译林英语必修四Unit1 Advertising Project课件 （26张PPT）
文档属性
| 名称 | 译林英语必修四Unit1 Advertising Project课件 （26张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 1.7MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-04-04 18:52:31 | ||
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文档简介
(共26张PPT)
So anti-smoking ad campaign is a must!
slogan
M4U1 Project
Anti-smoking ad campaign
Fast Reading
What is the subject of the this ad campaign?
Why do they choose this ad campaign?
Anti-smoking
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
Who is the target audience for this ad campaign
What kind of media have they chosen to use?
What is the slogan for this campaign?
High-school teenagers
Posters, website, magazine, an essay competition
Smoking kills!
Detailed reading
T or F
There are huge numbers of smokers only in China.
The cigarettes contain harmful chemicals that can lead to lung cancer and heart disease.
If we can persuade young people out of starting to smoke, they must then advise the people around them to give up smoking.
F
T
F
in
Asia
may
4. World No Tobacco Day is on 31 July.
5. Not smoking has many advantages, such as doing good to your health, saving money and so on.
6. We will put large posters in the street with our logo and slogan.
7. Many people think that smoking is cool and enjoyable, even though they are fully aware of the dangers of it.
F
T
F
F
May
around the school
but they are not
Task-based Reading
reasons
poisonous
diseases
target
aim
persuade
slogan
approaches
Publishing
informing
Anti-smoking Ad Campaign
The1______ for choosing this subject Every packet of cigarettes contains 2. ______ chemicals that can result in3. ______, which can not only cause millions of people to die, but also cost countries a lot of money.
4.The _____audience Young teenagers
5. The ___ To 6. ______ young people to give up smoking
The 7. _________ to getting the messages across Putting large posters around the school with logo and 8. _____
Providing more information about smoking on websites
9. ______ an article in the school magazine 10. ______ students about the dangers of smoking
Discussion
Now your group is going to make a public service poster about widespread social concerns.
After making sure of the subject you want to deal with, you should also pay attention to the following points:
A clear idea of the goal
The target audience
The logo and slogan
Cooperate with your partners, and design a poster .Each group chooses two members two present your results ,one student is responsible to explain your poster.
There are some sentences structures and useful words for you:
Sentence structures
1.Nowadays, there are…(state the fact).This is why we have chosen… as the subject of our poster.
2.Our target audience is ….
3.Our main aim is to …
4.Our logo is …and our slogan is….
Useful words
drunk-driving 酒驾
saving water 节水
classifying the rubbish 垃圾分类
the protection of wild animals 保护野生动物
Project Hope 希望工程
take care of the empty nest elderly 关爱空巢老人
stay-at –home children 留守儿童
Poster Presentation
Homework
假如你是李华，最近你所在的学校做了一项调查，结果表明，目前社会上存在一部分吸烟的年轻人，还有年轻人也受此影响想尝试吸烟。你就此问题给报社写一封劝阻他们吸烟的信。字数150左右，内容包括：
1.简述存在的问题；
2.陈述吸烟的危害；
3.劝说年轻人戒烟。
So anti-smoking ad campaign is a must!
slogan
M4U1 Project
Anti-smoking ad campaign
Fast Reading
What is the subject of the this ad campaign?
Why do they choose this ad campaign?
Anti-smoking
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
Who is the target audience for this ad campaign
What kind of media have they chosen to use?
What is the slogan for this campaign?
High-school teenagers
Posters, website, magazine, an essay competition
Smoking kills!
Detailed reading
T or F
There are huge numbers of smokers only in China.
The cigarettes contain harmful chemicals that can lead to lung cancer and heart disease.
If we can persuade young people out of starting to smoke, they must then advise the people around them to give up smoking.
F
T
F
in
Asia
may
4. World No Tobacco Day is on 31 July.
5. Not smoking has many advantages, such as doing good to your health, saving money and so on.
6. We will put large posters in the street with our logo and slogan.
7. Many people think that smoking is cool and enjoyable, even though they are fully aware of the dangers of it.
F
T
F
F
May
around the school
but they are not
Task-based Reading
reasons
poisonous
diseases
target
aim
persuade
slogan
approaches
Publishing
informing
Anti-smoking Ad Campaign
The1______ for choosing this subject Every packet of cigarettes contains 2. ______ chemicals that can result in3. ______, which can not only cause millions of people to die, but also cost countries a lot of money.
4.The _____audience Young teenagers
5. The ___ To 6. ______ young people to give up smoking
The 7. _________ to getting the messages across Putting large posters around the school with logo and 8. _____
Providing more information about smoking on websites
9. ______ an article in the school magazine 10. ______ students about the dangers of smoking
Discussion
Now your group is going to make a public service poster about widespread social concerns.
After making sure of the subject you want to deal with, you should also pay attention to the following points:
A clear idea of the goal
The target audience
The logo and slogan
Cooperate with your partners, and design a poster .Each group chooses two members two present your results ,one student is responsible to explain your poster.
There are some sentences structures and useful words for you:
Sentence structures
1.Nowadays, there are…(state the fact).This is why we have chosen… as the subject of our poster.
2.Our target audience is ….
3.Our main aim is to …
4.Our logo is …and our slogan is….
Useful words
drunk-driving 酒驾
saving water 节水
classifying the rubbish 垃圾分类
the protection of wild animals 保护野生动物
Project Hope 希望工程
take care of the empty nest elderly 关爱空巢老人
stay-at –home children 留守儿童
Poster Presentation
Homework
假如你是李华，最近你所在的学校做了一项调查，结果表明，目前社会上存在一部分吸烟的年轻人，还有年轻人也受此影响想尝试吸烟。你就此问题给报社写一封劝阻他们吸烟的信。字数150左右，内容包括：
1.简述存在的问题；
2.陈述吸烟的危害；
3.劝说年轻人戒烟。