译林英语必修四 Unit1 Advertising Project 课件 （共18张PPT）

(共18张PPT)
Unit 1 Project
Developing an ad campaign
Shiyan Senior High School of Changsha County
About the title
What does the phrase an ad campaign mean?
An ad campaign is a planned program of advertisements using various kinds of ads to reach a certain audience.
Cognition
What do the word blocks mean?
promote public welfare
start an ad campaign
social concerns
a planned program
various kinds of
reach a certain audience
have ... in mind
figure out
employ different kinds of
target audience
determine your audience
do research / analysis
Cognition
What do the word blocks mean?
in advance
appeal to the audience
gather this information
public welfare campaign
care about
be concerned with
affect their lives
get ... across
put ... together
media
poster
personally
I. Cognition
Can you understand the following sentences?
(1) It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
(2) It is very important to know your audience so you can create the right message for the right people.
I. Cognition
Can you understand the following sentences?
(3) It is important to always try to appeal to the audience in order to get them to react in a certain way.
(4) After you have decided who your audience is, it is time to decide what you want your audience to know or to think about.
I. Cognition
Can you understand the following sentences?
(5) You will need to explore what the audience really thinks.
(6) There are lots of different ways to get your message across when you are putting together an ad campaign.
Skim over the passage and find the answers for the questions.
II. Communication
1. What need you keep in mind when you start a successful campaign?
2. What should you do in your campaign?
3. How can you reach your audience?
III. Contemplation
Work in groups and start a public welfare campaign.
1. What should we learn in this period?
2. What is the use of learning how to develop an ad campaign?
3. How can we develop an ad campaign?
III. Contemplation
(1) figure out (2) media (3) poster
(4) target (5) determine (6) analysis
(7) appeal to (8) react (9) personally
(10) get ... across
Go over the words and phrases below.
Fill in the blanks with the words or phrase given.
If we _____ to develop an ad campaign, we must first ______ our aim and ____ aufience. Then in order to ___ ourselves ____ better, we should make an _____ of what will ____ our audience. Last but not least, we should choose some ______ according to how our audience ___, for example, _______, website, newspapers, etc.
Fill in the blanks with the words or phrase given.
If we determine to develop an ad campaign, we must first figure out our aim and target aufience. Then in order to get ourselves across better, we should make an analysis of what will appeal to our audience. Last but not least, we should choose some mediea according to how our audience react, for example, posters, website, newspapers, etc.
IV. Consolidation
1. what is an ad campaign?
2. what is required for an ad campaign?
3. how is an ad campaign developed?
In this period, we have got to know
IV. Consolidation
IV. Consolidation
2. Suppose Mike is a student in your class, and you ask him to help you with your campaign. You should tell him about
（1）what welfare problem does your ad campaign deal with?
（2）what do you want to say in your campaign?
（3）why do you make your campaign like that?
IV. Consolidation
（4）who is your target audience for your ad campaign?
（5）what did your partners do in making the campaign?
（6）what sources have you used to find the information?
（7）what do you think about your ad campaign, compared with others’?
V. Creation
Homework

1. Read the sample ad campaign on P, 19, and
2. Complete your own ad campaign after class.