Unit 1 Advertising Welcome to the unit 课件（33张PPT）
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| 名称 | Unit 1 Advertising Welcome to the unit 课件（33张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 2.5MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:47:11 | ||
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课件33张PPT。 东至一中 台运红
Welcome to the unitUnit1 AdvertisingWhere can we find advertisements?Almost everywhere. For example,on the Internet, in newspapers/magazines, on TV , in leaflets, or in buses etc.Brainstorming TvsRadiosWebsitesNewspapersEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsPicture-talking :I can see__________in the picture.
The ad tries to sell__________.
If we use the product, we will________
It tries to make/remind us _________airline serviceIf you create
an ad about
airline service,
what do you
think is the
most important?safe
fast
comfortable
cheapWhat can you see in the picture？It sends us a serious warning and tells us that we should protect the environment from now onharmful ?bad effects of taking drugsslogana poster of shampoo adHow does the ad
describe shampoo? soft ,shine Do you think it will
successfully
persuade people to
buy this shampoo?commercial
advertisementspurpose ?What is the purpose of these advertisements?To sell products/ services
To encourage people to buy products/services.
Discussionpublic service advertisements /PSAspurpose?to make you think about
problems in society or
about people who need help.What is an advertisement? How many types of advertisements are there?Advertisements are a good way to sell products or service. They are also a good way to make people aware of the needs of others and the dangers around them.AdvertisementCommercial advertisements
(CAs )
商业广告Public service advertisements
(PSAs )
公益广告A Guessing gameCan you guess what the ads are advertising?1324 Getting the messageYou’re
surrounded!Protect water,
Protect ourselves. Cherish
your life! 1. Have you ever bought a product or service after reading or watching an advertisement?
2.Do you think advertisements tell the complete truth? Why or why not?Pair work Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
repeated advertising. Give false or incorrect
information. Cut costs of
newspapers and make them cheaper. Take too much time or space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that cost much.Slogan of ads: 雀巢咖啡
The taste is great. 味道好极了。
麦当劳
I’M LOVIN’IT. 我就喜欢！
三星电子
feel the new space. 感受新境界。
百事可乐
the choice of a new generation.
新一代的选择。Obey your thirst．
服从你的渴望。Just do it.
只管去做。 Sprite (雪碧） Nike（耐克） What’s your opinion of advertisements ?
Doing business without advertisements is like wink at a
girl in the dark. You know what you are doing, but nobody
else does.
------ Stewart H. Britt
做生意没广告犹如女孩眨眼．你知道你在做什么，但没有其
他人知道．
－－－布列特
Group work Now I have given several advertisements for you, you may choose whichever you like. Please form into four groups and you are supposed to design them in your own way.Homework1.Collect some advertisements and try to know what products or services the ads talk about.
2.Get ready for the Reading part.
Thank you very much!
Welcome to the unitUnit1 AdvertisingWhere can we find advertisements?Almost everywhere. For example,on the Internet, in newspapers/magazines, on TV , in leaflets, or in buses etc.Brainstorming TvsRadiosWebsitesNewspapersEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsPicture-talking :I can see__________in the picture.
The ad tries to sell__________.
If we use the product, we will________
It tries to make/remind us _________airline serviceIf you create
an ad about
airline service,
what do you
think is the
most important?safe
fast
comfortable
cheapWhat can you see in the picture？It sends us a serious warning and tells us that we should protect the environment from now onharmful ?bad effects of taking drugsslogana poster of shampoo adHow does the ad
describe shampoo? soft ,shine Do you think it will
successfully
persuade people to
buy this shampoo?commercial
advertisementspurpose ?What is the purpose of these advertisements?To sell products/ services
To encourage people to buy products/services.
Discussionpublic service advertisements /PSAspurpose?to make you think about
problems in society or
about people who need help.What is an advertisement? How many types of advertisements are there?Advertisements are a good way to sell products or service. They are also a good way to make people aware of the needs of others and the dangers around them.AdvertisementCommercial advertisements
(CAs )
商业广告Public service advertisements
(PSAs )
公益广告A Guessing gameCan you guess what the ads are advertising?1324 Getting the messageYou’re
surrounded!Protect water,
Protect ourselves. Cherish
your life! 1. Have you ever bought a product or service after reading or watching an advertisement?
2.Do you think advertisements tell the complete truth? Why or why not?Pair work Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
repeated advertising. Give false or incorrect
information. Cut costs of
newspapers and make them cheaper. Take too much time or space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that cost much.Slogan of ads: 雀巢咖啡
The taste is great. 味道好极了。
麦当劳
I’M LOVIN’IT. 我就喜欢！
三星电子
feel the new space. 感受新境界。
百事可乐
the choice of a new generation.
新一代的选择。Obey your thirst．
服从你的渴望。Just do it.
只管去做。 Sprite (雪碧） Nike（耐克） What’s your opinion of advertisements ?
Doing business without advertisements is like wink at a
girl in the dark. You know what you are doing, but nobody
else does.
------ Stewart H. Britt
做生意没广告犹如女孩眨眼．你知道你在做什么，但没有其
他人知道．
－－－布列特
Group work Now I have given several advertisements for you, you may choose whichever you like. Please form into four groups and you are supposed to design them in your own way.Homework1.Collect some advertisements and try to know what products or services the ads talk about.
2.Get ready for the Reading part.
Thank you very much!