(共53张PPT)
Section Ⅳ Grammar & Writing
Unit 1
语法专题突跛
Section Ⅳ
写作专题突跛
语法专题突破
品味语法
1.You can make a mark where you have a question.
2.I will call you as soon as I arrive in Beijing.
3.The moment I heard the voice,I knew father was coming.
4.Even though we have achieved great success in our work,we should not be proud.
5.Please speak more slowly so that we can make full notes.
自我探究
第1句是where引导地点状语从句,表示谓语动词发出的地点;第2句是时间状语从句,在时间、条件状语从句中用一般时代替将来时;第3句是the moment引导的时间状语从句,相当于as soon as的用法;第4句是even though引导的让步状语从句;第5句是so that引导的目的状语从句,这时从句中一般要使用情态动词。
讲解归纳
一、时间状语从句
1.no sooner...than与hardly...when
都表示主句与从句的动作相继发生,意为“一……就……,刚刚……就”,主句动词用过去完成时。如no sooner,hardly位于句首时,主句用倒装形式。
He had hardly gone to bed when the doorbell rang.
=Hardly had he gone to bed when the doorbell rang.
他刚睡下门铃就响了。
No sooner had he got off the train than his daughter ran towards him.
他刚下火车,他女儿就向他跑了过来。
2.as soon as,the moment,immediately引导的从句表示从句动作一发生,主句动作随即发生,常译为“一……就”。名词词组the second,the minute,the moment,every time,any time,next time,the first/last time,the day/week/month等亦可作连词,引导时间状语从句。
They told me about it as soon as/immediately/the moment they got the message.
他们一听到口信就把消息告诉了我。
Every time he walked by the lake,he thought of his childhood life.
每当他走过那个湖时,就会想起童年的生活。
注意:immediately可用作连词也可用作副词。
3.till和until词义是“直到……,一直……为止”,表示一个动作持续到某一时刻或某一动作发生为止,在句首只能用until。在肯定句中,主句中要用延续性动词;在否定句中,可以用非延续性动词。
She stood there till/until he had passed out of sight.
她站在那里看着,直到望不见他的身影。
Until they had finished the work,they did not go home.
=Not until they had finished the work did they go home.
直到工作完成了他们才回家。
注意:(1)在not...until结构中not until位于句首时主句用部分倒装。在强调句中,强调until引导时间状语时,常把not提前,构成It isn’t/wasn’t until...that...。
(2)not...until和not...before意思相同,表示“直到……才,在……以前不”。
4.before和since
(1)若表达“还未……就……”“不到……就……”“……才……”“趁,还没来得及”时,需用连词before。
He had put the broken vase away before his mother came back.
他趁妈妈还没回来就把打碎的花瓶收拾好了。
(2)It will be+时间段+before sb.do (does)“多久之后才……”。例如:
It will be 3 days before our manager signs the agreement.
要过3天后经理才签那份协议。
(3)since从句的谓语动词一般是非延续性动词,主句的谓语动词是延续性的或者是表示反复发生的动作。since从句的时态通常是一般过去时,主句中的时态则通常是现在完成时或现在完成进行时。
He has written to me frequently since I got sick.
自从我病了以后,他经常给我写信。
(4)在It is+时间段+since从句句型中,时间的计算一律从since从句的动作完成或状态结束时算起。
It is half a year since she was in our class.
她离开我们班有半年了。
It is three years since he smoked.
他戒烟有三年了。
二、条件状语从句
1.if和unless
(1)if意为“如果”, 而unless意为“除非,如果不”。if...not与unless通常可互换,但if可引导非真实条件句(用虚拟语气),unless一般不表示非真实条件。
(2)if引导的从句表示好的条件时,可用providing that,provided that,on condition that等替换;表示不好的条件时,可用so(as)long as替换。
If I were you,I would go to university for further education.
我要是你,我会上大学接受更进一步的教育。
They have a meeting every Monday,unless there is nothing to discuss.
他们每周一开一次会,除非没有事情可商谈。
2.supposing(假如),suppose(that)(假如),as(so)long as(只要),on condition that(在……条件下)等引导从句,示“如果,只要,在……条件下”等意义。in case引导从句,表示“万一……”。
Supposing you are wrong,what will you do
假定你是错的,你怎么办?
You can go out,as long as you promise to be back before 11 o’clock.
只要你答应十一点钟前回来,你就可以出去。
3.only if引导的从句用陈述语气,意为“只要……”;if only引导的从句用虚拟语气,意为“但愿……,要是……就好了”。
Only if we persist in carrying out the open door policy,we will achieve greater success.
只要我们坚持实行开放政策,我们就会取得更大的成就。
If only I had known it,I wouldn’t have troubled him.
要是我早知道那件事,我就不会麻烦他了。
4.祈使句+and/or+句子,祈使句表示条件。
Give him an inch and he will take a mile.得寸进尺。
三、让步状语从句
1.though,although,even if,even though都有“虽然,即使,尽管”的意思,even if,even though语气较强,though和although语气较弱。though不如although正式;though可用于假设,although用于陈述“事实”。
I had a good time although/though/even if/even though I didn’t know anybody at the party.
尽管在聚会上我谁也不认识,但我还是玩得很高兴。
注意:(1)though,although等不与but连用,但可在主句前加yet,still。
(2)though从句中形容词、名词等为表语时,为加强语气可置于though前。
2.while也可引导让步状语从句,突出对比主句和从句所表示的两种情况。
While he is young,he is experienced.
他虽然年轻,却有经验。
3.whether...or(not)可引导让步状语从句,提供两个对比的情况,意为“不管……”。
Whether it rains or not,I shall go out tomorrow.
不管下不下雨,明天我都要出去。
4.whatever,whenever,wherever,whoever,whichever,however也可以引导让步状语从句,相当于no matter what(when,where,who,which,how),意思为:无论什么,无论何时,无论何处,无论是谁,无论哪一个,无论如何。however引导让步状语从句时与它所修饰的词放在从句的句首。
Whatever happens,we shall never lose heart.
(=No matter what happens,we shall never lose heart.)
无论发生什么,我们都不会失去信心。
Patient as he was,he was unwilling to wait three hours.
他虽有耐心,但也不愿等三个小时。
Hard as she tried,she failed to pass the exam.
尽管她努力了,但还是没有通过考试。
Fail as he did,he would never give up.
尽管失败了,他也决不会放弃。
四、地点状语从句
引导地点状语从句的连词:where(在……地方);wherever(无论何地);everywhere(每一……地方)
等。
I will go where you go.你上哪儿我就去哪儿。
五、原因状语从句
引导原因状语从句的连词:because(因为);as(由于);since,now that(既然);seeing that(鉴于)等。
I bought it because I like it.
因为我喜欢它所以买了。
六、结果状语从句
引导结果状语从句的连词:so...that,such...that(如此……以致);so that(结果)等。
It is so heavy a box that nobody can move it.
这盒子这么重没人能搬动。
七、目的状语从句
引导目的状语从句的连词:in order that,so that(为了),for fear that,in case,lest(以免)等。
He works hard in order that he can pass the examination.
他努力学习以求通过考试。
八、 方式状语从句
引导方式状语从句的连词:as(如同);as if (或as though)(好像)。
(1)as和like都有“就像”的意思,as是连词,后加句子;like是介词,后加名词、代词或名词性短语。
I work as others do(或like others).
我像别人那样工作。
(2)as if,as though两者意义相同,从句谓语动词常用虚拟语气,as if比as though更常用。
九、比较状语从句
比较状语从句常由as...as;than;not so...as ...;the more...,the more...等词引导。比较状语从句部分常是省略句。
The more we get,the more we want.
我们得到的越多,想得到的就越多。
1.—Was his father very strict with him when he was at school
—Yes.He had never praised him________he became one of the top students in his grade.
A.after B.unless
C.until D.when
解析:选C。考查not...until...句式,其意为“直到……才……”。
语法专练
2.(2011年四川绵阳中学高二质检)Peter was so excited________he received an invitation from his friend to visit Chongqing.
A.where B.that
C.why D.when
解析:选D。当彼得收到朋友的邀请来参观重庆时,他非常兴奋。when引导了时间状语从句,该题易误选B项。that不能作为答案的原因是前后的逻辑关系不成立。
3.________I know the money is safe,I shall not worry about it.
A.Even though B.Unless
C.As long as D.While
解析:选C。as long as意为“只要”,句意为“只要我知道这钱是安全的,我就不会担心了”。
4.________her faults,she’s Arnold’s mother.Don’t be so rude to her.
A.Whatever B.What
C.Whichever D.Whenever
解析:选A。whatever her faults为让步状语从句,句末省略了系动词are。
5.Please remind me of the meeting again tomorrow ________ I forget.
A.though B.so that
C.in case D.until
解析:选C。本题考查条件状语从句。句意:请明天再次提醒我要开会,以免我忘记。though引导让步状语从句;so that引导结果或目的状语从句;until引导时间状语从句;只有in case可引导条件状语从句,表示“以防;倘若;万一”。
6.________ I explained on the phone,your request will be considered at the next meeting.
A.When B.After
C.As D.Since
解析:选C。本题考查as引导的方式状语从句。句意为“正如我在电话里解释的那样,你的要求将在下次会议上被考虑”。as意为“如同,就像”,故选C。
7.—Did Jack come back early last night
—Yes.It was not yet eight o’clock ________ he arrived home.
A.before B.when
C.that D.until
解析:选B。本题考查时间状语从句。答语意为“是的,他回到家时还没到八点”,故选B。
8.We’ll have a picnic in the park this Sunday ________ it rains or it’s very cold.
A.since B.if
C.unless D.until
解析:选C。句意:除非本周日下雨或者非常冷,不然我们就去公园里野餐。unless“除非,如果不”,引导条件状语从句,相当于if not。since“既然”;if“如果”;until“直到”。
9.________ well prepared you are,you still need a lot of luck in mountain climbing.
A.However B.Whatever
C.No matter D.Although
解析:选A。句意:不管你准备得多么充分,在爬山活动中还需要一些运气。however引导让步状语从句,意为“无论如何,不管怎样”,后接形容词或副词,符合题意。whatever引导让步状语从句时后接名词;no matter不能单独使用,必须和疑问副词或疑问代词连用;although只起连接状语从句的作用。
10.We had to wait half an hour ________ we had already booked a table.
A.since B.although
C.until D.before
解析:选B。本题考查让步状语从句。句意:尽管我们已经预订了餐桌,我们还得等半小时。although意为“虽然,尽管”,表示让步,置于主句之后时语气更为强烈。since意为“因为”;until意为“直到……才”;before意为“在……之前”。
写作专题突破
【写作要求】
提示:你校学生会将为来访的美国朋友举办一个晚会,要在学校广播中宣布此事,并欢迎大家参加。为使美国朋友听懂,请你用英语写一篇广播通知。要点如下:
宗旨:欢迎来访的美国朋友
时间:8月15日(星期六)晚7∶30
地点:主楼屋顶花园
组织者:学生会
活动内容:音乐、跳舞、唱歌、游戏、交换小礼品(请包装好、签名并在包装外面写上几个祝愿词)
注意:1.广播稿约100词;
2.应包括以上要点,但不要逐字翻译,要组织成一篇通顺连贯的短文;
3.开头语已为你写好。
参考词汇:交换礼品to exchange gifts 学生会the Students’ Union
【要点词汇】
1.欢迎____________
2.带着____________
3.以……结束____________
4.签名____________
5.举行____________
答案:1.welcome 2.bring along 3.end up with...
4.sign your name 5.hol
【句式结构】
1.请大家注意一下。
____________,please.
答案:Attention
2.我有消息要告诉大家。
I________________________to make.
答案:have an announcement
3.学生会想在星期六晚上举办晚会。
The Students’ Union is going to______________________on Saturday evening.
答案:hold a party
【连句成篇】
________________________________________________________________________ ________________________________________________________________________
________________________________________________________________________
【佳作欣赏】
Boys and girls,
May I have your attention,please?I have an announcement to make.The Students’ Union is going to hold a party on Saturday evening,August 15,to welcome our friends from the United States.The party will be held in the roof garden of the Main Building.It will begin at 7∶30 p.m..There will be music,dancing,singing,
games and exchange of gifts.Will everybody please bring along a small gift for this purpose Remember to wrap it up,sign your name and write a few words of good wishes.Don’t forget:7∶30,Saturday evening,roof garden,Main Building.There’s sure to be a lot of fun.Everybody is welcome.
That’s all.Thank you.
【类文点津】
口头通知首先要有称呼语及开场白。常见的有:Ladies and gentlemen/Boys and girls:May I have your attention please?I have an announcement to make.。
然后是通知的正文部分,说明通知的具体内容。用祈使句或Will you please...?Please...等提出要求。
最后是结束语。常用That’s all.Thank you.。
Li Ning is not only a man’s name but also a ①brand of ②sportswear.Who created the brand?Li Ning,a world?famous ③gymnast.Li Ning ④performed well and won 106 ⑤gold_medals in all,including three Olympic ones.When he ⑥retired at 26,he decided to start a new life using his sporting ⑦background.Li Ning founded a company to make ⑧tracksuits and quickly succeeded.Its ⑨logo is LN and ⑩slogan is anything
词语串串练
is possible.The major advantage of his products is that they are cheaper than those well?known competitors.The demand for his products was on_the_increase with sport being popular,which guaranteed his success.At Beijing Olympic Games,when the athletes wearing his sportswear stood on the platform,the excited audience rose_to_their_feet,shouting and
李宁既是一个人的名字,也是运动服的品牌。谁创造了这个品牌?李宁,一位世界著名的体操运动员。他表现出色,一共获得了106个冠军,包括3个奥运会冠军。当他26岁退役时,他决定利用自己的体育背景开创新的生
活。李宁成立了一家公司制造运动服,而且很快获得了成功。它的标识是LN,标语是anything is possible。李宁产品的最大优势是比其他著名的
竞争者的产品便宜。对他产品的需求随着体育变得流行起来而上涨,这保证了他的成功。在北京奥运会上,当穿着李宁牌运动服的运动员们站在领奖台上时,激动的观众站起来,大声地欢呼着,庆祝胜利。李宁产品是如此受欢迎以至于每10秒钟就卖出一件。你在任何地方都可以看到它,在田径运动跑道上,在足球场上,在校园里,在街道上。李宁雇用意大利设
计师设计新的风格。现在拥有一件李宁牌运动服是健康的象征。李宁同时也是一个品德高尚的人。他的最终目的是开办一所学校训练运动员。在1991年他的梦想实现了。李宁还鼓励青少年多参加体育活动,包括马拉松比赛,一项非常艰苦的赛跑,可以锻炼人的意志。当李宁向旱区捐赠大量的钱时,人们禁不住肃然起敬。在从体操退役20多年以后,李宁建起了一个体育商业王国。
本部分内容讲解结束
点此进入课件目录
按ESC键退出全屏播放
谢谢使用(共8张PPT)
Module 5 The Great Sports Personality教材背景链接
Great works are performed not by strength,but by perseverance. —Samuel Johnson
完成伟大的事业不在于体力,而在于坚韧不拔的毅力。
——塞缪尔·约翰逊
The man who has made up his mind to win will never say “impossible”. —Napoleon
凡是决心取得胜利的人是从来不说“不可能的”。
——拿破仑
名言佳句
类文欣赏
一次滑雪事故使帕克斯再也不能行走,但他没有就此消沉。凭着坚韧的毅力和不懈的努力,帕克斯最终成为了轮椅网球职业赛的冠军,并获得了“轮椅网球之父”的美誉。
Brad Parks!a man with dreams
When Brad Parks watches other wheelchair
players compete,he hears their shouts and
laughter.He says,“This is what I dreamed
about.”
In 1976,when he was a first year student in college,a skiing accident left Parks paralyzed from the waist(腰)
down.After operation,he had to accept that he would never walk again.“I cried,”he said,“but I knew I had to get on with the business of living.”
Parks had always been active,and he still wanted to do things for himself.To be independent,he needed walking sticks and a wheelchair.To use them,he needed strong arm muscles.He began to train as though he were entering the Olympics.
At first,things were difficult.Parks wanted to be with his friends,but he couldn’t go up and down curbs(路缘).
When he went to the beach,his wheelchair got stuck in the sand.“I had to learn to cope,”Parks says.
In 1977,Parks entered the University of California at Santa Barbara.The students raced bicycles.Parks raced in his wheelchair.Working with another wheelchair athlete,he built a wheelchair designed for racing.Soon,he became the fastest guy in the world in a wheelchair.
But that wasn’t enough.Parks wanted a sport in which he could compete with his friends.Although he had not played tennis before his accident,his parents did.They encouraged him to play with them.
“I was bad,and there was only one way to go—that was up,”Parks says.“It was a challenge,but I knew this was a game I could play with my parents and friends.I tried to be the best I could.”
As his game improved,Parks began to dream of playing in tournaments(锦标赛)with other wheelchair athletes.He formed the National Foundation of Wheelchair Tennis in 1979.The first tournament—in 1980—drew sixty players.
Today,wheelchair tennis is the fastest growing sport for persons with disabilities (残疾).Thousands of athletes from all over the world compete in professional
(职业的)tours.Brad Parks,who became a champion player,is now known as the“father of wheelchair tennis.”
Help:
paralyze v.to make sb.unable to feel or move all or part of their body使瘫痪
cope v.to deal successfully with sth.difficult(成功的)对付,处理
True (T) or False (F):
1.Tennis was Parks’favorite sport before the skiing accident happend to him.( )
2.It was because Park liked to compete with others that he chose to play tennis.( )
Keys:1.F 2.T(共55张PPT)
Section Ⅲ Listening,Everyday English and Function & Culture Corner
速效提能演练
Unit 1
重点难点探究
Section Ⅲ
重点难点探究
词汇精研
1How many goals did Pele score in his first World Cup
贝利在第一次参加世界杯时进了几个球?
品味经典
①The home team has yet to score.
主队还没有得分。
②I believe we can score at least 5 goals in this match.
我相信我们在这场比赛中至少能进5个球。
③Mary scored the highest marks in the exam.
玛丽考试中得了个最高分。
自我探究
score既可用作及物动词,也可用作不及物动词,意为得分。
score还可用作名词,意为得分;二十。
归纳拓展
④What is the score now
现在分数是多少?
⑤He told me 2 score of old people died of the disease in the country.
他告诉我这个国家有40名老年人死于这种疾病。
⑥He’s been to Hong Kong scores of times.
他曾多次去过香港。
牛刀小试
(1)On May 30,2010,at________World Table Tennis Championship,Chinese Men Team won the gold medal with________score of 3∶1.
A.a;a B./;the
C.a;/ D.the;a
解析:选D。World Table Tennis Championship为普通名词构成的专有名词,其前应加定冠词the;score作为可数名词在此处为第一次出现,其前加不定冠词a。
(2)Last night a big earthquake broke out in this area,and________people were killed.
A.a large amount of B.a great deal of
C.a good many of D.scores of
解析:选D。A和B项后面跟不可数名词;C项中不使用介词of。
2As the leader comes into the stadium to run the last few metres of the 42?kilometre race,the crowd rises_to_its_feet to shout and cheer.
每当领先的运动员进入体育馆来跑那全程42公里的最后几米时,全场观众都会站起来向他欢呼喝彩。
品味经典
①Rise to your feet when the visitor comes in.
来宾进来时请大家站起来。
②When I came in,he saw me and rose to his feet to greet me.
我进来时,他看到了我,站起来和我打招呼。
自我探究
rise to one’s feet“站起来,站起身”,也可以说get to one’s feet/stand up。
③She struggled to her feet and set off after him.
她挣扎着站起来,在他走后动身了。
④He jumped to his feet as the boss came in.
老板一进来他立刻站了起来。
⑤She’s never learned to stand on her own feet.
她从没有学会独立自主。
⑥Do you know who is the first man to set foot on the moon
你知道第一个登上月球的是谁吗?
牛刀小试
The old man slowly ________ to his feet and left the meeting room.
A.raised B.rose
C.lifted D.stood
解析:选B。句意:那位老人慢慢站起来,离开了会议室。根据短语rise to one’s feet“站起身来”可得出答案。
3What qualities do you need to be a great sportsman or sportswoman
成为一名伟大的运动员需要具备什么样的品质?
品味经典
①Quality often matters more than quantity.
质量往往比数量更重要。
②Modesty is one of his good qualities.
谦虚是他的美德之一。
③Anyhow,my goal is to provide humans with a life of high quality.
不管怎样,我的目标是给人类提供高质量的生活。
自我探究
(1)quality相对应的是quantity(数量)。
(2)quality作为“特点;品质”讲时,为可数名词;作为“质量”讲时,为不可数名词。
(3)常见短语:of high quality“高质量”。
归纳拓展
④A large quantity of flowers has been planted to beautify our environment.
为了美化环境,种植了大量的花。
⑤Quantities of books have been donated to the children in the poor area.
人们为贫困地区的孩子捐了很多书。
牛刀小试
The government has supplied food and clothes of high ________ to the people in the disaster hit areas.
A.quality B.expense
C.quantity D.value
解析:选A。此处强调的是质量而非数量,故用quality。expense花费,开支;quantity数量;value价值。
4Officials picked him up and helped him to the finishing line,just as the second runner,an American,entered the stadium.
官员们把他扶起来,并帮他冲向终点线,同时第二名的美国选手也进入了体育场。
品味经典
①They failed to pick up the drunken man.
他们没有能把这个醉酒的人扶起来。
②The boy fell down on the floor,but he soon picked himself up.
那个男孩儿在地板上摔倒了,但他很快自己就爬起来了。
自我探究
动词短语pick up在此为及物动词,表示“把某人扶起来;(自己)站起来”。当人称代词或反身代词作宾语时,代词要位于pick和up之间。
③Pick it up right now.
马上把它捡起来。
④We are picking up speed to develop our economy.
我们正加速发展经济。
⑤My radio can pick up BBC.
我的收音机可收听英国广播公司的节目。
⑥My mother used to pick me up from school at 6∶30.
我妈妈过去常常在6∶30开车到学校来接我。
⑦When I was studying in Canada,I picked up some French.
在加拿大学习期间,我学了一些法语。
⑧Last month he was ill,but now he has picked up.
上月他病了,现在恢复健康了。
⑨Trade usually picks up in the spring.
贸易一般在春天回升。
牛刀小试
With proper measures,the economy in China is beginning to ________ again.
A.rise up B.hold on
C.pick up D.take on
解析:选C。考查动词词组辨析。句意:随着正确措施的实施,中国的经济开始好转。pick up此处意为“好转,改善”。
5The Americans protested and in the end the American runner was declared the winner.
美国人提出抗议,最终那位美国选手被宣布获胜。
品味经典
①Premier Wen Jiabao declared the 16th Asian Games open.
温家宝总理宣布16届亚运会开幕。
②He declared that he would never go back on his words.
他宣称他绝不食言。
③They declared against building a new bridge.
他们声称反对修建新桥。
自我探究
declare为及物动词,可接名词或that从句作宾语,意为“宣布”,表示官方的,公开地宣布。declare against/for宣布反对/赞成……。
④You must declare your camera at the Customs.
你必须在海关申报你带了照相机。
⑤The Customs asked me if I had anything to declare.
海关人员问我是否有要报税的东西。
异混辨析
announce,declare,publish
(1)announce多指首次宣布大家感兴趣或可满足大家好奇心的事情。表示“让别人知道”的意思。
(2)declare侧重于正式地、官方地、清楚明白地宣布某事。
(3)publish指在媒体上发表某个消息。
牛刀小试
选用announce,declare,publish填空
(1)这个消息通过电视向公众公布。
The news was ________ to the public on TV.
(2)谁来宣布奥运会开幕?
Who will ________ the Olympic Games open
(3)今天的报纸发表了这个消息。
Today’s newspaper ________ this news.
答案:(1)announced (2)declare (3)published
单项填空
(4)The moment the 28th Olympic Games ________open,the whole world cheered.
A.declared B.have been declared
C.have declared D.were declared
解析:选D。考查时态与语态的用法。句意:第28届奥运会一宣布开幕,整个世界都在欢呼。句中的the moment用作时间状语从句的连接副词,主句用一般过去时,从句也是过去的时态;又因为奥运会是宣布这一动作的承受者,故用were declared。
6So what?那有什么了不起?那又怎样?
句型巧析
品味经典
①He’s fifteen years younger than me.So what if he is
他比我小15岁,即使如此,又有什么了不起?
②—Study hard,or you can’t pass the entrance examination.
好好学,否则你不能通过入学考试。
—So what?那又怎么样呢?
自我探究
So what?是一种表示不以为然的用语,意为那又怎样?
常见与what相关的几个搭配:
①What about...?……怎么样?,②What for...为何目的;为什么
③What if...?倘使……将会怎样?即使……又有什么要紧?
④What is more而且,另外
⑤What...like?……是什么样的?
⑥What has been done cannot be undone.(谚)覆水难收。
⑦Or what?还是别的什么?(用于疑问句末,指某人急于知道实际在发生的事)
⑧What’s up?怎么了?出了什么事?
归纳拓展
牛刀小试
完成句子
(1)“汤姆,你的房间看起来一团糟。”
“那又怎样?”
—Tom,your room looks terrible.
—________________?
(2)倘使你生病了怎么办呢?
________________ you should fall sick
答案:(1)So what (2)What if
7The marathon is the final Olympic event because it is_thought_to_be the hardest.
马拉松是奥运会的最后一项赛事,因为它被认为是最艰苦的。
品味经典
①That strange old man is said to be a great artist.
=It is said that the strange old man is a great artist.
据说那位怪老头是一位艺术家。
②A new college is said to have been built in our city.
=It is said that a new college has been built in our city.
据说我市已经建了一所新大学。
③He is said to be writing a new book.
=It is said that he is writing a new book.
据说他在写一本新书。
自我探究
Sb./ Sth.is thought to be表示……被认为……的意思。相当于People think it is the hardest.相似的结构还有:be_said_to_do=It is said that...“据说”;be_reported_to_do=It is reported that...“据报道……”等。使用动词不定式结构时,要注意根据语境使用动词不定式的不同时态形式。
牛刀小试
(1)It is often ________ that human beings are naturally equipped to speak.
A.said B.to say
C.saying D.being said
解析:选A。考查固定句式。句式It is said that...表示“据说……;人们常说”。it为形式主语,指代that从句。句意:人们常说,人天生具有语言能力。
(2)—Is Bob still performing
—I’m afraid not.He is said ________ the stage already as he has become an official.
A.to have left B.to leave
C.to have been left D.to be left
解析:选A。由already可知动作已经发生,Sb.is said to...=It is said that sb...,表示“据说某人干某事”。
Marathon:the Ultimate Olympic Event
The final event in the Olympics is the marathon.It is also usually the most exciting.As the leader comes into the stadium to run the last few metres of the 42 kilometre race,the crowd rises to its feet to shout and cheer.The name of the race comes from a battle in Ancient Greece.According to the story,a soldier ran from the scene of the battle,Marathon,to Athens,to bring the news
英汉对照
of a Greek victory against the Persians.He died just after arriving.
The marathon has been an Olympic event since the modern games started in 1896.At first the distance was 40 kilometres—the distance between Marathon and Athens.In 1908,however,at the London Olympics,it was changed.The King of England wanted the runners to leave from his castle in Windsor and arrive in a new stadium in central London.The distance was 26 miles—about
42 kilometres.In fact,the 1908 marathon ended dramatically.When the leader,an Italian,entered the stadium he turned the wrong way and fell onto the ground.Officials picked him up and helped him to the finishing line,just as the second runner,an American,entered the stadium.The Americans protested and in the end the American runner was declared the winner.Since then,there have been many more exciting marathons.
In fact,you don’t have to wait for the Olympic Games to run or watch a marathon,as there are marathons in over sixty countries and hundreds of cities around the world today.One of the most famous marathons is in New York,and is watched by two million people around the streets and across the bridges of the city’s five boroughs,and past New York’s famous landmarks.But
perhaps one of the most beautiful and extraordinary marathons ever is the Great Wall Marathon,which most competitors find is the toughest course to run.
The marathon is the final Olympic event because it is thought to be the hardest.But experts believe that most people—even people who are not particularly good at sport—can run a marathon,if they train for it.
马拉松:最后进行的奥运会比赛项目
在奥林匹克运动会中的最后一项比赛是马拉松。它通常也是最激动人心的。每当领先的运动员进入体育馆来跑那全程42千米的最后几米时,全场观众都会站起来欢呼喝彩。比赛的名字是来自古代希腊的一次战斗。故事是这样的,一个士兵从马拉松战斗中的地点跑到希腊并带来希腊打败波斯人的胜利消息。他就在到达之后死去了。
自从1896年现代奥运比赛开始以来,马拉松就一直是奥运会的比赛项目。起初距离是40千米——马拉松和希腊之间的距离。然而,在1908年的伦敦奥运会中,距离被改变了。英国国王想让比赛者从他的温莎城堡开始,到达伦敦中心的新体育馆。这个距离是26英里——大约42千米。事实上,1908年的马拉松赛戏剧性地结束了。当领先的那
位运动员——一位意大利选手——跑进体育馆时,他转错了方向并摔倒在地。官员们把他扶起来并帮他到了终点线,而此时作为第二名的美国选手,进入了体育馆。美国人提出抗议,最终那位美国选手被宣布获胜。从那以来,就有许多更精彩的马拉松比赛。
事实上,你不必非等着在奥运会时参加或观看马拉松比赛,因为今天全世界有六十多个国家和几百个城市都有马拉松比赛。其中,最著名的马拉松比赛之一是在纽约,两百万人观看这项比赛,这些人绕着街道,穿过城市的五个区的架桥并通过纽约著名的路标。但是也许最漂亮最特别的马拉松比赛还是在长城的马拉松比赛,大部分参赛者都认为它有最难跑的跑道。
马拉松是奥运会的最后一项赛事,因为它被认为是最难的项目。但是专家相信如果进行专门的训练,大部分人——甚至是不擅长体育运动的人——都能参加马拉松比赛。
速效提能演练
本部分内容讲解结束
点此进入课件目录
按ESC键退出全屏播放
谢谢使用(共21张PPT)
Section Ⅰ Introduction & Reading and Vocabulary—Warming Up
预习多维感知
Section Ⅰ
预习多维感知
Step One:Ask and discussion
1.What is your favourite sport
________________________________________
2.What personalities should a great sportsman have in your opinion
________________________________________
Step Two:Fast reading
1.Li Ning was called the prince of gymnasts.When he retired at the age of 26,he had won 106 gold medals in major competitions across the world.To know more about his sports life and the life after his retirement,please read the text and then find answers to the following questions.
(1)Why do you think he was successful as a sportsman
__________________________________________
答案:He was called the prince of gymnasts as he had won many prizes and he was believed one of the greatest sportsmen in the 20th century.
(2)Why did he retire after the 1988 Seoul Olympics
__________________________________________
答案:Because he was disappointed at his bad performance and he had a feeling of failure.
(3)How many parts can we divide the passage into?And what’s the main idea of each part
________________________________________
答案:Three parts.
①(Paragraph 1) Li Ning’s success in his sports life.
②(Paragraphs 2~4) Li Ning’s success as a businessman.
③(Paragraph 5) Li Ning’s goal after his retirement.
2.Scan the text and then choose the best answer according to the text.
(1)He was called the prince of gymnasts mainly because ________.
A.he had won 106 medals in major world competitions
B.he was as famous as footballer Pele
C.he was the best gymnast all over the world
D.he was fond of gymnastics and saw it as his life
答案:C
(2)Why didn’t Li Ning feel happy although being listed together with Ali and Pele as one of the greatest sportsmen of the 20th century
A.He was retired at an early age—26.
B.He hadn’t won everything that was possible to win in his sport.
C.He retires with the feeling that he had failed.
D.He had not performed well in the 1988 Seoul Olympics.
答案:D
(3)When he retired,he decided to launch a new brand of sportswear to ________.
A.compete with global giants
B.tell the world that he was able though retired
C.make money to live a better life
D.make money for opening a school for gymnasts
答案:D
(4)What is TRUE about Li Ning’s slogan “anything is possible”?
A.The retirement of a sportsman is not the finish of his life or career.
B.If you are willing to,you also can be a successful man like Li Ning.
C.We can succeed in anything if we are determined enough.
D.We are living in such a changeable world that nothing is impossible to happen.
答案:C
(5)From the last paragraph,we can infer_____.
A.Li Ning’s goal wasn’t to make money.
B.Li Ning would open a school.
C.Pele and Muhammad Ali worked in the United Nations.
D.Li Ning can be regarded as a great sportsman.
答案:D
Step Three:Careful reading
1.Listen to the tape and answer the following questions.
(1)Why did Li Ning start a sportswear company
________________________________________
答案:Because the sense of failure after the 1988 Seoul Olympics that made him determined to succeed in his new life.
(2)List three reasons why Li Ning’s sports clothes win success in the market in a short time.(within 10 words)
①________________
②________________
③________________
答案:①right time ②cheaper ③attractive designs
(3)Which sentence in the text is the closest in meaning to the following one
He wanted to prove that he would be successful even though he failed at last as a sportsman.
________________________________________
答案:But it was this sense of failure that made him determined to succeed in his new life.
2.Read the text and fill in the blanks.
As a gymnast By the age of 26,he had won (1)______
gold medals in major competitions across the world.
He won (2)________out of seven gold medals at the 1982 World Championship and three at the (3)________Olympics in Los Angeles.
Li Ning (4)________and was disappointed because he had not performed well in the 1988 Seoul Olympics.
As a
businessman He decided to launch a new brand of (5)________,choosing his own (6)________as the brand mark.
His sports clothes came onto the (7)________ at just the right time.
Li Ning’s designs were attractive,but they were cheaper than their known rivals.
In just a few years,Li Ning won more than (8)________percent of the national market.
His dream His dream was to open a (9)________for gymnasts.He was able to do this in 1991.Since then,he has continued to help young people to achieve their sporting ambitions.Li Ning’s advertising slogan is “anything is (10)______”.
答案:(1)106 (2)six (3)1984 (4)retired (5)sportswear (6)name (7)market (8)fifty (9)school (10)possible
Step Four:Summary
Li Ning,known as the prince of 1.___________,2.____________ at 26 with 106 gold medals in major 3.____________ across the world.But he was disappointed because he hadn’t 4.____________
well in 1988 Seoul Olympics.A year after his retirement,Li Ning decided to launch a new brand of 5.____________,competing with global giants like Nike and Adidas.Furthermore,he chose his own name as the 6.__________ mark. He became a businessman.In just a few years,Li
Ning 7.____________ more than 50% of the national market.Now his company has also grown internationally.In 8.____________,he has opened a school for gymnasts to help young people to 9.____________ their dreams.For him,the work of great sportsman doesn’t 10.____________ when he retires from the sport.It just starts.
答案:1.gymnasts 2.retired 3.competitions 4.performed 5.sportswear 6.brand 7.won 8.addition 9.achieve/realise 10.finish
Step Five:Discussion
Discuss with your partners about what you should do if you want to be successful.
_______________________________________
_______________________________________
_______________________________________
_______________________________________
本部分内容讲解结束
点此进入课件目录
按ESC键退出全屏播放
谢谢使用(共70张PPT)
Section Ⅱ Introduction & Reading and Vocabulary—Language Study
速效提能演练
Unit 1
重点难点探究
Section Ⅱ
重点难点探究
词汇精研
1 When he retired at the age of 26,he had won 106 gold medals in major competitions across the world.
当他26岁退役的时候,他已经在世界范围内的大型比赛中获得了106枚金牌。
品味经典
①He retired when he was 65.他65岁时退休了。
②After retiring from the army it took William a long time to adjust to civilian life.
从军队退役后,威廉花了很长时间才适应平民的生活。
③The boxer retired from the contest with eye injuries.
该拳击手因眼部受伤而退出比赛。
自我探究
句中的retire是不及物动词,表示“退休,退役,退职,退出”等意思。常见的短语为retire from从……退役/退休。
归纳拓展
④Both my parents are retired now.
我父母现在都退休了。
⑤There have been several retirements in my office recently.
最近我办公室里有几个人退休了。
⑥She took to painting after retirement.
她退休后爱上绘画。
牛刀小试
I couldn’t stand the pressure of the young.I decided that I ________ early.
A.am going to retire B.was going to retire
C.have retired D.had retired
解析:选B。考查时态。句意为:“我无法承受年轻人的压力,我决定要早点退休。”
2 He was disappointed because he had not performed well in the 1988 Seoul Olympics.
他感到很失望,因为他在1988年的首尔奥运会上表现得不好。
品味经典
①Our team performed well in the match yesterday.
我们队在昨天的比赛中表现得很出色。
②They always perform their duties faithfully.
他们总是忠实地履行自己的职责。
③The students will perform an opera next Friday.
这些学生下星期五将演出歌剧。
④The young doctor performed the heart operation.
这位年轻医生为病人做了心脏手术。
⑤She performs an important role in our organization.
她在我们的组织中担任重要角色。
自我探究
perform在本句中为不及物动词,意为“表现”,还可以用作及物动词,有“表演,做,执行,实行”等意思。
归纳拓展
牛刀小试
We went to Oxford to travel and Dorothy _____
as our guide.
A.played B.showed
C.acted D.performed
解析:选C。考查动词辨析。act as的意思为
“充当;担任”。
3 The number of young people with money to spend was on the increase—and sport had never been so popular.
有钱消费的年轻人的数量在增加,而体育也得到前所未有的普及。
品味经典
①The people who own private cars are on the increase.
拥有私家车的人不断增加。
②The number of the burglaries in the area seems to be on the increase.
这个地区的盗窃案件似乎在增加。
自我探究
on the increase是介词短语,意为“在增加中”,相当于be increasing,注意increase前定冠词的使用。on在这个结构中表示“在……情况下;处于……状态中”。
归纳拓展
③These teachers are on leave.
这些老师在休假。
④He went to Beijing on business.
他到北京出差去了。
⑤With the production increased by 60%,our factory is sure to have another harvest year.
生产量提高了60%,今年对我们工厂来说一定又是一个盈利的年头。
⑥Our coal output has increased to 6 million tons this year.
我们今年的煤产量增长到了600万吨。
牛刀小试
If their marketing plans succeed,they ______ their sales by 20 percent.
A.will increase B.have been increasing
C.have increased D.would be increasing
解析:选A。句意:要是他们的市场计划成功了,他们将增加20%的销售额。从句是一般现在时表将来,主句常用一般将来时或情态动词can/may+动词原形。如:If we get up early tomorrow morning,we may/can see the sunrise.
4 Li Ning’s designs were attractive,and they had a major advantage over their better?known rivals-they were cheaper.
李宁的设计很吸引人,和他们的比较著名的竞争对手相比他们最主要的优势是价格便宜。
品味经典
①Studying English has many advantages.
学习英语有许多好处。
②For certain types of work wood has advantages over plastic.
对于某些类型的制品来讲,木头要强于塑料。
③She’s got the job because she had the advantages over others of knowing many languages.
因为她有(别人所没有的)懂多种语言的长处,所以获得了这份工作。
自我探究
advantage为可数名词,意为“长处,优势”。短语have an advantage over意为“胜过……;比……有优势”。
归纳拓展
④It is a disadvantage not to be able to drive a car.
不会开汽车是不方便的。
⑤He has the advantage of a good education.
他有受过良好教育的优点。
⑥Don’t lend them the car—they’re taking advantage of you!
不要把汽车借给他们——他们在利用你!
⑦Peter took advantage of his visit to Paris to improve his French.
彼得利用访问巴黎之机提高法语。
⑧The agreement works to our advantage.
协议对我们有利。
牛刀小试
“Lucy,please remember ‘Being able to speak English fluently is a great________when you’re looking for a job’”,Mother said.
A.importance B.assistant
C.advantage D.chance
解析:选C。语境意为“找工作时,会说流利的英语是一大优势”。
5 Success for Li Ning was guaranteed,and it came quickly.
李宁的成功得到了保证,并且很快实现了。
品味经典
①Perfect satisfaction is guaranteed to our customers.
保证我们的顾客完全满意。
②I can guarantee it’s true—I saw it myself.
我能保证那是真的——我亲眼看见的。
③We guarantee to deliver within a week.
我们保证一周内送到。
④The medicine will guarantee you from/against heart attack.
这种药保证你不得心脏病。
自我探究
guarantee为及物动词,意为“保证”。
guarantee sb.sth./guarantee sth.to sb.保证某人某物;guarantee sb./sth.to do...保证某人/某物做……;guarantee to do sth.保证做某事;guarantee sb.against/from...保证某人[免于损害、危险等];guarantee that...保证……。
归纳拓展
⑤There is no guarantee that we will succeed.
不能保证我们会成功。
⑥You are required to put up your house as a guarantee.
你需要提供房子作为担保。
⑦The TV set has a year’s guarantee and it’s still under guarantee.
这台电视机有一年的保修期,并且现在还在保修期内。
易混辨析
nsure,guarantee,promise
这三个动词都有“保证”之意。
(1)ensure侧重使人相信某个行为或力量产生的结果。
(2)guarantee指对事物的品质或人的行为及履行义务等承担责任的保证。
(3)promise侧重表达自己的主观意向,设法用语言使人感到稳当可靠。
牛刀小试
选用ensure,guarantee,promise的正确形式填空
(1)他们保证会尊重我们的隐私。
They ________/________ that they would respect our privacy.
(2)休息好将保证你能更快恢复。
A good sleep will ________ your quicker recovery.
(3)这种保险可以保证你在遇到火灾时免受损失。
This insurance ________ you against loss in case of fire.
答案:(1)promised/guaranteed (2)ensure (3)guarantees
单项填空
(4)Can you________me a job when I get there You know,I have to work in order to pay for my schooling.
A.apply B.arrange
C.provide D.guarantee
解析:选D。句意为“我到那里时你能保证给我份工作吗?你知道的,我得工作挣钱付学费”。guarantee sb.sth.保证某人得到某物。apply申请,适用;arrange安排,准备;provide提供,用于provide sth.for sb.或provide sb.with sth.句型。
6 a symbol which represents a particular brand
代表一个特定品牌的标识
品味经典
①Rose is a symbol of love.
玫瑰是爱的象征。
②We use X as the symbol for an unknown quantity.
我们用X表示一个未知数。
自我探究
symbol是名词,意为“符号;象征”。
symbol,sign,mark
(1)symbol表示象征或表达某种深邃意蕴的特殊事物。
(2)sign指人们公认的事物的记号,也指某种情况的征兆。
(3)mark指为了方便辨认而有意做的标记,也指自然形成的标记。
易混辨析
牛刀小试
用symbol,sign,mark填空
(1)他用铅笔做记号。
He made ________ with a pencil.
(2)告示牌上写着“禁止停车”。
The ________ says “Parking Forbidden”.
(3)鸽子象征着和平。
The dove is a ________ of peace.
答案:(1)marks (2)sign (3)symbol
单项填空
(4)Many people like white as a color as it is a ________of purity.
A.symbol B.sign
C.signal D.symptom
解析:选A。句意为“许多人喜欢白色,因为它是纯洁的象征。”
7 But even though he had won everything it was possible to win in his sport,Li Ning retired with the feeling that he had failed.
但即使是他已经赢得了在自己运动项目上所能赢得的一切,李宁还是带着一种失败的感觉退了役。
句型巧析
品味经典
①I’ll get there even though I have to walk.
我就是走也要走到那里去。
②Even though you disagree with her,she’s worth listening to.
尽管你不同意她的意见,但她的意见还是值得听一听。
③He won’t go to the cinema even if he has nothing else to do.
即使没有其他事要做,他也不会去电影院。
自我探究
even though/even if可以引导让步状语从句,意为“纵使;即使……也”,可以放在句首,也可以放在句中或句末。引导的状语从句中,用一般现在时表示将来。
牛刀小试
(1)(2011年陕西咸阳中学高二测试)Allow children the space to voice their opinions,________ they are different from your own.
A.until B.even if
C.unless D.as though
解析:选B。句意为“给予孩子们足够的空间提意见,即使他们的不同于你自己的”,故选B。
(2)Many of them turned a deaf ear to his advice,
________ they knew it to be valuable.
A.as if B.now that
C.even though D.so that
解析:选C。考查状语从句。as if“犹如,好像”;now that“由于……,既然……”;even though“即使,纵然”;so that“为的是,以便”;结合句意,应选C。
8 But it was this sense of failure that made him determined to succeed in his new life.
但就是这种失败感使他决心在他的新的生活中取得成功。
品味经典
①It was the meal that Jane paid for yesterday.
简昨天付的是饭钱。
②It was yesterday that Jane paid for the meal.
简是昨天付的饭钱。
③Was it when you finished your work that you went home
是不是在你完成工作时才回家的?
④It was not until she got home that Mary realized she had lost her keys.
玛丽到了家才意识到她的钥匙丢了。
⑤I just wonder what it is that makes him so excited.
我纳闷的是到底是什么使他这么兴奋。
⑥When was it that she left your home
她究竟是什么时间离开你家的?
自我探究
本句为强调句型,是对主语this sense of failure的强调。其常见句式为:It is/was+被强调部分+that/who+其余部分。
(1)强调句的一般疑问句形式为“Is/Was it...that /who+其余部分?”;强调句的特殊疑问句形式为“特殊疑问词+is/was it that/who+其余部分?”
(2)强调含有not...until结构的时间状语时,结构为:It was/ is not until...that...。
(3)区别强调句型和其他句式结构(如:定语从句或状语从句)的方法是:如果去掉It was/ is和that后,句子仍然完整、正确,则是强调句型。
牛刀小试
(1)It was along the Mississippi River __________ Mark Twain spent much of his childhood.
A.how B.which
C.that D.where
解析:选C。此句为强调句,强调状语“along the Mississippi River”还原后应为“Mark Twain spent much of his childhood along the Mississippi River.”。
(2)(2011年济南外国语学校高二期中测试)It was ________ he came back from Africa that year ________ he met the girl he would like to marry.
A.when;then B.not;until
C.not until;that D.only;when
解析:选C。考查强调句型。句意:他直到那年从非洲回来之后才遇到了他想与之结婚的女孩。此句是“not until...”的强调句型。
9 Whenever Chinese athletes step out onto the track during the 2008 Olympics,they will be wearing Li Ning tracksuits.
2008年奥运会时,中国运动员将身穿李宁牌运动服步入奥运会会场。
回味经典
①Whenever I am in trouble,he offers to help.
无论我何时有困难,他总是主动帮助。
②Whenever we met with difficulties,they came to help us.
每当我们遇上困难的时候,他们就来帮我们。
③Come to see me whenever you like.
无论何时你高兴就可以来看我。
④Whenever can I find the time to enjoy a long journey
究竟何时我才能找出时间享受长途旅行呢?
自我探究
whenever用来引导让步状语从句。表示“无论何时”的意思,相当于no matter when。whenever还可以表示“……的时候;每次”和“究竟何时”的意思。when用来引导时间状语从句,表示“当……时候”或引导定语从句,在从句中作时间状语。而whenever“无论何时”引导的是让步状语从句。
牛刀小试
________ we gave her something to eat,she would save it up for her little brother.
A.Whatever B.However
C.Whenever D.Whoever
解析:选C。考查状语从句。whenever“无论何时”。句意:无论我们什么时候给她吃的,她总是留给他弟弟。
A Life in Sport
They called him the prince of gymnasts.When he retired at the age of 26,he had won 106 gold medals in major competitions across the world. They included six out of seven gold medals at the 1982 World Championship,and three at the 1984 Olympics in Los Angeles (as well as two silver and a bronze).Li Ning was the best. When sports journalists met in 1999 to make a
译文助读
list of the greatest sportsmen and sportswomen of the twentieth century,Li Ning’s name was on it,together with footballer Pele and boxer Muhammad Ali.But even though he had won everything it was possible to win in his sport,Li Ning retired with the feeling that he had failed.He was disappointed because he had not performed well in the 1988 Seoul Olympics.
But it was this sense of failure that made him determined to succeed in his new life.A year after his retirement,Li Ning began a new career—as a businessman.But he didn’t forget his sporting background.He decided to launch a new brand of sportswear,competing with global giants like Nike and Adidas.He made the unusual choice,for a Chinese person,of choosing his own name as the brand mark.The bright red logo is made up of the first two pinyin letters of Li Ning’s name,L and N.
Li Ning’s sports clothes came onto the market at just the right time.The number of young people with money to spend was on the increase—and sport had never been so popular.Li Ning’s designs were attractive,and they had a major advantage over their better known rivals—they were cheaper. A pair of Nike trainers,for example,could cost up to five times as much as a similar Li Ning product.Success for Li Ning was guaranteed,and it came quickly.
体育人生
人们称他为体操王子。26岁退役时,他已在世界重大比赛中获得了106枚金牌。其中包括1982年世界锦标赛总共七枚金牌中的六枚,1984年洛杉矶奥运会上的三枚金牌(以及两枚银牌和一枚铜牌)。李宁是最优秀的。1999年,当体育记者们在评选20世纪最杰出的运动员时,
李宁和球王贝利、拳王穆罕默德·阿里一起名列其中。但即使他已经赢得了自己在体操运动项目上所能赢得的一切,李宁还是带着一种失败感退了役。他在1988年首尔奥运会上表现不佳,这使他感到很失望。
但正是这种失败感使他决心在新的生活中取得成功。退役一年后,李宁开始了他新的事业——从商。但是,他并没有忘记他的运动生涯。他决定推出一种新品牌的运动服,和全球大公司耐克、阿迪达斯等竞争。对一个中国人而言,他作出了异乎寻常的选择,那就是用自己名字做商标。那个鲜红色的标识是由“李宁”拼音的两个首字母L和N组成的。
李宁运动服进入市场正当其时。有钱消费的年轻人的数量在增加,而体育运动也得到前所未有的普及。李宁运动服不仅设计吸引人,而且比起那些著名的商业对手,它拥有一个主要优势——价格便宜。比如,一双耐克运动鞋的价格可能是一双李宁牌同类产品价格的五倍之多。李宁的成功有了保证,并且来势迅猛。
In just a few years,Li Ning won more than fifty percent of the national market.Today a Li Ning product is purchased every ten seconds.But the clothes are not only worn on the athletics track or the football pitch.If you go into a school or university anywhere,the chances are you will see students in Li Ning tracksuits with the familiar logo.The company has also grown internationally.
The Spanish and French gymnastics teams wear Li Ning clothes,while Italian designers are employed by the company to create new styles. Whenever Chinese athletes step out onto the track during the 2008 Olympics,they will be wearing Li Ning tracksuits.
But Li Ning’s goal when he retired was not to make money.His dream was to open a school for gymnasts.He was able to do this in 1991.Since then,he has continued to help young people to achieve their sporting ambitions.Like Pele and Muhammad Ali before him,who have worked with the United Nations for children’s rights and peace,Li Ning has discovered that the work of a great sportsman does not finish when he retires from the sport.It starts.And if you are a great sportsperson,anything is possible,as Li Ning’s advertising slogan says.
短短几年时间,李宁赢得了超过百分之五十的国内市场。现在每十秒钟就有一款李宁牌产品被售出。李宁牌运动服不仅仅出现在田径赛场和足球场上。如果你走进任何一个地方的中学或大学校园,你很有可能看到身着印有那个熟悉标志的李宁运动服的学生们。公司也有了国际化的发展。西班牙和法国的体操队员也穿李宁牌服装,同时,公司还雇用意大利设计师设计新的款式。当中国体育健儿步入2008年奥运会赛场时,他们将身穿李宁牌运动服。
但是,李宁退役时的目标并不是赚钱。他的梦想是开办一所体操学校。1991年,他如愿以偿。从那时起,他不断地帮助年轻人实现他们的体育梦想。在他之前,球王贝利和拳王穆罕默德·阿里在联合国为儿童权利及世界和平工作多年。与他们一样,李宁发现:当一个杰出的运动员退出体坛时,工作并没有结束,而是开始。正如李宁广告标语所言,如果你是一位杰出的运动员,“一切皆有可能”。
速效提能演练
本部分内容讲解结束
点此进入课件目录
按ESC键退出全屏播放
谢谢使用