Unit 4 Big businesses 牛津上海课标版 高二上册 课件（18张PPT）

Unit 4
Big businesses
the number of McDonal in China
250
500
750
1000
1250
1500
2000
2250
2500
1990
2000
2009
2013
0
Food, environment, staff
chain stores : a number of stores, theaters, or hotels etc owned and controlled by the same company
What can we learn from the title “The rise of chain stores in China”?
object?
Any change?
-- --more and more common
Where?
----in China
--Chain stores
Skimming
According to the article from ____________________, chain stores are becoming __________________ in China. They have grown really fast in both __________ and __________.
a Chinese business journal
more and more common
number influence
Read Paragraph1 and answer the following question:
What shows that the number of chain stores has greatly increased in China?
---The second sentence of this paragraph.
Within a short walk along a busy street, you are likely to find a chain store of some kind---a fast food restaurant, a bakery or a convenience store.
=If you walk along a busy street, it’s possible that within a short distance you will find a certain kind of chain store, such as a fast food restaurant, a bakery or a convenience store.
convenience
store
bakery
Topic sentence of P1:
During the last few years, the number of chain stores has greatly increased in big cities in China.
The way the writer supports the topic:
Giving examples.
Read Paragraph2 and answer the following question.
What shows that chains stores have become part of people’s daily lives?
①


② What are included as a factor when people decide where to live?
Where to go…
What for…
to buy a DVD or MP3 player at the weekend
to buy a sweet roll for breakfast
to buy some food for dinner
to celebrate for a birthday
Chain stores have been so popular that some people include them as a factor when deciding where to live.
(= Chain stores have been so popular that people take them into consideration when they are choosing their living place)
Topic sentence of P2:
Chain stores have become part of people’s daily lives.
How many examples are given to support the topic sentence?
Five.
Read paragraph 3 and answer: Why have chain stores grown so fast in number and influence?
Because they meet the customers’ needs.
How?
___________ in ______________ locations;
___________ a ______________of products;
having a _____________________________ environment;
_______________ in the ______ way as the others do;
having _______________ prices.
Opened
convenient
offering
wide range
clean, well-lit and relaxing
operating
same
reasonable
According to Paragraph 4, what does the writer regard chain stores as?
a welcome development
a new force changing people’s way of life
It seems that chain stores are
they are certainly
1.
2.
Read the last paragraph together, and think: what is the function of it?
It serves as a conclusion. The writer ended the article by making some comments on chain stores.
The writing plan of the passage
P1: Introduction: the increase in the ___________of chain stores in _______
P2: The ________ of chain stores on _________________
P3: The ____________ for their growth ---__________________________
P4: Conclusion: The writer’s general _______________ on chain stores
number
China
influence
people’s daily lives
reason
meeting the customer’s needs
comments
convenient _______
a wide range _______
clean, well-lit and relaxing _______
same _______
reasonable _______
locations
products
environment
way of operation
prices
Discussion
As far as you know, what is the present situation of chain stores? Do their sales drop or rise? Illustrate your view with an example.
In your eyes, how can they survive the fierce competition with online stores?
Assignments:
Write a summary of the passage with the help of the writing plan.
Go to https://www.ccfa.org.cn/ for more information on chain stores, choose one in China, find out how it develops and write a report with your group members.