(共48张PPT)
中国饮料市场调查报告
篇一:饮料市场调研报告专业:班级:姓名:学号:xxxxx xxxxx xxxxx xxxxx
西安市饮料市场调研报告
一、背景目前,我国饮料市场以碳酸饮料、瓶装水、茶饮料、果汁饮料和功能饮料为主。其中,碳酸饮料已进入成熟期,市场已被“两乐”基本瓜分完毕,两者合计占有率接近80%,其他竞争者难以撼动其市场地位;瓶装水市场庞大,但由于生产工艺简单,品牌繁多,市场格局变动频繁,尚未形成居稳定统治地位的品牌;茶饮料市场即将进入成熟期,“康师傅”、“农夫山泉”占据相对优势,但娃哈哈、可口可乐与雀巢的冰爽茶、百事可乐与立顿的冰红茶正在蚕食前两者的市场份额,格局仍在重塑;果汁饮料处于快速成长期,尚未形成稳定的市场格局;功能型饮料和咖啡饮料等新品类处于市场导入期,虽然目前消费量还不高,但前景十分看好。可以说,无论是从市场规模增长潜力来看,还是从市场竞争格局变动的角度分析,我国饮料市场都充满了生机,蕴藏着大量的商机。为了更加详细地了解西安的饮料市场,我们就对此展开了一次市场调研。
二、调研概述1、调研目的:
为了提高饮料行业厂家的竞争力,了解西安市民对饮料产品的消费心理及需求,以便
执教者:蒋智萍
形容词和副词等级的构成及运用
tall
tall
er
tall
est
short
short
er
short
est
原级
比较级
最高级
形容词和副词等级的构成及运用
Reviewing Goals
(复习目标)
掌握形容词和副词等级的
构成及运用
考点归纳
例题解析
课时训练
形容词/副词的比较级和最高级构成
How to form them
词 尾 变 化 原级 比较级 最高级
tall hard
nice large
thin hot
easy early
popular
tall-taller-tallest
hard-harder-hardest
规则变化
以辅音字母+y结尾的词改为i ,
再加-er,或-est
以重读闭音节结尾的词末尾只有一个
辅音字母应双写辅音字母再加er或est
单音节词在词尾加-er或-est
以字母e接尾的词加-r或-st
多音节词和多数双音节词在其
前面加more 和most
nice-nicer-nicest
large-larger-largest
thin-thinner-thinnest
hot-hotter-hottest
easy-easier-easiest
early-earlier-earliest
popular- more popular- most popular
不规则变化
原级 比较级 最高级
good / well 好
many/ much多
bad/ badly/ ill 坏
little 少
old 老,旧
far 远
better best
more most
worse worst
less least
older oldest
farther farthest
elder eldest
further furthest
顺口溜:
两好(good/well)
两多(many/much)
并三坏(bad/badly/ill)
一分为二有两个
一是老(old)来
二是远(far)
little意思就是少
old 老,旧
far 远
farther farthest
further furthest
更远的
最远的
更深入的
最深入的
纯指距离
纯指程度
年龄更大的
年龄最大的
older oldest
elder eldest
较年长的
最年长的
纯指年龄大小
血缘长幼顺序
二分钟倒计时
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Write down the comparatives and the superlatives of these words
① late
② many
③ happy
④ hot
⑤ good
⑥ quickly
⑦ important
⑧ bad
later latest
more most
happier happiest
hotter hottest
better best
more quickly
most quickly
more important
most important
worse worst
形容词和副词比较级的运用
How to use them
The bike is ________ .
The chair is ___________ than the
bike.
The football is ______ ___________
of all.
20 yuan
50 yuan
80 yuan
cheaper
cheap
the cheapest
cheap
cheap
er
cheap
est
The yellow flower is ________ than the red one.
The red flower is ______.
The blue flower is _____ _________ of the three.
nice
nicer
the nicest
nice
nice
r
nice
st
The sun is _____ _________ of the three.
the biggest
the earth
the sun
the moon
The moon is ______.
The earth is ________ than the moon.
big
bigger
big
big
big
ger
gest
The bike is ___________________ the chair.
80 yuan
80 yuan
as cheap as
一样便宜
as important as
eg: 英语和汉语一样重要。
她和我学得一样好.
English is ____________ Chinese.
She studies __________ me.
表示两者(A与B)在某一方面相同时用句型
句型一
as+ 形容词或副词的原级+ as
as good as
as well as
The chair is ___________________ the football.
20 yuan
50 yuan
not as cheap as
不及…便宜
not so cheap as
eg: 他的书不如我的好。
His book is ______________ mine.
表示两者(A与B)在某一方面A不如B时用句型
not as/so+ 形容词或副词的原级+ as
句型二
not as good as
not so good as
1. What color does Jim like________, milk or tea ( well )
2. His book is ____________ than mine. ( beautiful )
3. Mike is ______, but his brother is much ________. ( tall )
4.think English is as __________as Chinese. ( important )
5. Lucy does not jump so ___ as Linda. ( far)
6. Jim is ____________ of all the boys. ( thin)
7.Mother gets up________ in my family. ( early)
8. Emily sings ______ of the five girls. ( well )
二分钟倒计时
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1. What color does Jim like________, milk or tea ( well )
2. His book is _______________ than mine. ( beautiful )
3. Mike is ______, but his brother is much ________. ( tall )
4 .think English is as __________as Chinese. ( important )
5. Lucy does not jump so ________ as Linda. ( far)
better
more beautiful
tall
taller
important
far
6. Jim is ________________ of all the boys. ( thin)
7.Mother gets up______________ in my family. ( early)
8. Emily sings ___________ of the five girls. ( well )
the thinnest
(the)earliest
(the) best
Xia Yu is ________________(young) in his family
the youngest
youngest
The plane goes ___________ of the three.
fast
faster
fastest
the fastest
fastest
形容词&副词最高级的用法
表示三者或三者以上 (人或事物 ) 的比较, 用最高级。后面可用in 或 of 短语来说明比较范围。在句子中形容词最高级前面一定要加定冠词 the。副词最高级前面可加定冠词 the也可不加定冠词the。
温馨提示:
两者比较,用比较级。
than是比较级的标志词。
as+形容词\副词原级+as
not as/so+形容词\副词原级+as
三者或三者以上比较,用最高级。
in\of+范围词
形容词最高级前面一定要加定冠词 the。副词最高级前面可加定冠词 the也可不加定冠词the
形容词和副词比较级的运用
How to perfect them
重难点突破
better and better
fatter and fatter
heavier and heavier
more beautiful and more beautiful
more and more beautiful
越来越好
越来越胖
越来越漂亮
Special 1 :
越来越重要
more and more important
比较级+and+比较级
Special 2:
越多越好!
_____ _______, _____ ________
The more the better
the +比较级…,the +比较级…
越……, 越……
你吃的越多,
你将会变得越胖。
_______ _______ you eat ,
_______ _______ you will be.
The more
the fatter / heavier
eg: Lucy 是她班上最高的女生之一
Lucy is one of _____________in her class.
One of+the+最高级+名词复数
“最……的……之一”
the tallest girls
Special 3:
eg:黄河是中国第二长河。
The Yellow River is _________
___________in China
the+ 序数词+最高级+名词单数
“第几最……的”
the second
longest river
Special 4:
比较级+and+比较级
the +比较级…,the +比较级…
越……, 越……
One of+ the+最高级+名词复数
“最……的……之一”
the+ 序数词+最高级+名词单数
“第几最……的”
Special 1 :
Special 2 :
Special 3 :
Special 4 :
the+最高级+名词
比较级+than any other +单数名词
可以互换
eg: Tom 是我班最好的男孩.
1. Tom is ___________in our class.
‖
珠穆朗玛峰是世界上最高的山。
2. Tom is______________________ in our class.
better than any other boy
1. Qomolangma is the highest mountain in the world.
2. Qomolangma is higher than any other mountain in the world.
the best boy
Special 5:
the+最高级+名词
比较级+than the other +复数名词
可以互换
eg: Tom 是我班最好的男孩.
1. Tom is ___________in our class.
‖
珠穆朗玛峰是世界上最高的山。
2. Tom is______________________ in our class.
better than the other boys
1. Qomolangma is the highest mountain in the world.
2. Qomolangma is higher than the other mountains in the world.
the best boy
Special 5:
“抢红包”游戏
任意选择一个红包,会显示分值;
再弹出红包里的问题;
回答正确的话,该小组得分。
Play a game
Game
4
3
1
2
6
5
English is one of _______.
A. the most important subject
B. the most important subjects
C. more important subjects
长江是世界上第三长河.
The Changjiang River is
____ ____ ____ _______
in the world.
the third longest river
Write ______ and try not to make any mistakes.
A. as carefully as you can
B. as careful as possible
C. as more carefully as
His book is bigger than ___.
mine
B. me
C. my
_____ the mountain is , ______ the air is.
A. The higher, the thiner
B. Higher,thinner
C. The higher,the thinner
Sam is _____than Mike
A. more heavier
B. much heavier
C. little heavier
在形容词比较级前可用 much,
a lot, a bit ,a little ,even, far, 等来修 饰,表示程度。 但是不可以
使用very,quite,so ,as,too等。
She is much younger than Jim.
She is very younger than Jim.
温馨提示:
比较级必须在同类中进行,
即人与人比,物与物比。
我的房间比他的房间更干净。
My room is cleaner than____.
My room is cleaner than ____.
1.我的头发比她的长。
My hair is longer than _____.
2.她比我年轻。
She is younger than _____.
his
hers
me/I
him
1.as+形容词\副词原级+as
not as/so+形容词\副词原级+as
2. than是比较级的标志词。在形容词
比较级前可用much, a lot, a bit ,a little,
even, far等来修饰,表示程度。
3.比较级 +and+比较级
4.The +比较级+…,the+比较级+…
5.(the)+最高级+in\of+范围词
6.one of+ the+最高级+名词复数
7.the+序数词+最高级+名词单数
Summary(小结)
中考衔接
1.Li Na is one of ______tennis players in the world .
A. most famous B. the most famous
C. more famous
2.Changde is becoming____________ A.more and stronger
B.more and more stronger
C.stronger and stronger
B
C
3. Liu Ying is good at singing, she sings ____ the famous singer, CoCo.
A.as good as B. as well as
C. as much as
4.Emma looked after her pet dog_______ of all her friends.
A. most careful
B. more careful
C. the most carefully
B
C
5. The dumplings are____than the noodles,I think.
A. more much delicious
B. much delicious
C. much more delicious
6. There will be ______ cars in the city because people will prefer the subway.
A. fewer B. less
C. more
C
A
7. --- As a student, we should study hard.
--- Yes._____ we study,_____ results we’ll get.
A. The hard,the good
B. The harder, the best
C. The harder, the better
8. My brother is _______ than me. He makes people laugh a lot.
A. funny B. funnier
C. funnyer
C
B