译林牛津版高中英语必修四Unit1 Advertising Welcome 课件(共27张)
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| 名称 | 译林牛津版高中英语必修四Unit1 Advertising Welcome 课件(共27张) |  | |
| 格式 | zip | ||
| 文件大小 | 3.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-11 21:59:07 | ||
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课件27张PPT。dvertisingAUnit 1Welcome to the UnitWhat is an advertisement? Obey your thirst．
服从你的渴望。Just do it.
只管去做。 Sprite (雪碧） Nike（耐克） public service advertisementProtect water,
Protect ourselves.Where can we see
advertisements?On billboards
广告牌banners
旗帜 横幅Observation: Observe the four pictures on Page 1. Try to divide them into two parts.Ads for problems in society
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooTalk about a Public Service AdFrom this ad, what do you think Earth Day is all about? Stay away from drugs because it will cost you everything, including your life! Cherish our livesPublic Service AdsCommercial AdsA shampooAn airline serviceSpeak your mindDo you always believe in what the ads say? Why or why not?Types of advertisementsCommercial advertisements
To promote a product or service
Public service advertisements (PSAS)
To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)What is a good advertisement?short, easy to remember…clear, beautiful, attractive…humorous, easy to understand…attractive, beautiful…not too expensiveeasy to remember, short, brief…famous, handsome, smart…Let’s enjoy some wonderful slogans and learn from them!Just do it. 跟着感觉走。(耐克运动鞋)
Obey your thirst. 服从你的渴望。(雪碧)
Good to the last drop. 滴滴香浓,意犹未尽。(麦氏咖啡)
Started Ahead. 成功之路,从头开始。(飘柔洗发水)
Make yourself heard. 理解就是沟通。(爱立信手机)
Intelligence everywhere . 智慧演绎,无处不在。(摩托罗拉手机)
Good teeth, good health. 牙齿好,身体就好。(高露洁牙膏)
Tide's in, dirt's out. 汰渍到,污垢逃。(汰渍洗衣粉)
Apple thinks different. 苹果电脑,不同凡“想” 。(苹果电脑)
The taste is great. 味道好极了。 雀巢咖啡Some advertisements with funny mistakes!
Can you find the mistakes?We have been roasting the chicken for the past 31 glorious years.
We have been roasting chicken for the past 31 glorious years.
I really can’t image how crispy that chicken will be!Our wines will leave you nothing to hope for.我们的葡萄酒将令你了无生趣．public houseWanted a nurse for an infant of over 30 years.
聘请一名保姆, 照顾一名３０多岁的婴儿．
Wanted a nurse of over 30 years for an infant.
聘请一名３０岁以上的保姆照顾婴儿．Think !So a good advertisement should be ……Group workDivide into groups and design an ad poster.
All of you only have ten minutes!
A slogan is necessary!
One or two easy pictures will be better!
You need to present them!
Present time Advertising
服从你的渴望。Just do it.
只管去做。 Sprite (雪碧） Nike（耐克） public service advertisementProtect water,
Protect ourselves.Where can we see
advertisements?On billboards
广告牌banners
旗帜 横幅Observation: Observe the four pictures on Page 1. Try to divide them into two parts.Ads for problems in society
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooTalk about a Public Service AdFrom this ad, what do you think Earth Day is all about? Stay away from drugs because it will cost you everything, including your life! Cherish our livesPublic Service AdsCommercial AdsA shampooAn airline serviceSpeak your mindDo you always believe in what the ads say? Why or why not?Types of advertisementsCommercial advertisements
To promote a product or service
Public service advertisements (PSAS)
To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)What is a good advertisement?short, easy to remember…clear, beautiful, attractive…humorous, easy to understand…attractive, beautiful…not too expensiveeasy to remember, short, brief…famous, handsome, smart…Let’s enjoy some wonderful slogans and learn from them!Just do it. 跟着感觉走。(耐克运动鞋)
Obey your thirst. 服从你的渴望。(雪碧)
Good to the last drop. 滴滴香浓,意犹未尽。(麦氏咖啡)
Started Ahead. 成功之路,从头开始。(飘柔洗发水)
Make yourself heard. 理解就是沟通。(爱立信手机)
Intelligence everywhere . 智慧演绎,无处不在。(摩托罗拉手机)
Good teeth, good health. 牙齿好,身体就好。(高露洁牙膏)
Tide's in, dirt's out. 汰渍到,污垢逃。(汰渍洗衣粉)
Apple thinks different. 苹果电脑,不同凡“想” 。(苹果电脑)
The taste is great. 味道好极了。 雀巢咖啡Some advertisements with funny mistakes!
Can you find the mistakes?We have been roasting the chicken for the past 31 glorious years.
We have been roasting chicken for the past 31 glorious years.
I really can’t image how crispy that chicken will be!Our wines will leave you nothing to hope for.我们的葡萄酒将令你了无生趣．public houseWanted a nurse for an infant of over 30 years.
聘请一名保姆, 照顾一名３０多岁的婴儿．
Wanted a nurse of over 30 years for an infant.
聘请一名３０岁以上的保姆照顾婴儿．Think !So a good advertisement should be ……Group workDivide into groups and design an ad poster.
All of you only have ten minutes!
A slogan is necessary!
One or two easy pictures will be better!
You need to present them!
Present time Advertising