Li Ning is flying in the sky
sportswear
Li Ning tracksuit
LN
logo
slogan
Anything is possible!
brand
tracksuit
trainers
a successful businessman
the prince of gymnasts
a famous gymnast
Divide the passage into three parts and get the main idea of each part.
Fast reading:
Li Ning’s success in ____________
Li Ning’s success in
__________
Li Ning’s _____ after his retirement
Para 1
Para 2
Para 3
Para 4
Para 5
Part 1
Part 2
Part 3
his sport life
business
goal
His sport life
Say what the numbers and dates refer to:
26
1982
1984
1988
1999
He retired and had won 106 gold medals
He won six out of seven gold medals
at the World Championship.
He won 3 gold medals in Los Angeles Olympics.
He was on the list of the greatest sportsmen of the 20th century.
He had not performed well in the Seoul Olympics.
6 in 7 gold medals
6 medals in (out of) 7
Paragraph 1
What does "it" refer to in the following sentence?
When sports journalists met in 1999 to make a list
of the the greatest sportsmen and sportswomen of the twentieth century and Li Ning’s name was on it, together with footballer Pele and boxer Muhammad Ali.
Translate the following sentence.
But even though he had won everything it was possible to win in his sport, Li Ning retired with the feeling that he had failed.
但即使他已经赢得了在自己的运动项目上所能赢得的一切,李宁还是带着失败的感觉退了役。
a list
1. What made Li Ning try his new
life in business? (para.2)
That he wanted to be rich.
That he wanted to have a world- famous clothes brand of China.
The sense of failure after the 1988 Seoul Olympics.
It was this sense of failure that made him determined to succeed in his new life.
就是这种失败感使他决心在新的生活中取得成功。
His business life
2. Why did Li Ning start a sportswear company? (para 2)
(1) He didn’t forget his ________________________ .
(2) He wanted to ________________ global giants like Nike and Adidas.
sporting background
compete with
His business life
3.What unusual choice did he make?
He made the unusual choice of______________________________________.
The bright red logo is_____________________________________.
choosing his own name as the brand mark.
made up of the first two pinyin letters of his name,L&N
They ___________________________their
better–known rivals---they were cheaper.
The number of young people with money
to spend was_______________.
1. Why did LiNing’s sports clothes become successful? (para3)
on the increase
attractive
had a major advantage over
His designs were__________.
So success for Li Ning was__________.
guaranteed
His business life
A person or a company that competes with another in sports, business,etc.
VS
2.If Li Ning product costs you 200 yuan, a similar Nike product could cost up to _____yuan. (para 3)
A:100 B:200 C:500 D:1000
A pair of Nike trainers, for example, could cost up to five times as much as a similar Li Ning product.
1.How successful was LiNing in
business?(para 4)
Won more than 50% of the national market.
The company has also grown internationally.
examples?
If you go into a school or university anywhere, the chances are you will see students in Li Ning tracksuits with the familiar logo.
His business life
It is possible that you will see students wearing Li Ning tracksuits with the familiar logo.
2. How many Li Ning products can be sold in ten minutes?
(para 4)
A. 60 B. 6 C. 10 D.100
Today a Li Ning product is purchased every ten seconds.
buy
每十秒钟
1.What’s Li Ning’s goal? Para.5
2.What has Li Ning discovered?
to open ____________________.
to help ___________________________
He discovered that the work of a great sports man does not finish when he retires from the sport. It starts.
His goal
李宁发现,当一个杰出的运动员退出体坛时,他/她的工作并不是结束,而是开始。
a school for gymnasts
young people to achieve their sporting ambitions
What does ambition mean
A. strong wishes for success
B. good ideas
So we say that he is not only a successful
_________,but also a successful__________. Just as his slogan says “___________________”.
anything is possible
sportsman
businessman
Chanllenge:
Suppose your foreign friend Jim first heard about Li Ning at the Beijing Olympic Games. He now asks you to introduce Li Ning to him.
You can do this referring to the key words and expressions.
His sports life
…the prince of gymnasts… …. at the age of 26
won 106 medals in …
on the list of…
…with the feeling that… He was disappointed…
His business life
It was …..that made him….decided to launch…
…come onto the market …
…on the increase …attractive…
have a major advantage over
cost up to five times as much as… Success for LiNing …
…is purchased… the chances are that…
His goal
His goal was not to… His dream is …
has continued to help …to …
has discovered……And if you are ….
Discussion
What qualities should we have to make anything possible?
Anything is possible if we never give up
Anything is possible if we are confident
Anything is possible if we take action right now
Anything is possible if we put heart in it
Anything is possible if we are persistent
Anything is possible if we are not satisfied
with what we have achieved
success
Homework
Compusory: Write a short passage about Li Ning using the information you have learned in this period in 120-150 words.
Optional: Search more information about Lining on the Internet.