译林英语必修四 Unit1 Advertising Project 课件 （共17张PPT）

(共17张PPT)








































































































































an

ad
campaign
Developing
M4 U1 Project

Learning Objectives：
Have a knowledge of basic elements in an ad campaign;

Get your inspiration(灵感) from the example “Anti-smoking ad campaign”;

Develop your own ad campaigns.





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Just do it!
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Guess famous brands

01
Tide’s in,
dirt’s out.
Small size, good taste.
Bigger than

bigger.



various kinds of ads
put posters around supermarkets
launch a video advertisement
build a theme park

ad campaigns

Define an ad campaign


02
It is _________________________________________
using various kinds of ads to_____________________.
a planned programme of advertisements
reach a certain audience
How to build an ad campaign?










What do you want your
ad campaign to say?
How do you reach
your audience?
Who is the audience
for your ad campaign?
Build an ad campaign


03



Why do you build
this ad campaign?

Why

Who

What

How

Determine your target audience by doing a little research and analysis

Make the content of the ad campaign appeal to the audience in order to get them react in a certain way.

Decide different ways used to get their message across.

Have a clear aim in mind



Match the answer with each question












Why
01
02
03
04
*Have a clear (1)_______ and an audience in mind;
4. Decide your approach to (6)_________ your messages across.
04
* Determine your target
(2)________by doing research and(3)_________in advance.
*Deicide what you want the audience to know or think about;
* It is important to make the content (4)_______ to the audience to get them (5)_______ in a certain way.
Build an ad campaign


03
Who
What
How
aim
audience
analysis
appeal
react
getting





An example ---Anti-smoking ad campaign


04
Reason Smoking costs money and causes great _______ to the people’s welfare.
The aim The aim is to ________ young people from smoking.
Audience High-school teenagers
Contents Educate them about the bad _________ effects of smoking and how smoking affects those people around them;
Explain all the ___________ of not smoking;
Show how smoking is not cool or attractive.
Ways Put posters with the logo and _________;
Provide students with more information on website;
Publish an article in the school magazine _________students about the dangers of smoking;
Organize an essay competition.
Logo
Slogan:
Smoking kills!
damage
discourage
physical
advantages
slogan
informing






Yes to life, n___ to drugs. 珍爱生命，远离毒品
Alert today, a____ tomorrow. 今日警惕，明日活着
Animals are friends, not f_____. 动物是我们的朋友而非食物
o
live
ood
Slogan and logo for an ad campaign

short, easy words,
to the point
Slogans:
Logos:

eye-catching,
impressive


Basic elements in an ad campaign
Topic & Reasons
Aim
Target audience
Contents
(explain…/show../educate…)
5. Slogan(short, to the point)
&logo(eye-catching, impressive)
6. Ways
put posters around…
offer information on the website/radio
organize a competition related to…
launch a video advertisement on TV
………





05
Design your ad campaign


Planning
（1min）
















































































































































































































Work in groups
Choose topics
read nationwide
cherish time
protect the environment
protect eyesight
care for the elderly
donate in the name of love
care for food safety
…...




05
Design your ad campaign



Planning
















































































































































































































Preparing
（2min）
Producing
Member’s
name Task
A assign (安排) tasks for each
group member
B write “Topic & reason”
write “ Aim & target audience”
write “ways to build an ad campaign”
develop a slogan
design a logo
explain the design of your logo
………
C
D
E


05
Design your ad campaign




Planning
















































































































































































































Preparing
Producing
（10min）
Presenting














1
2

3
4
Topic & Reasons
Aim & Audience
Ways
Slogan & Logo


05
Design your ad campaign




Planning
















































































































































































































Preparing
Producing
Presenting

Presenting
（9min）

Deliver a speech



Present your design

Homework
1. Polish the ad campaign you have designed.

2. Write a composition concerning your ad campaign.

Thanks!