Unit 11 The Media lesson 3 the advertising game课件 (共19张PPT)

(共19张PPT)
Do
you
want
to
buy
it?
Unit
11
The
Media
Lesson
3
The
Advertising
Game
lesson3
The
Advertising
Game
北师大英语
unit
11
The
Media
Objectives
◆Know
the
design,
the
idea
and
the
effect
of
advertisements;
◆
Understand
advertisement
development;
◆
Voice
your
opinion
about
advertisement.
By
the
end
of
this
lesson,
you’ll
be
able
to
Fast-reading:
Read
for
the
outline
Para.
1
Top
advertisements
Para.
2
Public
advertisements
Para.
3
Attractive
advertisements
Para.
4
Modern
advertisements
Para.
5
Classic
advertisements
Reading
for
the
detail
Problem
People
don’t
know
about
products
Solution
The
classic
ad.
_________________
about
finding
certain
products
Including
The
__________
of
a
company;
a
general
_____________
Examples
Shanghai
_______
Machine;
Tsing
Tao
Beer
___________
Problem
There
are
products
or
services
_______________
each
other
Solution
Some:
_________
pictures
and
words
of
experts
to
show
_________the
products
are
Others:
_________
ads
that
people
simply
_______________
Problem
People
______________
high
standards
of
___________.
Solution
ads
________
the
highest
standards
of
design
_____
ideas
__________the
products
Examples
The
_________
of
freedom;
Other
common
______
–
happiness,
_____
and
_____
Problem
Most
people
know
the
main
_____
of
ads.
is
_______
them
__________
Solution
ads
to
________
something
that
has
______
been
seen
before
Including
Using
_______
as
well
as
new
and
______
ideas
to
______
people
Problem
People
don’t
know
about
products
Solution
_________________
about
finding
certain
products
Including
The
__________
of
a
company;
a
general
_____________
Examples
Shanghai
sewing
Machine;
Tsing
Tao
Beer
cooperation
Feature
(特点)
Classic
advertisements
give
information
name
location
1
Name
and
general
location
Problem
There
are
products
or
services
__________________
with
each
other.
Solution
Some:
Consist
of
pictures
or
the
__________________
to
show
how
good
the
products
are.
Others:Try
to
create
ads
that
people
simply
enjoy
looking
a
Budgets
A
lot
of
money
is
spent
on
________________________
of
design
to
make
them
attractive.
Feature
（特点）
Attractive
advertisements
in
direct
competition
2
words
of
experts
applying
modern
techniques
Pictures
and
the
words
of
experts
Modern
advertisements
Problem
People
are
used
to
seeing
high
standards
of
___________.
Solution
Ads
combing
the
highest
_________________
with
ideas
__________the
products
Including
The
_________
of
freedom;
Other
common
ideas
–
happiness,
_________
and
_______
Feature
（特点）
visual
design
standards
of
design
linked
to
concept
wealth
success
3
Visual
design
and
high
standards
of
design
Top
advertisements
Problem
Most
people
know
the
main
purpose
of
ads.
is
____________
them
_______________.
Solution
ads
to
________
something
that
has
______
been
seen
before.
Including
Using
_______
as
well
as
_____
and
_______
ideas
Feature
（特点）
making
spend
money
create
never
humour
unsural
4
new
Humor,
new
and
unusual
ideas
Problems
Some
advertising
is
about
selling
products
and
servieces
for
profit.
Solution
Some
ads
aim
to
make
_____________
to
________.
Examples
1.
Encouraging
citizens
to
___________
in
improving
their
neighborhood.
2.
Educating
the
public
on
________
AIDS,
________
water,
________
the
poor,
__________
smoking,
etc.
Function
（功能）
contributions
society
participate
fighting
saving
helping
giving
up
Public
advertisements
5
Help
to
increase
public
knowledge;
Make
our
society
a
better
place.
How
to
evaluate
the
advertisement:
Different
aspects
(方面)
to
evaluate
the
advertisement:
Pictures
,
words,
music
New
and
unusual
idea
/
humor
The
design
Your
feeling
Let’s
enjoy
two
Ads，
and
try
to
evaluate(评价)
them.
It
is
a
_____________
advertisement.
I
don’t
like
it
very
much.
Because
it
just
gives
the
basic
information
and
it
only
consists
of
the
name
and
logo.
It
has
no
extra额外的
words
to
explain.
Besides,
the
color
of
the
picture
is
too
dark
.
It’s
not
attractive.
We
can't
see
high
standards
of
visual
design.
After
watching
it,
I
feel
bad
and
I
don’t
want
to
buy
the
products.
traditional
/classic
In
my
opinion,
it
is
creative.
Firstly,
it
is
visually
attractive.
The
words
give
us
useful
information.
Secondly,
the
picture
is
colorful
and
fascinating.
Meanwhile,
it
applies
some
unusual
ideas
to
surprise
us.
All
in
all,
the
design
is
so
special.
I
think
it
is
excellent
and
I
want
to
buy
it.
It
is
a
__________________
advertisement.
modern/attractive
Which
one
of
the
following
ads
about
the
storage
box
do
you
prefer？Why?
Discuss
it
in
the
group!
Group
Activity
宜家收纳盒广告
Language
support
Pictures
and
words
and
music:
give
useful
information;
popular,
attractive,
stand
out
…
Humor/new
and
unusual
ideas:
creative,
attractive,
surprised
（consist
of…）（apply
...to）
Design:
special,
ordinary(普通的),
pretty,
modern,
popular,
creative,
attractive
Your
feeling:
good,
bad,
reliable,
excellent,
interesting,
fascinating(迷人的，吸引人的),
want
to
buy
E.g.
I
like
the
first
one
better.
Because
the
idea
for
the
advertisement
is
creative…
Homework
Write
a
composition
about
the
basic
introduction
of
your
favorite
AD.
谢谢
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