译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共28张）
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| 名称 | 译林牛津版高中英语模块四Unit1 Advertising Reading1课件（共28张） |  | |
| 格式 | zip | ||
| 文件大小 | 2.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-16 21:40:27 | ||
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课件28张PPT。Apple ComputerGood Year TyreHope ProjectShine that lasts
for days!Make every day
a green one.Say ‘No’ to drugs!There is hope for us all. I love to fly
with Oxlin AirlinesSpecial discount
on learning software* Brainstorming* Do you like watching or reading
advertisements? Why?
* Can you give me some classical
advertising slogans?
* Do you think people are easily persuaded into buying new products?
Why?
* Have you ever been cheated by the ads?
Classical advertising slogansNike Just do it.
雀巢咖啡 The taste is great.
麦当劳 I’m lovin’it!
麦斯威尔咖啡 Good to the last drop.
可口可乐 Always Coca-Cola.
安踏 Keep moving
飞利浦电子 Let’s?make?things?better?.
Adidas Impossible?is?nothing.
飘柔 Start Ahead.
摩托罗拉 Communication unlimited.
……* Guessing (Prediction) What may be talked about in
the article “Advertisements”?the definition ?
the types?
the history?
the development?
the advantages?
the disadvantages?
the suggestions?
……* Fast- Reading What is an advertisement?
Does an advertisement tell people
the complete truth?
3. Where are advertisements
most commonly found?
4. What are the two main types of
advertisements?
*Fast Reading
An advertisement uses _________ and _______ to ________ people to ______ a product or service , or to ______ _____ an idea.
What is an advertisement?
(The________)buy believe
inwordspicturespersuadedefinition2.Does an advertisement tell people the
complete truth?
3.Where are advertisements most
commonly found?
Not necessarily.Newspapers, magazines, the Internet, radio and television. 4. What are the two main
types of advertisements?
The commercial advertisements
and public service advertisementsYes to life
No to drugSmoking is killing yourselfCherish our resources
Protect our earth*Careful Reading The differences between
commercial ads and PSAs Task based reading The differences between
Commercial ads and PSAs advertise meant safety welfare proud killing Bright-Teeth _____
bad breath!
_____ to life,
no to drugs.
fightsYeseducatingBoth attractive cleveraware complete benefit following comesintelligenceslave * Further understanding Choose the right answers:1.The sentence “You are proud of your cooking,
so shouldn’t you buy the very freshest
food?” in Line19 really intends to tell people
that___________.
if you are a good cook, it’s not necessary
for you to buy the freshest food.
the freshest food in our market have made
you a good cook
C. the best cooks make the freshest food
although you are a good cook, you still
need to buy the freshest food in our supermarket.D2. The sentence “Not all ads play tricks on us though.” in Line27 means_______.
Some of the ads play tricks on us.
Almost all ads play tricks on us.
Most of ads play tricks on us.
Just a few ads play tricks on us.
A* The structure of this textIntroductionCommercialpublic serviceopinions/suggestionsPara 1Para 2-4Para 5* Introduction of the subject
* Examples and facts that develop or support the idea
* Conclusion *Reading Strategy Structure How to read expository writing? Advertisements play an important part
in our lives .We should have our own
attitudes towards advertisements. We
should think about why we should do the
things the ad suggests, or buy the
product or service the ad promotes.
we all want to be smart about what we
believe and be smart about advertisements.
My suggestions are:Discussion: What’s your attitude
toward ads? Suppose you want to design an advertisement for a product or a service, or design a public service advertisement, how will you design your advertisement? (Tianyi High School?)
Try to show the characteristics of ads and use persuasive or clever language , attractive or creative images…)
Your advertising slogan!* Practice Let's make good use of advertisements.
Try to have a convenient and happy life!
for days!Make every day
a green one.Say ‘No’ to drugs!There is hope for us all. I love to fly
with Oxlin AirlinesSpecial discount
on learning software* Brainstorming* Do you like watching or reading
advertisements? Why?
* Can you give me some classical
advertising slogans?
* Do you think people are easily persuaded into buying new products?
Why?
* Have you ever been cheated by the ads?
Classical advertising slogansNike Just do it.
雀巢咖啡 The taste is great.
麦当劳 I’m lovin’it!
麦斯威尔咖啡 Good to the last drop.
可口可乐 Always Coca-Cola.
安踏 Keep moving
飞利浦电子 Let’s?make?things?better?.
Adidas Impossible?is?nothing.
飘柔 Start Ahead.
摩托罗拉 Communication unlimited.
……* Guessing (Prediction) What may be talked about in
the article “Advertisements”?the definition ?
the types?
the history?
the development?
the advantages?
the disadvantages?
the suggestions?
……* Fast- Reading What is an advertisement?
Does an advertisement tell people
the complete truth?
3. Where are advertisements
most commonly found?
4. What are the two main types of
advertisements?
*Fast Reading
An advertisement uses _________ and _______ to ________ people to ______ a product or service , or to ______ _____ an idea.
What is an advertisement?
(The________)buy believe
inwordspicturespersuadedefinition2.Does an advertisement tell people the
complete truth?
3.Where are advertisements most
commonly found?
Not necessarily.Newspapers, magazines, the Internet, radio and television. 4. What are the two main
types of advertisements?
The commercial advertisements
and public service advertisementsYes to life
No to drugSmoking is killing yourselfCherish our resources
Protect our earth*Careful Reading The differences between
commercial ads and PSAs Task based reading The differences between
Commercial ads and PSAs advertise meant safety welfare proud killing Bright-Teeth _____
bad breath!
_____ to life,
no to drugs.
fightsYeseducatingBoth attractive cleveraware complete benefit following comesintelligenceslave * Further understanding Choose the right answers:1.The sentence “You are proud of your cooking,
so shouldn’t you buy the very freshest
food?” in Line19 really intends to tell people
that___________.
if you are a good cook, it’s not necessary
for you to buy the freshest food.
the freshest food in our market have made
you a good cook
C. the best cooks make the freshest food
although you are a good cook, you still
need to buy the freshest food in our supermarket.D2. The sentence “Not all ads play tricks on us though.” in Line27 means_______.
Some of the ads play tricks on us.
Almost all ads play tricks on us.
Most of ads play tricks on us.
Just a few ads play tricks on us.
A* The structure of this textIntroductionCommercialpublic serviceopinions/suggestionsPara 1Para 2-4Para 5* Introduction of the subject
* Examples and facts that develop or support the idea
* Conclusion *Reading Strategy Structure How to read expository writing? Advertisements play an important part
in our lives .We should have our own
attitudes towards advertisements. We
should think about why we should do the
things the ad suggests, or buy the
product or service the ad promotes.
we all want to be smart about what we
believe and be smart about advertisements.
My suggestions are:Discussion: What’s your attitude
toward ads? Suppose you want to design an advertisement for a product or a service, or design a public service advertisement, how will you design your advertisement? (Tianyi High School?)
Try to show the characteristics of ads and use persuasive or clever language , attractive or creative images…)
Your advertising slogan!* Practice Let's make good use of advertisements.
Try to have a convenient and happy life!