Unit 5 Buying and Selling Lesson 29 How to Push a Product 课件（23张PPT）

(共23张PPT)
Ad
Unit 5 Buying and Selling
Lesson 29
How to Push a Product
1.use the key words correctly.
2.know how to push a product.
3.create your own ads.
Learning objectives:

By the end of the lesson, you will be able to:
1.What is the ad about?
2.What do you think of the ad?
Watch and answer:

Ad
Think about it
Why do people make the ad?
To push the product.
What does “push” mean in the phrase
“push a product”?
To push a product means try to sell a product.
Business world is like a ___________
battlefield



They are playing instrument to _______________
catch people's eye



Many teachers ______________ in the products.
have an interest
Some of the products are _________
similar
offer samples to get more
_______.
samples
customers
Read and answer

Why we should push the product?
para1,2
Which para(s) talk(s) about:
How we should push the product?
What is the most important for a product?
para 3,4,5
Para 6
Read and find

topic setence
Para3
Para4
para4
Read paragraph3,4, 5
and find the topic sentences.
pay attention to the place of the topic sentence.
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
Read and judge

1.Making your product is just half the battle. ( )
2.There are only three ways to push an product. ( )
3.Customers learn the advantages of a product by using it. ( )
4.Only excellent advertising can help you succeed. ( )
Read and fill


Create an ad
First,
Second ,
Third,
study your customers' ages, interests and other information
choose a type of ad-Tv, bus, magazines, newspaper or Internet.
decide what your ad will tell people about your product.Find ways to catch their eye.
who may buy your product
what kind of ad would sell your product best
how to make your product stand out
Discussion
.
Other ways to make your product stand out ?
Let's enjoy
.
Let's enjoy
.
Let's enjoy
.
What does your product do?
Who would want to buy it?
What kind of ad would sell your product best? A TV ? A radio ad?...
How much money would people pay for your product?
Is there a slogan?...

Group work

Think of a new product and create an ad for your product
Show your product



singing birds have food to eat.
会唱歌的鸟儿有食吃
A good product will often shouted.
好产品要勤吆喝
1.
2.

Homework
Search more famous ads and share them in
next class
Create an ad for the product you want to push, add up several sentences to let people like and remember your product.
Thank you!