2012届英语一轮精品复习导学案：Unit1《Advertising》（译林牛津版必修4）

2012届英语一轮精品复习导学案：Unit1《Advertising》（译林牛津版必修4）
一、知识复习
（一）词汇部分
1.【原句再现】An advertisement provides information and uses persuasive language and
exciting images to encourage people to buy a product or service or believe in an idea.(P2)
【知识要点】persuade的用法
【诊断练习】用persuade的适当形式填空。
①Advertisements often provide information and use _________ language and exciting images to encourage people to buy a product or service or believe in an idea.
②I made him change his mind by __________, not by force.
③He __________ me into lending him all my savings.
④I _________ him that he was mistaken.
2.【原句再现】I have completed my article about advertisements, and I’m quite satisfied with it.(P5)
【知识要点】satisfy的用法
【诊断练习】用satisfy的适当形式完成下列句子。
①I __________ __________ __________（非常满意）the advertisements he has made.
②If you don’t __________(满足)one of the conditions, you can’t become a member of our club.
③__________ __________ __________ (令我感到满意的是), there are more and more PSAs to teach us how to live healthy lives on TV and some websites.
④Our latest publication seems to be __________ (令人满意的).
⑤All of us said __________ __________ (满意地)the book recommendation is available.
⑥For him, what he has done is ___________ __________ __________ (很不满意).
3.【原句再现】 China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.(P2)
【知识要点】product的用法
【诊断练习】汉译英：将下列句子翻译成英文。
①这家公司生产各种各样的家具。
②那个国家以生产小型汽车而闻名。
③这地方因生产乳品而出名。
④这部影片的摄制耗资二千万美元。
4.【原句再现】 They just hope that when you read the ad, you will feel good about their nice comment and remember the words “freshest food” and connect them to the food in the supermarket. (P3)
【知识要点】connect与join, unite的区别
【诊断练习】用connect/join/unite的适当形式填空。
①There was no evidence that she was ___________ with the crime.
②When you read the ad, you often feel good about their nice comment and remember the words
“freshest food” and __________ them to the food in the supermarket.
③The two towns __________ by a railway.
④__________ the two roads up, we can easily get to the faraway village by car.
⑤The tape recorder __________ to a loudspeaker.
⑥Our town is _________ with the neighboring town.
5.【原句再现】 I recommend that we purchase 10 copies for the library.(P9)
【知识要点】recommend的用法
【诊断练习】用recommend的适当形式完成下列句子。
①I should __________ (建议) you to be careful.
②The committee __________ __________ (建议提高) the age to twenty-one.
③The publisher recommended that readers ___________ __________ (不要相信) the writer’s unique way of thinking and imagination.
④Can you __________ __________ __________ __________ __________ __________ (推荐给我几本书看)？
⑤He made a __________（推荐）that the offer of 5% __________ __________ __________ (应予拒绝).
6. 【原句再现】However, we still must be aware of the methods used in advertisements to try and sell us things.(P2)
【知识要点】aware的用法
【诊断练习】根据中文提示，完成下列句子。
①I was __________ __________ of the fire.
我没有意识到火。
②Are you __________ __________ you are sitting on my hat
你知道你坐在我的帽子上了么？
③I’m __________ aware that very few jobs are available.
我很清楚工作机会非常少。
7. 【原句再现】It’s fashionable; it’s convenient! It allows you to take photographs continuously for up to 6 hours.(P16)
【知识要点】convenient的用法
8. 【原句再现】In order to determine your audience, you will need to do a little research.(P18)
【知识要点】determine的词组用法
9. 【原句再现】PSAs are meant to teach us and help us lead better lives.(P3)
【知识要点】lead的用法
10.【原句再现】A commercial advertisement is one which someone has paid for to promote a product or service.
【知识要点】promote的用法
11.【原句再现】The advertiser want you to read the word ‘fights’ and think that the toothpaste cures bad breath, but it does not say all.(P2)
【知识要点】cure的用法
12.【原句再现】I recommend that we purchase 10 copies for the library.(P9)
【知识要点】purchase的用法
（二）句型部分
1.【原句再现】We are so used to them that we often do not even realize how many we see or even hear in a day. (P2)
【知识要点】so…that…/such…that…
【诊断练习】选出能填入题干空白处的最佳答案。
①They are ______ good boys that the teacher never scolds them at all.
A. so B. such C. as D. 不填
②It was ______ tall a building that I had to go up by lift.
A. so B. such C. very D. 不填
2.【原句再现】Not all ads play tricks on us though.(P3)
【知识要点】not all部分否定句式的用法
【诊断练习】转换句型并将句子翻译成中文。
①Not all the students in our school can go to college.
__________ the students in our school can’t go to college.
_____________________________________________________________________________
②None of the students in our school shall break the school rules.
_____________________________________________________________________________
二、词汇识记
（一）单词部分
1.广告（n.）__________
3.更新（vt）__________
5.犯错误（vt.） __________
7.开发，建构（vt.）__________
9.方式，途径（n.）__________
11.特色，特点（n.）__________
2.方便的（adj.） __________
4.可获得的（adj.） __________
6.各种各样的（adj.） __________
8.作出反应 （vi.） __________
10.感到厌倦的（adj.）__________
12.特别的 （adj.） __________
（二）词块部分
1.对……习以为常 be __________ to doing/sth.
3.做一些研究do some __________ on
2.诱使某人做某事__________ sb. into doing sth.
4.鼓励某人做某事__________ sb. to do sth.
5.信任__________ in
7.对……做评论comment __________
9.打算、旨在做某事be __________ to do
11.保护某人免受__________ sb. against sth.
13. 大众利益__________ welfare
15.迎合__________ to
6.即使even __________
8.对……感到骄傲be __________ of
10.得到良好的教育________good education
12.上……的当__________ for
14.有很好的质量of high __________
16.过上更好的生活__________ a better life
三、巩固练习
（一）单项填空：选择能填入题干空白处的最佳选项。（40分）
( )1. The white blood cells protect the body ______ disease germs.
A. from attacking B. from being attacked C. from being attacked by D. attacked by
( )2. Peter was so excited ______he received an invitation from his friend to visit Chongqing.（09重庆）
A. where B. that C. why D. when
( )3. A ______ customer is ______ who has no complaints.
A. satisfied; people B. satisfying; that C. satisfy; which D. satisfied; one
( )4. The doctor recommended that you swim after eating a large meal. （09浙江）
A. wouldn’t B. couldn’t C. needn’t D. shouldn’t
( )5. Diligence ______ success and failure often ______ laziness.
A. lies in; leads to B. lies to; leads in C. leads to; lies in D. lies for; leads to
( )6. They ______ have arrived at lunchtime but their flight was delayed. （11全国）
A. will B. can C. must D. should
( )7. ---______ was it______ they discovered the entrance to the cave of the ancient paintings
---It’s a total coincidence.
A. How; that B. What; that C. When; when D. Where; that
( )8. ---Look! You’ve made the same mistake again!
---Oh no, not again! ______ such a mistake.
A. I always make B. I’m always making
C. I’ve always made D. I always made
( )9. In the last few years, thousands of films ______ all over the world. (11天津)
A. have produced B. have been produced
C. are producing D. are being produced
( )10.I ______ catch the early bus because classes begin at 7:00.
A. have no choice but B. cannot choose but to
C. cannot choose but D. can do nothing but to
( )11.Would it be ______ for you to pick me up at four o’clock and take me to the airport (08山东)
A. free B. vacant C. handy D. convenient
( )12.There are plenty of jobs ______ in the western part of the country.
A. present B. available C. precious D. convenient
( )13.So much of interest ______that most visitors simply run out of time before seeing it all.
A. offers Beijing B. Beijing offers C. does Beijing offer D. Beijing does offers
( )14.I hear they’ve promoted Tom, but he didn’t mention ______when we talked on the phone.
A. to promote B. having been promoted
C. having promoted D. to be promoted
( )15. ---Have you got any idea for the summer vacation
---I don’t mind where we get ______ there’s sun, sea and beach.
A. as if B. as long as C. now that D. in order that
( )16.Everything was perfect for the picnic ______ the weather.
A. in place of B. as well as C. except for D. in case of
( )17.The story of the homeless orphan has ______ sympathy from the public. (08上海春)
A. aroused B. attracted C. defended D. adopted
( )18. ---When did you last hear ______ Jay
---He phoned me this morning, and we agreed ______ a time and place to meet. (08湖南)
A. of, to B. about, with C. from, with D. from, on
( )19.The message is very important, so it is supposed ______ as soon as possible.
A. to be sent B. to send C. being sent D. sending
( )20.Let’s learn to use the problem we are facing ______ a stepping-stone to future success. (08全国I)
A. to B. for C. as D. by
（二）阅读理解：根据短文内容选择能回答所提问题或完成句子的最佳选项。（20分）
I once had my Chinese MBA students brainstorming on “two-hour business plans”. I separated them into six groups and gave them an example: a restaurant chain. The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth proposed a catering(餐饮) service. Though I admitted the time limit had been difficult, I expressed my disappointment.
My students were middle managers, financial analysts and financiers from state-owned enterprises and global companies. They were not without talent or opinions, but they had been shaped by an educational system that rarely stressed or rewarded critical thinking or inventiveness. The scene I just described came in different forms during my two years’ teaching at the school. Papers were often copied from the Web and the Harvard Business Review. Case study debates were written up and just memorized. Students frequently said that copying is a superior business strategy, better than inventing and creating.
In China, every product you can imagine has been made and sold. But so few well-developed marketing and management minds have been raised that it will be a long time before most people in the world can name a Chinese brand.
With this problem in mind, partnerships with institutions like Yale and MIT have been established. And then there’s the “thousand-talent scheme”: this new government program is intended to improve technological modernization by attracting top foreign-trained scientists to the mainland with big money. But there are worries about China’s research environment. It's hardly known for producing independent thinking and openness, and even big salary offers may not be attractive enough to overcome this.
At last, for China, becoming a major world creator is not just about setting up partnerships with top Western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. It’s about establishing a rich learning environment for young minds. It’s not that simple.
( )1. Why does the author feel disappointed at his students
A. Because there is one group presenting a catering service.
B. Because the six groups made projects for restaurant chains.
C. Because all the students copied a case for the difficult topic.
D. Because the students’ ideas were lacking in creativeness.
( )2. The underlined word “scheme” in the forth paragraph means__________.
A. timetable B. theme C. project D. policy
( )3. We can infer from the passage that ___________.
A. China can make and sell any product all over the world
B. high pay may not solve the problem of China’s research environment
C. cooperation with institutions has been set up to make a Chinese brand
D. the new government program are aimed at encouraging imagination
( )4. Which is the best title of the passage
A. Look for a New Way of Learning B. Reward Creative Thinking
C. How to Become a Creator D. Establish a technical Environment
（三）任务型阅读：阅读下列短文，并根据所读内容在文章后表格中的空格里填入最恰当的词。（20分）
Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” ( Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment.
More Attention to the Image of Product
Main comparisons Contexts
Different aspects 1 about by people when they are shopping. In the past, people think more about the 2 of the goods.
People today are more easily 3 by the 4 of product and the buying atmosphere.
Different 5 to promote sales Traditionally, producers may focus more on the functional utilities of goods.
Nowadays, product image should be 6 and there should be more effective 7 with customers.
More details worth noticing
The 8 for image-centered behavior Influenced by computer games and Hollywood movies, people’s 9 is virtualized.
10 are given to prove the importance of image Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas
（四）单词拼写：根据所给句子及汉语注释或首字母拼写单词。（20分）
1. When the usual way to deal with a problem does not work, it is time for you to look for a new a__________ to solve it.
2. In e__________ cold weather, the engine might refuse to start. In that case, you must increase the indoor temperature to above 10 degrees centigrade.
3. A crime was c__________ last week. The police was looking into the case, but they haven’t found any clues.
4. The president’s visit has greatly p__________ mutual understanding between the two countries.
5. He often give c__________ upon the news in the newspapers.
6. This digital camera allows you to take photographs __________ (连续地)for up to 6 hours.
7. What parts of this issue would they care about or be __________ with (与……有关)
8. I really don’t know how to build an ad __________. (活动，运动)
9. It is a new latest book. Our teacher recommends that I __________ a copy to read.（购买）
10.If they want to become the market leader, the company must __________（保证）that their product is of high quality.
一、知识复习
（一）词汇部分
1.【参考答案】① persuasive ②persuasion ③persuaded ④ persuaded
【点拨拓展】persuade为vt. 说服；劝服，常用搭配为persuade sb. to do sth./into doing sth.劝服某人做某事；persuade sb. not to do sth./ out of doing sth.劝服某人不要做某事。形容词为persuasive，劝导性的，劝诱的；有说服力的。名词形式为persuasion。
persuade sb. of sth.=convince sb. of sth.使某人相信某事。
如果表示“不一定说服”的意思，可以在短语前加上try to …
2.【参考答案】①am satisfied with ②satisfy ③To my satisfaction ④satisfactory ⑤with satisfaction ⑥far from satisfactory
【点拨拓展】satisfy vt.满足；使满意 常用于be satisfied with…，对……感到满意和satisfy one’s need/demand,满足某人的需要的结构中。如：
I didn’t like the story; it didn’t satisfy me. But perhaps I’m hard to satisfy.
I was not satisfied with the result.
satisfy所对应的名词为satisfaction,形容词为satisfactory
3.【参考答案】①The company produces different kinds of furniture. ②The country is famous for the production of small cars. ③The place is known for its dairy produce. ④The production of the film cost twenty million US dollars.
【点拨拓展】produce vt. （1）生产,出产;制造;创作；如：The factory produces 1,000 cars a week. 这家工厂每星期生产一千辆轿车。 （2）生育;产(仔) （3）拿出;出示;提出；如：He produced from his pocket a bunch of keys. 他从口袋里掏出一串钥匙。 （4）上演;上映;播放;出版；如：The opera was first produced in 1970. 这个歌剧是在一九七O年首次演出的。 (5) 引起,产生;招致; 如：His arrival produced a sensation. 他的抵达引起了轰动。 （6）使(线)延长;使(面)扩展。做不及物动词 vi. 生产；创作；做n.产品。而production则为n.不可数。产量，生产。
4.【参考答案】①connected ②connect ③are connected/are united ④Joining ⑤is joined/is connected ⑥connected/united
【点拨拓展】connect 表示“连接；结合”，指两事物在某些方面有关联，但各自保持自己的特点和独立性，可用于具体事物或抽象概念。unite 指许多的个体由于共同的目的或性质结合成一个大的集体。 join 表示“连接；结合”，强调原来是分离的东西，现在连接或联合在一起；还表示“加入；随同”。
5.【参考答案】①recommend ②recommended raising ③(should) not believe ④recommend me some books to read ⑤recommendation, (should)be rejected
【点拨拓展】recommend vt. （1）推荐,介绍接as/for； Can you recommend me some new books on this subject 你能推荐一些有关这个学科的新书给我吗 （2）建议,劝告接v-ing；I recommend complying with safety regulations. 我劝你遵守安全规则。 （3）recommend在其对应的名词性从句中，常用should型虚拟语气。recommend对应的名词为recommendation。
6.【参考答案】①not aware ② aware that ③well/quite
【点拨拓展】be/become aware of 意味着“知道，意识到”。相当于be conscious of , 其修饰语常用well/quite等，而不用very, 表示“很，非常”，如：be well aware of, 表示“非常清楚”。be aware 还可以接从句，构成be aware that/how….。
7.【点拨拓展】convenient adj. 方便的，其反义词为inconvenient, n. convenience, adv. conveniently. 常用搭配为 it is convenient for sb. to do sth.
8.【点拨拓展】determine vt. （1）决定[+to-v]如： She determined to go that very afternoon. 她决定就在那天下午走。 （2）使决定,使下决心如：My mom's encouragement determined me to go on with my study. 我母亲的鼓励使我决心继续学业。 （3）判决,裁定 [+(that)]如：The court determined that the man was guilty of drunken driving. 法官判决那个人酒醉开车有罪。 （4）确定;测定[+wh-]They have determined where the new school will be built. 他们已确定这所新的学校将建造在什么地方。 （5）是……的决定因素;形成;影响Demand determines supply. 需求决定供给。常用搭配determine to do，be determined to do，have a determination to do。
9.【点拨拓展】lead vt. （1）引导;领如：She led me into the drawing-room. 她带我进入客厅。 （2）走在(队伍等)的最前头如：The military band led the parade. 军乐队走在游行队伍的前面。 （3）诱使;致使如：What led him to resign his office 什么事导致他辞职的 （4） 领导;指挥;率领如：They will let the young man lead the fight. 他们将让这位年轻人领导这一仗。 （5）(在比赛等中)领先如：He leads his class in English. 他的英语成绩全班第一。 （6） 过(活);使过(某种生活) 如：We lead a very quiet life. 我们过着非常安静的生活。
不及物动词 vi. （1）领路如：You lead and we'll follow. 你领路,我们跟着。 （2）通向,导致如：That door leads into the garden. 那扇门通向花园。 （3）领导如：He has a desire to lead. 他有领袖欲。 （4）领先如：Which horse is leading
名词 n. [C] （1）指导,榜样如：All the children followed his lead. 所有的孩子都学习他的榜样。 （2）如：领先地位Our team was in the lead at half time. 我们队在前半场领先。
10.【点拨拓展】promote vt. （1）晋升如：He certainly ought to be promoted. 他应该要提升。 （2）使(学生)升级如：Pupils who pass the test will be promoted to the next higher grade. 通过考试的学生将升到高一个年级去。 （3）促进;发扬;引起如：The Prime Minister's visit will promote the cooperation between the two countries. 首相的访问将促进两国间的合作。 （4）促使(法律等)通过如：Promote a bill in Parliament. 促使议案在议会获得通过。 （5）发起,创立如：Several bankers promoted the new company. 好几个银行家联手创立了这个新公司。 （6）【美】宣传,推销(商品等) 如：Your job is to promote the new product. 你的工作是促销这一新产品。
11.【点拨拓展】cure vt. （1）治愈[(+of)] 如：Antibiotics help to cure many diseases that were formerly fatal. 抗生素有助于治疗许多以前会是致命的疾病。 （2）消除(弊病等);纠正[(+of)]vi. （1）起治疗作用;受治疗 名词 n. （1）治疗;痊愈[C][U] （2）疗法;药;(处理社会问题等的)对策[C][(+for)] 如：There's no known cure for a cold. 治疗感冒尚无良方。 （3）治疗,疗程[C] 如：She tried every means to cure her child of the bad habit. 她想尽一切办法试图改掉她孩子的这个恶习。
12.【点拨拓展】purchase vt. （1）买,购买如：He purchased this stamp at an auction. 他在拍卖会中购得这枚邮票。 （2）赢得,获得,努力取得如：We treasure this dearly purchased victory. 我们珍惜这次以惨重的代价换来的胜利。 （3）用起重装置举起(或移动) 名词 n. （1）买,购买[U][C] 如：He worked all summer to save money for the purchase of a piano. 他工作了一整个夏天,为的是存钱买架钢琴。 （2）所购之物[C] 如：He filled the car with his purchases. 他把买的东西装满车子。 （3）紧抓,紧系如：He got a purchase on a branch until we came to his rescue. 他紧紧抓住一根树枝直到我们把他救下来。
（二）句型部分
1.【参考答案】①B ②A
【点拨拓展】such…that作“如此…以致”解，连接一个表示结果的状语从句。与so…that
意思相同，但用法不同。如：so…that这一结构中，so后边可加形容词或副词， 而such后边要用名词（这个名词前面可以带形容词，也可以不带）。因此， such…that的句型结构可分以下三种：
（1）such＋a(an)＋adj.＋单数可数名词＋that…clause
He is such a clever boy that everybody likes him.
他非常聪明，大家都非常喜欢他。
He was such an honest man that he was praised by the teacher.
他非常诚实，因而受到了老师的表扬。
（2）such＋adj.＋复数可数名词＋that…clause
They are such interesting novels that I want to read them once again.
这些小说非常有趣，我想再读一遍。
（3）such＋adj.＋不可数名词＋that…clause
He has made such great progress that the teachers are pleased with him.
他进步得很快，老师们对他感到很满意。
注意：如果such后边的名词前由many、much、few、little等词所修饰的话，则不用
such而用so。例如：
He had so many falls that he was black and blue all over.
他摔了很多跤，以致于全身上下青一块，紫一块的。
He had so little education that he was unfit for this job.
他所受教育很少，不适合做这个工作。
so…that也作“如此…以致”解，连接一个表示结果的状语从句。so…that与such…
that意思相同，但用法不同。现将so…that用法总结如下：
so＋adj.／adv.＋that…clause（so的后面跟形容词或副词）
He runs so fast that nobody can catch up with him.
他跑得非常快，没人能追上他。
Dr. Wang is so good that everybody loves and respects him. (=He is so good a doctor that
everybody loves and respects him. =He is such a good doctor that everybody loves and respects him.)
他是一位好医生，大家都尊敬并爱戴他。
2.【参考答案】①All; 我们学校的学生不是每个人都能上大学。②我们学校的学生都不允许违反校规。
【点拨拓展】本句是部分否定的句式。一般而言，部分否定的句式是在all前面加上not进行否定，也可以再谓语动词上进行否定。全部否定是在主语上或状语上进行完全否定。
如：Not all the people like play football.=All the people don’t like football.
二、词汇识记
（一）单词部分
1.advertisement 2. convenient 3. update 4. available 5.commit 6. various 7. build 8. react 9. approach 10. bored 11. feature 12.particular
（二）词块部分
1. be used to doing/sth. 2. trick sb into doing sth. 3. do some research on
4. encourage sb. to do sth. 5. believe in 6. even if/though 7. comment on/upon 8. be proud of 9. be intended to do sth. 10. receive good education 11. protect sb. against sth. 12. fall for 13. public welfare 14. of high quality 15. appeal to 16. lead/live a better life
三、巩固练习
（一）1-5C D D D C 6-10D A B B C 11-15D B C B B 16-20C A D A C
（二）DCBA
（三）1.concerned/ cared 2. use/ function 3. attracted 4.image 5. ways 6. stressed 7.communication 8. reason 9. lifestyle 10. Examples
（四）1. approach 2. extremely 3. committed 4. promoted 5. comments 6. continuously 7. concerned 8. campaign 9. purchase 10. ensure