八年级下册Unit 5 Lesson 29 How to Push a Product课件+嵌入音频（32张PPT）

Unit 5 Buying and Selling
Lesson 29 How to Push a Product
1.Curriculum words: create ,customer ,already , similar, offer ,shine ,battle ,ad ,sample ,quality ,surely
2. Useful expressions: catch one's eye , have an interest in
3. Sentences: With a good quality product and excellent advertising , you will surely succeed.
If it’s a push-pin, you may be really pushing it.
But if you’re pushing a product, you are trying to sell it.
push-pin
push a product
图钉
推销产品
Do you how to push a product?
By creating an ad.
By going to trade shows and present your product.
By using samples and good deals.
create
ad
sample
good deals
创作
广告
样品
优惠
Do you know how to create a good ad?
If you want to create a good ad,
you must study your customers and catch their eyes. An excellent ad can make your product stand out.
customer
catch one’s eyes
stand out
顾客
吸引眼球
脱颖而出
Think About It!
? What is important for pushing a product？
? If you had your own product to sell, how would you push it？
　 After a lot of hard work，you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use？How can your product improve people’s lives？Why should people buy YOUR product？Remember，you need to make your product stand out. So tell people what is special about it. How can you do that？Here are a few suggestions.
Create an ad. First，study your customers’ ages，interests and other information. Second，choose a type of ad—TV，bus，magazine，newspaper or Internet. Third，decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product，enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
These suggestions can make your product really shine. However， good quality is the most important thing. With a good quality product and excellent advertising，you will surely succeed .
Listen and read
Read the lesson and write true （T） or false （F）.
1.Making your product is just half the battle.（　　）
2.There are only three ways to push a product.（　　）
3.Customers learn the advantages of a product by using it.
（　　）
4.Only excellent advertising can help you succeed.（　　）
T
T
F
F
Write down the topic sentences of paragraph 3，4 and 5.
?
Topic Sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your
product.
Push your product using samples
and good deals.
Remember, you need to make your product stand out.
stand out 出色；杰出
e.g. Amy stands out among those girls.
艾米在那些女孩当中特别出众。
Language points
Create an ad.
create是动词，其名词形式为creation，意为“创造”；其形容词形式为creative，意为
“创造性的；有创造力的”。
e.g. She is very creative—she writes poetry and paints.
她极富创造力，既赋诗又作画。
create v.创作；创造
Language points
一句记忆：
She is creative. She creates many things and she can also make her own clothes.
她很有创造力。她创造很多东西，还会做自己的衣服。
Language points
Find ways to catch their eye.
catch one’s eye 是固定短语。其中eye 用单数, 而不能用复数eyes。
e.g. Can you catch that girl’s eye?
你能吸引那位女孩的目光吗？
catch one’s eye 吸引某人的目光
catch one’s eye 的同义短语：draw one’s eye/attention
Language points
People coming to trade shows already have an interest in similar products.
already是副词，一般位于系动词、助动词之后，行为动词之前，也可位于句末加强语气。
e.g. I have already finished doing my homework.
我已经做完了我的家庭作业。
already/??l'red?/ adv.已经
Language points
already
已经
常用于肯定句，有时用于疑问句和否定句，表示惊讶。
I have seen the film already.
我已经看过这部电影了。
yet
已经；
还
用于否定句或者疑问句中，谈论
尚未发生可能发生的事。
The tea is not cold yet.
茶还没有凉。
still
仍然；
还
表示某事仍在继续，一般位于句中。
I still don’t understand.
我仍然不明白。
辨析：already，yet与still
Language points
与其含义类似的短语有：
take an interest in对……有兴趣；
show an interest in 对……表现出兴趣；
be interested in对……感兴趣。
e.g. Hou Yifan showed a great interest in chess when she was young.
侯逸凡在小时候就对国际象棋表现出极大的兴趣。
Language points
similar/'s?m?l?/ adj. 相像的;相仿的;类似的
similar是形容词，常用于以下结构：
be similar to...与……相似
e.g. Mary’s hat is similar to Jane’s.
玛丽的帽子和简的相似。
Language points
be similar to...与……相似
My teaching style is similar to that of most other teachers.
我的教学风格和其他多数教师的相似。
be familiar to sb.对某人来说是熟悉的
The smell is very familiar to everyone who lives near a bakery.
这种气味对住在面包店附近的每个人来说都是很熟悉的。
be familiar with sth.熟悉某事物
Are you familiar with the computer software that they use？
你熟悉他们使用的计算机软件吗？
与similar相关的常用短语：
Language points
Offering samples and deals will get you more customers.
offer的用法：
offer+ n.
offer to do sth. “主动提出做某事”
offer sb. sth.= offer sth. to sb.
“向某人提供某物”
offer v. 提供；供给
Language points
e.g. I offered a new plan.
我提出一个新计划。
She offered to carry the box for her mother.
她提出帮她母亲搬箱子。
The boss offered us a car.
那位老板提供给我们一辆小汽车
Language points
offer
“提供，供给”；表示主动提供服务、工作等，侧重愿意给予
offer sb. sth./ offer sth. to sb.
At the party, he offered me a glass of wine.
在聚会上，他给我一杯酒。
provide
“提供，供给”；仅仅出于责任提供，没有主动慷慨之意
provide sb. with sth./ provide sth. for sb.
The hotel always provides good service for tourists.
宾馆总是给游客提供优质服务。
辨析offer与provide
Language points
offer还可作名词，意为“主动提议；建议；
出价；特价，减价”。
e.g. Thank you for your kind offer of help.
谢谢你的好心帮助。
I’ve had an offer of 3,000 dollars for the car.
有人向我出价三千美元买这辆汽车。
Language points
With a good quality product and excellent advertising, you will surely succeed.
succeed 的词形变化
succeed/ s?k'si?d/ v.成功;做成;继承
e.g. If you try hard，you will succeed.
如果你努力，你就会成功。
Language points
succeed
动词，“成功”
Did you succeed in the exam？
你考试及格了吗？
success
名词，“成功”
“成功的人”
Failure is the mother of success.
失败是成功之母。
successful
形容词，“成功的”“有成就的”
The performance was successful.演出很成功。
unsuccessful
形容词，“不成功的；失败的”
He was unsuccessful in his attempt to climb Mount Everest.
他登珠穆朗玛峰的尝试失败了。
Language points
3) Complete the passage with the correct forms of the
words or phrases in the box.

It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in
more effort. You should choose specific ____________，
then create a perfect ad to ______________ . When they
buy your product,_____ them good service. Remember，________advertising will always make your product ________.
customers
similar
catch their eye
customer 　similar　offer　excellent stand out　 catch one’s eye
offer
excellent
stand out
Let’s Do It!
PROJECT ADS FOR NEW PRODUCTS！
A product is something that you sell. In small groups， think of a new product. It can be a funny product or a product that helps people. Think hard and have fun！Create an advertisement for your product. You can get useful information from TV，newspapers or the Internet. Here are some ideas：
?What does your product do？ ?Who would want to buy it?
?What kind of ad would sell your product best？A TV ad？A radio ad？
A newspaper ad？
?How much money would people pay for your product？
As a group，present your ad to the class.
Let’s Do It!
This kind of computer is of good quality.
The Red Star Computer is a new kind of computer produced by Beijing Computer Factory. The Red Star Computer contains much top and new technology and it is famous for its excellent quality and reasonable price，￥3 500.It is controlled mostly by itself，so it is very easy to use. It is easy to carry，because it is small and light. Once you have one of this kind，you'll enjoy it very much. Now the Red Star Computer sells well in our shop and we have plenty of them.
Let’s Do It!
在线测评：八年级下册Unit 5-Lesson 29随堂检测（配套）2
I. 根据括号中所给的汉语用适当的词语填空。
1. How about ____________（创造）a new method of living?
2. The two models are ___________（类似的）. Do you think so?
3. The sun is ___________（发光）brightly in the sky.
4. Our company ___________（提供）lunch for the workers.
5. More and more ___________（顾客）come to this restaurant.
II.根据汉语意思完成句子（每空一词）。
1. 这种产品容易使用吗？
Is this kind of product ____________ ___________ ___________?
creating
similar
shining
offers
customers
easy to use
在线测评：八年级下册Unit 5-Lesson 29随堂检测（配套）2
2. 提供样品会使你得到更多的顾客。
_______ ________ will get you more customers.
3. 他们将如何展示他们的产品呢？
How will they ______________ _____________ _____________?
4. 你是什么时候认识李明的？
When do you _____________ __________ ___________ Li Ming?
5. 当你推销你的产品时，你要使你的产品突出。
When you push your product, you need to ______ your product _____ ______.
Offering samples
present their product
get to know
make
stand out
在线测评：八年级下册Unit 5-Lesson 29随堂检测（配套）2
III.连词成句。
1. your, product, has, quality, good, if, you, succeed, will, surely
_______________________________________________________.
2. people’s, way, catch, a, this, eyes, is, to
_______________________________________________________.
3. have, ever, experienced, using, you, it
_______________________________________________________?
4. cooking, an, herself, has, in, she, interest, by
_______________________________________________________.
5. there, sales, said, be, on, they, a, would, report
_______________________________________________________.
You will surely succeed if your product has good quality
This is a way to catch people’s eyes
Have you ever experienced using it
She has an interest in cooking by herself
They said there would be a report on sales
If you had your own product to sell, how would you push it?
2. Preview Unit 5-Lesson 30.
Bye-bye