译林英语必修四 Unit1 Advertising Project （共49张PPT）
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| 名称 | 译林英语必修四 Unit1 Advertising Project （共49张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 5.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-03-30 13:05:32 | ||
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(共49张PPT)
Project 1 Developing an ad campaign
1. 介绍策划广告竞赛的知识。
2. 梳理P18文章并且了解下列重点词汇,短语及句式的运用：
have...in mind, figure out,determine, appeal to, get...across, react, urge,shock, put together等的用法.
学习目标：
Can you understand the meaning of the following advertisements?
Insecticide
Natural
Mp3
Sound for real
Oldtimer 连锁高速公路饭馆
Eat as possible as you can
Canal --sports
All sports now on your phone
Do you think these advertisements are creative?
Do you think they can attract the audience's attention?
In your opinion, what do you think can attract the audience's attention in an ad?
How do you build an ad campaign?
P68 : new words
determine
target
analysis
personally
react
吸引，引起兴趣，呼吁
把......表达清楚
弄清楚，弄懂，计算出
Main idea of each paragraph
Para. 1
Para. 2
Para. 3
Para. 4
the definition of an ad campaign/ what an ad campaign means
the target audience and how to determine the target audience
what the ad campaign says
how to reach the target audience
What questions should we first consider when we build an ad campaign?
1. Who is the audience for your ad campaign?
2. What do you want your ad campaign to say?
3. How do you reach your audience?
1. Campaign here means “竞赛，竞选”
2. To figure out what you want to tell the audience and what you are trying to get them to do is important.
3. The reason of knowing the target audience is to create the right message for the right people.
4. You should appeal to the audience so that they will react in a cetrtain way.
5. You don’t need to condiger how you reach your audience at all.
Careful reading T or F
Para 4
L4. It is important to figure out what you want to tell the audience and what you are trying to get them to do is important.
信息源：L1 Unlike a single advertisement, an ad campaign is a planned programme of
advertisements using various kinds of ads to reach
a certain audience.
commecial --- often run for free.
信息源：L12 It is important to know your audience so you can create the right message for the right people.
F
信息源：L17 It is important to always try to appeal to the audience in order to get them to react in a certain way.
F
T
T
T
Main idea of each paragraph
Para. 1
Para. 2
Para. 3
Para. 4
the reason why we have chosen anti-smoking as the subject.
the target /aim and process of the campaign
the medias of making the campaign
The slogan of anti-smoking ad campaign
Why is anti-smoking chosen as the subject of the ad campaign?
Para 1
Poisonous chemicals
Lung cancer and heart disease
Cost money and cause damage to the welfare
Bad physical health
website
Smoking causes premature ageing
2. How can high-school teenagers be convinced not to start smoking?
Educate_______________________________________________________________
Explain_______________________________________________________________
Show_______________________________________________________________
Bad physical effects of smoking and how smoking affects those people around them.
all the adantages of not smlking.
smoking is not cool and makes people smell terrible, bad breath, skin and fingernails.
Para 2
billboard advertising
广告牌；告示牌
bus
advertising
Newspaper advertising
Activities
1. Put large posters
2. Website which provides students with information about smoking
3. Publish an article in the school magazine
4. Organize an essay competition
poster
with logo and slogan
website
Do you need more proof?
slogan
Is smoking cool and enjoyable?
Read Paragraph 4:
Why do they choose this picture as their logo?
They want to shock people into realizing that many smokers die all too soon from illnesses and disease related to smoking.
Say no to cigarettes!
Language Focuses
Useful words and expressions
due to 因为，由于
poisonous chemicals 有毒的化学物质
result in lung cancer 导致肺癌
cause damage to 引起损害
discourage …from …阻止某人某事
be concerned about 关心
convince使确信，使信服 give up 放弃
provide...with给...提供...inform … about…告知某人某事
shock …into … 使某人震惊而做某事
related to 与...相关 urge 敦促，力劝
(一)背诵佳句培养语感
(教材原句)Before I consulted you, I had no comprehension that a company might try to fool people into buying a product or service.
在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。
(鲜活例句)Consult the timetable to see when the last train leaves.
查一下时间表，看看末班火车什么时候开出。
(二)归纳拓展全析考点
consult sb. about sth. 向某人咨询某事
consult with sb. 同某人商量
①An increasing number of customers are consulting them about Social Security changes.
越来越多的顾客向他们咨询有关社会保障制度的变化。
②I'll consult my partners this agreement.
我要同我的合伙人商量这一协议。
with
about
10．You shouldn't have sold the car without______
me.
A．offering B．considering
C．requiring D．consulting
解析：选 。句意：你不应该不跟我商量就把车 卖掉。consult“商量；咨询”，符合题意。offer“提
供”；consider“考虑”；require“要求”。
D
D
(二)明辨易混失误防范
比较 deal with, do with
deal with 该短语中的deal为不及物动词，加上介词with后才能接宾语，deal with在疑问句中常与how连用
do with 该短语中的do为及物动词，do with在疑问句中常与what连用，该短语意为“处理，处置；对待”
用deal with和do with填空
①Can you tell me how to such problems?
②If you don't know what to it, I suggest you turn to Mr Li for advice.
③We have the company for more than ten years.
deal with
do with
dealt with
The information I found has really helped me educate others in the ways in which companies promote their products.
我找到的信息以有助于公司推销产品的形式对我教育其他人大有帮助。
句子结构分析：
5．
way(方式，方法)后接定语从句时，引导词的使用有两种情况：
(1)如果引导词在从句中作状语，可用that/in which/--引导，
(2)如果引导词作从句的主语或宾语，用that/which引导，引导词作宾语时可省略。
①The way (that/in which/--) the teacher taught words to the children was not difficult to understand.
(作状语)
②The way (that/which/--) the teacher explained to the children was quite simple.
(作宾语，引导词可以省)
we should solve the problem in a way that/which was peaceful.
（做主语，引导词不可省）
现在分词或现在分词短语作定语修饰名词，从逻辑关系上讲，被修饰名词与该动词之间存在主动关系；从语法功能上讲，相当于一个定语从句。
①There are many children on the playground. (play)
操场上有很多孩子在玩。
②Those of you to join us, please stay for a few minutes. (wish)
你们中想参加我们活动的人请留一下。
playing
=who are playing
wishing(＝who wish)
This is a product____________ to write.(use)
This is a product_________
me satisfied.
used
=which is used
making
=which makes
他的衣服虽然很旧，但看上去干干净净的。
③ , I won't go to the party.
除非被邀请，否则我不会去参加聚会。
④ , I should like to have two copies of it.
可能的话，我希望有两本。
[助记] 状语从句省略口诀：
时、条、让、方、地；主语同，谓语be；
二者省去不可惜，从句主语是it，省去it's也可以。
Unless (I am) invited
If (it is) possible
Say no to cigarettes!
Homework
1. project1巩固提高
2.预习导学案grammar 的自主学习
Project 1 Developing an ad campaign
1. 介绍策划广告竞赛的知识。
2. 梳理P18文章并且了解下列重点词汇,短语及句式的运用：
have...in mind, figure out,determine, appeal to, get...across, react, urge,shock, put together等的用法.
学习目标：
Can you understand the meaning of the following advertisements?
Insecticide
Natural
Mp3
Sound for real
Oldtimer 连锁高速公路饭馆
Eat as possible as you can
Canal --sports
All sports now on your phone
Do you think these advertisements are creative?
Do you think they can attract the audience's attention?
In your opinion, what do you think can attract the audience's attention in an ad?
How do you build an ad campaign?
P68 : new words
determine
target
analysis
personally
react
吸引，引起兴趣，呼吁
把......表达清楚
弄清楚，弄懂，计算出
Main idea of each paragraph
Para. 1
Para. 2
Para. 3
Para. 4
the definition of an ad campaign/ what an ad campaign means
the target audience and how to determine the target audience
what the ad campaign says
how to reach the target audience
What questions should we first consider when we build an ad campaign?
1. Who is the audience for your ad campaign?
2. What do you want your ad campaign to say?
3. How do you reach your audience?
1. Campaign here means “竞赛，竞选”
2. To figure out what you want to tell the audience and what you are trying to get them to do is important.
3. The reason of knowing the target audience is to create the right message for the right people.
4. You should appeal to the audience so that they will react in a cetrtain way.
5. You don’t need to condiger how you reach your audience at all.
Careful reading T or F
Para 4
L4. It is important to figure out what you want to tell the audience and what you are trying to get them to do is important.
信息源：L1 Unlike a single advertisement, an ad campaign is a planned programme of
advertisements using various kinds of ads to reach
a certain audience.
commecial --- often run for free.
信息源：L12 It is important to know your audience so you can create the right message for the right people.
F
信息源：L17 It is important to always try to appeal to the audience in order to get them to react in a certain way.
F
T
T
T
Main idea of each paragraph
Para. 1
Para. 2
Para. 3
Para. 4
the reason why we have chosen anti-smoking as the subject.
the target /aim and process of the campaign
the medias of making the campaign
The slogan of anti-smoking ad campaign
Why is anti-smoking chosen as the subject of the ad campaign?
Para 1
Poisonous chemicals
Lung cancer and heart disease
Cost money and cause damage to the welfare
Bad physical health
website
Smoking causes premature ageing
2. How can high-school teenagers be convinced not to start smoking?
Educate_______________________________________________________________
Explain_______________________________________________________________
Show_______________________________________________________________
Bad physical effects of smoking and how smoking affects those people around them.
all the adantages of not smlking.
smoking is not cool and makes people smell terrible, bad breath, skin and fingernails.
Para 2
billboard advertising
广告牌；告示牌
bus
advertising
Newspaper advertising
Activities
1. Put large posters
2. Website which provides students with information about smoking
3. Publish an article in the school magazine
4. Organize an essay competition
poster
with logo and slogan
website
Do you need more proof?
slogan
Is smoking cool and enjoyable?
Read Paragraph 4:
Why do they choose this picture as their logo?
They want to shock people into realizing that many smokers die all too soon from illnesses and disease related to smoking.
Say no to cigarettes!
Language Focuses
Useful words and expressions
due to 因为，由于
poisonous chemicals 有毒的化学物质
result in lung cancer 导致肺癌
cause damage to 引起损害
discourage …from …阻止某人某事
be concerned about 关心
convince使确信，使信服 give up 放弃
provide...with给...提供...inform … about…告知某人某事
shock …into … 使某人震惊而做某事
related to 与...相关 urge 敦促，力劝
(一)背诵佳句培养语感
(教材原句)Before I consulted you, I had no comprehension that a company might try to fool people into buying a product or service.
在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。
(鲜活例句)Consult the timetable to see when the last train leaves.
查一下时间表，看看末班火车什么时候开出。
(二)归纳拓展全析考点
consult sb. about sth. 向某人咨询某事
consult with sb. 同某人商量
①An increasing number of customers are consulting them about Social Security changes.
越来越多的顾客向他们咨询有关社会保障制度的变化。
②I'll consult my partners this agreement.
我要同我的合伙人商量这一协议。
with
about
10．You shouldn't have sold the car without______
me.
A．offering B．considering
C．requiring D．consulting
解析：选 。句意：你不应该不跟我商量就把车 卖掉。consult“商量；咨询”，符合题意。offer“提
供”；consider“考虑”；require“要求”。
D
D
(二)明辨易混失误防范
比较 deal with, do with
deal with 该短语中的deal为不及物动词，加上介词with后才能接宾语，deal with在疑问句中常与how连用
do with 该短语中的do为及物动词，do with在疑问句中常与what连用，该短语意为“处理，处置；对待”
用deal with和do with填空
①Can you tell me how to such problems?
②If you don't know what to it, I suggest you turn to Mr Li for advice.
③We have the company for more than ten years.
deal with
do with
dealt with
The information I found has really helped me educate others in the ways in which companies promote their products.
我找到的信息以有助于公司推销产品的形式对我教育其他人大有帮助。
句子结构分析：
5．
way(方式，方法)后接定语从句时，引导词的使用有两种情况：
(1)如果引导词在从句中作状语，可用that/in which/--引导，
(2)如果引导词作从句的主语或宾语，用that/which引导，引导词作宾语时可省略。
①The way (that/in which/--) the teacher taught words to the children was not difficult to understand.
(作状语)
②The way (that/which/--) the teacher explained to the children was quite simple.
(作宾语，引导词可以省)
we should solve the problem in a way that/which was peaceful.
（做主语，引导词不可省）
现在分词或现在分词短语作定语修饰名词，从逻辑关系上讲，被修饰名词与该动词之间存在主动关系；从语法功能上讲，相当于一个定语从句。
①There are many children on the playground. (play)
操场上有很多孩子在玩。
②Those of you to join us, please stay for a few minutes. (wish)
你们中想参加我们活动的人请留一下。
playing
=who are playing
wishing(＝who wish)
This is a product____________ to write.(use)
This is a product_________
me satisfied.
used
=which is used
making
=which makes
他的衣服虽然很旧，但看上去干干净净的。
③ , I won't go to the party.
除非被邀请，否则我不会去参加聚会。
④ , I should like to have two copies of it.
可能的话，我希望有两本。
[助记] 状语从句省略口诀：
时、条、让、方、地；主语同，谓语be；
二者省去不可惜，从句主语是it，省去it's也可以。
Unless (I am) invited
If (it is) possible
Say no to cigarettes!
Homework
1. project1巩固提高
2.预习导学案grammar 的自主学习