高一英语优质课件：Unit1 Advertising-Welcome to the unit（牛津译林版必修4）

(共32张PPT)
Welcome to the Unit
What’s it
Enjoy more ads
Enjoy more ads
Enjoy more ads
Enjoy more ads
Types of advertisements
Commercial advertisements
To promote a product or service
Public service advertisements (PSAs)
To educate people about health, safety or any other problem that affects public welfare
let’s go
Observation:
Observe the four pictures on Page1. Try to divide them into two parts.
Observation:
Public service
advertisements (PSAs)
Commercial advertisements
Earth Day
Say ‘No’ to drugs
Oxlin Airlines
Soft shine shampoo
Free - Talk:
1 Where can we find these ads
2 Why do we like these ads
On billboards, on the Internet, in newspapers/
Magazines, on TV , in leaflets, or in buses etc.
They are quite interesting, creative and we can
get some useful information from them.
雀巢咖啡
The taste is great. 味道好极了。
麦当劳
I‘m lovin’ it! 我就喜欢！
三星电子
feel the new space. 感受新境界。
百事可乐
the choice of a new generation. 新一代的选择。
IBM
no business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。
东芝电子
take toshiba, take the world. 拥有东芝，拥有世界。
麦斯威尔咖啡
good to the last drop. 滴滴香浓,意犹未尽 。
雪碧
obey your thirst. 服从你的渴望 。
What may be talked about in this expository writing
Prediction:
advertisements
Reading strategy:
reading expository writing
（说明文）
introduction of the subject
supporting details
conclusion
a subject
Structure of the writing:
Subject
Introduction of the subject
Supporting details
Conclusion
Paragraph 1
Paragraph 2
Paragraph 3-4
Paragraph 5
Fast-reading
1. What do ads try to persuade people to do
To buy a product or service, or to believe in an idea.
2. What does PSA stand for
3. What do PSAs aim to do
Public service advertisement.
They aim to teach us and help us lead better lives.
Listen to the passage and
fill in the numbered blanks with no more than three words.
Careful reading:
2
________ Something using 3 ________________ to persuade people to buy a product or service, or to believe in an idea.
Types/
categories 4
________________
5_______
Validity
（准确性）
Title 1_______________
Commercial
advertisements
Public service advertisements
To advertise a product or service
To teach us and help us6_______________
Not telling people
7______________
8______________
People learning a lot by
following the advice
they give
lead better lives
Advertisements
Definition
Words and pictures
Being helpful
the complete truth
Aims
Read the text again and answer the questions.
1. Where are advertisements usually found
They are usually found in newspapers and magazines, on the Internet, radio and television.
Careful reading
2. What is the major distinction between commercial advertisements and PSAs
A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.
3. Why are some of the advertisements clever according to the article
4. When did China begin a nationwide public service advertising campaign
Because even if an ad does not lie, it does not mean it is altogether innocent.
In 1996.
5. Why should we follow the advice in PSAs
Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.
True for False
Most people are not aware of how many ads are around them.
Advertisements are always meant to promote a product or service.
PSAs are only found in newspapers and on TV.
T
F
F
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads often give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.
T
F
T
More ads for you to discuss:
Protect water,
Protect ourselves.
Can you think about a good slogan for each ad
Enjoy your music,
Enjoy your Sony!
Cherish
your life!
Taiwan,
China!
More Public service advertising
Shoes can fly!
So do your dreams!
Thanks