译林高一英语 必修四 Unit 1 Advertising Project 课件 （共20张PPT）

(共20张PPT)
A well-known advertisement in China
Slogan: 今年过节不收礼,
收礼就(还)收脑白金!
Do you know the girl?
Keep away from drugs
Cherish our lives
Some film advertisements
Fast & furious 7
Avengers 3
Some film advertisements
Some film advertisements
Paragraph 1

Paragraph 2
the __________ of an ad campaign
what a _____________is and ________to determine the target audience
Paragraph 3

Paragraph 4
_____________the ad campaign says
how to reach ____________
definition
target audience
how
what
the target
audience
1. What is the meaning of an ad campaign?2. What must you have in mind when you start a successful ad campaign?
3. How can you determine your audience?
4. What is important when you are planning an ad campaign?
1. What is the meaning of an ad campaign?
It is a planned programme of
advertisements using various types of
ads to reach a certain audience. (L1-2)
2. What must you have in mind when you start a successful ad campaign?
A clear aim and an audience. (L4)
3. How can you determine your audience?
By doing a little research and analysing in advance. (L11)

4. What is important when you are planning
an ad campaign?
It is important to always try to appeal to the audience.(L17-18)
various kinds of ads (L2)
have…in mind (L3-4)
figure out exactly(L4)
get sb. to do sth (L5/L18)
in advance (L11)
think about (L17)
appeal to (L18)
各种广告
把…记住
确切地弄清楚
让某人做某事
提前，事先
考虑
吸引；呼吁
8. in a certain way (L18)
9. care about (L22)
10. be concerned with (L22)
11. get your message across (L26)
12. put together (L27)
13. depend mainly on (L28)
以某种方式
关心
担心，关于
传达你的讯息

组装，组织
主要取决于
Smoking kills!
Smoking is cool !
1. What is the subject of this ad campaign?
2. Why do they build this ad campaign?
3. Who is the target audience for this ad
campaign?
4. What is the ad campaign aimed to do?
5. What is the slogan for this campaign?
Read the second article on page 19 and answer the following questions:
1. What is the subject of this ad campaign?
Anti-smoking. (L5)
2. Why do they build this ad campaign?
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.(L3-4)
Read the second article on page 19 and answer the following questions:
3. Who is the target audience for this ad
campaign?
High-school teenagers.(L7)
4. What is the ad campaign aimed to do?
To discourage young people from smoking.(L7-8)
5. What is the slogan for this campaign?
Smoking kills! (L23)
Reasons
Subject
Aim
approaches/ ways
the school magazine
Anti-smoking ad campaign
/Purpose
High-school teenagers
Smoking kills!
1. ____________ Anti-smoking
2. ___________ Cigarettes contain poisonous
chemicals;…
Target audience 5. ________________
3. ____________ To discourage young people from smoking
Contents Physical effects; advantages of not smoking; smoking is not cool or attractive
The 4.__________
to use Use posters, our website, and 6.________ and organize an essay competition
Our slogan 7. __________________
Our logo Shocking people into realizing the dangers
cost sb sth L3
cause damage to sb L3
huge numbers of L4
discourage sb from doing… L8
encourage sb to do sth
care about L9
be concerned about L13
convince sb (not) to do… L16
1. 使某人付出…代价
2. 给某人带来损失
3. 大量的
4. 阻止……做……
鼓励某人做······
5. 关注，担心
6. 在乎，关
7. 说服某人不…
urge sb to do L17
inform sb of/about sth L21
be fully aware of L25
shock sb into doing L27
all too soon L28
be related to L29
8. 敦促某人做
9. 通知某人某事
10. 充分认识到
11. 警醒某人某事
12. 过早，太快
13. 与…有关