译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共37张）
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| 名称 | 译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共37张） |  | |
| 格式 | zip | ||
| 文件大小 | 2.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-13 20:55:00 | ||
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课件37张PPT。Advertisements(M4)Unit1
ReadingWhen it comes to advertisements, what do you think the article might talk about? Step1: PredictionAdvertisements advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesStep2: Fast readingRead the article quickly and try to confirm whether your prediction is true. Tick (√)out the subjects that are mentioned.①what is an ad ②how to make ads
③ where can ads be found ④ the type of ads
⑤ the purpose of ads ⑥ the truth of ads
⑦ the advantages of ads ⑧ the disadvantages of adswhat is an adwhere can ads be foundthe type of adsthe purpose of ads the truth of ads1.Do you like advertisements? Where can we find them?
2.Why do companies and organizations advertise? Because advertisements are a good way to p________ products or service.
3.How many types of advertisements do you know ? What are they?On the Internet, in newspapers, on TV
in magazines, or in buses and so on.romoteCommercial advertisements and
public service advertisements.Matching: match A to E with paragraph 1 to 5.Paragraph1
Paragraph 2
Paragraph 3
Paragraph 4
Paragraph 5C. Advertisements are an important part of our life.D. The definition of ads & main typesE. Commercial adsB. Public service adsA. The advice of the writer: We must all use our intelligence and not be a slave to them.Step3: Detailed readingPart 1Part 2Part 3(1)(2-4)(5)Advertisements are an important part of our life.a. The definition of ads & main typesThe advice of the writer:
We must all use our intelligence and not be a slave to them.Sum up: Structure of the passageb. Commercial adsc. Public service ads Some information about adsI___________BodyC_________ntroductiononclusionTvsRadiosWebsitesNewspapersMeans of transportationOn billboardsbanners Are most people not aware of how many ads are around them?Part 1:I__________ of advertisementsntroducionWhich of the following is true according to this reading passage?
A. All people enjoy seeing and hearing all
kinds of advertisements.
B. Many people think advertisements are the
most important in their everyday life.
C. Many people are quite used to seeing and
hearing various advertisements.
D. All advertisements give people very
important information.CPart 2(2-4)a. The definition of ads & main types Some information about adsWhat is an advertisement? An advertisement uese words and pictures to persuade people to buy a product or service, or to believe in an idea.Two typesCommercial adsPSAsWhat are they?PSAs or commercial ads?PSAs or commercial ads?Two typesCommercial adsPSAsDoes an advertisement tell
people the complete truth(p3)
Even if an ad does not lie, it does not mean it is altogether innocent .
We must not fall for this kind of trick.Toothpaste adGrocery food adHow many examples are given to us?What are they?purposeWhat has china government done to protect people from untrue ads? A.China has done nothing about it
B.China has asked people not to watch ads
C. China has strong laws to protect people
D.China has put heavy tax on adsPublic service advertisement(p4)Two typesCommercial adsPSAsDoes an advertisement tell
people the complete truth(p3)
2.PSAs are only found in newspapers.
3.Commercial ads can often give us valuable
information about how to live our lives.
4.An ad warning people against smoking is an
example of a PSA.
5.PSAs are meant to sell us things.Listening: True or false 1.PSAs use some of different methods from
commercial ads.TFthe sameFnot onlyFPSAsFteach us and help us lead
better lives.Translation 1.Yes to life, no to drugs.
2.Knowledge changes life.
3.Project hope– educating every child.
4.When you smoke cigarettes, you are slowly
skilling yourself.珍惜生命，远离毒品．知识改变命运．希望工程－－让孩子们都上学．吸烟等于慢性自杀． Which of the following topics will be talked
about in a public service advertisement ____?
A. A new car factory that will be built in
China next year.
B. A good harvest of oranges is expected this
year.
C. Tea will take the place of coffee.
D. A paper bag will make your home cleaner.DFind out the similarities and the differences between commercial ads and PSAs.Similarities
Differences
Methods
PurposeCostReliance(可靠性)Places Pair workSimilaritiesCommercial
ads PSAspurposecostfreeplacesmethodsbelievabletricksteachnewspapers magazines
the Internet radio TVattractive pictures
clever languagepurposecostreliancereliance not freepersuade to buyDifferencesDifferences The main difference between commercial
advertisements and public service
advertisements is that ______.
A. public service advertisements cost only a
little money while commercial ones cost a lot
B. public service advertisements deal with public
issues but commercial ones don’t
C. commercial advertisements sometimes deal
with serious social problems
D. public service advertisements tell the complete
truth but commercial ones don’tBPart 1Part 2Part 3(1)(2-4)(5)Introduction of adsa. The definition of ads & main typesThe advice of the writerSum up: Structure of the passageb. Commercial adsc. Public service ads Some information about ads Finally, I wish to tell you like this: think about why you should do the things the advertisements suggests, or buy the product or service the advertisements promotes. Part3:Friendly AdviceAbout advertisements,
we should be__________!intelligent Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c________ advertisements, which are m_______ to p_______ a product or s______.But they don’t tell people the c_______ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.组卷网
romoteompletereeealelfareerviceypesommercialeantocialStep4: Consolidation①what is an ad ②how to make ads
③ where can ads be found ④ the type of ads
⑤ the purpose of ads ⑥ the truth of ads
⑦ the advantages of ads ⑧ the disadvantages of adsadvantages 1......
2......
3......Step5: Discussiondisadvantages Advantages of adsDisadvantages of ads 1 We learned something about advertisements, especially the differences between Commercial and PSA advertisements.
2 We can have our own attitudes towards advertisements now.What we learned today?Write a short passage about 100 words
to give some advice on how to protect
people from untrue ads! Step5: HomeworkThank you!
Goodbye!You are the best!
ReadingWhen it comes to advertisements, what do you think the article might talk about? Step1: PredictionAdvertisements advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesStep2: Fast readingRead the article quickly and try to confirm whether your prediction is true. Tick (√)out the subjects that are mentioned.①what is an ad ②how to make ads
③ where can ads be found ④ the type of ads
⑤ the purpose of ads ⑥ the truth of ads
⑦ the advantages of ads ⑧ the disadvantages of adswhat is an adwhere can ads be foundthe type of adsthe purpose of ads the truth of ads1.Do you like advertisements? Where can we find them?
2.Why do companies and organizations advertise? Because advertisements are a good way to p________ products or service.
3.How many types of advertisements do you know ? What are they?On the Internet, in newspapers, on TV
in magazines, or in buses and so on.romoteCommercial advertisements and
public service advertisements.Matching: match A to E with paragraph 1 to 5.Paragraph1
Paragraph 2
Paragraph 3
Paragraph 4
Paragraph 5C. Advertisements are an important part of our life.D. The definition of ads & main typesE. Commercial adsB. Public service adsA. The advice of the writer: We must all use our intelligence and not be a slave to them.Step3: Detailed readingPart 1Part 2Part 3(1)(2-4)(5)Advertisements are an important part of our life.a. The definition of ads & main typesThe advice of the writer:
We must all use our intelligence and not be a slave to them.Sum up: Structure of the passageb. Commercial adsc. Public service ads Some information about adsI___________BodyC_________ntroductiononclusionTvsRadiosWebsitesNewspapersMeans of transportationOn billboardsbanners Are most people not aware of how many ads are around them?Part 1:I__________ of advertisementsntroducionWhich of the following is true according to this reading passage?
A. All people enjoy seeing and hearing all
kinds of advertisements.
B. Many people think advertisements are the
most important in their everyday life.
C. Many people are quite used to seeing and
hearing various advertisements.
D. All advertisements give people very
important information.CPart 2(2-4)a. The definition of ads & main types Some information about adsWhat is an advertisement? An advertisement uese words and pictures to persuade people to buy a product or service, or to believe in an idea.Two typesCommercial adsPSAsWhat are they?PSAs or commercial ads?PSAs or commercial ads?Two typesCommercial adsPSAsDoes an advertisement tell
people the complete truth(p3)
Even if an ad does not lie, it does not mean it is altogether innocent .
We must not fall for this kind of trick.Toothpaste adGrocery food adHow many examples are given to us?What are they?purposeWhat has china government done to protect people from untrue ads? A.China has done nothing about it
B.China has asked people not to watch ads
C. China has strong laws to protect people
D.China has put heavy tax on adsPublic service advertisement(p4)Two typesCommercial adsPSAsDoes an advertisement tell
people the complete truth(p3)
2.PSAs are only found in newspapers.
3.Commercial ads can often give us valuable
information about how to live our lives.
4.An ad warning people against smoking is an
example of a PSA.
5.PSAs are meant to sell us things.Listening: True or false 1.PSAs use some of different methods from
commercial ads.TFthe sameFnot onlyFPSAsFteach us and help us lead
better lives.Translation 1.Yes to life, no to drugs.
2.Knowledge changes life.
3.Project hope– educating every child.
4.When you smoke cigarettes, you are slowly
skilling yourself.珍惜生命，远离毒品．知识改变命运．希望工程－－让孩子们都上学．吸烟等于慢性自杀． Which of the following topics will be talked
about in a public service advertisement ____?
A. A new car factory that will be built in
China next year.
B. A good harvest of oranges is expected this
year.
C. Tea will take the place of coffee.
D. A paper bag will make your home cleaner.DFind out the similarities and the differences between commercial ads and PSAs.Similarities
Differences
Methods
PurposeCostReliance(可靠性)Places Pair workSimilaritiesCommercial
ads PSAspurposecostfreeplacesmethodsbelievabletricksteachnewspapers magazines
the Internet radio TVattractive pictures
clever languagepurposecostreliancereliance not freepersuade to buyDifferencesDifferences The main difference between commercial
advertisements and public service
advertisements is that ______.
A. public service advertisements cost only a
little money while commercial ones cost a lot
B. public service advertisements deal with public
issues but commercial ones don’t
C. commercial advertisements sometimes deal
with serious social problems
D. public service advertisements tell the complete
truth but commercial ones don’tBPart 1Part 2Part 3(1)(2-4)(5)Introduction of adsa. The definition of ads & main typesThe advice of the writerSum up: Structure of the passageb. Commercial adsc. Public service ads Some information about ads Finally, I wish to tell you like this: think about why you should do the things the advertisements suggests, or buy the product or service the advertisements promotes. Part3:Friendly AdviceAbout advertisements,
we should be__________!intelligent Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c________ advertisements, which are m_______ to p_______ a product or s______.But they don’t tell people the c_______ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.组卷网
romoteompletereeealelfareerviceypesommercialeantocialStep4: Consolidation①what is an ad ②how to make ads
③ where can ads be found ④ the type of ads
⑤ the purpose of ads ⑥ the truth of ads
⑦ the advantages of ads ⑧ the disadvantages of adsadvantages 1......
2......
3......Step5: Discussiondisadvantages Advantages of adsDisadvantages of ads 1 We learned something about advertisements, especially the differences between Commercial and PSA advertisements.
2 We can have our own attitudes towards advertisements now.What we learned today?Write a short passage about 100 words
to give some advice on how to protect
people from untrue ads! Step5: HomeworkThank you!
Goodbye!You are the best!