译林英语必修四 Unit1 Advertising Project 2（共14张PPT）

(共14张PPT)
Module 4 Unit 1
Project 2

Developing an ad campaign

Anti-smoking ad campaign
Read the first paragraph, and find out Why do they choose anti-smoking as the subject of the ad campaign?
When you smoke cigarettes, you are slowly killing yourself !
Read the passage, and fill in the table.
Topic:_____________________
Aim: ______________________________
Target audience:_____________________
The content of the ad campaign:
to educate them about ___________________
to explain _____________________________
to show _______________________________
The ways to reach audience:
large _______around school
information about smoking on _______
articles published in _________________
Slogan:_______________________________

Anti- smoking
Discourage young people from smoking
High-school teenagers
the bad effects of smoking
the advantages of not smoking
smoking is not cool or attractive
posters
website
school magazine
Smoking kills
What are the main steps of designing an ad campaign?
Have a clear aim
Determine your target audience
What to tell the audience
How to reach the audience
Add slogan(标语) and logo(标志) to make your ad campaign more attractive
Summary
slogans
short simple impressive
imaginative/ artistic
Logo


Launch an ad campaign
1) Anti-littering(乱丢垃圾)
2) Anti-junk food

Two topics
Target audience:
our classmates
Work in groups of six.
Members task
3 Why& the aim
What to tell the audience
How to reach the audience
2 Try to develop a slogan or logo
1 Presentation(展示)
The presentation (展示) will begin like this: The topic of our ad campaign is …
Our group choose this topic because …
Our target audience is …
Our aim is …
Our slogan is
we will use the following ways to reach our classmates:
first… second… third…

Thank you for your cooperation!