译林英语必修四Unit1 Advertising Project（共34张PPT）
文档属性
| 名称 | 译林英语必修四Unit1 Advertising Project（共34张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 3.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-04-03 22:48:00 | ||
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文档简介
(共34张PPT)
Project
Main idea of each paragraph
Para. 1
Para. 2
Para. 3
Para. 4
the definition of an ad campaign
What a target audience is and how to determine the target audience
what the ad campaign says
how to reach the target audience
what
how
forms of media
topic, campaign goal, logo, slogan…
Reading comprehension
1.What do you know about an ad campaign?
2.What is important when you are
planning an ad campaign?
3.What should you advertising campaign be based on?
Reading comprehension
1 What do you know about an ad campaign?
An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.
3 What should you advertising campaign be based on?
Mainly on the target audience and the media that reachers that particular group test.
2 What is important when you are
planning an ad campaign?
It is important to try to appeal to the way the audience will react.
ampaign
im
esearch
reate
essage
Detailed information
To build an ad c_________
Step One *have a clear a____ and an audience in mind;
*do a little r_______ and you can c_____ right m______ for the right people.
ampaign
nformation
ppeal
eact
ays
cross
pproach
each
To build an ad c_________
Step Two *gather i__________ from your research;
*It is important to always try to a_____ to the way
the audience will r_____.
Step Three *use different w____ to get your message a_____
*decide what a________ you want to use to r_____ your audience.
1 What is the subject of this ad campaign?
Anti-smoking.
2 Why do they build this ad campaign?
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
3 Who is the target audience for this as campaign?
High-school teenagers.
4 What is the ad campaign aimed to do?
To discourage young people from smoking.
5 What is the slogan for this campaign?
Smoking kills!
3 Who is the target audience for this as campaign?
High-school teenagers.
4 What is the ad campaign aimed to do?
To discourage young people from smoking.
5 What is the slogan for this campaign?
Smoking kills!
Language points
Words
determine determination
analysis analyze
3. appeal appealing
4. react reaction
5. personally personal person
6. urge
7. shock shocked shocking
8. design designer
9. purchase
phrases
appeal to 2. get sth across
3. die from/of 4. figure out
5. in advance
6. discourage sb from doing sth
7. be concerned about
8. urge sb to do
Sentences
out what to
to determine in
to a
ways across
from
to give smoking
7. enjoyable fully that to
8. realizing from related
urge
v. 敦促，力劝 n. 欲望
If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.
1. Our teacher urges that we (should) study hard with the exam drawing near.
2. The young man had an urge to open a shop of his own.
Summary:
催促某人做某事： urge sb to do
主张 urge that…
渴望做 have an urge to
Practice
1. His mother urged him _________(see) a doctor as soon as possible.
2. The report urged that all children ___________(teach) to swim.
3. There is an ________(urge) need for food and water.
to see
should be taught
urging
determine
v.决心， 决定 n. determination
In order determine your audience, you will need to do a little research and analysis in advance.
1. He determined not to go far that night.
2. They determined on/upon an early start.
3. We are determined to adopt his suggestion
summary
决定做： determine to do
决定什么事: determine on/upon
决心做: be determined to
坚决地；果断地： with determination
1. From his______________(determine) look, we can know his confidence.
2. This work needs long patience and _____________(determine).
3. 他决定立刻出发。
determined
determination
He determines to go at once.
4.我决心学好英语。
I am determined to learn English well.
appeal
v. 有吸引力；呼吁 n. 吸引力
It is important to always try to appeal to the audience in order to get them to react in a certain way.
1. This music is too old-fashioned to appeal to people any longer.
2. The police appealed to the crowd not to panic.
3. The poor are making an appeal to the government for food.
4. The game has little appeal for me.
Summary
呼吁、恳请某人去做
appeal sb to do/for sth
吸引某人： appeal to sb
向某人提出呼吁: make an appeal to sb
引不起某人的兴趣: have little appeal for sb
On the other hand, the idea attracted him.
= On the other hand, the idea______
him.
他呼吁年轻人行使他们的投票权。
appealed to
He appealed the young to use their vote.
He made an appeal to the young to use their vote.
get across
There are lots of different ways to get your message across when you are putting together an ad campaign.
Practice:
1. He is not good at getting his ideas ________.
2. I can hardly get ______ so much work in such a short time.
across
down to
3. If we can get _______ the present difficulties, then everything should be all right.
4. I find him easy to get along ______.
5. News soon got _______ that he had resigned.
through
with
around
Conclusion
get across (to sb) 把…表达清楚
get up 起床 get on 上车
get off 下车 get to 到达
get along with 和…..和睦相处
get through 度过，熬过（困难期）
get over 克服，恢复
get around 传开来，到处走走
get down to 着手处理，开始认真考虑
Project
Main idea of each paragraph
Para. 1
Para. 2
Para. 3
Para. 4
the definition of an ad campaign
What a target audience is and how to determine the target audience
what the ad campaign says
how to reach the target audience
what
how
forms of media
topic, campaign goal, logo, slogan…
Reading comprehension
1.What do you know about an ad campaign?
2.What is important when you are
planning an ad campaign?
3.What should you advertising campaign be based on?
Reading comprehension
1 What do you know about an ad campaign?
An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.
3 What should you advertising campaign be based on?
Mainly on the target audience and the media that reachers that particular group test.
2 What is important when you are
planning an ad campaign?
It is important to try to appeal to the way the audience will react.
ampaign
im
esearch
reate
essage
Detailed information
To build an ad c_________
Step One *have a clear a____ and an audience in mind;
*do a little r_______ and you can c_____ right m______ for the right people.
ampaign
nformation
ppeal
eact
ays
cross
pproach
each
To build an ad c_________
Step Two *gather i__________ from your research;
*It is important to always try to a_____ to the way
the audience will r_____.
Step Three *use different w____ to get your message a_____
*decide what a________ you want to use to r_____ your audience.
1 What is the subject of this ad campaign?
Anti-smoking.
2 Why do they build this ad campaign?
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
3 Who is the target audience for this as campaign?
High-school teenagers.
4 What is the ad campaign aimed to do?
To discourage young people from smoking.
5 What is the slogan for this campaign?
Smoking kills!
3 Who is the target audience for this as campaign?
High-school teenagers.
4 What is the ad campaign aimed to do?
To discourage young people from smoking.
5 What is the slogan for this campaign?
Smoking kills!
Language points
Words
determine determination
analysis analyze
3. appeal appealing
4. react reaction
5. personally personal person
6. urge
7. shock shocked shocking
8. design designer
9. purchase
phrases
appeal to 2. get sth across
3. die from/of 4. figure out
5. in advance
6. discourage sb from doing sth
7. be concerned about
8. urge sb to do
Sentences
out what to
to determine in
to a
ways across
from
to give smoking
7. enjoyable fully that to
8. realizing from related
urge
v. 敦促，力劝 n. 欲望
If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.
1. Our teacher urges that we (should) study hard with the exam drawing near.
2. The young man had an urge to open a shop of his own.
Summary:
催促某人做某事： urge sb to do
主张 urge that…
渴望做 have an urge to
Practice
1. His mother urged him _________(see) a doctor as soon as possible.
2. The report urged that all children ___________(teach) to swim.
3. There is an ________(urge) need for food and water.
to see
should be taught
urging
determine
v.决心， 决定 n. determination
In order determine your audience, you will need to do a little research and analysis in advance.
1. He determined not to go far that night.
2. They determined on/upon an early start.
3. We are determined to adopt his suggestion
summary
决定做： determine to do
决定什么事: determine on/upon
决心做: be determined to
坚决地；果断地： with determination
1. From his______________(determine) look, we can know his confidence.
2. This work needs long patience and _____________(determine).
3. 他决定立刻出发。
determined
determination
He determines to go at once.
4.我决心学好英语。
I am determined to learn English well.
appeal
v. 有吸引力；呼吁 n. 吸引力
It is important to always try to appeal to the audience in order to get them to react in a certain way.
1. This music is too old-fashioned to appeal to people any longer.
2. The police appealed to the crowd not to panic.
3. The poor are making an appeal to the government for food.
4. The game has little appeal for me.
Summary
呼吁、恳请某人去做
appeal sb to do/for sth
吸引某人： appeal to sb
向某人提出呼吁: make an appeal to sb
引不起某人的兴趣: have little appeal for sb
On the other hand, the idea attracted him.
= On the other hand, the idea______
him.
他呼吁年轻人行使他们的投票权。
appealed to
He appealed the young to use their vote.
He made an appeal to the young to use their vote.
get across
There are lots of different ways to get your message across when you are putting together an ad campaign.
Practice:
1. He is not good at getting his ideas ________.
2. I can hardly get ______ so much work in such a short time.
across
down to
3. If we can get _______ the present difficulties, then everything should be all right.
4. I find him easy to get along ______.
5. News soon got _______ that he had resigned.
through
with
around
Conclusion
get across (to sb) 把…表达清楚
get up 起床 get on 上车
get off 下车 get to 到达
get along with 和…..和睦相处
get through 度过，熬过（困难期）
get over 克服，恢复
get around 传开来，到处走走
get down to 着手处理，开始认真考虑