译林英语必修四 Unit1 Advertising Project 课件 （共32张PPT）
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| 名称 | 译林英语必修四 Unit1 Advertising Project 课件 （共32张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 3.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-04-02 12:28:50 | ||
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文档简介
(共32张PPT)
MU4U1Project
Developing an ad campaign
Enjoy some ads
Commercial ad
My God!
I have no home now!
Public Service ad
(PSA)
eye-catching ads
attractive slogans
fancy packages
famous people
Brainstorming
A good ad should have…
In the opinion of a viewer, a good ad should have …
eye-catching advertisement
fancy packages
attractive slogan and logos
famous people
…
Ad Campaigns
Tips:
project
An ad campaign
What is an ad campaign?
Read the first paragraph and try to find out the definition(定义） of an ad campaign.
an organized programme of advertisements
use various kinds of ads
reach a particular audience
An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.
Step2:Reading
Article 1 : How do you build an ad campaign?
Q1: What do you know about an ad campaign?
Q2: What media can we use in an ad campaign?
Q3: What are the major questions should we consider first when designing an ad campaign?
Task 1: Answer the following questions
Q1: What do you know about an ad campaign?
Q2: What media can we use in an ad campaign?
Q3: What are the major questions should we consider first?
An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.(aim, target audience, content, ways to reach your audience)
We can use different kinds of media, including
newspapers, magazines, televisions, billboards, mailing, etc.
1. Who is the audience for your ad campaign?
2. What do you want your ad campaign to say?
3. How do you reach your audience?
Match the main idea of each paragraph.
Para 1
Para 2
Para 3
Para 4
A .what the campaign says
B.how to reach the target audience
C.the definition of an ad campaign
D.the target audience and how to determine the target audience
To build an ad c_________
Step One *have a clear g____ and t_____ audience in mind;
*do a little r_______ and you can c_____ right m______ for the right people.
Step Two Decide what you want your audience to __
*it is important to always try to a_____ to the way the audience will r_____.
*gather i_________ from your research;
Step Three *use different ______________ to get your message a_____
*decide what a________ you want to use to r_____ your audience.
ampaign
oal
arget
esearch
reate
essage
nformation
ppeal
eact
methods media
cross
pproach
each
know
We have learned how to build an ad campaign, now let’s enjoy an Anti-smoking ad campaign. Then, try to analyze how it is built.
step3 Article 2: A sample:
Anti-smoking ad campaign
Task 1 : Skimming
Q1. What is the subject of this ad campaign?
Q2. What’s the slogan of the campaign?
Q3.What’s the logo?
Anti-smoking.
Smoking kills!
A picture of a skeleton head.
Topic:
Reasons:
Target audience:
Aim:
Media :
Slogan:
Hope:
Anti-smoking
high school teenagers
Smoking kills
death; diseases & cancer; a waste of money; damage to people's welfare
discourage young people from smoking
posters, website, school magazine
realizing the dangers of smoking and saying no
How
Task 2: Outline
topic
reason/ why
target audience/ who
aim / goal
1
2
3
4
Step 4. Summary
Main elements因素 of designing an ad campaign
5
6
slogan / logo
media / ways
7
hope/expectation
It comes our turn !
to launch an ad campaign
Three topics available
Stop eating
unhealthy food
Are you
a gameboy
Project hope
Step 5. Design an ad campaign
Unhealthy food
Gameboy ? Get addicted to online games…
Project hope
*Planning
(1) Work in groups of six.
(2) Three Topics.
Unhealthy food Computer games
Project hope
*Preparing
Assignment
Member’s name task
Design a logo
Develop a slogan
Forms of media
Campaign proposal
Presentation
*Producing & Presenting
Teamwork: everyone should contribute to the project
logo/slogan designer—make it attractive
proposal writer—write a brief outline
presenters— present your work to the class
Make your presentation clearly, including:
Explaining why your group choose the topic;
Your aim
Target audience;
What you want to say
Ways you use to reach your audience,
Your logo and slogan.
Our subject today is _______________________ . We choose this subject because _______________
___________________. Our aim is to___________________. Our target audience are _____________________. We will tell them that _________________________. We will use different kinds of methods to reach our audience, for example, ____________________________________. Besides, we designed a slogan- ________________, and an eye-catching logo as well, which will make people _________________________. At last, please join us in wishing our campaign a great success.
A presentation sample
Show time!
Phrases (para 1):
L2 various kinds of=all kinds of
L3 have/keep sth/sb in mind
L4 figure out
L5 get sb to do
L5 get sb doing
L5 get sth done
L6 different kinds of media
Phrases (para 2)
L11 do a little research
L11 in advance
想出，计算出
记住某人/某事
各种各样的
使某人做某事
使某人一直做……
使某事被做
各种不同的媒体
提前
做一点研究
Phrases (para 3):
L17 think about
L18 appeal to
L19 gather information
L22 be concerned with
L24 affect one’s life
Phrases (para 4):
L26 get sth across
L28 depend on
考虑
迎合,吸引,呼吁
搜集信息
对……关心
影响某人的生活
传达
依赖于，取决于
Phrases in Passage 2
L8 discourage sb from doing sth.
L13 be concerned about
L13 be concerned with
L16 convince sb not to do
L17 urge sb to do
L19 provide sb with/ provide sth. for
L21 inform sb. about/ of sth.
L25 cause/do damage to
L27 shock sb into doing sth.
L28 all too soon
L29 be related to
劝阻……做某事
对……担心；关心在乎
与…有关系(或有牵连)
说服某人做某事
敦促某人做某事
为某人提供某物
告知某人某事
对……造成损害
警醒某人
太快，很快地
和…有关
MU4U1Project
Developing an ad campaign
Enjoy some ads
Commercial ad
My God!
I have no home now!
Public Service ad
(PSA)
eye-catching ads
attractive slogans
fancy packages
famous people
Brainstorming
A good ad should have…
In the opinion of a viewer, a good ad should have …
eye-catching advertisement
fancy packages
attractive slogan and logos
famous people
…
Ad Campaigns
Tips:
project
An ad campaign
What is an ad campaign?
Read the first paragraph and try to find out the definition(定义） of an ad campaign.
an organized programme of advertisements
use various kinds of ads
reach a particular audience
An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.
Step2:Reading
Article 1 : How do you build an ad campaign?
Q1: What do you know about an ad campaign?
Q2: What media can we use in an ad campaign?
Q3: What are the major questions should we consider first when designing an ad campaign?
Task 1: Answer the following questions
Q1: What do you know about an ad campaign?
Q2: What media can we use in an ad campaign?
Q3: What are the major questions should we consider first?
An ad campaign is an organized programme of
advertisements using various kinds of ads to reach
a particular audience.(aim, target audience, content, ways to reach your audience)
We can use different kinds of media, including
newspapers, magazines, televisions, billboards, mailing, etc.
1. Who is the audience for your ad campaign?
2. What do you want your ad campaign to say?
3. How do you reach your audience?
Match the main idea of each paragraph.
Para 1
Para 2
Para 3
Para 4
A .what the campaign says
B.how to reach the target audience
C.the definition of an ad campaign
D.the target audience and how to determine the target audience
To build an ad c_________
Step One *have a clear g____ and t_____ audience in mind;
*do a little r_______ and you can c_____ right m______ for the right people.
Step Two Decide what you want your audience to __
*it is important to always try to a_____ to the way the audience will r_____.
*gather i_________ from your research;
Step Three *use different ______________ to get your message a_____
*decide what a________ you want to use to r_____ your audience.
ampaign
oal
arget
esearch
reate
essage
nformation
ppeal
eact
methods media
cross
pproach
each
know
We have learned how to build an ad campaign, now let’s enjoy an Anti-smoking ad campaign. Then, try to analyze how it is built.
step3 Article 2: A sample:
Anti-smoking ad campaign
Task 1 : Skimming
Q1. What is the subject of this ad campaign?
Q2. What’s the slogan of the campaign?
Q3.What’s the logo?
Anti-smoking.
Smoking kills!
A picture of a skeleton head.
Topic:
Reasons:
Target audience:
Aim:
Media :
Slogan:
Hope:
Anti-smoking
high school teenagers
Smoking kills
death; diseases & cancer; a waste of money; damage to people's welfare
discourage young people from smoking
posters, website, school magazine
realizing the dangers of smoking and saying no
How
Task 2: Outline
topic
reason/ why
target audience/ who
aim / goal
1
2
3
4
Step 4. Summary
Main elements因素 of designing an ad campaign
5
6
slogan / logo
media / ways
7
hope/expectation
It comes our turn !
to launch an ad campaign
Three topics available
Stop eating
unhealthy food
Are you
a gameboy
Project hope
Step 5. Design an ad campaign
Unhealthy food
Gameboy ? Get addicted to online games…
Project hope
*Planning
(1) Work in groups of six.
(2) Three Topics.
Unhealthy food Computer games
Project hope
*Preparing
Assignment
Member’s name task
Design a logo
Develop a slogan
Forms of media
Campaign proposal
Presentation
*Producing & Presenting
Teamwork: everyone should contribute to the project
logo/slogan designer—make it attractive
proposal writer—write a brief outline
presenters— present your work to the class
Make your presentation clearly, including:
Explaining why your group choose the topic;
Your aim
Target audience;
What you want to say
Ways you use to reach your audience,
Your logo and slogan.
Our subject today is _______________________ . We choose this subject because _______________
___________________. Our aim is to___________________. Our target audience are _____________________. We will tell them that _________________________. We will use different kinds of methods to reach our audience, for example, ____________________________________. Besides, we designed a slogan- ________________, and an eye-catching logo as well, which will make people _________________________. At last, please join us in wishing our campaign a great success.
A presentation sample
Show time!
Phrases (para 1):
L2 various kinds of=all kinds of
L3 have/keep sth/sb in mind
L4 figure out
L5 get sb to do
L5 get sb doing
L5 get sth done
L6 different kinds of media
Phrases (para 2)
L11 do a little research
L11 in advance
想出，计算出
记住某人/某事
各种各样的
使某人做某事
使某人一直做……
使某事被做
各种不同的媒体
提前
做一点研究
Phrases (para 3):
L17 think about
L18 appeal to
L19 gather information
L22 be concerned with
L24 affect one’s life
Phrases (para 4):
L26 get sth across
L28 depend on
考虑
迎合,吸引,呼吁
搜集信息
对……关心
影响某人的生活
传达
依赖于，取决于
Phrases in Passage 2
L8 discourage sb from doing sth.
L13 be concerned about
L13 be concerned with
L16 convince sb not to do
L17 urge sb to do
L19 provide sb with/ provide sth. for
L21 inform sb. about/ of sth.
L25 cause/do damage to
L27 shock sb into doing sth.
L28 all too soon
L29 be related to
劝阻……做某事
对……担心；关心在乎
与…有关系(或有牵连)
说服某人做某事
敦促某人做某事
为某人提供某物
告知某人某事
对……造成损害
警醒某人
太快，很快地
和…有关