(共32张PPT)
Unit 4
Films and film events
内容索引
核心素养测评
Step 1 以高考为导向·印证教材基础
Step 2 以核心为根本·探究课堂重点
Step 3 以检测为载体·提升语基能力
【知识主线串记】
短文中黑体部分为本单元核心知识点, 请按要求补全短文, 并背诵体会黑
体部分用法。
He is a famous screenwriter. Although he has 1. __ broad knowledge of
writing scripts, anecdotes and biographies, he is still modest and sincere,
never 2. ________(show) himself off. He 3. _______(fierce) boycotts the bad
films which overlook reality and are contradictory with real life. He insists that
the authority should place a 4. _________(restrict) on them. He thinks they lack
a
showing
fiercely
restriction
5. _________(attract) and make audience dizzy and disappointed. 6. ________
(expose) to these films, the young people will be affected greatly, especially
some terrible thrillers, 7. ______ make people tense. He believes that a good
screenwriter must have a rich sense of fantasy. To hatch and create more
excellent works, he tries 8. ____________(accumulate) more experiences and
sets more strict criteria for himself. He also seeks more sponsors to finance his
works. He often gives thought to the future of the film. Because of his
contributions 9.___ the film industry, he is often elected as a representative and
spokesman in formal meetings. His 10. __________(prefer) ?for films makes
him a successful man.
attraction
Exposed
which
to accumulate
to
preference
Part 1 考纲高频单词
1. expose vt. 使接触, 使体验, 使面临; 暴露, 显露, 揭露
【文化金句】
Parents should expose their children to challenges as much as possible, which contributes to their healthy growth.
父母应该尽可能多地让孩子接触挑战, 这对于他们的健康成长有好处。
【语块必记】
(1)expose . . . to . . . 把……暴露在……,
使……接触……
expose sth. to sb. 向某人揭发某事
(2)exposed adj. (指地方)无遮蔽的; 不遮挡风雨的
be exposed to 接触……; 暴露于……中
(3)exposure n. 暴露
exposure to 暴露于……
【语境速测】 用expose的适当形式填空
①The soil was washed away by the flood, ________ bare rock.
②The house was left _______ to the wind and rain.
③_____________to sunlight too long will be harmful to your skin. ?
同义句转换
④If they are exposed to too much violence, children will be affected.
=__________________________, children will be affected. ?
exposing
exposed
Being exposed
Exposed to too much violence
2. disappoint vt. 使失望, 使扫兴
【文化金句】
These jobs didn’t pay well, and the people felt lonely and disappointed about their new life in the city.
这些工作报酬不高, 而且人们感到孤独, 对城市的新生活感到失望。
【语块必记】
(1)disappointed adj. 感到失望的
be disappointed to do sth. 因做某事而失望
be/feel disappointed at/about/with. . . 对……感到失望
disappointing adj. 令人失望的
(2)disappointment n. 失望
(much) to one’s disappointment
=to one’s (great) disappointment
使某人(非常)失望的是
【语境速测】 单句语法填空
①We were all ____________(disappoint)at the news that our sports meeting was
delayed because of the rain.
②The news that you told me yesterday was really ____________(disappoint).
③Whenever he didn’t perform well in his studies, his mother would blame him
bitterly, expressing her ______________(disappoint) at him.
同义句转换
④To my disappointment, some of the ratings are the outcome of a careful
manipulation of companies or sellers.
→Some of the ratings are the outcome of a careful manipulation of companies or
sellers, ____________________. 世纪金榜导学号?
disappointed
disappointing
disappointment
which disappointed me
Part 2 重点短语句式
3. give thought to 认真考虑, 思考
【写作金句】
When I came to the strange city, I began to give thought to what I would do to earn my living.
当我来到这个陌生的城市时, 我开始考虑我该做点什么用以谋生。
【语块必记】
at first thought 乍一想
at the thought of 一想到……(就)
on second thought(s) 经仔细考虑后
without a second thought 立即, 马上; 不假思索
(be) deep/lost in thought 陷入沉思
read sb. ’s thoughts 看出某人的心思
【语境速测】 完成句子
①He had intended to go, but __________________, he gave up the idea. ?
他本来想去的, 但进一步考虑后, 他打消了这个念头。
②She was so much terrified _______________flying that she decided to go
by train. ?
想到乘飞机, 她吓坏了, 她决定坐火车去。
③The moment I stop running to keep up with it I’ll be discarded _________
_____________. ?
一旦我停下追赶的脚步, 我就会被不加考虑地丢弃。
on second thought(s)
at the thought of
without a
second thought
④As if he could ________________, Benny said, “You’re free to go any time
you like. ”?
班尼仿佛看出了她的心思, 说道: “你随时都可以自由离开。”
read her thoughts
4. Whether you think the Academy Awards really resemble a film festival or not, everyone agrees that the Oscar is the best-known award a film can receive.
不论你是否认为奥斯卡金像奖真的像电影节, 人人都赞同奥斯卡金像奖是电影能获得的最著名的奖项。
【文化金句】
There’s always competition, whether you realize it or not.
不论你是否意识到, 竞争永远存在。
【句型公式】
(1)句中whether. . . or. . . 为固定句型, 意为“不管……是否……, 不管是……还是……”, 引导让步状语从句, 它还可以引导名词性从句。
(2)whether之后可接动词不定式(即whether to do. . . )。
【语境速测】 完成句子
①There is a heated discussion on _______________________________
_______________. ?
就博物馆是否应该收入场费有激烈的争论。
②_______________________________, you can’t disappear from my world. ?
不管结局是否完美, 你都不能从我的世界消失。
③You’d better decide for yourself __________________. ?
究竟去不去, 你自己拿主意吧。
whether museums should charge for
admission or not
Whether the ending is perfect or not
whether to go or not
【备选要点】
1. contradict vt. & vi. 驳斥, 反驳; 与……相矛盾, 相反
【文化金句】
“All work and no play makes Jack a dull boy”, which suggests that work and play do not contradict but promote each other.
“只学习不玩耍, 聪明的孩子也变傻”, 这句话说明了学习和玩耍并不是相互矛盾的, 相反它们是相互促进的。
【语块必记】
(1)contradict oneself 自相矛盾
(2)contradictory adj. 相互矛盾的, 对立的, 不一致的
be contradictory to 与……相矛盾/对立
(3)contradiction n. 矛盾, 反驳
in contradiction to/with. . . 与……相矛盾/对立
【语境速测】 单句语法填空
①The answers to this question were various and ____________ (contradict).
②Behind them all, though, is the ____________ (contradict) between economic
growth and the environment.
完成句子
③His private actions are ________________ his publicly expressed opinions. ?
他私下的行为与公开的言论完全矛盾。
contradictory
contradiction
in contradiction to
2. attraction n. 吸引人的特征; 有吸引力的地方/事物; 吸引, 吸引力
【写作金句】
I’ll stay four days in Beijing to visit some famous tourist attractions.
我会在北京待4天, 游览一些著名的旅游景点。
【语块必记】
(1)a tourist attraction 旅游景点
(2)attract vt. 吸引; 引起
attract sb. to sth. 吸引/引起某人对某事的兴趣
attract one’s attention 吸引某人的注意
(3)attractive adj. 有吸引力的; 诱人的
【语境速测】 单句语法填空
①Cooperation was more than just an _________ (attract) option; it was an
obligation.
②With all these __________ (attract), no wonder tourism is increasing
wherever there is a Disneyland.
③_________ (attract) by the beautiful scenery, I decided to stay here for two
more days.
attractive
attractions
Attracted
完成句子
④I felt somewhat disappointed and was about to leave when something
occurred that ____________________. ?
我感到有点失望, 正要离开, 这时发生了一件事引起了我的注意。
attracted my attention
3. representative n. 代表; 典型人物adj. 典型的; 有代表性的
【文化金句】 Tea culture is a representative of traditional culture, which is of great charm and huge value.
茶文化是传统文化的代表, 具有巨大的魅力和价值。
【语块必记】
(1)a representative of 是……的代表; 代表着……
be representative of 代表着……; 是……的代表
(2)represent v. 代表; 描绘
represent. . . as 把……描绘成
【语境速测】 完成句子
①The mansion ______________________ Spanish art. ?
这幢大厦充分代表了西班牙艺术。
②I am __________________________, and speaking on their behalf is what I
do. ?
我是人民的代表, 替人民说话是我的职责。
③Her daughter is very clever and often ____________________. ?
她女儿很聪明, 常被称为天才。
is quite representative of
a representative of the people
represented as a genius
4. resemble vt. 看起来像, 类似
【写作金句】 Having seen his photo taken not long ago, I found he did resemble his mother.
看过他不久前拍的照片, 我发现他的确像他的母亲。
【语块必记】
(1)resemble sb. /sth. (in. . . ) (在……方面)与某人/某物相似
(2)resemblance n. 相似
【语境速测】 单句语法填空
①Some of the commercially produced venison _________ (resemble) beef in
flavor.
②The ___________ (resemble)between the two signatures was remarkable.
完成句子
③The two sisters __________________in appearance but differ in character. ?
这姐妹俩外表彼此相似但性格不同。
resembles
resemblance
resemble each other
5. overlook vt. 忽略, 未注意到; 不予理会; 俯视
【写作金句】 How can we overlook such behaviour?
对于这样的行为我们怎么能视而不见呢?
【语块必记】
overlook sp. 俯视某地
overlook sb. /sth. 忽视某人/事
overlook the fact that. . . 忽略/未注意到……的事实
【语境速测】 写出黑体部分的含义
①It is easy to overlook the role that your body plays in influencing your mood.
( )
②I stood by my window overlooking the parking lot, having nothing better to
do. ( )
③He has overlooked the fact that the back door was not locked. (
)
忽略
俯视
忽略; 未注
意到
6. However, he later finds out that his father was a wizard and that his mother was a witch, both of whom were murdered by an evil wizard — the same wizard who gave Harry the scar. 但是后来哈利发现他的父亲是巫师, 母亲是女巫, 他们都是被一个邪恶的巫师杀害的——也就是给哈利留下伤疤的那个巫师。?
【文化金句】
China has thousands of islands, the biggest of which is Taiwan Island. 中国有数千个岛屿, 其中最大的是台湾岛。
【语块必记】
(1)both/neither/all/none/some/most/many/several/a few/. . . +of+关系代词(whom/which)
(2)the+名词+of+关系代词(whom/which)
(3)数词+of+关系代词(whom/which)
(4)形容词的最高级+of+关系代词(whom/which)
【语境速测】 完成句子
①Here are some problems put up at the meeting, ____________ are about
education and health care. ?
会议上提出了一些问题, 大部分都是关于教育和医疗的。
②The house _______________ was damaged has now been repaired. ?
那幢屋顶被损坏的房子现在已经修好了。
③There are fifty students in our class, _____________ are girls. 我们班有50个
学生, 其中30个是女生。?
most of which
the roof of which
thirty of whom
核心素养测评二十七 Unit 4 Films and film events
(限时35分钟)
Ⅰ. 阅读理解
“Tomorrow is another day”—this line has impressed various people at various times. It’s now 70 years after it appeared in the film, but it still seems to hold its power especially during an economic downturn.
The phrase comes from a film adaptation of Margaret Mitchell’s successful 1936 novel Gone with the Wind. It’s set in the American South and tells the story of a strong heroine, Scarlett O’Hara, who struggles to find love during the Civil War and, afterwards, of her strength in surviving the war and its hardships.
Love story
In a moment of despair, Scarlett finally realizes that her love belongs to Rhett Butler. For many audiences, it is the theme of love and struggle that has kept the movie alive. While the burning of Atlanta might seem irrelevant (不相关的) to today’s viewers, the timeless theme of love keeps its ability to touch people.
With a promise to her lover still in her mind, Scarlett chooses to stay in the midst of war and take care of Melanie. But her heart is broken when Rhett just walks away, leaving the woman that he once loved with cruel words, “Frankly, dear, I don’t give a damn. ”
Great epic(史诗)
The film shows the love-hate relationship of these characters, but also American history, the fall of the Confederacy and the following period of Reconstruction in the South. The background made this film a true classic in the epic genre.
When the film opened after World WarⅡ, French viewers loved it, and it reminded them of their fight against the Nazis. In 1940 Shanghai, during the War of Resistance Against Japanese Aggression (侵略), people stood in line for hours to watch this film, and saw the same suffering they were having as well as the hope and possibility of building a new homeland from the ruins. Each nationality could identify with the story and see it as a victory. In fact, Gone with the Wind never lost its charm and ability to inspire and amaze.
Biggest of all time
The film had five directors, 15-plus screenwriters, and an unexpected $3. 9 million budget. The film brought in $200 million, which makes it the biggest selling film of all times in North America. It also won 10 Academy Awards in 1940.
【文章大意】本文是一篇电影评论。文章向读者介绍了电影《飘》所反映的时代背景、艺术魅力和社会影响。
1. The underlined word “it” in the first paragraph refers to _______. ?
A. the novel Gone with the Wind
B. “tomorrow is another day”
C. the movie Gone with the Wind
D. the Academy Award
【解析】选B。指代判断题。根据前后文中的关键信息“this line”和“in the film”可知, it指代上文提及的“Tomorrow is another day”这句台词。
2. The text is written mainly to _______. ?
A. celebrate the anniversary of Margaret Mitchell
B. introduce how the film was directed and filmed
C. throw light on (阐述) the charm of the movie Gone with the Wind
D. inspire people to struggle the economic downturn
【解析】选C。推理判断题。通读全文, 尤其结合倒数第二段最后一句可知, 全文主要阐明电影《飘》的艺术魅力。
3. It can be concluded that Scarlett O’Hara is _______. ?
A. optimistic and lucky
B. childish and realistic
C. caring and stubborn
D. strong-minded and persistent (坚毅的)
【解析】选D。推理判断题。根据第二段最后一句及第四段中的“With a promise to her lover still in her mind, Scarlett chooses to stay in the midst of war and take care of Melanie. ”可知, 电影中的女主人公Scarlett意志坚定且执着。
4. The passage mentions Shanghai in order to _______. ?
A. prove that the background of the movie touched viewers
B. describe how popular the movie was at that time
C. point out that Shanghai was a center of entertainment
D. tell us that Chinese were suffering the War then
【解析】选A。推理判断题。文章倒数第二段提到的几个例子正是为了证明倒数第三段最后一句“The background made this film a true classic in the epic genre. ”即该电影所体现的社会背景感动了观众。
【知识拓展】长难句分析
But her heart is broken when Rhett just walks away, leaving the woman that he once loved with cruel words, “Frankly, dear, I don’t give a damn. ”
分析: 本句是主从复合句。主句中含有when引导的时间状语从句, 后面是现在分词作结果状语, 结果状语中是the woman作先行词的定语从句, 关系代词that作love的宾语。
翻译: 但当瑞德只留给他曾经爱过的女人残酷的话“坦白地说, 亲爱的, 我一点也不在乎。”就离开时, 她的心都碎了。
Ⅱ. 完形填空
Having a job is great. It means I can have a place to 1 in. And with an above-average job, I can 2 a car and overseas vacations. ?
However, I also understand how 3 it is to have a below-average job, having had many of them before. It’s quite awful. Owning a car was out of the question—I could 4 pay for the subway ride. ?
I emailed my 5 to every company with an online career page. I even printed my resume (个人简历) and handed it out to hundreds of offices. ?
One summer I got a job at a high-tech company, which I was 6 at. It was no 7 when I was asked to leave that job after only four days. A lot of people today believe the problem of unemployment in my generation is our 8 . Some criticize (批评) us for being lazy or careless. Some 9 members of my generation of having a sense of “specialness” that has 10 us to believe we can all be astronauts, movie stars or singers if we put our mind to it. Also, a few of them think that we would all be happily 11 if we learned trades or software engineering. ?
I understand that not everyone can go into space, star in Hollywood movies or fill stadiums with fans, 12 . Everyone is good at something, but no one is good at 13 . It took me hundreds of rejection emails to 14 that I had to focus on finding a job where I could really be 15 . ?
And now, I finally have that job. It’s not the best start, but it’s not bad for a start either.
【文章大意】本文是一篇夹叙夹议文。“我”想谋得一份高于平均水平的工作, 这样就能实现购买汽车和去海外度假的梦想。但是, 在经过许多次的求职失败后, “我”才意识到“尺有所短, 寸有所长”的道理, 并最终找到了一份自己擅长的工作。
1. A. live B. hide C. step D. play
【解析】选A。根据首句“Having a job is great. ”可知, 拥有一份工作是很棒的事情; 结合该句“It means I can have a place to _______in. ”可知, 拥有一份工作意味着有了居住(live)的地方, 故A项正确。?
2. A. afford B. offer C. buy D. own
【解析】选A。根据该句“And with an above-average job, I can _______a car and overseas vacations. ”并结合常识可知, 拥有一份高于平均水平的工作, “我”能买得起一辆小汽车并能去海外度假。afford“买得起, 负担得起”。?
3. A. easy B. special
C. difficult D. impossible
【解析】选C。根据第一段最后一句可知, 拥有一份高于平均水平的工作, “我”便能买得起一辆小汽车并能去海外度假; 结合该句中的“However”和“a below-average job”可知, 此句句意与第一段最后一句的句意相反, 即“我”也知道拥有一份低于平均水平的工作, 生活会是多么困难(difficult)。
4. A. often B. necessarily
C. meanwhile D. barely
【解析】选D。根据该句中的“Owning a car was out of the question”可知, 拥有一份低于平均水平的工作时, 拥有一辆小汽车是不可能的; 结合“I could _______pay for the subway ride”可知, “我”勉强(barely)能够支付乘坐地铁的费用。?
5. A. achievements B. photos
C. details D. grades
【解析】选C。根据上文可知, “我”想谋到一份高于平均水平的工作; 结合该句“I emailed my _______to every company with an online career page. ”可知, 为此“我”将自己的具体情况(details)用电子邮件发送给每个有在线职业主页的公司。?
6. A. expert B. skillful
C. terrible D. amazed
【解析】选C。根据下文中的“when I was asked to leave that job after only four days”可推知, “我”在一个高科技公司谋得的工作是“我”不擅长的; C项意为“糟糕的”, be terrible at意为“不擅长”, 故C项正确。
7. A. fun B. good C. surprise D. use
【解析】选C。根据上文可知, 这份在一家高科技公司谋得的工作是“我”不擅长的, 因此, 在工作四天后“我”就被辞退并不出人意料; C项意为“意想不到的事”, 故C项正确。
8. A. duty B. fault
C. task D. project
【解析】选B。由下一句中的“for being lazy or careless”可知, 很多人认为我们这一代人的失业是我们的过错, B项意为“过错”, 故B项正确。
9. A. rob B. remind C. accuse D. warn
【解析】选C。根据上文“Some criticize us for being lazy or careless. ”可知, 有些人批评我们懒惰或粗心; 结合该句“Some _______members of my generation of having a sense of ’specialness’”可知, 有些人指责我们这一代人有一种“特殊”感。accuse sb. of sth. 为固定搭配, 意为“指责某人某事”, 故C项正确。?
10. A. led B. asked C. chosen D. told
【解析】选A。这种“特殊”感导致我们相信, 如果我们集中精力去做一件事, 我们都能成为宇航员、电影明星或歌唱家。lead “引导, 引领”, 故A项正确。
11. A. hired B. fired
C. praised D. admired
【解析】选A。根据语境可知, 他们中的一些人认为, 如果我们学的是外贸或软件工程, 我们都会很开心地找到工作。A项意为“被雇用”, 故A项正确。
12. A. too B. however
C. either D. instead
【解析】选B。根据上文可知, 有些人指责我们这一代人有一种“特殊”感, 这种“特殊”感导致我们相信, 如果我们集中精力去做一件事, 我们都能成为宇航员、电影明星或歌唱家。结合该句中的“I understand that not everyone can go into space, star in Hollywood movies or fill stadiums with fans”可知, 该句句意和上文内容存在转折关系, 故用however。
13. A. anything B. something
C. nothing D. everything
【解析】选D。根据该句中的“Everyone is good at something”和“but”可知, 每个人都擅长某个事物, 但没有人擅长一切事物。D项意为“每件事物, 所有事物”, 故D项正确。
14. A. realize B. remember
C. respect D. forget
【解析】选A。结合语境可知, “我”收到了数百封拒绝邮件, 才意识到“我”必须把精力集中在找一份能让“我”真正成功的工作。A项意为“意识到”, 故A项正确。
15. A. lazy B. average
C. rich D. successful
【解析】选D。此处表示“我”意识到必须谋求一份让自己真正成功的工作, D项意为“成功的”, 符合语境, 故D项正确。
【知识拓展】佳词积累
1. own v. 拥有
2. out of the question 不可能
3. be good at 擅长
4. focus on 集中
Ⅲ. 语法填空
阅读下面材料, 在空白处填入1个适当的单词或括号内单词的正确形式。
Proper exercise is beneficial to our health. As the experts say, swimming is an excellent way to work your entire body. An hour of swimming 1. (burn) almost as many calories as running. There are a host of benefits you may gain from swimming 2. _______ (regular). ?
One of 3. _______ biggest benefits of swimming is that it truly works well from head to toe. It can not only increase your heart rate without 4. _______ (stress) your body, but also build up your muscles and 5. _______ (strong). Besides, swimming makes your heart and lung strong. It is so good for you that researchers say it may even reduce your risk of death. 6. _______ (compare) with inactive people, 7. _______ (swim) have about half the risk of death. Some other studies have shown that swimming may help lower blood pressure and control blood sugar. ?
The number of persons 8. _______ experience some level of insomnia (失眠症) is increasing, so this is excellent news—the researchers conclude that swimming is a potentially powerful way to relieve stress quickly and promote deeper sleep. ?
Swimming is safe for most people. As with any workout, there are certain risks associated with swimming. If you 9. _______ (injure) or have certain medical conditions, be sure to check with your doctor before swimming. 10. _______ general, it’s a good idea to check with your doctor whenever you start a new exercise program. ?
【文章大意】本文是一篇说明文。全文说明了游泳对健康的好处及开展该运动的注意事项。
1. 【解析】burns。考查动词的时态和主谓一致。句意: 游泳一小时几乎和跑步一小时燃烧的卡路里一样多。根据句意可知, 该句陈述的是一般事实, 故用一般现在时; 且该句主语为“An hour of swimming”, 属于第三人称单数, 故谓语动词用burns。
2. 【解析】regularly。考查词性转换。句意: 经常游泳你将获益良多。设空处修饰动名词“swimming”, 故用其副词形式。
3. 【解析】the。考查冠词。根据设空后的“biggest”可知, 设空处应用定冠词the。
4. 【解析】stressing。考查非谓语动词。根据设空前的介词“without”可知, 设空处应用动名词形式。该处是说, 游泳可以让身体在不感到疲劳的情况下提高心率。
5. 【解析】strength。考查词性转换。该处是说, 游泳还可以增强肌肉和力量。根据空前的“your muscles”可知, 空处用名词形式。
6. 【解析】Compared。考查非谓语动词。该句的主语和动词compare之间存在被动关系, 表示“与不活跃的人相比”, 故用其过去分词形式。
7. 【解析】swimmers。考查词性转换。句意: 与不活跃的人相比, 游泳者只有大约一半的死亡风险。分析句子结构可知, 设空处为该句的主语, 表示“游泳者”, 故用其名词形式; swimmer为可数名词, 且该处表示群体概念, 谓语动词为have, 故用其复数形式。
8. 【解析】who/that。考查定语从句的引导词。分析句子结构可知, 空处引导定语从句, 且在从句中作主语, 先行词为persons, 故用who/that引导该定语从句。
9. 【解析】are injured。考查过去分词。句意: 如果你受伤了或患某种疾病, 在游泳前一定要和医生商量。injured为过去分词转化来的形容词, 意为“受伤的”, 故填are injured。
10. 【解析】In。考查固定搭配。in general为固定搭配, 意为“总的来说, 通常”。句意: 通常, 无论何时想开始新的锻炼项目, 和医生商量一下, 这是一个好主意。
【知识拓展】佳词积累
1. be beneficial to对……有益
2. build up增强
3. compare with与……作比较
4. be associated with与……联系
Ⅳ. 概要写作
阅读下面短文, 根据内容写一篇 60 词左右的内容概要。
If you’re anything like us, it seems that your stomach starts to grumble as soon as McDonald’s golden arches come into view. The reason behind that isn’t the mouthwatering taste of their delicious fries—this is how they get them to taste so good by the way—it’s actually psychological, and it has to do with the colors of their logo.
The colors red and yellow were chosen for a specific reason—and no, it wasn’t because they looked nice with Ronald McDonald’s clown-like face. It actually has to do with science. The color red is stimulating and is associated with being active. It also increases heart rate, which helps to jump-start your appetite. The color yellow is associated with happiness and is the most visible color in daylight, so that’s why a McDonald’s sign is so easy to spot on a crowded road.
The brain processes color before it processes words or shapes, so that’s why the fast-food chain chose these two colors for their logo and brand. Red and yellow make you hungry, encouraging you to want to buy the products they sell, while also making you feel happy.
McDonald’s has started to use this color philosophy to influence and change the way people currently think about their brand as well. Many franchises have started to incorporate more of the color green into their storefronts and interior design because it’s associated with nature and being environmentally friendly, something McDonald’s has been criticized for not being in the past. The company has been working to become greener by using environmentally friendly refrigeration and converting used oil into biodiesel fuel.
So, next time you pass a McDonald’s, don’t be surprised if you find it really hard to resist going in and getting a burger and coke.
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【参考范文】
The reason why people can’t resist the temptation of McDonald’s is psychologically connected with colors of the logo. (要点1) Yellow and red are chosen to help increase people’s appetite and make the store sign easy to spot. (要点2) Another reason is that the human brain processes color before words or shapes. (要点3) Nowadays McDonald’s takes advantage of the color philosophy to become more environmental by incorporating more green color into their store design. (要点4)
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