人教版选修9 Unit 5 Inside advertising Reading 课件（24张PPT）
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| 名称 | 人教版选修9 Unit 5 Inside advertising Reading 课件（24张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 4.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-04-24 00:38:44 | ||
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文档简介
(共20张PPT)
Book 9 Unit 5 Using Language
Keeping Advertisers Honest
Play a game
What is an advertisement?
An advertisement is an announcement in newspaper, on television, or on a poster about something such as a product, event, or job.
Just do it!
Hello, 未来.
The taste is great.
Lead in
The places where we can see advertisements
in newspapers
in shops
in train stations
on TV plays
in magazines
on buses
Pre-reading
Have you ever seen the following advertisement on eye drops （眼药水）in 2017?
●Do you know that it is a dishonest advertisement?
Can the snickers（士力架）really strengthen your body in a short time?
Reading
An advertisement may not be in accord with what it says.
So, what can be done to stop dishonest advertising?
Keeping Advertisers Honest
Reading Task
Skimming:
skim the passage and find out the ways to keep advertisers honest
4 advertising control ways
The law
Advertising organizations
Complains organization
Consumers
Reading Task --- scanning
Match each way with their functions
a. a correct complaint can make the company stop using the offending ad.
b. is also responsible for checking the product before buying.
c. can prevent advertisers doing the wrong thing.
d. make rules that are called a code of ethics for everyone in the organization to follow.
1. The laws ____
2. Advertising organization ____
3. Complaints organizations ____
4. The consumer ____
a
c
d
b
Reading Task --- Careful reading
Solution one --- the law
On Oct. 26, 2018, the latest revision of People’s Republic of China Advertising Law came out.
Reading Task --- Careful reading
Solution one --- the law
Question:
What is the function of advertising laws?
The laws can prevent advertisers doing the wrong thing. They can forbid ads being shown at inappropriate times or in unsuitable places. The laws can also help prevent advertisers making false statements about their products or from promoting immoral or harmful behavior.
Solution two --- advertising organizations
For example:
China Advertising Association（中国广告协会）
Solution two --- advertising organizations
Which is right about a code of ethics? ( )
A. They are rules for every advertiser to follow.
B . Advertisers must not be untruthful or misleading .
C . Advertisers can say bad things about other people’s products .
D. If well-known people are used in advertisements , they can be dishonest .
B
If you see an advertisement that you believe is wrong, do you know where you can complain?
Call 12315
Go to China Consumers Association (消费者协会)
Go to Administration of Industry and Commerce (工商管理局)
Solution three --- complains organizations
Solution three --- complains organizations
Guess word meaning
“... Make the company stop using the offending advertisement.” The word “offending” is closest in meaning to _____ . ( )
A. unpleasant B. different
C. illegal D. fantastic
A
Solution four --- the consumer
Question:
Why do consumers need to be educated about techniques
used by advertisers ?
Because they can judge the claims for themselves and not blindly accept everything that is said in advertisement .
Post-reading
Review the passage and fill in the blanks
Organizations and individuals advertise because they want to persuade people ________ (behavior) in certain ways . However, not all advertisers are good or honest. We can protect ourselves from bad advertisements _______ fours ways. Firstly, many countries have laws that forbid ads ________ ( show) at inappropriate times or in ________ (suit) places. Secondly, advertising organization not only support and educate _______ members, but also make rules for everyone in the organization to follow.
to behave
through
being shown
unsuitable
their
Review the passage and fill in the blanks
... Thirdly, a consumer can give reasons to complaints organization to stop using the ________ (offend) ad. If his complaint is correct, the organization can make the company stop using ________ advertisement. Fourthly, Consumers need to be responsible about checking the products _______ (use) by advertisers, ______ is called “Buyer Beware”. Consumers are educated for checking the product before buying.
used
offending
the
which
Group work
Design a simple advertisement with your group partner about your drink and then present it. If possible, you can give it a brand name.
Homework
Writing:
Nowadays there are many advertisements aiming at old people who are easily to be cheated and most of them are dishonest .What should we do to stop old people from being cheated. Suppose you are Li Hua and you are to submit your article to the school newspaper on this topic.
Thank you for your attention
Book 9 Unit 5 Using Language
Keeping Advertisers Honest
Play a game
What is an advertisement?
An advertisement is an announcement in newspaper, on television, or on a poster about something such as a product, event, or job.
Just do it!
Hello, 未来.
The taste is great.
Lead in
The places where we can see advertisements
in newspapers
in shops
in train stations
on TV plays
in magazines
on buses
Pre-reading
Have you ever seen the following advertisement on eye drops （眼药水）in 2017?
●Do you know that it is a dishonest advertisement?
Can the snickers（士力架）really strengthen your body in a short time?
Reading
An advertisement may not be in accord with what it says.
So, what can be done to stop dishonest advertising?
Keeping Advertisers Honest
Reading Task
Skimming:
skim the passage and find out the ways to keep advertisers honest
4 advertising control ways
The law
Advertising organizations
Complains organization
Consumers
Reading Task --- scanning
Match each way with their functions
a. a correct complaint can make the company stop using the offending ad.
b. is also responsible for checking the product before buying.
c. can prevent advertisers doing the wrong thing.
d. make rules that are called a code of ethics for everyone in the organization to follow.
1. The laws ____
2. Advertising organization ____
3. Complaints organizations ____
4. The consumer ____
a
c
d
b
Reading Task --- Careful reading
Solution one --- the law
On Oct. 26, 2018, the latest revision of People’s Republic of China Advertising Law came out.
Reading Task --- Careful reading
Solution one --- the law
Question:
What is the function of advertising laws?
The laws can prevent advertisers doing the wrong thing. They can forbid ads being shown at inappropriate times or in unsuitable places. The laws can also help prevent advertisers making false statements about their products or from promoting immoral or harmful behavior.
Solution two --- advertising organizations
For example:
China Advertising Association（中国广告协会）
Solution two --- advertising organizations
Which is right about a code of ethics? ( )
A. They are rules for every advertiser to follow.
B . Advertisers must not be untruthful or misleading .
C . Advertisers can say bad things about other people’s products .
D. If well-known people are used in advertisements , they can be dishonest .
B
If you see an advertisement that you believe is wrong, do you know where you can complain?
Call 12315
Go to China Consumers Association (消费者协会)
Go to Administration of Industry and Commerce (工商管理局)
Solution three --- complains organizations
Solution three --- complains organizations
Guess word meaning
“... Make the company stop using the offending advertisement.” The word “offending” is closest in meaning to _____ . ( )
A. unpleasant B. different
C. illegal D. fantastic
A
Solution four --- the consumer
Question:
Why do consumers need to be educated about techniques
used by advertisers ?
Because they can judge the claims for themselves and not blindly accept everything that is said in advertisement .
Post-reading
Review the passage and fill in the blanks
Organizations and individuals advertise because they want to persuade people ________ (behavior) in certain ways . However, not all advertisers are good or honest. We can protect ourselves from bad advertisements _______ fours ways. Firstly, many countries have laws that forbid ads ________ ( show) at inappropriate times or in ________ (suit) places. Secondly, advertising organization not only support and educate _______ members, but also make rules for everyone in the organization to follow.
to behave
through
being shown
unsuitable
their
Review the passage and fill in the blanks
... Thirdly, a consumer can give reasons to complaints organization to stop using the ________ (offend) ad. If his complaint is correct, the organization can make the company stop using ________ advertisement. Fourthly, Consumers need to be responsible about checking the products _______ (use) by advertisers, ______ is called “Buyer Beware”. Consumers are educated for checking the product before buying.
used
offending
the
which
Group work
Design a simple advertisement with your group partner about your drink and then present it. If possible, you can give it a brand name.
Homework
Writing:
Nowadays there are many advertisements aiming at old people who are easily to be cheated and most of them are dishonest .What should we do to stop old people from being cheated. Suppose you are Li Hua and you are to submit your article to the school newspaper on this topic.
Thank you for your attention