高一英语优质课件：Unit1 Advertising-Language items（牛津译林版必修4）
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| 名称 | 高一英语优质课件：Unit1 Advertising-Language items（牛津译林版必修4） |  | |
| 格式 | zip | ||
| 文件大小 | 217.6KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2012-05-16 09:59:47 | ||
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(共25张PPT)
Language items
Unit 1 Reading
Advertisements
Revision (Fill in the blanks)
Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to a ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.
dvertise
omplete
ree
eal
elfare
ervice
ypes
ommercial
eant
ocial
1.习惯做某事
2.如此……以致
3.对……做研究
4.与……分享
5.说服某人做某事
6.相信，信任
7.支付
8.免费
9.旨在，有意做，打算做
10.保护……免受
11.意识到
12. 即使
be used to doing sth
so… that…
do research on
share… with…
persuade sb to do sth
believe in…
pay for…
for free
be meant to do
be aware of…
even if…
protect… from…
13.欺骗某人做某事
14.以……为自豪
15.对……感到满意
16.与……取得联系
17.受骗，迷恋
18.欺骗，捉弄
19. 立志做
20.过生活
21. 例如
22.涉及，关于，处理，应付
23.鼓励某人做某事
24.接受意见
fool sb into doing…
be proud of…
feel pleased with…
make a connection with…
fall for
play tricks on…
aim to do…
lead a life
such as
encourage sb to do…
follow the advice
deal with…
1.Nowadays, we can find advertisements almost wherever we go.
2.I have some very important information to share with you.
Translation:我有很多事情要和你讨论。
I have a lot to discuss with you.
no matter where we go
3. A commercial ad is one.
Translation:这个问题是你为了给我们详细解释而不得不进行研究的问题。
This issue is one which you have to do some research on to give us detailed explanation.
4. Not all ads play tricks on us though.
All ads don’t play tricks on us though.
None of ads play tricks on us though.
5. … but they are made to serve the public.
It is embarrassing to__ in the classroom when I’m late for class.
be made stand B. make standing
C. make to stand D. be made to stand
but advertisers make PSAs serve the public.
Language focus
be used to do research on
play tricks on share …with
encourage sb. to do sth.
believe in lie
for free protect … from
be aware of fall for
1. We are so used to them …
be used to do / doing sth. —get accustomed to
used to—happened in the past
e.g. I am not quite used to living here/city life.
I used to live in Nanjing.
Ex: The new machine _____production.
However I_____it.
is used to increase; am not used to controlling
is used to increasing; don’t used to control
used to increase; don’t used to control
used to increasing; am not used to control
A
2. I did some research on …
… to share with you.
research:
1) n. do/conduct research on:
我正在做关于广告的研究。
2) V. to study
商人研究市场很重要。
I am conducting research on advertisements.
It’s important for a businessman to research the market.
share with: use sth. together with
e.g. I’d like to share my book with you.
Practice
She _____ my troubles as well as my joys.
A. shares with B. shares (in)
B
3. … or to believe in an idea
believe in: to have firm faith in
Many people don’t believe in God.
Practice: believe/believe in
I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.
believe in
believe
4. PSAs are run for free …
for free: free of charge/without payment
You can take the ticket for free.
每个孩子都会得到一本免费的书。
Every child will get a book for free.
5. There are laws to protect people from …
Protect …from …keep sb./sth. safe from
We should protect the earth from pollution.
人们通常戴太阳镜以妨眼睛被太阳灼伤。
More similar phrases:
People usually wear sunglasses to protect their
eyes from being burned by the sunlight.
protect/prevent …(from) …
stop/keep …from …
6. we still must be aware of the skilful methods …
be aware of: realizing sth. that exists
Are you aware of the importance of learning a foreign language
你知道是什么时候了么？
be aware that: having knowledge of sth./sb.
She became aware that something was burning.
我很清楚吸烟有害健康。
Are you aware of the time
I’m well aware that smoking is bad for our
health.
7. Even if an ad does not lie …
lie: lied (pt, pp), lying (pres p) vt.说谎
~ to sb. about sth.
She was lying! She lied to me about her age!
lie: lay (pt) lain (pp) lying (pres p) vi.平躺
He has lain in bed since this morning.
lay: laid (pt, pp) laying (pres p) vt. 放置
He laid his hand on my shoulder.
Practice
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.
laid
lain
lying
巧记lie和lay的顺口溜
撒谎 lie, lied, lied, lying, don't be a liar;
躺 lie, lay, lain, lying, lie in bed again;
产蛋 lay, laid, laid, laying, a hen laid an egg;
放置 lay, laid, laid, laying, a boy picked it up,
and laid it in the bag.
8. We must not fall for this kind …
fall for sth.: to be tricked
You should be clever enough not to fail for his tricks.
他说他是学生,我信以为真。
fall for sb.: be attracted to sb.
They met, fell for each other and got married six weeks later.
He said that he was a student and I fell for it.
9. Not all ads play tricks on us though.
play tricks on: play a joke on
Children, as well as adults, usually play
tricks on each other on Halloween (万圣节).
老师要求我们不要再捉弄对方了。
The teacher asked us not to play tricks on each other any more.
trick: v. trick sb. into doing sth.
She tricked him into giving her all his money.
10. There are also PSAs that encourage people to support …
encourage sb. to do sth.
Don’t encourage bad habits in a child.
老师鼓励她看英文电影。
The teacher encouraged her to watch English films.
Consolidation:
1. You should _____ your books_____ your
desk-mate.
2. I _________ getting up early in the morning.
3. I will never ______ the words of door-to-door
salesman.
share
with
am used to
fall for
be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from intend to
be aware of connect … with fall for
4. I never ____________ God.
5. She _____________ the danger around her.
6. You will get a book ___________.
7. The teacher asked us to _________________
environment protection.
8. The special clothes will ________ you _____
being attacked by wild animals.
be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for
believe in
is aware of
for free
do research on
protect
from
9. You are actually _____________ her laziness if you do everything for her.
10. She ____ to us about what she did just now.
11. Don’t _______________ me! I am angry!
be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for
encouraging
lied
play tricks on
Consolidation
We _______________ them that we often do not even realize how frequently we come across ads in a day.
2. After I ___________________ on advertisements, I have some very important information to ___________ you.
3. Ads uses persuasive language and exciting images to
_____________________ buy a product or service.
4. Commercial ads are charged while PSAs are _________.
5. However, we must _____________ the methods used in advertisements to try and sell us things.
6. Not all ads ________________ on us though.
7. Thank you for offering me such useful advice and I_______________________ it.
8. Many advertiser try to __________________ buying a product or a service.
are so used to
do some research
share with
encourage people to
for free
be aware of
play tricks on
am quite satisfied with
trick customers into
Homework:
1. Finish A1 and A2 on Page 90.
Language items
Unit 1 Reading
Advertisements
Revision (Fill in the blanks)
Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to a ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.
dvertise
omplete
ree
eal
elfare
ervice
ypes
ommercial
eant
ocial
1.习惯做某事
2.如此……以致
3.对……做研究
4.与……分享
5.说服某人做某事
6.相信，信任
7.支付
8.免费
9.旨在，有意做，打算做
10.保护……免受
11.意识到
12. 即使
be used to doing sth
so… that…
do research on
share… with…
persuade sb to do sth
believe in…
pay for…
for free
be meant to do
be aware of…
even if…
protect… from…
13.欺骗某人做某事
14.以……为自豪
15.对……感到满意
16.与……取得联系
17.受骗，迷恋
18.欺骗，捉弄
19. 立志做
20.过生活
21. 例如
22.涉及，关于，处理，应付
23.鼓励某人做某事
24.接受意见
fool sb into doing…
be proud of…
feel pleased with…
make a connection with…
fall for
play tricks on…
aim to do…
lead a life
such as
encourage sb to do…
follow the advice
deal with…
1.Nowadays, we can find advertisements almost wherever we go.
2.I have some very important information to share with you.
Translation:我有很多事情要和你讨论。
I have a lot to discuss with you.
no matter where we go
3. A commercial ad is one
Translation:这个问题是你为了给我们详细解释而不得不进行研究的问题。
This issue is one which you have to do some research on to give us detailed explanation.
4. Not all ads play tricks on us though.
All ads don’t play tricks on us though.
None of ads play tricks on us though.
5. … but they are made to serve the public.
It is embarrassing to__ in the classroom when I’m late for class.
be made stand B. make standing
C. make to stand D. be made to stand
but advertisers make PSAs serve the public.
Language focus
be used to do research on
play tricks on share …with
encourage sb. to do sth.
believe in lie
for free protect … from
be aware of fall for
1. We are so used to them …
be used to do / doing sth. —get accustomed to
used to—happened in the past
e.g. I am not quite used to living here/city life.
I used to live in Nanjing.
Ex: The new machine _____production.
However I_____it.
is used to increase; am not used to controlling
is used to increasing; don’t used to control
used to increase; don’t used to control
used to increasing; am not used to control
A
2. I did some research on …
… to share with you.
research:
1) n. do/conduct research on:
我正在做关于广告的研究。
2) V. to study
商人研究市场很重要。
I am conducting research on advertisements.
It’s important for a businessman to research the market.
share with: use sth. together with
e.g. I’d like to share my book with you.
Practice
She _____ my troubles as well as my joys.
A. shares with B. shares (in)
B
3. … or to believe in an idea
believe in: to have firm faith in
Many people don’t believe in God.
Practice: believe/believe in
I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.
believe in
believe
4. PSAs are run for free …
for free: free of charge/without payment
You can take the ticket for free.
每个孩子都会得到一本免费的书。
Every child will get a book for free.
5. There are laws to protect people from …
Protect …from …keep sb./sth. safe from
We should protect the earth from pollution.
人们通常戴太阳镜以妨眼睛被太阳灼伤。
More similar phrases:
People usually wear sunglasses to protect their
eyes from being burned by the sunlight.
protect/prevent …(from) …
stop/keep …from …
6. we still must be aware of the skilful methods …
be aware of: realizing sth. that exists
Are you aware of the importance of learning a foreign language
你知道是什么时候了么？
be aware that: having knowledge of sth./sb.
She became aware that something was burning.
我很清楚吸烟有害健康。
Are you aware of the time
I’m well aware that smoking is bad for our
health.
7. Even if an ad does not lie …
lie: lied (pt, pp), lying (pres p) vt.说谎
~ to sb. about sth.
She was lying! She lied to me about her age!
lie: lay (pt) lain (pp) lying (pres p) vi.平躺
He has lain in bed since this morning.
lay: laid (pt, pp) laying (pres p) vt. 放置
He laid his hand on my shoulder.
Practice
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.
laid
lain
lying
巧记lie和lay的顺口溜
撒谎 lie, lied, lied, lying, don't be a liar;
躺 lie, lay, lain, lying, lie in bed again;
产蛋 lay, laid, laid, laying, a hen laid an egg;
放置 lay, laid, laid, laying, a boy picked it up,
and laid it in the bag.
8. We must not fall for this kind …
fall for sth.: to be tricked
You should be clever enough not to fail for his tricks.
他说他是学生,我信以为真。
fall for sb.: be attracted to sb.
They met, fell for each other and got married six weeks later.
He said that he was a student and I fell for it.
9. Not all ads play tricks on us though.
play tricks on: play a joke on
Children, as well as adults, usually play
tricks on each other on Halloween (万圣节).
老师要求我们不要再捉弄对方了。
The teacher asked us not to play tricks on each other any more.
trick: v. trick sb. into doing sth.
She tricked him into giving her all his money.
10. There are also PSAs that encourage people to support …
encourage sb. to do sth.
Don’t encourage bad habits in a child.
老师鼓励她看英文电影。
The teacher encouraged her to watch English films.
Consolidation:
1. You should _____ your books_____ your
desk-mate.
2. I _________ getting up early in the morning.
3. I will never ______ the words of door-to-door
salesman.
share
with
am used to
fall for
be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from intend to
be aware of connect … with fall for
4. I never ____________ God.
5. She _____________ the danger around her.
6. You will get a book ___________.
7. The teacher asked us to _________________
environment protection.
8. The special clothes will ________ you _____
being attacked by wild animals.
be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for
believe in
is aware of
for free
do research on
protect
from
9. You are actually _____________ her laziness if you do everything for her.
10. She ____ to us about what she did just now.
11. Don’t _______________ me! I am angry!
be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for
encouraging
lied
play tricks on
Consolidation
We _______________ them that we often do not even realize how frequently we come across ads in a day.
2. After I ___________________ on advertisements, I have some very important information to ___________ you.
3. Ads uses persuasive language and exciting images to
_____________________ buy a product or service.
4. Commercial ads are charged while PSAs are _________.
5. However, we must _____________ the methods used in advertisements to try and sell us things.
6. Not all ads ________________ on us though.
7. Thank you for offering me such useful advice and I_______________________ it.
8. Many advertiser try to __________________ buying a product or a service.
are so used to
do some research
share with
encourage people to
for free
be aware of
play tricks on
am quite satisfied with
trick customers into
Homework:
1. Finish A1 and A2 on Page 90.