课件22张PPT。ColoursIf there were no colour in the world, …Look at the pictures below and answer the question.Why have these colours been used for the above purposes?Red means “emergency”.It is easy to see at night.Green means “go ahead”.safeSkimmingRead the first sentence of each paragraph in the
article. Then decide which paragraphs deal with the topics below. Paragraph 4Paragraph 3Paragraph 6Paragraph 1 & 2Paragraph 5ScanningScan the article and then answer these questions.1. Who is Max Lǔscher?
2. Which two colours remind people of peace and quiet?A Swiss psychologist. Blue and green.3. What are the main “appetite” colours?
4. What colour is often used by
many environmental groups?
5. What does the colour of the UN
flag symbolize?Red, green, orange and yellow.Green.Peace.1. Max Lǔscher has spent a long time studying colour.
2 . Many colours do not affect us.TMax Lǔscher has spent most of his life studying colour.F Each colour affects us in a different way. Line 3Line 10Read to see whether these statements are true or false. 3. People’s heartbeats get faster when they see
the colours blue or green.
4. Yellow is often used by food manufacturers
to persuade people to buy food. FPeople’s pulse rates decrease and they feel more relaxed when they see safe and familiar colours such as blue or green. TThis is the main “appetite” colours that help persuade to buy more food. Line 12Line 24Answer the questions below using the information in the article.1. Why are some colours called 'appetite' colours?
2. What do fast-food companies want people to
do?Those colours that help persuade to buy more food. They want people to eat quickly and then leave in order to make space for more customers.3. What colours are considered serious, and
who uses them?
4. What is the most important colour in most
flags? Why?
5. Why is colour a powerful tool?Blue, brown and green are considered serious. These colour are used by banks.Red---the colour of action---is the most important colour in flags, because over 80% of countries have it in their national flags.It can be used to help us, to warn us, relax us, to control us and to make us buy things.Detailed readingRead Para. 2 and fill in the table below.energetic and adventurous, looking for excitement calm and in control, preferring a peaceful life firmness, a dislike of change and a fear of failure open and free, ambitious and optimistic Read Para 3-6 and fill in the table below.“appetite” colours used by food companies to persuade people to buy more foodserious, restful coloursused in banks to persuade people to think of the bank as a safe and reliable place.colour of sunshine and holidaysused by travel agencies to make people think of sunshine and holidays.the colour of actionthe colour of peace the colour of natureused in the national flags of over 80% of countriesused in the UN flagused by many environmental groupsGroup workRead what four people say about themselves. And discuss the colour you think each of them might like.I like things to stay the same. I don’t like being disappointed. At the same time, I keep going even when things are difficult.I like having a quiet life. I need to plan things before I do them. I like being careful.MarkJennygreenblueI don’t like things to be boring. I like new experiences and ideas. I enjoy taking risks.AnneI’m a very happy person. The future always seems bright to me. I’m honest. I like to do what I want. I work hard to follow my dreams.DavidredyellowGuess the other meanings of these words from the context of a sentence: 1.He is a green hand in the
business field, so he often asks
the experienced for advice.新手2. Eric was a black sheep,
the whole plan failed because
of his laziness.害群之马3. After a few days’ rest,
Mary is in the pink today.
健康4.We felt it is a pity to tell
him the cruel news, so we
told him a white lie to
comfort him.善意的谎言
5. What happened to you?
You are in blue today. 沮丧的, 忧郁的DiscussionColour is a powerful tool. It can be used to help us, to warn us, to relax us, to control us and to make us buy things. What is your opinion?Work in groups to design a class flag using different colours. Explain why the different colours are used and what they symbolize.