Unit 1 Advertising Language points word power and project
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| 名称 | Unit 1 Advertising Language points word power and project |  | |
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| 更新时间 | 2011-05-24 10:03:25 | ||
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(共25张PPT)
Unit1
Language points
word power~ project
Phrases:
1.以低价格
2.厌倦
3.在出售
4.做市场调查
5.销售份额
6.向某人推荐某物
7.对……感到惊喜
8.独特的思维方式
9.偶然遇到
at a low price
be tired of
on sale
do market research
market share
recommend sth. to sb.
be amazed at/ by
unique way of thinking
come across
10.除了
11.(物价)上涨
12.各个年龄层次的人
13.后悔做了某事
14.吸引
15.对……关注
16.把……说清楚
17.阻止某人做某事
18.催促某人做某事
other than
go up
people of all ages
regret doing
appeal to
be concerned about
get …across
discourage sb. from doing
urge sb. to do sth.
II. Language points:
recommend (P9)
vt.推荐,介绍;建议 (suggest, advise) recommendation n.
sb./sth.
recommend sb. sth. (sth. to sb.)
sb. as
sb./sth for
doing sth.
sb. to do sth.
that Sb.+(should) do
①你能为我推荐一名园丁吗
②他推荐那位年轻人到我们公司/担任那个职位
③我建议搭飞机去。
④医生建议他待在床上。
Can you recommend me a gardener
a gardener to me？
for the post.
He recommended the young man to our firm.
I recommend going by airplane.
The doctor recommended
The doctor made a recommendation
that he
(should) stay in bed.
When you start a successful ad campaign, you must have a clear aim and an audience in mind. (P18, lines 2-4)
have … in mind 考虑/想到/记得…
e.g. Who do you have in mind for the job
It’s hard to have all the new words in
mind in such a short time.
It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. (P18, lines 4-5)
figure out 弄清楚，弄懂，计算出
e.g. We’ve never been able to figure her out.
I can’t figure out how to do this.
Have you figured out how much the
trip will cost
try to do sth 努力试图做某事（未必成功）
e.g. Tom tried to persuade me to give up
smoking but failed.
注意区分：
try doing sth 尝试做某事 （表示方法的改变，与以往不同）
e.g. Why not try going to school on foot today
2. 到了你想要观众思考什么的时候了．
It’s time to decide what you want the audience to know or think about.
It’s time (for sb.) to do sth.
到你给同学们演讲的时候了。
It is/ was ( high) time that sb. should do/
did sth.
你该去上学了。
It’s time for you to give a speech to your classmates.
It’s high time that you went to school.
It was high time that you had gone to school.
It/ This/ That is/ was the first/second time that…have/ had done…
the first time 可相当于从属连词，引导状语从句，译为 “第一次”类似还有： every time, each time, next time.
每次我听从你的建议，我都会遇到麻烦。
for the first time只能作句子的状语，不引导从句．
他第一次英语考了满分。
这是我第一次到中国。
This is the first time that I have come to China.
Every time I listen to your advice, I get into trouble.
He got full marks in English exam for the first time.
3. 始终设法迎合观众是很重要的。
It is very important to always try to appeal to the audience.
appeal to sb 吸引/迎合某人
appeal to sb for sth/to do sth 恳求/呼吁某人
appeal (to sb./sth) against 上诉，申诉
公司正对判决提出申诉。 The company is appealing against the ruling.
①我们向他求援。
We appealed to him for help.
We appealed to him to help us.
②这部电影投合年轻人的喜好。
The film appeals to the young.
4.be concerned with/ about sth . (Line22)
关心…，关注…
be concerned about/for …
that…担心的，忧虑的…
be concerned with sth和…有关；涉及…
如今，越来越多的人都关注环境保护问题。
Nowadays more and more people are concerned about/ with protecting environment.
5. get sth. across使人理解；领会
我发现很难让英国观众理解他的美国笑话。
I found it difficult to get his American jokes across to an English audience.
If we can convince young people not to start,
they might them urge their parents and other
people to give up smoking, too. (P19, lines16-17)
urge vt. 敦促，力劝；竭力主张
n. 强烈的欲望，冲动
urge sb. to do sth.
urge that sb. (should) do sth.
have an urge to do sth.
e.g. The report urged that all children be taught
to swim.
这份报告呼吁给所有的儿童教授游泳。
局势岌岌可危，但联合国力主谨慎行事。 The situation is dangerous, but the UN is urging caution.
他非常希望成为电影明星。
He has an urge to become a film star.
III. Multiple choices:
1. The performance of the host, ____ to please the audience and draw their attention, was greeted with a cold silence, however.
A. meaning B. intended C. intending D. to intend
2. Children should have a _________in deciding which
subjects they study.
A. decision B. share C. part D. determination
3. Thank you for sending us __ fresh vegetables of many kinds. You have done us___ great service.
A. /; a B. the; a C. /; / D. the; /
4. The foreign minister refused to ________ on the rumor that he had planned to resign.
A. explain B. speak C. comment D. talk
5. ---Good morning, Grand Hotel.
---Hello, I’d like to book a room for the night of the 18th and 19th.
---___________
What can I do for you B. Just a minute
C. What’s the matter D. At your service.
6. ---Do you think all the exercises in the book are good
--- ____ of them are not very good. Some could have been better.
A. None B. All C. Most D. Few
7.The salesman said the car was in good condition, and I was foolish enough to ______ it.
A. fall into B. fall for C. fall over D. fall down
8. ---Did he say anything that ___ you especially
---Not really. Actually I slept through his speech.
A. adjusted to B. attached to C. referred to D. appealed to
9.The comments which he made ____ marketing bothered his boss greatly.
A. being concerned B. concerned C. concern D. concerning
10. Now that Shelly is not well, she has to stay in the hospital for ____ months.
A. two other B. another C. more two D. other two
11. May, the train leaves at 7:30 so it’s high time you_____ for the station and this time tomorrow evening you _____ TV at home.
A. left ; will be watching
B. leave ; are to watch
C. will leave; will watch
D. to leave; will be watching
12. I’m sure you did wrong to him. You know, he did
_____ help and _____ no harm.
A. meant to; meant
B. meant; mean
C. mean to; meant
D. to mean; mean
13.His parents tried to _______ him ______being an actor.
A. encourage; from B. discourage; from
C. discourage; to D. encourage; to
14.The report _______that all children _____ taught to swim.
A. urge; to be B. urged; be
C. urged; to be D. urge; be
IV. CDDB
Translate the following sentences into English.
1. 我不知道怎样传达你的信息。(get ... across)
I don’t know how to get your message across.
2. 该是你们去上学的时间了。(It’s time)
It’s time for you to go to school. /
It’s (high) time (that) you went to school.
3. 这座房子正是我们心中想着的。(have ...
in mind)
This house is exactly what we have in mind.
4. 我不喜欢你对待你母亲的方式。(the way)
I don’t like the way (that / in which) you
treat your mother.
Unit1
Language points
word power~ project
Phrases:
1.以低价格
2.厌倦
3.在出售
4.做市场调查
5.销售份额
6.向某人推荐某物
7.对……感到惊喜
8.独特的思维方式
9.偶然遇到
at a low price
be tired of
on sale
do market research
market share
recommend sth. to sb.
be amazed at/ by
unique way of thinking
come across
10.除了
11.(物价)上涨
12.各个年龄层次的人
13.后悔做了某事
14.吸引
15.对……关注
16.把……说清楚
17.阻止某人做某事
18.催促某人做某事
other than
go up
people of all ages
regret doing
appeal to
be concerned about
get …across
discourage sb. from doing
urge sb. to do sth.
II. Language points:
recommend (P9)
vt.推荐,介绍;建议 (suggest, advise) recommendation n.
sb./sth.
recommend sb. sth. (sth. to sb.)
sb. as
sb./sth for
doing sth.
sb. to do sth.
that Sb.+(should) do
①你能为我推荐一名园丁吗
②他推荐那位年轻人到我们公司/担任那个职位
③我建议搭飞机去。
④医生建议他待在床上。
Can you recommend me a gardener
a gardener to me？
for the post.
He recommended the young man to our firm.
I recommend going by airplane.
The doctor recommended
The doctor made a recommendation
that he
(should) stay in bed.
When you start a successful ad campaign, you must have a clear aim and an audience in mind. (P18, lines 2-4)
have … in mind 考虑/想到/记得…
e.g. Who do you have in mind for the job
It’s hard to have all the new words in
mind in such a short time.
It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. (P18, lines 4-5)
figure out 弄清楚，弄懂，计算出
e.g. We’ve never been able to figure her out.
I can’t figure out how to do this.
Have you figured out how much the
trip will cost
try to do sth 努力试图做某事（未必成功）
e.g. Tom tried to persuade me to give up
smoking but failed.
注意区分：
try doing sth 尝试做某事 （表示方法的改变，与以往不同）
e.g. Why not try going to school on foot today
2. 到了你想要观众思考什么的时候了．
It’s time to decide what you want the audience to know or think about.
It’s time (for sb.) to do sth.
到你给同学们演讲的时候了。
It is/ was ( high) time that sb. should do/
did sth.
你该去上学了。
It’s time for you to give a speech to your classmates.
It’s high time that you went to school.
It was high time that you had gone to school.
It/ This/ That is/ was the first/second time that…have/ had done…
the first time 可相当于从属连词，引导状语从句，译为 “第一次”类似还有： every time, each time, next time.
每次我听从你的建议，我都会遇到麻烦。
for the first time只能作句子的状语，不引导从句．
他第一次英语考了满分。
这是我第一次到中国。
This is the first time that I have come to China.
Every time I listen to your advice, I get into trouble.
He got full marks in English exam for the first time.
3. 始终设法迎合观众是很重要的。
It is very important to always try to appeal to the audience.
appeal to sb 吸引/迎合某人
appeal to sb for sth/to do sth 恳求/呼吁某人
appeal (to sb./sth) against 上诉，申诉
公司正对判决提出申诉。 The company is appealing against the ruling.
①我们向他求援。
We appealed to him for help.
We appealed to him to help us.
②这部电影投合年轻人的喜好。
The film appeals to the young.
4.be concerned with/ about sth . (Line22)
关心…，关注…
be concerned about/for …
that…担心的，忧虑的…
be concerned with sth和…有关；涉及…
如今，越来越多的人都关注环境保护问题。
Nowadays more and more people are concerned about/ with protecting environment.
5. get sth. across使人理解；领会
我发现很难让英国观众理解他的美国笑话。
I found it difficult to get his American jokes across to an English audience.
If we can convince young people not to start,
they might them urge their parents and other
people to give up smoking, too. (P19, lines16-17)
urge vt. 敦促，力劝；竭力主张
n. 强烈的欲望，冲动
urge sb. to do sth.
urge that sb. (should) do sth.
have an urge to do sth.
e.g. The report urged that all children be taught
to swim.
这份报告呼吁给所有的儿童教授游泳。
局势岌岌可危，但联合国力主谨慎行事。 The situation is dangerous, but the UN is urging caution.
他非常希望成为电影明星。
He has an urge to become a film star.
III. Multiple choices:
1. The performance of the host, ____ to please the audience and draw their attention, was greeted with a cold silence, however.
A. meaning B. intended C. intending D. to intend
2. Children should have a _________in deciding which
subjects they study.
A. decision B. share C. part D. determination
3. Thank you for sending us __ fresh vegetables of many kinds. You have done us___ great service.
A. /; a B. the; a C. /; / D. the; /
4. The foreign minister refused to ________ on the rumor that he had planned to resign.
A. explain B. speak C. comment D. talk
5. ---Good morning, Grand Hotel.
---Hello, I’d like to book a room for the night of the 18th and 19th.
---___________
What can I do for you B. Just a minute
C. What’s the matter D. At your service.
6. ---Do you think all the exercises in the book are good
--- ____ of them are not very good. Some could have been better.
A. None B. All C. Most D. Few
7.The salesman said the car was in good condition, and I was foolish enough to ______ it.
A. fall into B. fall for C. fall over D. fall down
8. ---Did he say anything that ___ you especially
---Not really. Actually I slept through his speech.
A. adjusted to B. attached to C. referred to D. appealed to
9.The comments which he made ____ marketing bothered his boss greatly.
A. being concerned B. concerned C. concern D. concerning
10. Now that Shelly is not well, she has to stay in the hospital for ____ months.
A. two other B. another C. more two D. other two
11. May, the train leaves at 7:30 so it’s high time you_____ for the station and this time tomorrow evening you _____ TV at home.
A. left ; will be watching
B. leave ; are to watch
C. will leave; will watch
D. to leave; will be watching
12. I’m sure you did wrong to him. You know, he did
_____ help and _____ no harm.
A. meant to; meant
B. meant; mean
C. mean to; meant
D. to mean; mean
13.His parents tried to _______ him ______being an actor.
A. encourage; from B. discourage; from
C. discourage; to D. encourage; to
14.The report _______that all children _____ taught to swim.
A. urge; to be B. urged; be
C. urged; to be D. urge; be
IV. CDDB
Translate the following sentences into English.
1. 我不知道怎样传达你的信息。(get ... across)
I don’t know how to get your message across.
2. 该是你们去上学的时间了。(It’s time)
It’s time for you to go to school. /
It’s (high) time (that) you went to school.
3. 这座房子正是我们心中想着的。(have ...
in mind)
This house is exactly what we have in mind.
4. 我不喜欢你对待你母亲的方式。(the way)
I don’t like the way (that / in which) you
treat your mother.