高一英语优质课件：Unit1 Advertising-Reading（1）（牛津译林版必修4）

(共18张PPT)
Enjoy a group of pictures
Enjoy your music,
Enjoy your Sony!
Shoes can fly!
So do your dreams!
Sedal Shampoo
Everything
is possible!
Commercial advertisements
More ads for you to discuss:
Protect water,
Protect ourselves.
think about a good slogan for each ad
Taiwan,
China!
Stop smoking
To protect our
environment!
Public service advertisements
(PSAs)
Look at the four ads on P1 and decide which type they belong to.
Commercial advertisements
Earth Day
Say ‘No’ to Drugs
Oxlin Airlines
Soft Shine Shampoo
PSAs
What may be talked about in this expository writing
Prediction:
advertisements
Reading strategy:
reading expository writing
（说明文）
introduction of subject
supporting details
conclusion
a subject
Structure of the writing:
Subject
Introduction of the subject
Supporting details
Conclusion
Paragraph 1
Paragraph 2
Paragraph 3-4
Paragraph 5
Fast-reading
1. What does PSA stand for
Public service advertisement.
3. Where are advertisements usually found
They are usually found in newspapers and magazines, on the Internet, radio and television.
2. When did China begin a nationwide public service advertising campaign
In 1996.
Read the passage again and
fill in the numbered blanks no more than three words.
Careful reading:
2
________ Something using 3 ________________ to persuade people to buy a product or service, or to believe in an idea.
Types/
categories 4
________________
5_______
Validity
（准确性）
Title 1_______________
Commercial
advertisements
Public service advertisements
To advertise a product or service
To teach us and help us6_______________
Not telling people
7______________
8______________
People learning a lot by
following the advice
they give
lead better lives
Advertisements
Definition
Words and pictures
Being helpful
the complete truth
Aims
Finish C1, C2, and D on page 4
Homework