(共22张PPT)
Unit
5
Buying
and
Selling
Lesson
29
How
to
Push
a
Product
Look
at
the
picture.
What
is
the
shop
doing?
It
is
pushing
its
products.
Do
you
know
how
to
push
a
product?
Lead
in
Review
Do
you
remember
how
Brain
pushes
his
pruduct?
He
pushes
his
product
by
poster.
Do
you
remember
how
Danny
pushes
his
pruduct?
He
pushes
his
product
by
presenting
and
trading.
You
tie
it
onto
your
bike.
You
can
do
your
homework
while
you
ride
your
bike.
Try
it
for
one
week!
We
can
trade!
Reading
task
Read
the
text
and
divide
it
into
three
parts.
Beginning
Body
Ending
Write
down
the
topic
sentences
of
paragraph
3,
4
and
5.
Topic
Sentence
Paragraph
3
Paragraph
4
Paragraph
5
Create
an
ad.
Go
to
trade
shows
and
present
your
product.
Push
a
product
using
samples
and
good
deals.
Reading
task
Read
and
Answer.
1.
What
do
you
need
to
do
if
you
want
people
to
buy
your
product?
2.
How
many
steps
do
you
need
to
do
if
you
create
an
ad?
What
are
they?
3.
How
can
you
get
more
customers?
4.
What
is
the
important
thing
when
you
push
a
product?
You
need
to
make
your
product
stand
out.
Three.
Offering
samples
and
deals
.
Good
quality
of
the
product.
Studying
your
customers’ages,
interests
and
other
information,
choosing
a
type
of
ad—TV,
bus,
magazine,
newspaper
or
Internet
and
deciding
what
your
ad
will
tell
people
about
your
product.
Reading
task
Read
the
tape
and
write
true
(T)
or
false
(F).
1.
Making
your
product
is
just
half
the
battle.
2.
There
are
only
three
ways
to
push
a
product.
3.
Customers
learn
the
advantages
of
a
product
by
using
it.
4.
Only
excellent
advertising
can
help
you
succeed.
Reading
task
T
F
T
F
1.
Create
an
ad.
create是动词，其名词形式为creation，意为“创造”；其形容词形式为creative，意为“创造性的；有创造力的”。
eg：She
is
creative.
She
creates
many
things
and
she
can
also
make
her
own
creations.
她很有创造力。她创造很多东西，还会做自己的创造。
create/kri?'e?t/
v.创作；创造
考点
Language
Points
2.
Remember,
you
need
to
make
your
product
stand
out.
stand
out
“引人注目；显眼,
出色”
For
example:
1)
They
were
all
pretty,
but
she
_______
（显眼）among
them.
2)
He
_________（突出）in
the
last
exam.
3)
那天是我一生中最美好的日子。
That
day
_________
as
the
greatest
day
in
my
life.
stood
out
stood
out
stands
out
Language
Points
3.
Find
ways
to
catch
their
eye.
catch
one’s
eye
“引人注目；吸引某人注意；吸引……的目光”
同义词组：draw
one’s
attention
(to)…
For
example:
1）Can
you
________________
(
引起那个女孩的注意)?
2）That
postcard,
a
present
from
my
grandfather,
_______________________
(吸引了大家的目光).
catch
the
girl's
eye
caught
everyone's
eye
Language
Points
4.
People
coming
to
trade
shows
already
have
an
interest
in
similar
products.
have
an
interest
in…“对……感兴趣，在……方面有兴趣”
同义词组:
be
interested
in…
For
example:
We
all
have
an
interest
in
playing
chess.
=
The
child
has
no
interest
in
drawing.
=
We
are
all
interested
in
playing
chess.
The
child
isn't
interested
in
drawing.
Language
Points
similar/'s?m?l?/
adj.
相像的;相仿的;类似的
similar是形容词，常用于以下结构：
be
similar
to...与……相似
eg：Mary’s
hat
is
similar
to
Jane’s.
玛丽的帽子和简的相似。
Language
Points
5.
Offering
samples
and
deals
will
get
you
more
customers.
1)
offer
vt，“提供”，供给，有(主动)拿给，给予”
，
相当于give,
offer
sb
sth./offer
sth
to
sb.
“向某人提供某物”
2)
offer还表示“愿意；试图(做某事)”。
offer
to
do
sth
：主动提出做某事
He
offered
me
a
glass
of
water.
They
______(愿意)
to
help
me.
He
______________
(主动提出借)
me
some
books.
=
He
offered
a
glass
of
water
to
me.
offered
offered
to
lend
Language
Points
6.
With
a
good
quality
product
and
excellent
advertising,
you
will
surely
succeed.
1)
succeed
vi
“成功”
succeed
(in)
doing
sth
“成功做成某事”
succeed
with
sth.
“在某方面获得成功”
I
have
already
succeeded
in
________
(pass)
the
exam.
2)
拓展：
success
n.
成功/成果
successful
adj.
成功的
successfully
adv.
成功地
passing
Language
Points
3)
Complete
the
passage
with
the
correct
forms
of
the
words
or
phrases
in
the
box.
It’s
not
easy
to
make
your
product
succeed.
Because
there
are
always
________
products
on
the
market,
you
have
to
put
in
more
effort.
You
should
choose
specific
____________，then
create
a
perfect
ad
to
______________
.
When
they
buy
your
product,
_____them
good
service.
Remember，________
advertising
will
always
make
your
product
________.
customers
similar
catch
their
eye
customer
similar offer excellent
stand
out catch
one’s
eye
offer
excellent
stand
out
Exercise
push
a
product
stand
out
catch
one’s
eye
have
an
interest
in
succeed
（in）doing
sth
offer
sb
sth
battle
create
ad.
customer
already
similar
sample
offer
shine
quality
surely
succeed
Summary
用方框内所给单词或短语的适当形式填空
1.
My
hobby______________hers.
2.
At
last,
we
all
succeed
in
____________
the
exams.
3.
He______________in
the
team
for
his
height.
4.
Xi
La,
a
singer
from
Malaysia,
______________
when
she
was
first
on
the
stage.
I
like
her.
5.
Why
do
you__________________learning
English?
pass,
stand
out,
be
similar
to,
have
an
interest
in,
catch
one's
eye
is
similar
to
passing
stands
out
caught
my
eye
have
an
interest
in
Exercise
ADS
FOR
NEW
PRODUCTS！
A
product
is
something
that
you
sell.
In
small
groups，
think
of
a
new
product.
It
can
be
a
funny
product
or
a
product
that
helps
people.
Think
hard
and
have
fun！Create
an
advertisement
for
your
product.
You
can
get
useful
information
from
TV，newspapers
or
the
Internet.
Here
are
some
ideas：
?What
does
your
product
do？
?Who
would
want
to
buy
it？
PROJECT
?What
kind
of
ad
would
sell
your
product
best？A
TV
ad？A
radio
ad？A
newspaper
ad？
?How
much
money
would
people
pay
for
your
product？
As
a
group，present
your
ad
to
the
class.
PROJECT
This
kind
of
computer
is
of
good
quality.
The
Red
Star
Computer
is
a
new
kind
of
computer
produced
by
Beijing
Computer
Factory.
The
Red
Star
Computer
contains
much
top
and
new
technology
and
it
is
famous
for
its
excellent
quality
and
reasonable
price，
￥3
500.It
is
controlled
mostly
by
itself，so
it
is
very
easy
to
use.
It
is
easy
to
carry，because
it
is
small
and
light.
Once
you
have
one
of
this
kind，you'll
enjoy
it
very
much.
Now
the
Red
Star
Computer
sells
well
in
our
shop
and
we
have
plenty
of
them.
PROJECT
Copy
the
words,
phrases
and
sentences
on
the
exercise
book.
Finish
workbook.
3.
Review
this
lesson
and
preview
next
lesson.
Homework中小学教育资源及组卷应用平台
冀教版八年级下教学设计
课题
Lesson
29
单元
Unit
5
学科
英语
年级
八年级
学习目标
1.
New
words
and
phrases:
battle
create
ad.
customer
already
similar
sample
offershine
quality
surely
succeed
push
a
product
stand
out
catch
one’s
eyehave
an
interest
in
succeed
（in）doing
sth
offer
sb
sthEnable
students
to
use
some
new
words
and
phrases.Enable
students
to
talk
about
saving
tigers
Enable
students
to
know
how
to
make
an
ad
and
push
a
product.
重点
1.
Students
can
use
new
expressions
to
talk
about
saving
tigers
2.
Students
know
how
to
make
an
ad
and
push
a
product.
难点
How
to
enable
the
student
to
talk
about
pushing
a
product.
教学过程
教学环节
教师活动
学生活动
设计意图
导入新课
Step
1：
Greeting.
Greet
the
class.
Good
morning/afternoon,
Class.
Step
2：Lead
inLook
at
the
picture.
What
is
the
shop
doing?It
is
pushing
its
products.
Do
you
know
how
to
push
a
product?Step
3:
ReviewDo
you
remember
how
Brain
pushes
his
product?He
pushes
his
product
by
poster.Do
you
remember
how
Danny
pushes
his
product?He
pushes
his
product
by
presenting
and
trading.
Greeting.Think
and
answer.
使用亲切、贴近生活的问候语言拉近师生关系，带学生自然进入英语氛围,
自然引入本课话题。用图片帮助学生学习,直观、感性、形象。
讲授新课
Step
4:
Reading
task
Read
the
text
and
divide
it
into
three
parts.Write
down
the
topic
sentences
of
paragraph
3,
4
and
5.Step
5:
Listen
and
follow
Step
6：Reading
taskRead
the
text
again
and
answer
these
questions.1.
What
do
you
need
to
do
if
you
want
people
to
buy
your
product?
2.
How
many
steps
do
you
need
to
do
if
you
create
an
ad?
What
are
they?3.
How
can
you
get
more
customers?
4.
What
is
the
important
thing
when
you
push
a
product?Step
7:
Reading
task
Read
the
tape
and
write
true
(T)
or
false
(F).1.
Making
your
product
is
just
half
the
battle.2.
There
are
only
three
ways
to
push
a
product.3.
Customers
learn
the
advantages
of
a
product
by
using
it.4.
Only
excellent
advertising
can
help
you
succeed.
Step
8:
Language
Points
create是动词，其名词形式为creation，意为“创造”；其形容词形式为creative，意为“创造性的；有创造力的”。eg：She
is
creative.
She
creates
many
things
and
she
can
also
make
her
own
creations.她很有创造力。她创造很多东西，还会做自己的创造。2.
Remember,
you
need
to
make
your
product
stand
out.
stand
out
“引人注目；显眼,
出色”
1)
They
were
all
pretty,
but
she
_______
（显眼）among
them.
2)
He
_________（突出）in
the
last
exam.
3)
那天是我一生中最美好的日子。
That
day
_________
as
the
greatest
day
in
my
life.3.
Find
ways
to
catch
their
eye.
catch
one’s
eye
“引人注目；吸引某人注意；吸引……的目光”同义词组：draw
one’s
attention
(to)…For
example:1）Can
you
__________
(
引起那个女孩的注意)?2）That
postcard,
a
present
from
my
grandfather,
________________
(吸引了大家的目光).4.
People
coming
to
trade
shows
already
have
an
interest
in
similar
products.
have
an
interest
in…“对……感兴趣，在……方面有兴趣”同义词组:
be
interested
in…
We
all
have
an
interest
in
playing
chess.=
The
child
has
no
interest
in
drawing.=5.
Offering
samples
and
deals
will
get
you
more
customers.
1)
offer
vt，“提供”，供给，有(主动)拿给，给予”
，
相当于give,
offer
sb
sth./offer
sth
to
sb.
“向某人提供某物”2)
offer还表示“愿意；试图(做某事)”。
offer
to
do
sth
：主动提出做某事Step
9：Exercise
3)
Complete
the
passage
with
the
correct
forms
of
the
words
or
phrases
in
the
box.
It’s
not
easy
to
make
your
product
succeed.
Because
there
are
always
________
products
on
the
market,
you
have
to
put
in
more
effort.
You
should
choose
specific
____________，then
create
a
perfect
ad
to
______________
.
When
they
buy
your
product,
_____them
good
service.
Remember，________
advertising
will
always
make
your
product
________. Step
10:
Summarybattle
create
ad.
customer
already
similar
sample
offershine
quality
surely
succeed
push
a
product
stand
out
catch
one’s
eyehave
an
interest
in
succeed
（in）doing
sth
offer
sb
sthStep
11:
ProjectADS
FOR
NEW
PRODUCTS！
A
product
is
something
that
you
sell.
In
small
groups，
think
of
a
new
product.
It
can
be
a
funny
product
or
a
product
that
helps
people.
Think
hard
and
have
fun！Create
an
advertisement
for
your
product.
You
can
get
useful
information
from
TV，newspapers
or
the
Internet.
Here
are
some
ideas?What
does
your
product
do？?Who
would
want
to
buy
it？?What
kind
of
ad
would
sell
your
product
best？A
TV
ad？A
radio
ad？A
newspaper
ad？?How
much
money
would
people
pay
for
your
product？As
a
group，present
your
ad
to
the
class.Step12:
Homework1.
Copy
the
words,
phrases
and
sentences
on
the
exercise
book.2.
Finish
workbook.3.
Review
this
lesson
and
preview
next
lesson.
Read
the
text
and
divide
it
into
three
parts.2.
Read
the
lesson
and
Write
down
the
topic
sentences
of
paragraph
3,
4
and
5.Read
the
lesson
again
and
answer
the
question.Read
the
tape
and
write
true
(T)
or
false
(F).Learn
the
new
words
and
phrases.Read
and
give
the
correct
answer.
Read,think
and
answer。.
学生通过阅读课文,了解文章大意.通过深层阅读,理解课文内在含义。通过阅读，了解文本细节。讲解重点句子，答疑解惑，落实教学目标。学习语言知识，科学储备大量知识,巩固所学知识与运用，贴近考试。总结所学内容，整合所学知识。拓展知识面,加强学生间用英语的交流，培养语言的运用能力。
板书
Unit
5Buying
and
SellingLesson
29
How
to
Push
a
Productbattle
create
ad.
customer
already
similar
sample
offer，
shine
quality
surely
succeed
push
a
product
stand
out
catch
one’s
eyehave
an
interest
in
succeed
（in）doing
sth
offer
sb
sth
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