牛津高中英语模块四unit1 Advertising-project（15张PPT）
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| 名称 | 牛津高中英语模块四unit1 Advertising-project（15张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 514.0KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-03-12 17:31:24 | ||
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(共15张PPT)
Project
Developing an ad campaign
Answer the following questions.
Fast reading:
What is an ad campaign?
What media can you use in an ad campaign?
3. What must you keep in mind when you start a successful ad campaign?
4. Why do you need to do research on your audience?
5. What are the major questions you must first consider?
What is an ad campaign?
2. What must you keep in mind when you start a successful ad campaign?
3.What media can you use in an ad campaign?
4. Why do you need to do research on your audience?
A planned program of ads using various kinds ads to reach a certain audience.
Poster, newspaper, magazines, radio and television.
A clear aim and an audience
Because the right message needs to be created for the right person.
Read the passage again and
fill in the numbered blanks.
Careful reading:
How to build
Definition
various kinds of
Media
radio and television
Major questions
target audience
appeal to
asking yourself questions
approaches
1 _________________ an ad campaign
2 ________ A planned program of ads using 3.________ads to reach a certain audience.
4.______________for an ad campaign Poster, newspaper, magazines, 5_________________
6____________for you to consider. Decide your 7 ____________ Explore what they think.
Create the right message for them.
Decide what you want your audience to know. Try to 8 ___________ the audience to get them react.
Gather information from your research by 9 __________________
Decide the 10 __________ to use to reach your audience Depend on your audience.
Depend on the kinds of ads.
Why does smoking result in million of people’s death every year?
2.What is the main aim of their anti-smoking ad campaign?
3. On which day will the campaign be started ?
4. What is the slogan of the campaign?
5.Why do they choose the picture on P19 as their logo?
Because it can result in lung cancer and heart disease.
To discourage young people from smoking.
Because many people don’t know the damage smoking does to their health.
On 31 May, World No Tobacco Day.
Smoking kills
Useful phrases in passage 1
have…in mind
figure out
get sb to do sth
in order to do
in advance
appeal to sb/sth
care about…
be concerned with/about…
get sth across
depend on…
记住…(L4)
弄清楚，弄懂(L4)
让某人做某事(L5)
为了做某事(L10)
提前(L11)
吸引，引起兴趣(L18)
关心，在意(L22)
对…关注/感兴趣的(L22)
把…表达清楚(L26)
取决于，依赖于(L28)
1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience .
1) The girl who is standing there is a classmate of mine.
The girl _______ there is a classmate of mine.
2) The building which was completed last year is our library.
The building ________ last year was our library.
Difficult sentences
standing
completed
2. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
get sb. to do sth. 让某人做某事
eg: 我将让我的叔叔帮我解决这个问题。
I will _________________ me solve the problem.
同义短语：make/have sb. do sth.
get my uncle to help
3. In order to determine your audience, you will need to do a little research and analysis in advance.
in order to 表示“为了、以便”，后接动词原形
in order that /so that 表示“以便，为了”，后接句子，一般不放句首。
eg: 为了赚更多的钱，他工作到很晚。
___________________________, he worked late into the night every night.
In order to earn more money
He worked late into night every night in order that he can make more money.
4. After you have decided who your audience is, it is time to decide what you want the audience to know or think about.
It is time (for sb )to do ... 是该做…的时候了
eg:
十二点了，我们该去食堂吃午饭了。
It is twelve now, so _____________________
_________________________
1.对… 造成损害(L4)
2.劝阻某人不做某事(L8)
3.关注，担心
4.说服某人做某事(L14)
5.敦促某人做某事(L17)
6.戒烟(L17)
7.为…提供(L19)
8.充分认识到(L13)
9.警醒某人做某事(L27)
10.太快(L28)
cause damage to
discourage sb from doing
be concerned about
convince sb to do sth
urge sb to do sth
give up smoking
provide sb with sth
be fully aware of …
shock sb into doing sth
all too soon
Useful phrases in passage 2
The global warming has become a serious problem people _____________(关心）due to a growing number of cars on roads. The more use of cars, the worse quality of air, which _________________(造成损害)the welfare of people. Fortunately, the government has taken measures to _________________________（规劝人们不要开车出行）。And many public people service ads on TV also __________________( 督促人们乘公共汽车）。 All these measures are aimed to ___________________(警醒人们） that too many cars on roads are not good for the environment and that we should _______________( 清醒地认识到）the bad influence cars have on our health.
care about /are concerned about
causes damage to
discourage people from driving out
urge people to take buses
shock people into realizing
be fully aware of
Project
Developing an ad campaign
Answer the following questions.
Fast reading:
What is an ad campaign?
What media can you use in an ad campaign?
3. What must you keep in mind when you start a successful ad campaign?
4. Why do you need to do research on your audience?
5. What are the major questions you must first consider?
What is an ad campaign?
2. What must you keep in mind when you start a successful ad campaign?
3.What media can you use in an ad campaign?
4. Why do you need to do research on your audience?
A planned program of ads using various kinds ads to reach a certain audience.
Poster, newspaper, magazines, radio and television.
A clear aim and an audience
Because the right message needs to be created for the right person.
Read the passage again and
fill in the numbered blanks.
Careful reading:
How to build
Definition
various kinds of
Media
radio and television
Major questions
target audience
appeal to
asking yourself questions
approaches
1 _________________ an ad campaign
2 ________ A planned program of ads using 3.________ads to reach a certain audience.
4.______________for an ad campaign Poster, newspaper, magazines, 5_________________
6____________for you to consider. Decide your 7 ____________ Explore what they think.
Create the right message for them.
Decide what you want your audience to know. Try to 8 ___________ the audience to get them react.
Gather information from your research by 9 __________________
Decide the 10 __________ to use to reach your audience Depend on your audience.
Depend on the kinds of ads.
Why does smoking result in million of people’s death every year?
2.What is the main aim of their anti-smoking ad campaign?
3. On which day will the campaign be started ?
4. What is the slogan of the campaign?
5.Why do they choose the picture on P19 as their logo?
Because it can result in lung cancer and heart disease.
To discourage young people from smoking.
Because many people don’t know the damage smoking does to their health.
On 31 May, World No Tobacco Day.
Smoking kills
Useful phrases in passage 1
have…in mind
figure out
get sb to do sth
in order to do
in advance
appeal to sb/sth
care about…
be concerned with/about…
get sth across
depend on…
记住…(L4)
弄清楚，弄懂(L4)
让某人做某事(L5)
为了做某事(L10)
提前(L11)
吸引，引起兴趣(L18)
关心，在意(L22)
对…关注/感兴趣的(L22)
把…表达清楚(L26)
取决于，依赖于(L28)
1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience .
1) The girl who is standing there is a classmate of mine.
The girl _______ there is a classmate of mine.
2) The building which was completed last year is our library.
The building ________ last year was our library.
Difficult sentences
standing
completed
2. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
get sb. to do sth. 让某人做某事
eg: 我将让我的叔叔帮我解决这个问题。
I will _________________ me solve the problem.
同义短语：make/have sb. do sth.
get my uncle to help
3. In order to determine your audience, you will need to do a little research and analysis in advance.
in order to 表示“为了、以便”，后接动词原形
in order that /so that 表示“以便，为了”，后接句子，一般不放句首。
eg: 为了赚更多的钱，他工作到很晚。
___________________________, he worked late into the night every night.
In order to earn more money
He worked late into night every night in order that he can make more money.
4. After you have decided who your audience is, it is time to decide what you want the audience to know or think about.
It is time (for sb )to do ... 是该做…的时候了
eg:
十二点了，我们该去食堂吃午饭了。
It is twelve now, so _____________________
_________________________
1.对… 造成损害(L4)
2.劝阻某人不做某事(L8)
3.关注，担心
4.说服某人做某事(L14)
5.敦促某人做某事(L17)
6.戒烟(L17)
7.为…提供(L19)
8.充分认识到(L13)
9.警醒某人做某事(L27)
10.太快(L28)
cause damage to
discourage sb from doing
be concerned about
convince sb to do sth
urge sb to do sth
give up smoking
provide sb with sth
be fully aware of …
shock sb into doing sth
all too soon
Useful phrases in passage 2
The global warming has become a serious problem people _____________(关心）due to a growing number of cars on roads. The more use of cars, the worse quality of air, which _________________(造成损害)the welfare of people. Fortunately, the government has taken measures to _________________________（规劝人们不要开车出行）。And many public people service ads on TV also __________________( 督促人们乘公共汽车）。 All these measures are aimed to ___________________(警醒人们） that too many cars on roads are not good for the environment and that we should _______________( 清醒地认识到）the bad influence cars have on our health.
care about /are concerned about
causes damage to
discourage people from driving out
urge people to take buses
shock people into realizing
be fully aware of