外研版选修10 Module 5 High-tech Living Reading and vocabulary 课件（22张PPT 无素材）

(共22张PPT)
before VS now
iPhone 5s
iPhone Xs
？
Learning goals:
After reading the passage, we are going to:
1. sort out the reasons for Apple's financial decline.
2. conclude the essential element that helps the human technological innovation and development.
Match the words with their correct meaning.
financial a change of business direction
decline worthy of attention or notice
responsible a compulsory contribution to state revenue
move existing in a particular country
tax general excellence of standard or level
notable indicate the faults of someone or something in a disapproving way
feature a distinctive aspect of something
quality of or relating to large amounts of money
domestic being the primary cause of something
criticize a gradual and continuous loss of numbers, strength, or quality
Learning goals:
After reading the passage, we are going to:
1. sort out the reasons for Apple's financial decline.
2. conclude the essential element that helps the human technological innovation and development.
Is Apple losing its appeal?
2
0
1
9
attraction
Predict:
What would the author write in this passage?
Read and find:
How does the author organize the article?
1
2
3
4
According to Gene Munster, Apple’s financial decline is partly from ?
Why did the author mention Gregory Lauseiro in the passage?
What are the reasons the author has mentioned in this passage about Apple's financial decline?
1
The author organizes the article by________.
A. describing the struggles of Apple
B. giving examples
C. showing numbers
D. comparing the features of IPhone with Huawei
√
Read and find:
2
According to Gene Munster, Apple’s financial decline is partly from ______.
A. the company’s terrible leadership
B. the poor quality of iPhone
C. the company’s move to sharply increase the iPhone’s price
D. other smartphone makers’ challenges
√
Read and find:
3
Why did the author mention Gregory Lauseiro in the passage?
A. To show us that more and more consumers have developed belief in Huawei.
B. To prove that Huawei is a better brand.
C. To show us that Apple faces challenges from other smartphone makers.
D. To prove that other smartphone brands are more popular than Apple.
√
Read and find:
What are the reasons the author has mentioned in this passage about Apple's financial decline?
Read and find:
4
Reaons for the decline:
←
←
?
?
Apple _____
←
←
___________
from Chinese smartphone makers
Reaons for the decline:
(finish the mind map)
?
?
itself
challenges
(find more detailed information)
____________
Apple _____
←
←
___________
from Chinese smartphone makers
←
←
itself
challenges
←
←
Reaons for the decline:
(finish the mind map)
___________
cost too much
lack of features
___________
________
less expensive
qualify
Anything missed ?
Further exploration
What do you think is the biggest restriction of Apple's development?
cost too much
lack of features
Apple itself
←
←
challenges
from Chinese smartphone makers
←
←
←
←
←
Reaons for the decline:
(finish the mind map)
less expensive
quality
lack of _________ _________
←
technological
innovation
Which do you prefer?
home & abroad
Further
thinking
Do you think the future of technology is more in China or in the US?
"We are all tied together in a single garment of destiny."?
—?Dr. Martin Luther King, Jr.
?The fire burns higher when everybody brings wood to it.
Work together and there is no limit to what we can achieve!
expect better
2
0
1
9
Assignment
Write a paragraph to talk about the elements(at least three) that help the human technological innovation and development.