Unit 1 Advertising 知识点复习

(共44张PPT)
Module 4
Unit 1　Advertising
重点单词
1．aware adj.知道的；明白的
【用法拓展】
be aware of　　　be aware that
aware常用作表语或补足语，通常不作定语，当其用于否定句
时，后可接由wh 词引导的从句，此时of常可省略。
They are fully aware of the importance of protecting the
environment.
他们十分明白保护环境的重要性。
I wasn’t even aware that he was ill.
我都不知道他生病了。[剑桥高阶]
You are not aware(of)how worried I felt about your safety.
你不知道我多么担心你的安全。
即学即用
完成句子
①你知道这些孩子们在学习英语方面很吃力吗？
Are you ________ ________ these children have great
difficulty in learning English
答案：aware that
②她的话使我明白了经常锻炼的重要性。
________ she said made me ________ ________ the
importance of regular exercise.
答案：What；aware of
③Something should be done to make him(意识到)________
________ the dangers of taking drugs.
答案：aware of
2．share vt.&vi.共用；分享；分担；平均分配 n．一份；股份
【用法拓展】
share the joys and hardships 同甘共苦
share sth.with sb.与某人分享某物
share sth.between/among sb.和某人分配某物
share(in) 分享,分担
share out 分摊 share an interest 兴趣相同
There’s only one bedroom，so we’ll have to share.
只有一间卧室，所以我们只好合住。
She won’t share her secret with us.她不愿意把她的秘密告诉我们.
The money was shared out between them.这笔钱由他们分摊。
She owns 5,000 shares in the company.她拥有公司的五千股份。
She and her husband have many shared interests.
她和她丈夫有许多共同的兴趣。[剑桥高阶]
即学即用
单项选择
④Let Harry play with your toys as well，Clare—you must
learn to________.　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　
A．support B．care C．spare D．share
答案：D
完成句子
⑤The teacher suggested that they ________ ________
________(分担费用)among them.
答案：share the expenses
⑥We are good friends，so we should ________(分
享)happiness and sorrow.
答案：share
3．persuasive adj.有说服力的；劝导性的
【用法拓展】
a persuasive speech 一次充满说服力的演讲
a persuasive speaker 有说服力的演说家
persuade sb.to do(或into doing)sth.说服某人做某事
Your arguments are very persuasive.
你的论据非常有说服力。[剑桥高阶]
Who persuaded you to join the school club？
谁说服你参加学校俱乐部的？
Don’t let some advertisements persuade you into buying the
things you don’t really want.
不要让有些广告诱导你去买些你并不真正需要的东西。
即学即用
单项选择
⑦I ________ my father ________ and he did so.
A．advised；to stop smoking
B．tried to persuade；to give off smoking
C．persuaded；to give up smoking
D．suggested；to stop to smoke
答案：C
⑧—Have you ________ him
—Yes.After some hours of discussion，I ________ to reason
him in accepting the new plan.
A．persuaded；had managed B．advised；would manage
C．advised；have managed D．persuaded；managed
答案：D
完成句子
⑨They believed the child by his ________ ________(有说服力
的理由)．
答案：persuasive reasons
⑩She is so skilled that she can easily ________ ________
________ ________(说服人们购买)the new products.
答案：persuade people into buying/to buy
4．service n．服务；招待
【用法拓展】
at one’s service 随时为某人做某事
be of service to sb. 对某人有用处
in service 被雇用着，在服兵役
on service 在某行业工作，在服兵役
do sb.a service 帮某人的忙 in the service of sb.为某人服务
If you need anything，I’m at your service.
如果你需要什么，请尽管吩咐。
Can I be of service to anyone 有谁需要我帮忙吗？
You’ve done me a great service—thank you.
你已经帮了我的大忙——太谢谢了。[剑桥高阶]
即学即用
—May I come on Sundays and do some reading here
—Sure.My secretary and library will be at your ______.
A．help B．company C．service D．request
答案：C
5. promote vt.推销；促进；提升
【用法拓展】
promote sb.to 提升某人为…….　　　
be promoted to 被提升，被升级
The band has gone on tour to promote their new album.
这个乐队已经开始巡回宣传他们的新唱片。
A clean environment can help the city bid for the
Olympics，which in turn will promote its economic
development.
清洁的环境有助于城市申办奥林匹克项目，反过来，这也
将会不断地促进该城市经济的发展。
If I’m not promoted within the next two years，I’m going
to change jobs.如果我在今后两年内得不到提升，我就换
工作。[剑桥高阶]
即学即用
单项选择
We should not sacrifice environmental protection to
________ economic growth.
A．concentrate B．promote
C．associate D．accumulate
答案：B
完成句子
The Prime Minister’s visit will ________(促进)the
cooperation between the two countries.
答案：promote
As a sales manager，your job is ________(推销)the new
product to make it known to consumers.
答案：promoting
6．intend v．打算；企图；意思是
【用法拓展】
be intended for 为……打算/设计的　　　　
intend to do sth.打算做某事
intend sb.to do sth.打算让某人做某事
intention of doing sth.想要做某事
without intention 无意的 by intention 故意地
with good intention 善意的，诚意的
I don’t think she intended me to hear the remark.
我觉得她并不想让我听见那话。[剑桥高阶]
My brother intends to study abroad next year.
我弟弟打算明年到国外留学。
He went to Paris with the intention of learning French.
他去巴黎是为了学法语。
They intended that the project should be carried out at the end of the year.
他们打算这一工程在年底上马。
The book intended for children has been published.
那本专供儿童阅读的书已经出版了。
即学即用
单项选择
He has made a lot of mistakes in the paper，though he
did not ________.
A．attend to B．intend to
C．intend for D．intend making
答案：B
完成句子
He ________ ________ ________(本打算)finish the
project ahead of time，but he failed.
答案：had intended to
These flowers are ________ ________(打算给)the
teachers with thirty years’teaching experience.
答案：intended for
7. lie n．说谎 v．躺，存在
【用法拓展】
lie to sb.对某人说谎　 lie down 躺下
lie in 在于……，位于……
tell lies/a lie to sb.对某人说谎
a white lie 善意的谎言
lie on one’s back/side/stomach仰卧/侧卧/俯卧
lie about游手好闲 lie—lied—lied—lying 说谎
lie—lay—lain—lying 躺下，位于
lay—laid—laid 放，搁，下蛋，产卵
The little boy was caught telling a lie.
小男孩说谎时被揭穿。[美国传统]
Little Tom always lies to his classmates，so they don’t like him.小汤姆老是对他的同学撒谎，所以他们不喜欢他。
The young man lay on the grass，with his eyes looking at the sky.年轻人躺在草地上，眼睛看着天空。
The town lies on the coast.这个小镇位于海滨。
即学即用
By no means ________ to your parents.
A．is this the first time you are lying
B．this is the first time you have lied
C．this is the first time you tell a lie
D．is this the first time you have lied
答案：D
The man ________ on the ground said that he had
________ his bicycle behind that big tree.
A．lie；lay B．lying；lay
C．lying；laid D．lay；laid
答案：C
Hubei Province is ________ north of Hunan；
Wuhan，its capital city，lies ________ the Changjiang
River.
A．to；on B．in the；in
C．/；on D．to the；in
答案：C
8．cure v．治愈；解决 n．治疗；治愈；疗法
【用法拓展】
cure sb.of sth.治愈某人的……疾病；解决某人的……问题
a cure for...治疗……的病；……的对策
curable adj.可医治的
cureless adj.无法医治的，不能解决的
【易混辨析】
cure/treat/recover/heal
cure作动词“治愈”讲时，指通过正确的方法使某人免除疾
病得以康复。
treat作动词时可表示“治疗”，是指为去除疾病而采取措
施，它是“治愈”的一个必要的过程，但其结果却未必一定
能“治愈”。
recover 康复，恢复。 heal 常指伤口愈合。
Strong medicine cured the patient quickly.
强效药使这位患者迅速康复。[美国传统]
Penicillin is used as a cure for infections.
青霉素用于治疗感染。[美国传统]
即学即用
Parents try to ________ their children of their bad habits.
A．cure B．treat C．recover D．heal
答案：A
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Although this medicine can cure you ________ your illness，it has a bad effect ________ you.
A．for；on B．of；on C．of；at D．for；in
答案：B
If he ________ in a proper way，maybe he could have been saved.
A．had been treated B．was cured
C．had treated D．treated
答案：A
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重点短语
1．not all.../all...not为“部分否定”表达法。意为“并非都……；不
是所有的都……”。
Not all ants go out for food.＝All ants don’t go out for food.
并非所有的蚂蚁都出去找食物。
All the people in America don’t like beer.
＝Not all the people in America like beer.
并非所有的美国人都喜爱啤酒。
【用法拓展】
英语中的部分否定(即不完全否定)还常用如下一些表达：
(1)not both(或both...not)并非两个……都……
(2)not every...(或every...not)不是每……都……
(3)not always...(或always...not)并非总是(并非一直)……
(4)entirely，altogether，completely和quite的否定式：
不完全……；并非完全……
(5)all the time的否定式：并非一直……；未必老是……
如要对上述的all，both，every，always，以及entirely，altogether，completely，quite和all the time等词作完全否定，
那就分别要用与之相对应的全否定词，如none，neither，
no one，never，not(never)．..at all等。
Not both of them can speak French.他们俩并不都会说法语。
Every girl isn’t good at singing or dancing.
并不是每个女孩儿都善于唱歌或跳舞。
Honesty is not always the best policy.诚实未必永远是上策。
I’m not altogether sure I want that(＝I have doubts about it)．
我不能完全肯定我想要那个。[剑桥高阶]
【特别提醒】
not...or...是对其后面的两部分全盘否定
He did not speak clearly or correctly.他讲的既不清楚也不正确.
即学即用
单项选择
Which of the following is different from the other three in meaning
A．Not every child wants to be a sports star.
B．Not all children want to be sports stars.
C．All children don’t want to be sports stars.
D．None of the children want to be sports stars.
答案：D
完成句子
并非所有的学生都喜欢听流行音乐。
________ ________ ________ ________ enjoy listening to pop music.
答案：Not all the students/All the students don’t
________ ________ ________ ________(并非所有的书)here are worth reading.
答案：Not all the books
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2．commit a crime 犯罪
【用法拓展】
commit to sth./doing sth.保证/承诺做某事
commit oneself on sth.公开表明自己的意见
commit sth.to 把……转交
Once we have committed to this course of action there is no
going back.一旦我们承诺采取这一行动，就没有回头路。
[剑桥高阶]
You don’t have to commit yourself now，just think about it.
你不必现在表态，只需考虑一下这件事．
即学即用
To satisfy the people，the government must ________ to improving health care.
A．reply B．promise C．commit D．decide
答案：C
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3.appeal to vt.对……有吸引力；迎合；呼吁
【用法拓展】
appeal to sb.for sth.(＝make an appeal to sb.for sth.)
为某事向某人呼吁
appeal to sb.to do sth.呼吁/恳求某人做某事
appeal to the law诉诸法律
appeal to sb.’s better nature/sense of honour/sense of justice
唤起某人的良知/荣誉感/正义感
to make/launch an appeal to sb.向某人发出紧急呼吁；恳求
take an appeal to上诉
Your suggestion appealed to me.你的提议正合我意。
The police have issued an appeal to the public to stay away
from the centre of town at the weekend.
警察呼吁公众在周末远离市中心。[剑桥高阶]
即学即用
单项选择
They have decided to show the children around the small town because the brightly colored houses there ________ children.
A．appeal to B．appeal for C．cater to D．cater for
答案：A
完成句子
The advertisements should be designed to ________ ________(迎合)all ages and social groups.
答案：appeal to
Many young people like Jack’s songs，that is to say，his songs ________(迎合)to young people.
答案：appeal
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重点句子
...it is time to decide what you want the audience to know or think about.
【用法拓展】
与有关的句型：
(1)It is time(for sb.)to do sth.
(2)It is time for sth.
(3)It/This/That is/was the first/second time that...
(4)It is/was(high)time that sb.should do/did sth.
It is time for you to wake up.你该醒悟了。
It is time to take a positive step to break the vicious circle.
现在是采取积极措施来打破这个恶性循环的时候了。
It’s the fifth time that he has been to Yunnan for traveling.
这是他第五次去云南旅游了。
即学即用
句型转换
It’s time for me to pick up my son from school.
It’s time that ________________ my son from school.
答案：I picked up/I should pick up
翻译句子
是你归还这本书的时候了。
_________________________________________________
答案：It’s time for you to return this book.
几个月来我是头一次感到轻松了。
__________________________________________________
答案：It’s the first time that I’ve felt really relaxed for months.
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语法精讲
直接引语和间接引语
direct speech(direct narration)直接叙述的话语，即直接引语。the style used in writing to report what someone said by repeating their actual words.
reported speech(indirect speech)转告引述的话语，即间接引语。the style used in writing to report what someone said without repeating their actual words.
Notes：
1．引述一般疑问句或附加疑问句时，通常用whether或if引
导，而引述选择疑问句时，一般只能用whether引导。
Eg：“Does he really mean it？”
—I wondered whether/if he really meant it.
“They live in groups，don’t they？”
—He asked whether/if they lived in groups.
“Is this book yours or his？”
—She asked me whether this book was mine or his.
2. 引述特殊疑问句时，用原句中的wh 词引导
Eg：“Why didn’t you stop her？”
—He asked why I hadn’t stopped her.
3．引述陈述句时，用连词that引导(that在口语中常被省略)。
Eg：He said，“I like it very much.”
—He said that he liked it very much.
“I’ve left my book in your room.”
—He told me that he had left his book in my room.
4．引述祈使句时，要将祈使句的动词原形变成带to 的不定
式，并在不定式的前面根据句子的意思加上tell，ask，
order 等动词,如果祈使句为否定句,在不定式的前面加上not.
She said to us，“Please sit down.”
—She asked us to sit down.
He said to him，“Go away！”
—He ordered him to go away.
He said，“Don’t make so much noise，boys.”
—He told the boys not to make so much noise.
5．在将直接引语变成间接引语时要特别注意几个变化：
(1)人称的变化： 间接引语是转述别人的话，说话时由于
角色的不同，人称代词要根据实际情况作相应的变化。
Eg：Mr Black said，“I’m busy.”
—Mr Black said that he was busy.
“Do you mind my opening all your windows？” he asked us.
—He asked us if we minded his opening all our windows.
(2)时态的变化：如主句的谓语动词是一般过去时，直接
引语变成间接引语时，从句的谓语动词在时态方面要作
相应的变化。如主句的谓语动词是现在时，从句的时态
则无需变化。
(3)指示代词、时间状语、地点状语和动词的变化
语法专练
1．Can you tell me ________？　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　
A．who the gentleman is B．that gentleman is who
C．who that gentleman D．whom is that gentleman
解析：引述特殊疑问句时,从句中的主谓要还原成正常语序.
答案：A
2．I want to know ________.
A．what city does she come from
B．from what city does she come
C．from which city does she come
D．which city she comes from
解析：引述特殊疑问句时，从句中的主谓无需倒装。
答案：D
3．He said that he ________ there for three years.
A．has studied B．had studied
C．studied D．was studying
解析：引述陈述句时，需注意从句的时态。
答案：B
4．Tom said，“Could you help me with my maths，Mum？”
Tom asked Mum ________.
A．that she could help him with his maths
B．to help him with his maths
C．if she could help him with her maths
D．whether he could help her with her maths
解析：引述一般疑问句时，通常用whether或if引导。但本
题C、D人称不对，因此符合题意的只能是B项。
答案：B
5．The professor said that the Earth ________ all the time.
A．moves B．moved C．move D．had moved
解析：引述客观真理时，时态无需变化。
答案：A
6．The teacher asked，“Are you waiting for the bus？”
The teacher asked me ________.
A．if I was waiting for the bus
B．was I waiting for the bus
C．you are waiting for the bus
D．I was waiting for the bus
解析：引述一般疑问句时，通常用whether或if引导。
答案：A
7．My mother asked me to show my homework to her.
My mother said to me，“________ homework.”
A．To show her my B．Show me her
C．Show me your D．Showing me mine
解析：将句子还原成祈使句时，需将to去掉。
答案：C
8.The teacher said Columbus ________ America in 1492.
A．had discovered B．discovers
C．discovered D．has discovered
解析：本题重在强调这件事情发生在“in 1492”，因此用
过去式。
答案：C
9．He said that the film ________ when he ________ to the cinema
and he was sorry to have missed the first part of the film.
A．had begum；got B．has begun；got
C．had begun；had got D．began；got
解析：主句的谓语动词是一般过去时，直接引语变为间接引语
时，从句的谓语动词在时态方面要作相应的变化。
答案：A
10．Tom said ________ he was not sure ________ the news was
true and ________ he would find out the truth himself.
A．that；that；that B．if；if；if
C．that；if；that D．if；that；it
解析：本题考查了两个宾语从句，第一个空格的that可以省
略，第三个空格的that由and连接，不能省略，第二个空格表
“是否”，用if引导。
答案：C
Many of them turned a deaf ear to his advice，________ they knew it to be valuable.(2007·浙江，8)　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　
A．as if B．now that C．even though D．so that
解析：本题考查连词的用法。句意：他们中的很多人不听他的劝告，尽管他们知道那很有价值。as if好像；now that既然；even though尽管；so that以便，因此。
答案：C
例1
教材原文对照
Even if an ad does not lie, it does not mean it tells you the complete truth. (P2)
You didn’t use to like him much when we were at school，________？(2008·上海春招，30)
A．were we B．weren’t we
C．did you D．didn’t you
解析：本题考查动词短语be used to 和used to 的区别，同时也考查了反意疑问句的用法。本题前面用了否定，后面用肯定。
答案：C
例2
教材原文对照
We are so used to them that we often do not even realize how many we see and hear in a day. (P2)
It’s going to rain.Xiao Feng，will you please help me ________ the clothes on the line？(2008·陕西，20)
A．get off B．get back C．get in D．get on
解析：本题考查动词短语辨析。句意为：“肖峰，天要下雨了，你能帮我把晒衣绳上的衣服收起来吗？”get in表示“收集，收割”，get off的意思是“下车”，get back 表示“取回”，get on “上车”。
答案：C
例3
教材原文对照
There are lots of different ways to get your message across when you are putting together an ad campaign. (P18)
At the meeting they discussed three different ________ to the study of mathematics.(湖北，24)
A．approaches B．means C．methods D．ways
解析：approach to...做……的方法。B、C与of连用。the way to do sth.或the way of doing sth.。
答案：A
例4
教材原文对照
You must decide what approach you want to use. (P18)