译林牛津版高中英语必修四Unit1 Advertising Reading1课件（共19张）
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| 名称 | 译林牛津版高中英语必修四Unit1 Advertising Reading1课件（共19张） |  | |
| 格式 | zip | ||
| 文件大小 | 423.5KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-11 21:58:43 | ||
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课件19张PPT。AdvertisementsLeading-in Do you like reading or watching
advertisements?
What kind of ads do you like best?
And why?
Where can you find advertisements?Types of advertisements Commercial advertisements
To promote a product or service.
Public service advertisements (PSAs)
To educate people about health, safety
or any other issue which affects public
welfare. Observe the four ad pictures in the textbook. Try to divide them into two parts.Ads for public issues
Ads for sales Earth DaySay ‘No’ to DrugsOxlin AirlinesSoft Shine ShampooRead the article quickly and answer.
1. What do ads try to persuade people
to do?
To buy a product or service, or to
believe in an idea.Advertisements2. What does PSA stand for?
Public service advertisements
3. What do PSAs aim to do?
They aim to teach us and help
us lead better lives.1. Most people are not aware of how many
ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers and
on TV.TFFRead the article again and decide whether
the following sentences are true or false.4. PSAs and commercial ads use some
of the same methods.
5. Commercial ads can often give us
valuable information about how to
live our lives.
6. An ad warning people against smoking
is an example of PSA. TFT1. Where are advertisements usually found?
They are usually found in newspapers and
magazine, on the Internet, radio and
television.Read the article one more and find
answers to the following questions.2. What is the major distinction between
commercial advertisement and PSAs?
The former is paid for to promote a product
or service while the latter is placed for free
and intended to educate people.3. Why are some of the advertisements clever
according to the article?
Because even if an ad does not lie, it does
not mean it is altogether innocent.
4. When did China begin a nationwide public
service advertising campaign?
China began the campaign in 1996.5. Why should we follow the advice in PSAs?
Because PSAs are meant to benefit the
public, and by following the advice in PSAs,
we can often learn a lot.Reading Strategy What is expository writing meant to do?
It is meant to introduce you to basic
information on a topic.
What is its basic format?
Introduction of the subject, examples and
facts that develop or support the details,
conclusion.Reading StrategyThe basic format(格式) of expository writing:Subject
Examples and facts that develop or support the idea
ConclusionTake ‘Commercial ads’ for exampleThe subject:
Examples and facts that develop or support the idea
The conclusion:Even if an ad does not lie, it does not mean it is altogether innocent .All it says is that it fights it and that is not the same thing at all. We must not fall for this kind of trick!
The subject:
Supporting details :
(1)
(2)
(3)
The conclusion: PSAs aim to teach us and help us lead better lives.(Line 29)
These ads deal with widespread social issues.(Line 34)There are also PSAs that encourage people to support
public service projects.(Line 34-35)
There are even PSAs to teach us how to live healthy lives.(Line 36-37)
You can often learn a lot by following the advice they give. .(Line 38-39)Take ‘Public service ads’ for exampleHomework1 Finish the reading exercise on Page 95.
2 Read the passage again and underline the words and expressions you don’t understand.Thanks!
advertisements?
What kind of ads do you like best?
And why?
Where can you find advertisements?Types of advertisements Commercial advertisements
To promote a product or service.
Public service advertisements (PSAs)
To educate people about health, safety
or any other issue which affects public
welfare. Observe the four ad pictures in the textbook. Try to divide them into two parts.Ads for public issues
Ads for sales Earth DaySay ‘No’ to DrugsOxlin AirlinesSoft Shine ShampooRead the article quickly and answer.
1. What do ads try to persuade people
to do?
To buy a product or service, or to
believe in an idea.Advertisements2. What does PSA stand for?
Public service advertisements
3. What do PSAs aim to do?
They aim to teach us and help
us lead better lives.1. Most people are not aware of how many
ads are around them.
2. Advertisements are always meant to
promote a product or service.
3. PSAs are only found in newspapers and
on TV.TFFRead the article again and decide whether
the following sentences are true or false.4. PSAs and commercial ads use some
of the same methods.
5. Commercial ads can often give us
valuable information about how to
live our lives.
6. An ad warning people against smoking
is an example of PSA. TFT1. Where are advertisements usually found?
They are usually found in newspapers and
magazine, on the Internet, radio and
television.Read the article one more and find
answers to the following questions.2. What is the major distinction between
commercial advertisement and PSAs?
The former is paid for to promote a product
or service while the latter is placed for free
and intended to educate people.3. Why are some of the advertisements clever
according to the article?
Because even if an ad does not lie, it does
not mean it is altogether innocent.
4. When did China begin a nationwide public
service advertising campaign?
China began the campaign in 1996.5. Why should we follow the advice in PSAs?
Because PSAs are meant to benefit the
public, and by following the advice in PSAs,
we can often learn a lot.Reading Strategy What is expository writing meant to do?
It is meant to introduce you to basic
information on a topic.
What is its basic format?
Introduction of the subject, examples and
facts that develop or support the details,
conclusion.Reading StrategyThe basic format(格式) of expository writing:Subject
Examples and facts that develop or support the idea
ConclusionTake ‘Commercial ads’ for exampleThe subject:
Examples and facts that develop or support the idea
The conclusion:Even if an ad does not lie, it does not mean it is altogether innocent .All it says is that it fights it and that is not the same thing at all. We must not fall for this kind of trick!
The subject:
Supporting details :
(1)
(2)
(3)
The conclusion: PSAs aim to teach us and help us lead better lives.(Line 29)
These ads deal with widespread social issues.(Line 34)There are also PSAs that encourage people to support
public service projects.(Line 34-35)
There are even PSAs to teach us how to live healthy lives.(Line 36-37)
You can often learn a lot by following the advice they give. .(Line 38-39)Take ‘Public service ads’ for exampleHomework1 Finish the reading exercise on Page 95.
2 Read the passage again and underline the words and expressions you don’t understand.Thanks!