(共21张PPT)
Advertisements
Language study
Revision (Fill in the blanks)
Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often run for f___. They d____ with many s_______ problems, which often affect public w______.
romote
omplete
ree
eal
elfare
ervice
ypes
ommercial
eant
ocial
be used to sth L1
so… that… L1-2
do research on sth L3
share… with… L5
persuade…to do L6
believe in… L7
pay for… L10
for free L11
be meant to do L11
protect… from… L14
be aware of… L15
even if… L15
fool sb into doing… L17
be proud of… L 20
feel pleased with… L 23
make a connection with… L 24
fall for… L25
play tricks on… L26
aim to do… L 29
lead a life L29
such as… L33
deal with… L 34
encourage sb to do… L35
follow the advice L39
1. I did some research on advertisements, and have something very important to share with you (L2).
research:
1) n. do/conduct research on:
我正在做关于广告的研究。
2) V. to study
商人研究市场很重要。
I am conducting research on advertisements.
It’s important for a businessman to research the market.
share sth. with sb.:
e.g. I’d like to share my book with you.
Practice
She _____ my troubles as well as my joys.
A. shares with B. shares (in)
B
2. An advertisement…or to believe in an idea (L6).
believe in: to have firm faith in
Many people don’t believe in God.
Practice: believe/believe in
I ________ what you said, but I don’t ________ you.
believe in
believe
3. There are laws to protect people from advertisements that cheat people. (L14)
Protect …from … 保护
We should protect the earth from pollution.
人们通常戴太阳镜以妨眼睛被太阳灼伤。
People usually wear sunglasses to protect their
eyes from being burned by the sunlight.
4. we still must be aware of the skilful methods …(L14)
be aware of: realize sth. that exists
Are you aware of the importance of learning a foreign language
约翰意识到自己做错了事情。
be aware that: having knowledge of sth./sb.
我很清楚吸烟有害健康。
John has been aware of having done something wrong.
I’m well aware that smoking is bad for our health.
5. Even if an ad does not lie … (L15)
lie--lied--lied--lying 撒谎
lie--lay--lain--lying 躺, 卧;位于;
lay--laid--laid--laying 下蛋,放置
She was lying! She lied to me about her age!
He has lain in bed since this morning.
He laid his hand on my shoulder.
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.
laid
lain
lying
5. Even if an ad does not lie … (L15)
lie: lied, lied, lying vi.说谎
~ to sb. about sth.
She was lying! She lied to me about her age!
lie: lay, lain, lying vi.平躺
He has lain in bed since this morning.
lay: laid, laid, laying vt. 放置, 下蛋
He laid his hand on my shoulder.
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.
laid
lain
lying
6. We must not fall for this kind of trick.(L24)
fall for sth.: to be tricked
You should be clever enough not to fall for his tricks.
他说他是学生,我信以为真。
fall for sb.: be attracted to sb.
They met, fell for each other and got married six weeks later.
He said that he was a student and I fell for it.
7. Not all ads play tricks on us though.
All ads don’t play tricks on us though.
None of ads play tricks on us though.
play tricks on: play a joke on
Children, as well as adults, usually play
tricks on each other on Halloween.
老师要求我们不要再捉弄对方了。
The teacher asked us not to play tricks on each other any more.
trick: v. trick sb. into doing sth.
She tricked him into giving her all his money.
8. There are also PSAs that encourage people to support …
encourage sb. to do sth.
Her success encouraged me to try the same thing.
老师鼓励她看英文电影。
The teacher encouraged her to watch English films.
9. When it comes to advertisements, we must (L41)…
when it comes to: 当谈到,当涉及到
当提到儿子的成就时,母亲高兴地和我们攀谈起来。
When it comes to her son’s achievements, the mother began to chat with us happily.
Consolidation:
1. You should _____ your books_____ your
desk-mate.
2. I _________ getting up early in the morning.
3. I will never ______ the words of door-to-door salesman.
share
with
am used to
fall for
be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from intend to
be aware of connect … with fall for
4. I never ____________ God.
5. She _____________ the danger around her.
6. You will get a book ___________.
7. The teacher asked us to _________________
environment protection.
8. The special clothes will ________ you _____
being attacked by wild animals.
be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for
believe in
is aware of
for free
do research on
protect
from
9. You are actually _____________ her laziness if you do everything for her.
10. She ____ to us about what she did just now.
11. Don’t _______________ me! I am angry!
be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for
encouraging
lied
play tricks on