人教高中英语必修3Unit2 Healthy eating 如何写英文广告 （共16张PPT）
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| 名称 | 人教高中英语必修3Unit2 Healthy eating 如何写英文广告 （共16张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 622.5KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-02-25 19:57:49 | ||
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(共16张PPT)
——如何写英文广告
Writing
Learning Objectives:
1. I can summarize the characteristics of
advertisement slogans(标语);
2. make sentences by using given information;
3. I am able to create an ad. in English.
Review
一 . ad. of YongHui's restaurant
Tired of all that fat? Want to lose weight?
Come inside Yong Hui's slimming restaurant.
Only slimming foods served here.
Make yourself thin again!
二. ad. of Wang peng's restaurant
Want to feel fit and energetic?
Come and eat here! Discounts today!
Our food gives you energy all day!
What are the main sentence patterns do they both use?
imperative sentences(祈使句) & questions(疑问句)
Lead-in
Read the following advertisement slogans and guess what kind of product it is advertising?
1. Where there is a way, there is a Toyota.
2. Tide’s in, dirt’s out.
3. Mosquito bye bye bye. (Radar)
4. Apple thinks different.
Good?to?the?last?drop.?
滴滴香浓
,
意犹未尽。
(
麦氏咖啡
)?
?
Good?to?the?last?drop.?
滴滴香浓
,
意犹未尽。
(
麦氏咖啡
)?
?
5. Good to the last drop.
6. Good teeth, good health.
7. I’m loving it.
What are the characteristics of ad. slogans?
characteristics
brief（简洁）
rhyme（押韵）
impressive（感染力）
statements or questions
（陈述句/疑问句）
easy to remember
vivid (生动形象)
Pair Work
Your task
如何提高说服力
— 英文宣传广告写作
Write a short passage to advertise your restaurant and its service. Your writing should:
* explain what kind of food will be offered in your restaurant
* describe their ingredients, flavor, smell and appearance
* explain how they will provide a balanced diet
* explain why your restaurant will provide the best food in the
area
* explain how customers will be served
【审题要素】
写作时应注意以下几点：
1. 确定文体：
2. 主体时态：
广告写作属于应用文写作。
以一般现在时为主。
广告面向顾客进行宣传，应以第 一、二人称为主。
3. 主体人称：
Pa.1: Begin your article with questions and
what food are served in your restaurant.
Pa.2: Describe their ingredients, flavor,
smell and appearance
Pa.3: Explain how balanced diets they are
and how customers are served.
4. 内容要点：（Outline）
Pa.1: Begin your article with questions and
what food are served in your restaurant.
specials (特色菜), home-made meals(家常菜)， local dishes(地方菜) , ....
tasty, perfect， best, healthy, ...
Sentence patterns used:
We provide you with…
We have the best…
… are offered in this restaurant.
...
Food provided:
How you describe your food:
Pa.2: Describe their ingredients, flavor,
smell and appearance
be famous for,
all/different kinds of,
be of high quality,
combine…with…,
make your mouth water
sweet, sour, salty, ...
Pa.3: Explain how balanced diets they are
and how customers are served.
a balanced diet, at a low price,
First-class service,
First come, first served.
Buy one/ two get one free. Discount today only.
50% off. On sale. Last day.
Sharing time
Checking and Improving
Pair work
Have a Try (8 minutes)
通过学习这篇写作指导，你掌握了写广告的方法了吗？请和范文加以对照，找出自己文中的不足并加以改进。
【参考范文】
Are you tired of junk food? Still looking for something special and healthy? We have the best home cooked meals and offer a balanced diet. Here you can find a lot of vegetables cooked in different ways and every kind of seafood you can think of.
Our food is famous for its variety of ingredients, beautiful color and magic taste of sweet, sour, salty and delicious dishes. The energy-giving and body-building food will provide you with necessary fat, protein and vitamins.
With excellent quality and reasonable price, our restaurant provides the best food in this city. First-class service and perfect menu. Come and have a try. You will not regret it.
——如何写英文广告
Writing
Learning Objectives:
1. I can summarize the characteristics of
advertisement slogans(标语);
2. make sentences by using given information;
3. I am able to create an ad. in English.
Review
一 . ad. of YongHui's restaurant
Tired of all that fat? Want to lose weight?
Come inside Yong Hui's slimming restaurant.
Only slimming foods served here.
Make yourself thin again!
二. ad. of Wang peng's restaurant
Want to feel fit and energetic?
Come and eat here! Discounts today!
Our food gives you energy all day!
What are the main sentence patterns do they both use?
imperative sentences(祈使句) & questions(疑问句)
Lead-in
Read the following advertisement slogans and guess what kind of product it is advertising?
1. Where there is a way, there is a Toyota.
2. Tide’s in, dirt’s out.
3. Mosquito bye bye bye. (Radar)
4. Apple thinks different.
Good?to?the?last?drop.?
滴滴香浓
,
意犹未尽。
(
麦氏咖啡
)?
?
Good?to?the?last?drop.?
滴滴香浓
,
意犹未尽。
(
麦氏咖啡
)?
?
5. Good to the last drop.
6. Good teeth, good health.
7. I’m loving it.
What are the characteristics of ad. slogans?
characteristics
brief（简洁）
rhyme（押韵）
impressive（感染力）
statements or questions
（陈述句/疑问句）
easy to remember
vivid (生动形象)
Pair Work
Your task
如何提高说服力
— 英文宣传广告写作
Write a short passage to advertise your restaurant and its service. Your writing should:
* explain what kind of food will be offered in your restaurant
* describe their ingredients, flavor, smell and appearance
* explain how they will provide a balanced diet
* explain why your restaurant will provide the best food in the
area
* explain how customers will be served
【审题要素】
写作时应注意以下几点：
1. 确定文体：
2. 主体时态：
广告写作属于应用文写作。
以一般现在时为主。
广告面向顾客进行宣传，应以第 一、二人称为主。
3. 主体人称：
Pa.1: Begin your article with questions and
what food are served in your restaurant.
Pa.2: Describe their ingredients, flavor,
smell and appearance
Pa.3: Explain how balanced diets they are
and how customers are served.
4. 内容要点：（Outline）
Pa.1: Begin your article with questions and
what food are served in your restaurant.
specials (特色菜), home-made meals(家常菜)， local dishes(地方菜) , ....
tasty, perfect， best, healthy, ...
Sentence patterns used:
We provide you with…
We have the best…
… are offered in this restaurant.
...
Food provided:
How you describe your food:
Pa.2: Describe their ingredients, flavor,
smell and appearance
be famous for,
all/different kinds of,
be of high quality,
combine…with…,
make your mouth water
sweet, sour, salty, ...
Pa.3: Explain how balanced diets they are
and how customers are served.
a balanced diet, at a low price,
First-class service,
First come, first served.
Buy one/ two get one free. Discount today only.
50% off. On sale. Last day.
Sharing time
Checking and Improving
Pair work
Have a Try (8 minutes)
通过学习这篇写作指导，你掌握了写广告的方法了吗？请和范文加以对照，找出自己文中的不足并加以改进。
【参考范文】
Are you tired of junk food? Still looking for something special and healthy? We have the best home cooked meals and offer a balanced diet. Here you can find a lot of vegetables cooked in different ways and every kind of seafood you can think of.
Our food is famous for its variety of ingredients, beautiful color and magic taste of sweet, sour, salty and delicious dishes. The energy-giving and body-building food will provide you with necessary fat, protein and vitamins.
With excellent quality and reasonable price, our restaurant provides the best food in this city. First-class service and perfect menu. Come and have a try. You will not regret it.
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