牛津译林版英语 高一模块4 Unit 1 Advertising project 2 Anti-smoking ad campaign 课件（共23张PPT）
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| 名称 | 牛津译林版英语 高一模块4 Unit 1 Advertising project 2 Anti-smoking ad campaign 课件（共23张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 2.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-03-30 19:26:35 | ||
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(共22张PPT)
Unit 1 Advertising
Project Developing an ad campaign
Anti-smoking ad campaign
Lead-in
Anti-smoking ad campaign
Free talk:
Do you agree(赞同) to smoke?Why or why not?
Yes,I do.Because………
No,I don?t .Because………
agree
it is fashionable
it can make us relaxed
it gives us inspirations
disagree
cause lung cancer
be harmful to our heart
have the same effect on people around us
a waste of money
cause fire due to carelessness
cause our hair to fall out
bad breath and yellow teeth
When you smoke cigarettes, you are slowly killing yourself !
Anti-smoking ad campaign
Read the passage as quickly as possible
and answer some questions.
reading
1. What is the subject of this ad campaign?
Anti-smoking.
2. Why do they build this ad campaign?
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
Fast reading
1. Who is the target audience for this ad campaign?
High-school teenagers.
2. What is the ad campaign aimed to do?
To discourage young people from smoking.
3. What is the slogan for this campaign?
Smoking kills!
4. On which day will the campaign be started ?
On 31 May, World No Tobacco Day.
5.Why do they choose the picture on P19 as their logo?
Because many people are not fully aware of the damage smoking does to their health.
Careful reading
Work in groups and discuss what has impressed you most after you read this ad campaign.
Read the passage aloud and finish the following exercises.
read aloud
Fill in the blanks
Every year millions of people around the world ________ due to smoking, ________ is why we have chosen anti-smoking as the subject of our ad campaign. Our target audience is and our aim is to ________ young people smoking.
Our campaign will start on 31 May, World No Tobacco Day, ______ we will put large posters around the school with logo and slogan.
die
which
discourage
when
high-school teenagers
from
Our website will _____________ students with more information about smoking. We will also ________ an article in the school magazine ________ students about the of smoking, and we will ________ an essay competition as ________.
provide
publish
informing
organize
well
dangers
Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does ________ their health .This is ________we chose this picture ______ our logo. We want to ________ people into ________ that many smokers all too soon ________ illness and diseases ________ to smoking.
why
to
as
shock
realizing
from
related
die
Translation
1.每一包香烟都含有可以导致肺癌和心脏病的有毒化学物质。
Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease.
2.这就是为什么我们选择反吸烟作为我们广告宣传活动的主题。
This is why we have chosen anti-smoking as the subject of our ad campaign.
Translation
3.许多人认为吸烟很酷或者很享受，但是他们没有充分认识到吸烟对健康造成的伤害。
Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health.
4.我们希望警醒人们，让他们认识到许多吸烟者过早地死于与吸烟有关的疾病。
We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.
Unit 1 Advertising
Project Developing an ad campaign
Anti-smoking ad campaign
Lead-in
Anti-smoking ad campaign
Free talk:
Do you agree(赞同) to smoke?Why or why not?
Yes,I do.Because………
No,I don?t .Because………
agree
it is fashionable
it can make us relaxed
it gives us inspirations
disagree
cause lung cancer
be harmful to our heart
have the same effect on people around us
a waste of money
cause fire due to carelessness
cause our hair to fall out
bad breath and yellow teeth
When you smoke cigarettes, you are slowly killing yourself !
Anti-smoking ad campaign
Read the passage as quickly as possible
and answer some questions.
reading
1. What is the subject of this ad campaign?
Anti-smoking.
2. Why do they build this ad campaign?
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
Fast reading
1. Who is the target audience for this ad campaign?
High-school teenagers.
2. What is the ad campaign aimed to do?
To discourage young people from smoking.
3. What is the slogan for this campaign?
Smoking kills!
4. On which day will the campaign be started ?
On 31 May, World No Tobacco Day.
5.Why do they choose the picture on P19 as their logo?
Because many people are not fully aware of the damage smoking does to their health.
Careful reading
Work in groups and discuss what has impressed you most after you read this ad campaign.
Read the passage aloud and finish the following exercises.
read aloud
Fill in the blanks
Every year millions of people around the world ________ due to smoking, ________ is why we have chosen anti-smoking as the subject of our ad campaign. Our target audience is and our aim is to ________ young people smoking.
Our campaign will start on 31 May, World No Tobacco Day, ______ we will put large posters around the school with logo and slogan.
die
which
discourage
when
high-school teenagers
from
Our website will _____________ students with more information about smoking. We will also ________ an article in the school magazine ________ students about the of smoking, and we will ________ an essay competition as ________.
provide
publish
informing
organize
well
dangers
Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does ________ their health .This is ________we chose this picture ______ our logo. We want to ________ people into ________ that many smokers all too soon ________ illness and diseases ________ to smoking.
why
to
as
shock
realizing
from
related
die
Translation
1.每一包香烟都含有可以导致肺癌和心脏病的有毒化学物质。
Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease.
2.这就是为什么我们选择反吸烟作为我们广告宣传活动的主题。
This is why we have chosen anti-smoking as the subject of our ad campaign.
Translation
3.许多人认为吸烟很酷或者很享受，但是他们没有充分认识到吸烟对健康造成的伤害。
Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health.
4.我们希望警醒人们，让他们认识到许多吸烟者过早地死于与吸烟有关的疾病。
We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.