2012届高考英语二轮复习精品学案（广东专用）第3模块 阅读理解 专题4 广告应用型阅读理解
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| 名称 | 2012届高考英语二轮复习精品学案（广东专用）第3模块 阅读理解 专题4 广告应用型阅读理解 |  | |
| 格式 | zip | ||
| 文件大小 | 17.4KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2011-12-25 18:14:03 | ||
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专题4 广告应用型阅读理解
专题导读
广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明等。其语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范，结构不完整。此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断能力的考查，题目设置较容易。答题时没有必要把每一句都弄得清清楚楚，只要重点理解与题目有关的信息就可以了。
做这类题时没有必要阅读全文，宜采用“倒序法”来处理。即先看问题，后看文章内容。这样在阅读中可以有重点地、有针对性地去读，冗余无效的信息可以略读甚至不读。在阅读时要特别留意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。
真题典例
【2011·江西卷】Winners Club
You choose to be a winner!
The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Winners Club is a transaction account(交易账户)where you receive a key card so you can get to your money 24/7—that’s 24 hours a day, 7 days a week!
It’s a club with impressive features for teenagers：
● No account keeping fees!
You’re no millionaire so we don’t expect you to pay large fees.In fact, there are no account keeping or transaction fees!
● Excellent interest rates!
You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits(储蓄)without taking them out in a month.
● Convenient
Teenagers are busy—we get that.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet...You can have money directly deposited into your Winners Club account.This could be your pocket money or your pay from your part time job!
● Mega magazine included
Along with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money.There are also fantastic offers and competitions only for Winners Club members.
The Winners Club is a great choice for teenagers.And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian(so we can organize that cool key card)but it is easy.We can’t wait to hear from you.It’s the best way to choose to be a winner!
( )1.The Winners Club is a bank account intended for________.
A．parents B．teenagers C．winners D．adults
( )2.Which of the following is TRUE about the Winners Club
A．Special gifts are ready for parents.
B．The bank opens only on work days.
C．Services are convenient for its members.
D．Fees are necessary for the account keeping.
( )3.The Winners Club provides magazines which________.
A．encourage spending
B．are free to all teenagers
C．are full of adventure stories
D．help to make more of your money
( )4.If you want to be a member of the Club，you must________.
A．be an Internet user
B．be permitted by your parent
C．have a big sum of money
D．be in your twenties
( )5.What is the purpose of this text
A．To set up a club.
B．To provide part time jobs.
C．To organize key cards.
D．To introduce a new banking service.
【解析】本文为广告，介绍了一种针对十几岁的青少年的存款账户，重点介绍了该账户的几个优点。
1．B 细节理解题。从第一段第一句话即可得知答案为B。
2．C 推理判断题。从Convenient一段可知the Winners Club的服务对于它的成员来说是方便的，不需要去银行，在手机或网络上就可以操作。
3．D 细节理解题。从文中信息句you will receive a FREE magazine full of good ideas to make even more of your money.可知答案为D。
4．B 细节理解题。从文中信息句And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian...理解得知，如果十几岁的青少年要加入该俱乐部必须取得父母或监护人的同意。
5．D 推理判断题。本文介绍了一种针对青少年的存款账户，重点介绍了该账户的几个优点。
新题预测
(一)
Outdoor nature programs celebrate the seasons year round, designed with families in mind.Check out these special programs, in addition to the Center’s Drop In Programs.
Great Backyard Bird Count
Learn more about Wisconsin’s winter bird residents and join tens of thousands of everyday bird watchers for the 13th annual Great Backyard Bird Count(GBBC)! This national event, organized by the Cornell Lab of Ornithology and the National Audubon Society, is an opportunity for families, students, and people of all ages
to engage in real citizen science.As a participant, you’ll count birds and report their sightings online at www.birdcount.org.We’ll teach you how!
FREE Please pre register! Registration Deadline: Thursday, February 11, 2010
Leopold Discovery Day
Bring the whole family to celebrate the life and legacy of Wisconsin's premier conservationist, Aldo Leopold! Take a tree hike with our naturalists and learn how to “read the landscape” like Leopold did with his family.Listen to the Leopold family tales told by Leopold’s granddaughter, Trish Stevenson, and get a chance to be photographed at our “Look like Leopold” station.
FREE—Pre registration recommended; walk ins accepted.
The Flustered Mustard Festival and UFO Pulling Party
Search and destroy UFOs (Unwanted Flowering Objects) in the forest during this fun filled festival event! Families and youth groups can participate in the Garlic Mustard Pulling Party contest, where teams compete to see who can pull and bag the most invasive species.Never seen a UFO before We’ll teach you how to spot these alien invaders of the forest.
Pre registration is required; groups welcome.
Registration Deadline: Wednesday, May 5,2010
ALNC Members & Non Members: FREE
Acoustic Monitoring of Bat Populations
Join the Wisconsin Bat Monitoring Program! Learn about the local species and threats to populations while meeting a live bat ambassador.After sunset, we’ll also head outdoors to learn techniques and conduct acoustic monitoring, if the weather permits.Acoustic monitoring allows us to detect and record calls of echo locating bats that can be used to assess related activity and identify species or groups of species and local diversity of bat populations.
Pre registration recommended; walk ins accepted.
Registration Deadline: Wednesday, May 19, 2010
ALNC Member: $6/person or $20/family; Non member: $7/person or $ 25/family
To register for any of these programs, click on the Public Program registration link.For more information or to register by phone, call 608—221—4038.
( )1.Who might be most interested in the information
A．Species researchers.B．Parents.
C．Naturalists. D．Conservationists.
( )2.According to the passage, the GBBC________.
A．was started by Wisconsin’s local bird watchers
B．will take place on Wednesday, May 5,2010
C．is a national event that was first held in 1998
D．requires entrance fees when registering
( )3.Where will the Garlic Mustard Pulling contest be held
A．In the forest.
B．On the grassland.
C．In the garden.
D．In the field.
( )4.If a family of four joins the Wisconsin Bat Monitoring Progam as Non members, they will pay________.
A．20 dollars B．24 dollars
C．25 dollars D．28 dollars
( )5.We can learn from the passage that________.
A．Leopold’s granddaughter will be present on Leopold Discovery Day
B．acoustic monitoring is conducted at anytime during the day
C．you can study unidentified flying objects at the Flustered Mustard Festival
D．only individuals can enter the Garlic Mustard Pulling Party contest
【解析】本文为广告，主要介绍了几项适合家庭参与的户外活动。
1．B 逻辑推理题。根据第一段“Outdoor nature programs celebrate the seasons year round, designed with families in mind.”可推断文中所介绍的户外活动适合于家庭，故家庭之主的父母自然对该文所提供的信息最感兴趣了，故选B。
2．C 逻辑推理题。由广告可知，在2010年举行第13届活动且每年一次，由此推断它的第一届活动应该是在1998年举行的，故选C。
3．A 细节理解题。根据广告中的“Search and destroy UFOs (Unwanted Flowering Objects) in the forest during this fun filled festival event！”可判断选A。
4．C 细节理解题。根据广告中的“Non member: $7/person or $25/family”可推断选C。
5．A 细节理解题。根据广告中“Listen to the Leopold family tales told by Leopold’s granddaughter, Trish Stevenson, and get a chance to be photographed at our ‘Look like Leopold’ station”．可判断选A。
(二)
LIPITOR
ABOUT LIPITOR
·Lipitor is a prescription medicine.Along with diet and exercise，it lowers “bad”cholesterol(胆固醇)in your blood.It can also raise “good” cholesterol.
·Lipitor can lower the risk of heart attack in patients with several common risk factors，including family history of early heart disease，high blood pressure，age and smoking.
WHO IS LIPITOR FOR
Who can take LIPITOR：
·People who cannot lower their cholesterol enough with diet and exercise·Adults and children over 10
Who should NOT take LIPITOR：
·Women who are pregnant，may be pregnant，or may become pregnant.Lipitor may harm your unborn baby.·women who are breast feeding.Lipitor can pass into your breast milk and may harm your baby.
·People with liver(肝脏)problems.
POSSIBLE SIDE EFFECTS OF LIPITOR
Serious side effects in a small number of people：
·Muscle(肌肉)problems that can lead to kidney(肾脏)problems，including kidney failure.
·Liver problems.Your doctor may do blood tests to check your liver before you start Lipitor and while you are taking it.Call your doctor right away if you have：
·Unexplained muscle pain or weakness，especially if you have a fever or feel very tired.
·Swelling of the face，lips，tongue，and/or throat that may cause difficulty in breathing or swallowing.·Stomach pain.Some common side effects of LIPITOR are：·Muscle pain·Upset stomach·Changes in some blood tests
HOW TO TAKE LIPITORDo：
·Take Lipitor as prescribed by your doctor.
·Try to eat heart healthy foods while you take Lipitor.
·Take Lipitor at any time of day, with or without food.·If you miss a dose(一剂)，take it as soon as you remember.But if it has been more than 12 hours since your missed dose，wait.Take the next dose at your regular time.Don’t：
·Do not change or stop your dose before talking to your doctor.
·Do not start new medicines before talking to your doctor.
( )1.What is a major function of Lipitor
A．To help quit smoking.
B．To control blood pressure.
C．To improve unhealthy diet.
D．To lower “bad” cholesterol.
( )2.Taking Lipitor is helpful for __________.
A．breast feeding women
B．women who are pregnant
C．adults having heart disease
D．teenagers with liver problems
( )3.If it has been over 12 hours since you missed a dose, you should ________.
A．change the amount of your next dose
B．eat more when taking your next dose
C．have a dose as soon as you remember
D．take the next dose at your regular time
( )4.Which of the following is a common side effect of taking Lipitor
A．Face swelling.
B．Upset stomach.
C．Kidney failure.
D．Muscle weakness.
( )5.What is the main purpose of the passage
A．To teach patients ways for quick recovery.
B．To present a report on a scientific research.
C．To show the importance of a good lifestyle.
D．To give information about a kind of medicine.
【解析】本文为药品说明。主要介绍了药品的作用、适用人群、副作用及服药的相关注意事项。
1．D 细节理解题。根据“Along with diet and exercise，it lowers ‘bad’ cholesterol(胆固醇)in your blood.It can also raise ‘good’ cholesterol.”可判断选D。
2．C 细节理解题。根据“Lipitor can lower the risk of heart attack in patients with several common risk factors，including family history of early heart disease，high blood pressure，age and smoking.”和“Adults and children over 10”可判断选C。
3．D 细节理解题。根据“If you miss a dose(一剂)，take it as soon as you remember.But if it has been more than 12 hours since your missed dose，wait.Take the next dose at your regular time.”可判断选D。
4．B 细节理解题。根据“Some common side effects of LIPITOR are: Muscle pain, Upset stomach, Changes in some blood tests”可判断选B。
5．D 推理判断题。文章先总体介绍药品“Lipitor”的作用，接着介绍药品的适用人群及不适用人群，然后介绍药品的副作用，最后介绍服药的注意事项。由此可判断选D。
专题导读
广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明等。其语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范，结构不完整。此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断能力的考查，题目设置较容易。答题时没有必要把每一句都弄得清清楚楚，只要重点理解与题目有关的信息就可以了。
做这类题时没有必要阅读全文，宜采用“倒序法”来处理。即先看问题，后看文章内容。这样在阅读中可以有重点地、有针对性地去读，冗余无效的信息可以略读甚至不读。在阅读时要特别留意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。
真题典例
【2011·江西卷】Winners Club
You choose to be a winner!
The Winners Club is a bank account specially designed for teenagers.It has been made to help you better manage your money.The Winners Club is a transaction account(交易账户)where you receive a key card so you can get to your money 24/7—that’s 24 hours a day, 7 days a week!
It’s a club with impressive features for teenagers：
● No account keeping fees!
You’re no millionaire so we don’t expect you to pay large fees.In fact, there are no account keeping or transaction fees!
● Excellent interest rates!
You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits(储蓄)without taking them out in a month.
● Convenient
Teenagers are busy—we get that.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet...You can have money directly deposited into your Winners Club account.This could be your pocket money or your pay from your part time job!
● Mega magazine included
Along with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money.There are also fantastic offers and competitions only for Winners Club members.
The Winners Club is a great choice for teenagers.And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian(so we can organize that cool key card)but it is easy.We can’t wait to hear from you.It’s the best way to choose to be a winner!
( )1.The Winners Club is a bank account intended for________.
A．parents B．teenagers C．winners D．adults
( )2.Which of the following is TRUE about the Winners Club
A．Special gifts are ready for parents.
B．The bank opens only on work days.
C．Services are convenient for its members.
D．Fees are necessary for the account keeping.
( )3.The Winners Club provides magazines which________.
A．encourage spending
B．are free to all teenagers
C．are full of adventure stories
D．help to make more of your money
( )4.If you want to be a member of the Club，you must________.
A．be an Internet user
B．be permitted by your parent
C．have a big sum of money
D．be in your twenties
( )5.What is the purpose of this text
A．To set up a club.
B．To provide part time jobs.
C．To organize key cards.
D．To introduce a new banking service.
【解析】本文为广告，介绍了一种针对十几岁的青少年的存款账户，重点介绍了该账户的几个优点。
1．B 细节理解题。从第一段第一句话即可得知答案为B。
2．C 推理判断题。从Convenient一段可知the Winners Club的服务对于它的成员来说是方便的，不需要去银行，在手机或网络上就可以操作。
3．D 细节理解题。从文中信息句you will receive a FREE magazine full of good ideas to make even more of your money.可知答案为D。
4．B 细节理解题。从文中信息句And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian...理解得知，如果十几岁的青少年要加入该俱乐部必须取得父母或监护人的同意。
5．D 推理判断题。本文介绍了一种针对青少年的存款账户，重点介绍了该账户的几个优点。
新题预测
(一)
Outdoor nature programs celebrate the seasons year round, designed with families in mind.Check out these special programs, in addition to the Center’s Drop In Programs.
Great Backyard Bird Count
Learn more about Wisconsin’s winter bird residents and join tens of thousands of everyday bird watchers for the 13th annual Great Backyard Bird Count(GBBC)! This national event, organized by the Cornell Lab of Ornithology and the National Audubon Society, is an opportunity for families, students, and people of all ages
to engage in real citizen science.As a participant, you’ll count birds and report their sightings online at www.birdcount.org.We’ll teach you how!
FREE Please pre register! Registration Deadline: Thursday, February 11, 2010
Leopold Discovery Day
Bring the whole family to celebrate the life and legacy of Wisconsin's premier conservationist, Aldo Leopold! Take a tree hike with our naturalists and learn how to “read the landscape” like Leopold did with his family.Listen to the Leopold family tales told by Leopold’s granddaughter, Trish Stevenson, and get a chance to be photographed at our “Look like Leopold” station.
FREE—Pre registration recommended; walk ins accepted.
The Flustered Mustard Festival and UFO Pulling Party
Search and destroy UFOs (Unwanted Flowering Objects) in the forest during this fun filled festival event! Families and youth groups can participate in the Garlic Mustard Pulling Party contest, where teams compete to see who can pull and bag the most invasive species.Never seen a UFO before We’ll teach you how to spot these alien invaders of the forest.
Pre registration is required; groups welcome.
Registration Deadline: Wednesday, May 5,2010
ALNC Members & Non Members: FREE
Acoustic Monitoring of Bat Populations
Join the Wisconsin Bat Monitoring Program! Learn about the local species and threats to populations while meeting a live bat ambassador.After sunset, we’ll also head outdoors to learn techniques and conduct acoustic monitoring, if the weather permits.Acoustic monitoring allows us to detect and record calls of echo locating bats that can be used to assess related activity and identify species or groups of species and local diversity of bat populations.
Pre registration recommended; walk ins accepted.
Registration Deadline: Wednesday, May 19, 2010
ALNC Member: $6/person or $20/family; Non member: $7/person or $ 25/family
To register for any of these programs, click on the Public Program registration link.For more information or to register by phone, call 608—221—4038.
( )1.Who might be most interested in the information
A．Species researchers.B．Parents.
C．Naturalists. D．Conservationists.
( )2.According to the passage, the GBBC________.
A．was started by Wisconsin’s local bird watchers
B．will take place on Wednesday, May 5,2010
C．is a national event that was first held in 1998
D．requires entrance fees when registering
( )3.Where will the Garlic Mustard Pulling contest be held
A．In the forest.
B．On the grassland.
C．In the garden.
D．In the field.
( )4.If a family of four joins the Wisconsin Bat Monitoring Progam as Non members, they will pay________.
A．20 dollars B．24 dollars
C．25 dollars D．28 dollars
( )5.We can learn from the passage that________.
A．Leopold’s granddaughter will be present on Leopold Discovery Day
B．acoustic monitoring is conducted at anytime during the day
C．you can study unidentified flying objects at the Flustered Mustard Festival
D．only individuals can enter the Garlic Mustard Pulling Party contest
【解析】本文为广告，主要介绍了几项适合家庭参与的户外活动。
1．B 逻辑推理题。根据第一段“Outdoor nature programs celebrate the seasons year round, designed with families in mind.”可推断文中所介绍的户外活动适合于家庭，故家庭之主的父母自然对该文所提供的信息最感兴趣了，故选B。
2．C 逻辑推理题。由广告可知，在2010年举行第13届活动且每年一次，由此推断它的第一届活动应该是在1998年举行的，故选C。
3．A 细节理解题。根据广告中的“Search and destroy UFOs (Unwanted Flowering Objects) in the forest during this fun filled festival event！”可判断选A。
4．C 细节理解题。根据广告中的“Non member: $7/person or $25/family”可推断选C。
5．A 细节理解题。根据广告中“Listen to the Leopold family tales told by Leopold’s granddaughter, Trish Stevenson, and get a chance to be photographed at our ‘Look like Leopold’ station”．可判断选A。
(二)
LIPITOR
ABOUT LIPITOR
·Lipitor is a prescription medicine.Along with diet and exercise，it lowers “bad”cholesterol(胆固醇)in your blood.It can also raise “good” cholesterol.
·Lipitor can lower the risk of heart attack in patients with several common risk factors，including family history of early heart disease，high blood pressure，age and smoking.
WHO IS LIPITOR FOR
Who can take LIPITOR：
·People who cannot lower their cholesterol enough with diet and exercise·Adults and children over 10
Who should NOT take LIPITOR：
·Women who are pregnant，may be pregnant，or may become pregnant.Lipitor may harm your unborn baby.·women who are breast feeding.Lipitor can pass into your breast milk and may harm your baby.
·People with liver(肝脏)problems.
POSSIBLE SIDE EFFECTS OF LIPITOR
Serious side effects in a small number of people：
·Muscle(肌肉)problems that can lead to kidney(肾脏)problems，including kidney failure.
·Liver problems.Your doctor may do blood tests to check your liver before you start Lipitor and while you are taking it.Call your doctor right away if you have：
·Unexplained muscle pain or weakness，especially if you have a fever or feel very tired.
·Swelling of the face，lips，tongue，and/or throat that may cause difficulty in breathing or swallowing.·Stomach pain.Some common side effects of LIPITOR are：·Muscle pain·Upset stomach·Changes in some blood tests
HOW TO TAKE LIPITORDo：
·Take Lipitor as prescribed by your doctor.
·Try to eat heart healthy foods while you take Lipitor.
·Take Lipitor at any time of day, with or without food.·If you miss a dose(一剂)，take it as soon as you remember.But if it has been more than 12 hours since your missed dose，wait.Take the next dose at your regular time.Don’t：
·Do not change or stop your dose before talking to your doctor.
·Do not start new medicines before talking to your doctor.
( )1.What is a major function of Lipitor
A．To help quit smoking.
B．To control blood pressure.
C．To improve unhealthy diet.
D．To lower “bad” cholesterol.
( )2.Taking Lipitor is helpful for __________.
A．breast feeding women
B．women who are pregnant
C．adults having heart disease
D．teenagers with liver problems
( )3.If it has been over 12 hours since you missed a dose, you should ________.
A．change the amount of your next dose
B．eat more when taking your next dose
C．have a dose as soon as you remember
D．take the next dose at your regular time
( )4.Which of the following is a common side effect of taking Lipitor
A．Face swelling.
B．Upset stomach.
C．Kidney failure.
D．Muscle weakness.
( )5.What is the main purpose of the passage
A．To teach patients ways for quick recovery.
B．To present a report on a scientific research.
C．To show the importance of a good lifestyle.
D．To give information about a kind of medicine.
【解析】本文为药品说明。主要介绍了药品的作用、适用人群、副作用及服药的相关注意事项。
1．D 细节理解题。根据“Along with diet and exercise，it lowers ‘bad’ cholesterol(胆固醇)in your blood.It can also raise ‘good’ cholesterol.”可判断选D。
2．C 细节理解题。根据“Lipitor can lower the risk of heart attack in patients with several common risk factors，including family history of early heart disease，high blood pressure，age and smoking.”和“Adults and children over 10”可判断选C。
3．D 细节理解题。根据“If you miss a dose(一剂)，take it as soon as you remember.But if it has been more than 12 hours since your missed dose，wait.Take the next dose at your regular time.”可判断选D。
4．B 细节理解题。根据“Some common side effects of LIPITOR are: Muscle pain, Upset stomach, Changes in some blood tests”可判断选B。
5．D 推理判断题。文章先总体介绍药品“Lipitor”的作用，接着介绍药品的适用人群及不适用人群，然后介绍药品的副作用，最后介绍服药的注意事项。由此可判断选D。