译林英语必修四 Unit1 Advertising project 课件 （共21张PPT）

(共21张PPT)



M4 unit1 project





How dou you build an ad campaign


01.
02.

What is this ad about?

What can we learn from it?


Conclusion：
It is important that we should____________________________
_______________________________________________________



know the dangers of smoking
and try not to smoke.

?





Nowadays, people all over the world use ads to promote social concerns.
Have you ever thought of starting an ad campaign about social problems ?


Anti-smoking ad campaign
A Sample





ompetition
C
时尚风范
典贵气质
发型搭配
饰品配饰

4 points

TASK1
TASK2
TASK3
TASK4
8
points

Matching

Filling

Completing

Presenting

6 points

10
points

Para.1

Para.2

Para.3

Para.4

a.The target audience, the aim and the content of their ad campaign.




b.The different ways used to get their message across.
c.The slogan and logo.

d. The reason why the writer chose anti-smoking as the subject of their ad campaign.


Task 1 Match the main idea with each paragraph
Click to return
Reasons

Smoking 1 countries a lot of money and causes great
2 to the welfare of the people.
Audience
High-school teenagers
Aim
To 3 young people from smoking, we will start an anti-smoking ad campaign.
Content
Educate them about the bad 4 effects of smoking and how smoking affects those people around them.
Explain all the 5 of not smoking.
Show how smoking is not cool or attractive.
Ways
Put large posters around the school with our logo and 6 --Smoking kills.
Provide students with more information about smoking on our website.
Publish an article in the school magazine 7 __ students about
the dangers of smoking.
8 an essay competition.
costs
damage
discourage
physical
advantages
slogan
informing
Organize

Task 2 Read the sample again and fill in the blanks
Click to return









Yes to life, n___ to drugs. 珍爱生命，远离毒品
Alert today – A____ tomorrow. 今日警惕，明日活着
Be aware, take c_____. 注意，小心
Animals are friends, not f_____. 动物是我们的朋友而非食物
K_____ road safety, N____ injury. 了解道路安全，避免意外伤害
Pollution isn't cool, so don't be a f____. 污染不酷，所以别傻了
O
live
are
ood
now
o
ool
Task 3 Slogan and logo for an ad campaign

short, attractive, impressive, easy to remember
Slogans:
















Logos

eye-catching,
attractive
Environmental Protection
Anti-drugs

Nationwide reading
Animal protection

Family

Caring for the elderly
Click to return

Environmental protection
Anti-drugs
Family
Caring for the elderly
The subject of our ad campaign will be___________.








Task 4 Develop your own ad campaign
...
Nationwide reading
Road safety
Animal protection
Food safety




































































































01
The reason for developing your ad campaign :


This is why we have chosen...
as the subject of our ad campaign.
03
The aim , target audience and content of your ad campaign:
The target audience is…
Our main aim is to…
We will…
The ways you want to use in your ad campaign:
04
To begin with, we will…
In addition, we will…
Finally, we will…
The slogan and logo:
The slogan of our ad campaign is…，which aims to …
We have …in our logo.
We want to use this logo to …
Structure

02




































































































01
The reason for developing your ad campaign :


This is why we have chosen...
as the subject of our ad campaign.
03
The aim , target audience and content of your ad campaign:
The target audience is…
Our main aim is to…
We will…
The ways you want to use in your ad campaign:
04
To begin with, we will…
In addition, we will…
Finally, we will…
The slogan and logo:
The slogan of our ad campaign is…，which aims to …
We have …in our logo.
We want to use this logo to …
Structure

02







Design & Creativity Space Studio
DESIGN & CREATIVITY




It’s your show time!

1. Polish the ad campaign you have designed.

2. Write a composition concerning your ad campaign.
Homework

THANKS for your attention
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