Unit 10 Money Lesson 4 Advertisements 课件20张PPT

(共20张PPT)
Unit
10
Money
Lesson
4
Advertisements
Advertising
Advertisements
are
everywhere.
Teaching
Aims
1.Master
new
expressions
concerning
advertisements
2.Conclude
the
features
of
advertisement
texts
and
apply
them
3.
Develop
a
proper
attitude
to
advertisement
and
money
When
you
use
a
phone
while
driving,
your
head
is
somewhere
else
钻石恒久远，一颗永流传。（第比尔斯）
A
diamond
lasts
forever.
(De
Bieers)
Where
there
is
a
way,
there
is
a
Toyota.
车到山前必有路，有路必有丰田车。
拉链运动鞋
无线耳机
音响
猫地板擦
Fast-reading
Read
the
text
quickly
and
match
the
relative
pictures
with
gadgets
and
their
features.
no
wires;
go
through
glass,
doors
and
walls
made
from
good
quality
material;
practical
and
easy
to
wash
find
and
sync
the
perfect
music
selection
Remote
Headphones
Soundweave
Feline
Floor
Cleaners
Zip-on
Sneakers
both
fun
and
a
life-saver;
be
easier;
Fast-reading
Read
the
text
quickly
and
match
the
relative
pictures
with
gadgets
and
their
features.
no
wires;
go
through
glass,
doors
and
walls
made
from
good
quality
material;
practical
and
easy
to
wash
find
and
sync
the
perfect
music
selection
Remote
Headphones
Soundweave
Feline
Floor
Cleaners
Zip-on
Sneakers
both
fun
and
a
life-saver;
be
easier;
Read
the
texts
carefully
to
fill
in
the
blanks
Product
Adjectives
used
in
the
description
The
advantages
of
the
product
Remote
Headphones
1.
have
no
________
2.can
listen
to
the
programmes
while
_______
3.Signals
_____________
glass,
doors
and
walls
4.plus_______
sound
quality
1.fantastic
2._________
3._________
wires
walking
go
through
top
amazing
top
Product
Adjectives
used
in
the
description
The
advantages
of
the
product
Zip-on
Sneakers
1._______
1.
They
are
both
______
and
a
___________
2.
It
could
not
be
_________
3.
spare
you
the
_______
life-saver
easier
agony
Sound-
weave
1.__________
2.
new
intelligent
1.
find
the
perfect
music
2.
find
and
______
the
perfect
music
selection
to
each
activity
or
task
3.Enjoy
your
power_______
sync
playlist
fun
the
easiest
Product
Adjectives
used
in
the
description
The
advantages
of
the
product
1.perfect
2._______________
3.cheap
1.
Put
the
floor
cleaners
on
your
cat,
and
________
and
relax.
2.
made
from
______________
3.They
are
very__________and
easy
to_______
4.
They
are
________
wash
Feline
Floor
Cleaners
practical
and
easy
good
quality
material
sit
back
practical
cheap
Layout
（篇章布局）
1
2
3
4
Title
other
things:price,
how
to
get
it
and
so
on
Advantages
usage
Discussion
1.
Look
at
the
four
advertisements,
which
of
the
products
do
you
think
are
real?
and
why?
(
by
telling
facts
from
opinions
)
2.Conclude
the
features
of
advertisements
the
usage
of
words
(
What
do
they
have
in
common?)
the
usage
of
sentence（simple/compound(并列)/complex(复杂)
sentence)
(imperative
sentence（祈使句)/question(疑问句）...
the
discourse(语篇）
①the
length
of
texts
(long
or
short)
②the
features
of
titles
③Besides
words，what
do
they
have
?
CONCLUSION
Word
Use
adjectives
Address
readers
as
you
Sentence
Use
questions,
simple
sentences,
imperative
sentences
Discourse(语篇)
No
need
to
be
too
long
A
clear
&
eye-catching
title
is
a
must
A
good
picture
includes
facts
and
opinions
Summary
Today
we
have
learnt
the
related
expressions
about
advertisements
and
the
techniques
in
writing
an
advertisement
text.
So
we
have
a
better
understanding
of
advertisements.
Next
time
facing
attractive
advertisements
,
we
should
take
them
calmly
and
protect
our
wallet.
Suppose
you
are
a
salesman/salesgirl,
you
need
to
write
an
advertisement
text
.
Choose
one
of
the
following
products
to
write.
Assignment
electric
toothbrush
laptop
computer
e-dictionary
电子辞典
Thank
You
!
THANK
YOU
FOR
LISTENING
谢谢
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