江苏省南京师范大学附属中学2019-2020学年高一下学期期末模拟英语试题（无听力音频无文字材料） Word版含答案

Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds 21 and achievable. But, 22 , words of wisdom are soon forgotten. Once companies have attracted customers they often 23 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become 24 . They forget what they regard as the boring side of business— 25 that the customer remains a customer.
26 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 percent of its customers every year. In constantly changing 27 , this is not surprising. What is surprising is the fact that few companies have any 28 how many customers they have lost.