模块4 Unit 10 Money Communication Workshop 课件（16张PPT）
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| 名称 | 模块4 Unit 10 Money Communication Workshop 课件（16张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 1.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-02-18 10:16:31 | ||
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文档简介
(共16张PPT)
焦作市第一中学“一师一优课”
北师大版英语 Module 4 Unit 10
MONEY
Communication Workshop
M4-U10-CW
Communication Workshop
Creative Writing
understand the feature of the advertisement ;
write an advertisement.
By the end of this lesson, you will be able to:
Objectives
Product
Facts
Opinions
Mini
camera
Revision: Facts and opinions
amazing
convenient
reliable
attractive
no bigger than a
credit card
2. has an automatic focus and flash
3. made from strong
material
4. cost: ? 199.99
An advertisement of a new product
What is it?
It saves time and energy.
It’s a dog walker !
Read & extract the key information
K9 Dogwalker
To exercise your dog
At home
Plastic
Light, easy, convenient, not expensive…
?39.99
Cantek Products
What is it called?
What can you use it for?
Where can you use it?
What is it made of?
What are its
advantages?
How much does it cost?
Where can you get it?
1. The ad. starts with _________ to get the readers’ attention.
2. It offers the ________ to problems.
3. It says the design will help the ______ as well as ... .
questions
solution
owner
Techniques of writing advertisements
A. Title
B. The problems and the solution
（functions）
C. The advantages
D. The price / How you can get it
Read the Writing Help On Page 90
The layout of an advertisement
Describing a product
Facts: useful expressions
Opinions: adjectives
It can be used as a radio as well as an alarm clock. It has a lot of practical functions but not expensive.
Example: Radio alarm clock
translation pen
It is small , but can do all the translations, it is also reliable and easy to operate.
It’s the latest type with double cores. It is
not heavy to carry when you go out. It is
not expensive, either.
laptop
Linking words
Read & find all the linking words in the ad.
fashionable
perfect sound effect
Practice: Join the following information
1. made of sterling silver
2. creative design
3. excellent value at ￥99
CD player
necklace
Practice: Join the following information
1. modern / attractive
2. a small computer inside
3. automatic / safe
4. set you free from the kitchen
5. the first 100 customers can get
surprising gifts.
rice cooker
Write your own advertisement
Think: your ad. may be humorous; interesting; practical; kind to nature or save energy…
Use your imagination.
Use the notes on your sheets and Writing Help on Page 90. Also, you need to refer to the text.
1. creative ideas
2. clear title
3. brief description
attractive words
necessary information
What Makes A Good Advertisement
Language support
Linking:
too, plus, also, either, besides, moreover …
Adjectives: amazing, compact, attractive,
automatic, brilliant, convenient, fantastic,
modern, relaxing, durable, reliable, perfect, …
Expressions: It’s made of, It is a bargain at,
It is excellent value at, it can be used to, …
Materials: glass, gold, metal, silver, wood,
plastic, nylon,
Homework
1. Polish your writing.
2. You will have the chance to sell your
product next time, also you will show us your products on the screen. Prepare for the sale.
!
焦作市第一中学“一师一优课”
北师大版英语 Module 4 Unit 10
MONEY
Communication Workshop
M4-U10-CW
Communication Workshop
Creative Writing
understand the feature of the advertisement ;
write an advertisement.
By the end of this lesson, you will be able to:
Objectives
Product
Facts
Opinions
Mini
camera
Revision: Facts and opinions
amazing
convenient
reliable
attractive
no bigger than a
credit card
2. has an automatic focus and flash
3. made from strong
material
4. cost: ? 199.99
An advertisement of a new product
What is it?
It saves time and energy.
It’s a dog walker !
Read & extract the key information
K9 Dogwalker
To exercise your dog
At home
Plastic
Light, easy, convenient, not expensive…
?39.99
Cantek Products
What is it called?
What can you use it for?
Where can you use it?
What is it made of?
What are its
advantages?
How much does it cost?
Where can you get it?
1. The ad. starts with _________ to get the readers’ attention.
2. It offers the ________ to problems.
3. It says the design will help the ______ as well as ... .
questions
solution
owner
Techniques of writing advertisements
A. Title
B. The problems and the solution
（functions）
C. The advantages
D. The price / How you can get it
Read the Writing Help On Page 90
The layout of an advertisement
Describing a product
Facts: useful expressions
Opinions: adjectives
It can be used as a radio as well as an alarm clock. It has a lot of practical functions but not expensive.
Example: Radio alarm clock
translation pen
It is small , but can do all the translations, it is also reliable and easy to operate.
It’s the latest type with double cores. It is
not heavy to carry when you go out. It is
not expensive, either.
laptop
Linking words
Read & find all the linking words in the ad.
fashionable
perfect sound effect
Practice: Join the following information
1. made of sterling silver
2. creative design
3. excellent value at ￥99
CD player
necklace
Practice: Join the following information
1. modern / attractive
2. a small computer inside
3. automatic / safe
4. set you free from the kitchen
5. the first 100 customers can get
surprising gifts.
rice cooker
Write your own advertisement
Think: your ad. may be humorous; interesting; practical; kind to nature or save energy…
Use your imagination.
Use the notes on your sheets and Writing Help on Page 90. Also, you need to refer to the text.
1. creative ideas
2. clear title
3. brief description
attractive words
necessary information
What Makes A Good Advertisement
Language support
Linking:
too, plus, also, either, besides, moreover …
Adjectives: amazing, compact, attractive,
automatic, brilliant, convenient, fantastic,
modern, relaxing, durable, reliable, perfect, …
Expressions: It’s made of, It is a bargain at,
It is excellent value at, it can be used to, …
Materials: glass, gold, metal, silver, wood,
plastic, nylon,
Homework
1. Polish your writing.
2. You will have the chance to sell your
product next time, also you will show us your products on the screen. Prepare for the sale.
!