译林英语必修四 Unit1Advertising project课件 （18张PPT）
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| 名称 | 译林英语必修四 Unit1Advertising project课件 （18张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 269.0KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-04-04 18:47:08 | ||
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文档简介
(共18张PPT)
Guide 1 : listening and skimming(P1)
1.What is an ad campaign ?
2 . What media can you use in an ad campaign ?
3.what should be first consider?
1.L1----2
2. L6 ----7
3. 123
2 .true or false on Article 1
1.It’s unimportant to figure out what you want to tell the audience and what you are trying to get them to do.
2.In an ad campaign you may need to employ different kinds of media, except posters, newspapers, magazines, radio and television.
important
including
Guide 2: careful-reading
Ⅱ.Questions based on Article 1
3.To determine your audience, someone must report the related information to you.
4.You’d better decide what you want the audience to know or think about before you have decided who your audience is.
you will do a little research and
analysis in advance.
after
Ⅱ.Questions based on Article 1
5.When planning a public welfare campaign, you may want to ask yourself some questions, one of which is ‘what does my audience already know about this problem?’
6.The decision what approach you want to use should depend mostly on your target audience and which kinds of ads reach that group best.
3.Fill in the blanks
What differs from a ________ ad, an ad campaign is a ________ programme of ads using various kinds ads to reach a certain audience. The ________ of the questions you must first consider are as below:
1.Who is the audience for your ad campaign.
single
planned
majority
Ⅲ.Fill in the blanks
There are a great number of approaches to ________ your message ________ when you are putting together an ad campaign. The decision ________ way you want to use should rely mostly on your target audience and which kinds of ads ________ that group best.
getting
across
what
reach
p2
Ⅰ.Questions based on Article 2
1.What is not the reason for anti-smoking?
A. Every year millions of people around the world die due to smoking.
B. Every pack of cigarettes contains poisonous chemicals leading to lung cancer and heart diseases.
C. Smoking costs a lot and causes great damage to the welfare of the people.
D. So as to develop huge numbers of smokers in Asia.
2.Who’s the target audience and why?
To discourage high-school teenagers, who are the target audience, from smoking.
3.The following approaches to achieving the goal are used except ________.
A. Tell teenagers to care about health and future.
B. Educate teenagers about the bad physical effects of smoking and those on the people around them.
C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible.
D. Convince the parents to urge their children to give up smoking.
Ⅰ.Questions based on Article 2
4.On which day will the campaign be started?
On 31 May, World No Tobacco Day.
5.How many kinds of forms be used to promote the information on anti-smoking?________
A.2 B.3 C.4 D.5
Ⅱ.True or false questions:
1.It is because there are small numbers of smokers in Asia that we have chosen anti-smoking as the subject of the ad campaign.
2.The author agrees on the idea that smoking does be cool and attractive, especially for the teenagers.
huge
We will show how smoking is not
cool or attractive because it makes
people smell terrible, and gives them
bad teech, skin and fingernails.
Ⅱ.True or false questions:
3.The main aim of the anti-smoking ad campaign is to keep young people smoking.
4.We can spend the money saved from smoking on other things.
5.It is what is cool and what their friends like that the teenagers who are smoking are concerned about.
from smoking
Ⅲ.Fill in the blanks
Every year millions of people around the world ________ due to smoking, ________ is why we have chosen anti-smoking as the subject of our ad campaign. Our target audience is high-school teenagers and our aim is to ________ young people from smoking.
Our campaign will start on 31 May, World No Tobacco Day, ______ we will
die
which
discourage
when
put large posters around the school with logo and slogan. Our website will ________students with more information about smoking. We will also ________ an article in the school magazine ________ students about the dangers of smoking, and we will ________ an essay competition as ________.
provide
publish
informing
organize
well
It is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it ________ ________ their health ________we choose this picture as our logo. We want to ________ people into ________ that many people smokers die all too soon ________ illness and diseases ________ to smoking.
has
on
that
shock
realizing
from
related
Homework :
read and find out the language points
Guide 1 : listening and skimming(P1)
1.What is an ad campaign ?
2 . What media can you use in an ad campaign ?
3.what should be first consider?
1.L1----2
2. L6 ----7
3. 123
2 .true or false on Article 1
1.It’s unimportant to figure out what you want to tell the audience and what you are trying to get them to do.
2.In an ad campaign you may need to employ different kinds of media, except posters, newspapers, magazines, radio and television.
important
including
Guide 2: careful-reading
Ⅱ.Questions based on Article 1
3.To determine your audience, someone must report the related information to you.
4.You’d better decide what you want the audience to know or think about before you have decided who your audience is.
you will do a little research and
analysis in advance.
after
Ⅱ.Questions based on Article 1
5.When planning a public welfare campaign, you may want to ask yourself some questions, one of which is ‘what does my audience already know about this problem?’
6.The decision what approach you want to use should depend mostly on your target audience and which kinds of ads reach that group best.
3.Fill in the blanks
What differs from a ________ ad, an ad campaign is a ________ programme of ads using various kinds ads to reach a certain audience. The ________ of the questions you must first consider are as below:
1.Who is the audience for your ad campaign.
single
planned
majority
Ⅲ.Fill in the blanks
There are a great number of approaches to ________ your message ________ when you are putting together an ad campaign. The decision ________ way you want to use should rely mostly on your target audience and which kinds of ads ________ that group best.
getting
across
what
reach
p2
Ⅰ.Questions based on Article 2
1.What is not the reason for anti-smoking?
A. Every year millions of people around the world die due to smoking.
B. Every pack of cigarettes contains poisonous chemicals leading to lung cancer and heart diseases.
C. Smoking costs a lot and causes great damage to the welfare of the people.
D. So as to develop huge numbers of smokers in Asia.
2.Who’s the target audience and why?
To discourage high-school teenagers, who are the target audience, from smoking.
3.The following approaches to achieving the goal are used except ________.
A. Tell teenagers to care about health and future.
B. Educate teenagers about the bad physical effects of smoking and those on the people around them.
C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible.
D. Convince the parents to urge their children to give up smoking.
Ⅰ.Questions based on Article 2
4.On which day will the campaign be started?
On 31 May, World No Tobacco Day.
5.How many kinds of forms be used to promote the information on anti-smoking?________
A.2 B.3 C.4 D.5
Ⅱ.True or false questions:
1.It is because there are small numbers of smokers in Asia that we have chosen anti-smoking as the subject of the ad campaign.
2.The author agrees on the idea that smoking does be cool and attractive, especially for the teenagers.
huge
We will show how smoking is not
cool or attractive because it makes
people smell terrible, and gives them
bad teech, skin and fingernails.
Ⅱ.True or false questions:
3.The main aim of the anti-smoking ad campaign is to keep young people smoking.
4.We can spend the money saved from smoking on other things.
5.It is what is cool and what their friends like that the teenagers who are smoking are concerned about.
from smoking
Ⅲ.Fill in the blanks
Every year millions of people around the world ________ due to smoking, ________ is why we have chosen anti-smoking as the subject of our ad campaign. Our target audience is high-school teenagers and our aim is to ________ young people from smoking.
Our campaign will start on 31 May, World No Tobacco Day, ______ we will
die
which
discourage
when
put large posters around the school with logo and slogan. Our website will ________students with more information about smoking. We will also ________ an article in the school magazine ________ students about the dangers of smoking, and we will ________ an essay competition as ________.
provide
publish
informing
organize
well
It is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it ________ ________ their health ________we choose this picture as our logo. We want to ________ people into ________ that many people smokers die all too soon ________ illness and diseases ________ to smoking.
has
on
that
shock
realizing
from
related
Homework :
read and find out the language points