高一英语优质课件：Unit1 Advertising-word power（牛津译林版必修4）
文档属性
| 名称 | 高一英语优质课件：Unit1 Advertising-word power（牛津译林版必修4） |  | |
| 格式 | zip | ||
| 文件大小 | 422.4KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2012-05-16 09:56:02 | ||
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文档简介
(共18张PPT)
Suppose the company where you work starts making a new product, what could you do to attract most customers
Technology
Advertisements
……
Discussion
Market research（市场研究/调查）
Market research
sales & marketing department
consumers
market share
sales targets
market leader
sales figures
People who buy and use the product.
The percentage of a market that the product has.
The amount which they think they will sell in a future period.
The company whose product win the highest percentage of the market.
The amount which has been sold.
The department which is in charge of the sales and market research of the product.
销售和市场部
消费者
市场份额
销售目标
市场领头羊，领导者
销售额
Pair work:
Complete the dialogue between Mr. Carter and Ms Jones on page 7 in your textbook.
Mr. Carter: Our new product has been on the market for one month. What is its _____________ now
Ms Jones: We have about a 15 per cent share of the market at the moment. The ____________ rose by 5 per cent across the whole country, and are continuing to rise.
market share
sales figures
Mr Carter: That is quite encouraging. I think it is because_____________ really like our unique design. I would like you to do some further _______________ about young people’s views on the product. The _____________________________ should also finish the report on the next month’s _____________ by Monday.
consumers
market research
sales/marketing department
sales target
Ms Jones: We’re doing it right now. I’ll present it to you in one or two days.
Mr. Carter: That’s great. If we want to be the market leader, we need to make a good plan.
When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.
What part of speech are the words in red & blue
help V. helpful adj.
excite V. exciting adj.
attract V. attractive adj.
Using suffixes
How to form adjective from nouns and verbs
help V. helpful adj.
excite V. exciting adj.
attract V. attractive adj.
word
prefix
stem
suffix
A group of letters added to the beginning of a word
The main part of a word
a group of letters placed at the end of a word
international
bimonthly
prefix
suffix
Common prefixes
un---unhappy, unfold, unfair
im/in---impossible, incorrect
dis----dislike, disagree, disappear
re---rewrite, retell, rebuild
mis-------misunderstand, misuse
Suffix Meaning Examples (adj.)
-ical having the quality of
-able having the ability of
-ous like, full of
-ful characterized by
-less without
grammatical,
practical
believable,
reasonable
dangerous,
adventurous
joyful,
mouthful
careless,
hopeless
Look at the table on P6 and finish the exercise below it.
Exercise: Best Clothing Shop
Possible answers:
(1) lovely (2) attractive (3) boring
(4) energetic (5) friendly (6) enjoyable
(7) wealthy (8) lucky (9) fantastic
What kind of passage is it After reading it , would you like to buy the clothes in this shop Why
How can you make your advertisements attractive
By using persuasive languages and exciting images to sell products or services.
Suppose the company where you work starts making a new product, what could you do to attract most customers
Technology
Advertisements
……
Discussion
Market research（市场研究/调查）
Market research
sales & marketing department
consumers
market share
sales targets
market leader
sales figures
People who buy and use the product.
The percentage of a market that the product has.
The amount which they think they will sell in a future period.
The company whose product win the highest percentage of the market.
The amount which has been sold.
The department which is in charge of the sales and market research of the product.
销售和市场部
消费者
市场份额
销售目标
市场领头羊，领导者
销售额
Pair work:
Complete the dialogue between Mr. Carter and Ms Jones on page 7 in your textbook.
Mr. Carter: Our new product has been on the market for one month. What is its _____________ now
Ms Jones: We have about a 15 per cent share of the market at the moment. The ____________ rose by 5 per cent across the whole country, and are continuing to rise.
market share
sales figures
Mr Carter: That is quite encouraging. I think it is because_____________ really like our unique design. I would like you to do some further _______________ about young people’s views on the product. The _____________________________ should also finish the report on the next month’s _____________ by Monday.
consumers
market research
sales/marketing department
sales target
Ms Jones: We’re doing it right now. I’ll present it to you in one or two days.
Mr. Carter: That’s great. If we want to be the market leader, we need to make a good plan.
When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.
What part of speech are the words in red & blue
help V. helpful adj.
excite V. exciting adj.
attract V. attractive adj.
Using suffixes
How to form adjective from nouns and verbs
help V. helpful adj.
excite V. exciting adj.
attract V. attractive adj.
word
prefix
stem
suffix
A group of letters added to the beginning of a word
The main part of a word
a group of letters placed at the end of a word
international
bimonthly
prefix
suffix
Common prefixes
un---unhappy, unfold, unfair
im/in---impossible, incorrect
dis----dislike, disagree, disappear
re---rewrite, retell, rebuild
mis-------misunderstand, misuse
Suffix Meaning Examples (adj.)
-ical having the quality of
-able having the ability of
-ous like, full of
-ful characterized by
-less without
grammatical,
practical
believable,
reasonable
dangerous,
adventurous
joyful,
mouthful
careless,
hopeless
Look at the table on P6 and finish the exercise below it.
Exercise: Best Clothing Shop
Possible answers:
(1) lovely (2) attractive (3) boring
(4) energetic (5) friendly (6) enjoyable
(7) wealthy (8) lucky (9) fantastic
What kind of passage is it After reading it , would you like to buy the clothes in this shop Why
How can you make your advertisements attractive
By using persuasive languages and exciting images to sell products or services.