高中英语人教版选修9 unit 5 inside advertising词汇课件（共43张PPT）
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| 名称 | 高中英语人教版选修9 unit 5 inside advertising词汇课件（共43张PPT） |  | |
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| 科目 | 英语 | ||
| 更新时间 | 2020-04-21 08:25:40 | ||
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(共42张PPT)
Unit 5 Inside advertising
TEXT COMPREHENSION
Summary
Model one：
Many countries make laws and certain rules to keep advertisers honest. Besides, the government organization is established to examine complaints about ads and consumers’ responsibility to check the products also makes sense.
Model two：
In order to keep advertisers honest， many countries make laws and certain rules. Furthermore, the government organization shoulders the responsibility to deal with complaints. It is also the consumers’ duty to check the products themselves.
Task writing
Please write something to express your own idea with the following points within120 words.
1. What benefits will the truthful advertisements bring to the businessmen as well as the customers?
2. What measures should be taken to ensure the advertisements of the businessmen reliable and truthful?
Honesty can do advertisers a world of good. As the saying goes, honesty is the best policy. Therefore, honesty helps advertisers earn fame for their products, which in turn attracts more customers and contributes to the growth in sales. Moreover, keeping advertisers honest is of great benefit to consumers as well. It can inform the consumers of the latest information, which brings convenience to their shopping in daily life.
When it comes to the effective measures to keep advertisers honest, everyone in the society should do their part. For instance, the government is responsible to make laws so as to punish those who make false advertisements. Besides, it is the media’s duty to prevent the fake adverts being spread. As for consumers, it is suggested that they should equip themselves with a wider knowledge of advertising to protect their rights in case they are cheated.
Language points explanation
and practice
1. have no use for means have no need for
I can lend my MP4 to you, for I have no further use for it.
I have no use for those who are always telling lies.(________________)
have no need for
Imporant expressions
2. go to a lot of trouble to do sth means have trouble/difficulty in doing something
The engineers _____________________ to finish the blueprint of the building.
She went to a lot of trouble to find the book for me .
went to a lot of trouble
1. However, it would be no use advertising products on radio if the ad relies on visual effects. 但是, 如果一项产品的广告要依靠视觉效果, 那么它在收音机里播出就毫无意义了。
Drill: It is no use doing means“It is of no use to do”
Reciting sentences
Imitate :
(1)后悔犯错已经没有用了, 更重要的是, 我们要解决将会出现的问题。
_____________________having made a mistake. More importantly, we should try to settle the problem at hand.
It is no use regretting
(2) 杰克太顽固了, 从不采纳别人的建议, 和他争论是没用的。
_____________________with Jack, for he is too stubborn to take others’ advice.
It is no use arguing
2. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 涉及广告时, 消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张做出自己的判断, 而不致盲目地接受广告中所说的一切。
Drill：When it comes to (doing) sth. ...当谈及到……；当提到……
Imitate :
(1)当谈到如何处罚调皮的学生时, 校长总会提出一些有效的措施。
_________________how to punish the naughty students, the headmaster will always put forward some effective measures.
(2)谈到跳舞, 我最喜欢Michael Jackson.
When it comes to________, Michael Jackson is my favorite.
dancing
When it comes to
3. As we are flooded with advertisements in our modern world, many schools believe it is their duty to educate students about advertising. 当今社会上广告泛滥成灾, 许多学校认为它们有责任对学生进行有关广告的教育。
Drill: It is one’s duty to do sth means somebody has his own responsibility to do something
Imitate :
(1) 耐心地教育学生, 是学校的责任。
________________to educate students with patience.
(2)与环境和谐共处, 是每个人都应有的责任。
___________________to live in harmony with our environment.
It is every body’s duty
It is schools’ duty
Test for Basical konwledge
1. advertise vt. 为……做广告; 登广告
(1) ___________ n.登广告者; 广告客户
(2) ______________ n.广告
2. inform vt.通知; 告知; 告诉
___________ n.信息; 情报
information
advertiser
advertisement
Vocabulary expansion
3. evolve vt.进化; 发展
___________n.进化; 发展; 演化
4. expose vt.暴露; 揭露; 显露
(1) ___________ n.暴露; 揭露; 曝光
(2) ___________ adj.暴露的; 无遮掩的
exposed
evolution
exposure
5. identify vt.确认; 鉴别出
______________n.鉴别; 验明
6. suit v.适合
(1) ____________ adj.合适的; 适宜的
(2) ____________ adj.不合适的
unsuitable
identification
suitable
7. consider vt.考虑；认为
(1) ___________ conj.& prep.考虑到
(2) ___________adj.相当多/大的
(3) _____________n.考虑
(4) ___________adj.考虑周到的; 体贴的
considerate
considering
considerable
consideration
8. promote vt.提升; 促进; 增进
(1) ____________n.提升; 促进
(2) ____________ n.发起人; 赞助人; 支持者
promoter
promotion
1.These films are ________(suit) for adults only.
2._________(expose)of the body to strong sunlight can be harmful.
3.There are good chances of _________ (promote) in this firm.
promotion
suitable
Exposure
flexible use
4.I suggest that he put an ____________ (advertise) in the local paper.
5.The ___________(inform)industry is an infant industry in our country.
information
advertisement
6.May I see your ___________ (identify) card?
7.It is ___________(consider) of you to call on your relatives from time to time.
considerate
identification
Translation
____________想起; 想出; 思考; 考虑
2. ____________把……变成……
3. ____________移交; 让与
4. ____________有意义, 有道理, 讲得通
make sense
think of
turn ...into ...
hand over
5. ________依靠; 依赖; 指望
6.keep sth.in mind _____
7.fit in / into
_____________________________
8.in response to __________________
装进; 容纳; 与……相适应、相协调
rely on
记住
作为对……的反应; 响应
Apporching to the entrance examination
to college
Read the following material and match it with the proper item.
A. Needed: Full time secretary position available. Applicants should have at least 2 years experience and be able to type 60 words a minute. No computer skills required. Apply in person at United Business lad, 17 Browning Street.
Infornation connection
B. Are you looking for a part time job? We require 3 part-time shop assistants to work during the evening. No experience required. Applicants should be between 18 and 26. Call 366-76564 for more information.
C. Computer trained secretaries: Do you have experience working with computers? Would you like a full time position working in an exciting new company? If your answer is yes, give us a call at 457-896754.
D. Teacher Needed: Tommy’s Kindergarten needs 2 teachers/trainers to help with classes from 9 a.m. to 3 pm. Applicants should have appropriate licenses. For more information, visit Tommy’s Kindergarten in Leicester Square No. 56.
E. Part Time work available: We are looking for retired adults who would like to work part time at the weekend. Responsibilities include answering the telephone and giving customers information. For more information, contact us by calling 345-674132.
F. University positions open: The University of Cumberland is looking for 4 teaching assistants to help with homework correction. Applicants should have a degree in one of the following: Political Science, Religion, Economics or History. Please contact the University of Cumberland for more information.
Which iob is proper for him/her：
46. Jack Anderson. Jack graduated from the University of Trent with a degree in Economics two years ago. He would like an academic position.
F
47. Margaret Lillian. Margaret is 21 years old and would like a part time position to help her pay her university expenses. She can only work in the evenings.
B
48. Alice Fingelhamm. Alice was trained as a secretary and has six years of experience. She is an excellent typist but does not know how to use a computer. She is looking for a full time position.
A
49. Peter Florian. Peter went to business school and studied computer and secretarial skills. He is looking for his first job and would like a full time position.
C
50. Lynne Nagata. Lynne, aged 65, once worked in a kindergarten. She is now a housewife, helping her daughter with her housework on weekdays. She is looking for a part-time job.
E
Thank you !
Unit 5 Inside advertising
TEXT COMPREHENSION
Summary
Model one：
Many countries make laws and certain rules to keep advertisers honest. Besides, the government organization is established to examine complaints about ads and consumers’ responsibility to check the products also makes sense.
Model two：
In order to keep advertisers honest， many countries make laws and certain rules. Furthermore, the government organization shoulders the responsibility to deal with complaints. It is also the consumers’ duty to check the products themselves.
Task writing
Please write something to express your own idea with the following points within120 words.
1. What benefits will the truthful advertisements bring to the businessmen as well as the customers?
2. What measures should be taken to ensure the advertisements of the businessmen reliable and truthful?
Honesty can do advertisers a world of good. As the saying goes, honesty is the best policy. Therefore, honesty helps advertisers earn fame for their products, which in turn attracts more customers and contributes to the growth in sales. Moreover, keeping advertisers honest is of great benefit to consumers as well. It can inform the consumers of the latest information, which brings convenience to their shopping in daily life.
When it comes to the effective measures to keep advertisers honest, everyone in the society should do their part. For instance, the government is responsible to make laws so as to punish those who make false advertisements. Besides, it is the media’s duty to prevent the fake adverts being spread. As for consumers, it is suggested that they should equip themselves with a wider knowledge of advertising to protect their rights in case they are cheated.
Language points explanation
and practice
1. have no use for means have no need for
I can lend my MP4 to you, for I have no further use for it.
I have no use for those who are always telling lies.(________________)
have no need for
Imporant expressions
2. go to a lot of trouble to do sth means have trouble/difficulty in doing something
The engineers _____________________ to finish the blueprint of the building.
She went to a lot of trouble to find the book for me .
went to a lot of trouble
1. However, it would be no use advertising products on radio if the ad relies on visual effects. 但是, 如果一项产品的广告要依靠视觉效果, 那么它在收音机里播出就毫无意义了。
Drill: It is no use doing means“It is of no use to do”
Reciting sentences
Imitate :
(1)后悔犯错已经没有用了, 更重要的是, 我们要解决将会出现的问题。
_____________________having made a mistake. More importantly, we should try to settle the problem at hand.
It is no use regretting
(2) 杰克太顽固了, 从不采纳别人的建议, 和他争论是没用的。
_____________________with Jack, for he is too stubborn to take others’ advice.
It is no use arguing
2. When it comes to advertising, consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements. 涉及广告时, 消费者需要了解广告商所使用的伎俩。这样他们才能对各种广告主张做出自己的判断, 而不致盲目地接受广告中所说的一切。
Drill：When it comes to (doing) sth. ...当谈及到……；当提到……
Imitate :
(1)当谈到如何处罚调皮的学生时, 校长总会提出一些有效的措施。
_________________how to punish the naughty students, the headmaster will always put forward some effective measures.
(2)谈到跳舞, 我最喜欢Michael Jackson.
When it comes to________, Michael Jackson is my favorite.
dancing
When it comes to
3. As we are flooded with advertisements in our modern world, many schools believe it is their duty to educate students about advertising. 当今社会上广告泛滥成灾, 许多学校认为它们有责任对学生进行有关广告的教育。
Drill: It is one’s duty to do sth means somebody has his own responsibility to do something
Imitate :
(1) 耐心地教育学生, 是学校的责任。
________________to educate students with patience.
(2)与环境和谐共处, 是每个人都应有的责任。
___________________to live in harmony with our environment.
It is every body’s duty
It is schools’ duty
Test for Basical konwledge
1. advertise vt. 为……做广告; 登广告
(1) ___________ n.登广告者; 广告客户
(2) ______________ n.广告
2. inform vt.通知; 告知; 告诉
___________ n.信息; 情报
information
advertiser
advertisement
Vocabulary expansion
3. evolve vt.进化; 发展
___________n.进化; 发展; 演化
4. expose vt.暴露; 揭露; 显露
(1) ___________ n.暴露; 揭露; 曝光
(2) ___________ adj.暴露的; 无遮掩的
exposed
evolution
exposure
5. identify vt.确认; 鉴别出
______________n.鉴别; 验明
6. suit v.适合
(1) ____________ adj.合适的; 适宜的
(2) ____________ adj.不合适的
unsuitable
identification
suitable
7. consider vt.考虑；认为
(1) ___________ conj.& prep.考虑到
(2) ___________adj.相当多/大的
(3) _____________n.考虑
(4) ___________adj.考虑周到的; 体贴的
considerate
considering
considerable
consideration
8. promote vt.提升; 促进; 增进
(1) ____________n.提升; 促进
(2) ____________ n.发起人; 赞助人; 支持者
promoter
promotion
1.These films are ________(suit) for adults only.
2._________(expose)of the body to strong sunlight can be harmful.
3.There are good chances of _________ (promote) in this firm.
promotion
suitable
Exposure
flexible use
4.I suggest that he put an ____________ (advertise) in the local paper.
5.The ___________(inform)industry is an infant industry in our country.
information
advertisement
6.May I see your ___________ (identify) card?
7.It is ___________(consider) of you to call on your relatives from time to time.
considerate
identification
Translation
____________想起; 想出; 思考; 考虑
2. ____________把……变成……
3. ____________移交; 让与
4. ____________有意义, 有道理, 讲得通
make sense
think of
turn ...into ...
hand over
5. ________依靠; 依赖; 指望
6.keep sth.in mind _____
7.fit in / into
_____________________________
8.in response to __________________
装进; 容纳; 与……相适应、相协调
rely on
记住
作为对……的反应; 响应
Apporching to the entrance examination
to college
Read the following material and match it with the proper item.
A. Needed: Full time secretary position available. Applicants should have at least 2 years experience and be able to type 60 words a minute. No computer skills required. Apply in person at United Business lad, 17 Browning Street.
Infornation connection
B. Are you looking for a part time job? We require 3 part-time shop assistants to work during the evening. No experience required. Applicants should be between 18 and 26. Call 366-76564 for more information.
C. Computer trained secretaries: Do you have experience working with computers? Would you like a full time position working in an exciting new company? If your answer is yes, give us a call at 457-896754.
D. Teacher Needed: Tommy’s Kindergarten needs 2 teachers/trainers to help with classes from 9 a.m. to 3 pm. Applicants should have appropriate licenses. For more information, visit Tommy’s Kindergarten in Leicester Square No. 56.
E. Part Time work available: We are looking for retired adults who would like to work part time at the weekend. Responsibilities include answering the telephone and giving customers information. For more information, contact us by calling 345-674132.
F. University positions open: The University of Cumberland is looking for 4 teaching assistants to help with homework correction. Applicants should have a degree in one of the following: Political Science, Religion, Economics or History. Please contact the University of Cumberland for more information.
Which iob is proper for him/her：
46. Jack Anderson. Jack graduated from the University of Trent with a degree in Economics two years ago. He would like an academic position.
F
47. Margaret Lillian. Margaret is 21 years old and would like a part time position to help her pay her university expenses. She can only work in the evenings.
B
48. Alice Fingelhamm. Alice was trained as a secretary and has six years of experience. She is an excellent typist but does not know how to use a computer. She is looking for a full time position.
A
49. Peter Florian. Peter went to business school and studied computer and secretarial skills. He is looking for his first job and would like a full time position.
C
50. Lynne Nagata. Lynne, aged 65, once worked in a kindergarten. She is now a housewife, helping her daughter with her housework on weekdays. She is looking for a part-time job.
E
Thank you !