanted! luckyfantasticBlank-filling ____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care).AdvertisementsattractiveexcitingGenerallycommercialtruthcareful1 commerce
2 health
3 hero
4 attraction
5 help
6 excitement
7 origin
8 danger12345678Hidden wordFood and ________ are quite important to
our human beings.h e a l t h yh e r o i ca t t r a c t i v eh e l p f u le x c i t i n go r i g i n a ld a n g e r o u sclothingPuzzle!Thanks!Bye-bye!