Module 4 Unit 1 Advertising
Welcome to the unit
Learning objectives:
1. To enjoy some ads.
2. To know more about ads.
3. To get some ideas of the two main types of advertisements and their respective purposes.
4. To design slogans for ads.
I. Listen practice: listen and fill in the blanks.
I believe I can fly--- by R. Kelly
I used to think that I could not go on
And life was nothing but an awful 1.__________
But now I know the 2.__________ of true love
I'm leaning on the everlasting arms
If I can see it, then I can do it
If I just believe it
There's nothing to it
I believe I can fly
I believe I can touch the sky
I think about it every night and day
3.___________ my wings and fly away
I believe I can soar
I see me running through that open door
I believe I can fly
I believe I can fly
I believe I can fly
See I was on the verge of 4.___________ down
Sometimes silence can seem so loud
There are miracles in life I must 5.__________
But first I know
It starts inside of me, oh
If I can see it
Then I can be it
If I just believe it
There's nothing to it
I believe I can fly
☆ What do you think of the lyrics
Please underline the sentences which you think touch and inspire you most. Then translate them into Chinese.
II．Competition: Design some slogans according to two pictures.
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
_____________________________________________________________________
III．Complete the following passage by filling in each blank with one word that best fits the context.
People Change Their Attitudes towards Ads
One night, when television began broadcasting a boring TV show, I said to my wife, "The program is even 1._________ interesting than the advertisements, or commercials. Let us have a change.
My wife, 2.________ happened to have a remote control in 3.________ hand, agreed immediately, switched to another channel and enjoyed an advertisement with me. Just at 4.______ moment, I found that we were no longer as disgusted with the commercials 5.________ we had been before.
The next day 6._______ I told my experience to my colleagues, they, 7._____ my surprise, all had the same feeling. A few even sang several of the commercials songs.
A few years 8.________, when advertisements began to appear in the Chinese media, most people, including myself, were against the practice.
What on earth has changed the audience's mentality in only several years' time
IV．Discussion
Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with Use specific reasons and examples to support your answer.(共57张PPT)
To enjoy some ads
To learn to discuss the four ads on Page 1
To get some ideas of the two main types of advertisements and their respective purposes
To design slogans for ads
Objectives
Listening practice
Appreciation of a video clip
What’s the video about
It’s about a kind of automobile called Buick. Actually the video clip is an ad (______________).
Do you know what an advertisement is
An ad sells something like products, services or ideas. To do this, it provides information using persuasive language
or exciting images.
advertisement
More advertisements for you to enjoy
More advertisements for you to enjoy
More advertisements for you to enjoy
What impression do the advertisements have on you
interesting/ entertaining
exciting
impressive
persuasive
What the above ads have in common is that
they mainly employ exciting images.
But what else do you think is also important
in advertising
Actually persuasive language is of equal importance in advertising.
The following are some well-known slogans (广告词). Guess what they sell.
3. Poetry in motion, dancing close to me.
Arts in advertising (slogans口号, 广告词)
滴滴香浓, 意犹未尽。
1. Good to the last drop.
动态的诗, 向我舞近。
服从你的渴望。
car → TOYOTA (丰田汽车)
2. Obey your thirst.
coffee → Maxwell coffee (麦斯威尔咖啡)
beverage → Sprite (雪碧)
First translate the slogan and then guess
what kind of product is being advertised.
4. Just do it.
只管去做。
shoe → NIKE (耐克运动鞋)
Arts in advertising (slogans口号, 广告词)
5. Intelligence everywhere.
智慧演绎, 无处不在。
没有不做的小生意，没有解决不了的大问题。
cell phone → Motorola (摩托罗拉手机)
6. No business too small, no problem too big.
computer → IBM公司
How much do you know about advertisements
They usually have a spokesman or a spokeswoman
They are visually attractive
Questions
□ Why do companies advertise
To sell their products and earn more money from us …
□ Where do we always see
advertisements
Almost everywhere. (via every kind of medium)
in the street
Where can you see advertisements
on the bus
at the bus station
on the radio
on TV
in the newspaper
in the magazine
on the Internet
Describe the following advertisements. What does each advertisement try to tell us
Do the ads mentioned above belong to the same type
Some advertisements make us want to buy __________________, while others make us ___________
______________________________
_______________.
two kinds of ads:
___________ ads (CAs)
_____________ ads (PSAs)
commercial
public service
products or service
think about
problems in society or about people
who need help
Appreciation of a public service ad
Differences between CAs and PSAs
Commercial Ads Public Service Ads
Aim
Expense
Reliance
to make a profit
to attract people’s attention to social problems
chargeable
free of charge
low
high
信誉度
More ads for you to enjoy and tell if it is a commercial ad or a public service ad.
(pay attention to the slogans)
Taiwan,
China!
Cherish
your life!
Enjoy your music,
Enjoy your Sony!
Shoes can fly!
So can your
dreams!
Show time: A competition
If you are asked to design slogans for some ads, what slogans will you design (Finish the task in groups of four within 3 minutes)
Competition:
Please design some slogans for the following
Possible versions
Colgate, a gate through which you can see white teeth !
With Colgate, just grin(露齿笑)!
Bad breath Try Colgate !
Colgate makes you cool !
Possible versions
No water, no life.
Please save water! It’s the source of life!
Don’t let our tears be the last drop of water!
The wounds of the earth call for water!
Complete the following passage by filling in each blank with one word that best fits the context.
People Change Their Attitudes towards Ads
One night, when television began broadcasting a boring TV show, I said to my wife, "The program is even 1.________ interesting than the advertisements, or commercials. Let us have a change. My wife, 2.________ happened to have a remote control in 3._______ hand, agreed immediately, switched to another channel and enjoyed an advertisement with me. Just at 4.______ moment, I found that we were no longer as disgusted with the commercials 5.________ we had been before.
The next day 6._______ I told my experience to my colleagues, they, 7._____ my surprise, all had the same feeling. A few even sang several of the commercials songs. A few years 8.________, when advertisements began to appear in the Chinese media, most people, including myself, were against the practice.
What on earth has changed the audience's mentality in only several years' time
less
who
her
when
to
ago
as
the
Discussion
Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with Use specific reasons and examples to support your answer.
Homework
Collect some English advertising slogans.
