高一英语优质课件：Unit 1 Advertising-Language points（牛津译林版必修4）
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| 名称 | 高一英语优质课件：Unit 1 Advertising-Language points（牛津译林版必修4） |  | |
| 格式 | zip | ||
| 文件大小 | 306.3KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2012-05-16 10:10:44 | ||
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文档简介
(共35张PPT)
Reading strategy: reading expository writing
Introduction of subject
Supporting details
Conclusion
It usually follows the same basic format格式:
How can we divide the article
Part 1
Part 2
Part 3
Para 1 introduction
Paras 2-5 supporting details
Para 6 conclusion
Commercial ads
Public service ads
Commercial ads Public service ads
1. A commercial ads is one which someone has _______ to _________ a product or service. 1. A PSA is often placed _________, and is intended to educate people about health, safety, or any other _____ which affects______________.
2. Not all ads tell people the _________ truth, so people must ______________the methods used in ads to try and sell us things. 2. PSAs also use attractive and _________ images and___________ language, but they are made to serve the public. PSAs are ______ to teach people and help people lead better lives.
paid for
promote
complete
be aware of
for free
issue
public welfare
original
creative
meant
Language points
1.We are so used to them that we often do not even realize how many we see and hear in a day. (line 1)
我们对此是如此熟悉以至于我们根本意识不到我们一天看的和听到多少(广告)
be/get /become used to sth. 熟悉…,习惯…
Tom is quite used to (doing) this kind of job.
汤姆习惯了（做）这种工作。
①be used to do sth．
②used to do sth.
被用来做……
过去常常做某事(暗示现在已经结束)
I used to go to the movies, but now I usually watch TV at home.
我过去经常去看电影，而现在通常在家里看电视。
It is known to all that bamboo can be used to make fine paper．
众所周知，竹子可以用来造优质纸。
so…(adj./adv.) that…
如此…以至于…
His English was so limited that he couldn’t understand what the native speakers said.
他的英语有限，听不懂当地人的话。
2. I did some research on advertisements, and have some very important information to share with you. ( line2 )
我对广告做了一些研究,这里有一些非常重要的知识同大家分享.
share sth. with sb.
与某人分担,分享某物
The boy shared his toys with other children.
那男孩和其他小孩一起玩玩具.
3. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. ( line 5)
广告通过提供有关信息、使用劝导性语言和令人兴奋的图象去鼓励人们购买某种产品或服务或是相信某种理念。
persuasive adj.
劝导性的, 有说服力的
Their arguments are very persuasive.
他们的论点很具有说服力。
persuade v.
劝说, 说服
persuade sb. to do (into doing) sth．
说服某人做某事(表示成功做成某事)
不要被说服去买你并不需要的东西。
Don’t let yourself be persuaded into buying things you don’t really need.
D
1. Alice trusts you; only you can _______ her to give up the foolish idea. (2001上海)
A. suggest B. attract C. tempt D. persuade
2. While shopping, people sometimes can’t help ____ into buying something they don’t really need.(1996上海)
A. to persuade B. persuading
C. being persuaded D. be persuaded
C
4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. (line 11)
公益广告往往是免费投放的, 其目的是就健康 、安全或者其他影响到公众利益的问题对老百姓进行教育。
place vt．
安排, 放置
He placed the books in the right order.
他把书按正确的顺序排列。
be intended to do sth intend to do sth．
打算、意图做某事
他打算明年到国外进修。
He intends to receive further education abroad next year.
5.Does an advertisement tell people the complete truth (line17)
广告会百分之百的讲真话吗？
a complete edition of Shakespeare’s works
莎士比亚全集
It was a complete surprise to me.
这对我来说完全是个意外。
complete adj.
完整的, 完全的, vt.完成；
6.However, we still must be aware of the methods used in advertisement to try and sell us things. (line15)
尽管如此, 我们还得留意商业广告中促使人们购买东西的方法。
be aware of
知道, 明白, 意识到
We must be fully aware of the importance of the international situation today.
我们必须全面认识当今国际局势的重要性。
awareness n．觉察；自觉；觉悟
cultural awareness 文化意识
political awareness 政治常识
7. Even if an ad does not lie, it does not mean it tells you the complete truth. (line 17)
一则广告即使不说慌, 也并不意味着它会跟你百分之百的讲真话。
even if 即使
She won’t attend such parties even if she is invited．
即使受到邀请, 她也不会参加这样的晚会。
lie vi．撒谎, 说谎； n．谎言
对某人撒谎: lie to sb.；
善意／恶意的谎言: a white／black 1ie；
撒谎: tell a lie／lies
Don’t lie to me!
不要欺骗我。
He lied to me that he had a headache.
他向我撒谎说他头痛。
lie v. 躺；位于
A map of China lies on the table．
桌子上有一张中国地图。
lie--lied--lied--lying 撒谎
lie--lay--lain--lying 躺, 卧；位于；
lay--laid--laid--laying 下蛋，放置
Ex: He told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.
lain
lying
8.The advertisers want you to read the word ‘fights’ and think that the toothpaste cures bad breath, but it does not say that! (line 18)
广告商想要你看到“挑战”这个词, 并认为这种牙膏能够治愈口臭, 但广告上其实并没有这样说！
cure vt. 治愈；治疗 n.治疗(法)；
This kind of medicine will cure your headache．
这种药可以治愈你的头痛。
治疗疾病;改掉恶习: cure a disease
cure sb. of (doing) sth.
cure不能接双宾语, 即cure sb. sth. (×)
This medicine cured him of his cough．
这种药治好了他的咳嗽。
9.Not all ads play tricks on us though. (line 28)
然而, 并非所有的广告都给我们设陷阱。
当not和both, always, all以及由every构成的合成词连用时, 表示部分否定, 而不是全部否定, 这一点值得注意。
Not all the athletes were able to get medals in a game．
并非所有的运动员在比赛中都能得到奖牌.
Not both the students enjoy pop songs.
两个学生并非都喜欢流行歌曲。
Not everyone has the chance to enter the college。
并非每个人都有上大学的机会。
play a trick／tricks on sb.
捉弄某人
We used to play tricks on those men.
我们以前常常捉弄那些人。
1.You should _____ your books_____ your
desk-mate.
2.I _________ getting up early in the morning.
3.He __________ finish the project ahead of
time, but he failed.
4.I will never ______ the words of door-to-door
salesman.
share
with
am used to
intended to
fall for
Exercise for consolidation:
be used to do research on play tricks on
share…with encourage believe in
lie for free protect… from intend to
be aware of connect… with fall for
do research on play tricks on encourage
believe in lie for free protect… from
be aware of connect… with
believe in
is aware of
for free
do research on
protect
from
5.I never ________ God .
6.She __________ the danger around her.
7.You will get a book _______.
8.The teacher asked us to _____________ environment protection.
9.The special clothes will ______ you _____ being attacked by wild animals.
10.You are actually ___________ her laziness if you do everything for her.
11.She ____ to us about what she did just now.
12.Don’t _____________ me! I am angry!
13.If you ________ the machine _____the electricity, it will work.
play tricks on encourage
lie connect… with
encouraging
lied
play tricks on
connect
with
Reading strategy: reading expository writing
Introduction of subject
Supporting details
Conclusion
It usually follows the same basic format格式:
How can we divide the article
Part 1
Part 2
Part 3
Para 1 introduction
Paras 2-5 supporting details
Para 6 conclusion
Commercial ads
Public service ads
Commercial ads Public service ads
1. A commercial ads is one which someone has _______ to _________ a product or service. 1. A PSA is often placed _________, and is intended to educate people about health, safety, or any other _____ which affects______________.
2. Not all ads tell people the _________ truth, so people must ______________the methods used in ads to try and sell us things. 2. PSAs also use attractive and _________ images and___________ language, but they are made to serve the public. PSAs are ______ to teach people and help people lead better lives.
paid for
promote
complete
be aware of
for free
issue
public welfare
original
creative
meant
Language points
1.We are so used to them that we often do not even realize how many we see and hear in a day. (line 1)
我们对此是如此熟悉以至于我们根本意识不到我们一天看的和听到多少(广告)
be/get /become used to sth. 熟悉…,习惯…
Tom is quite used to (doing) this kind of job.
汤姆习惯了（做）这种工作。
①be used to do sth．
②used to do sth.
被用来做……
过去常常做某事(暗示现在已经结束)
I used to go to the movies, but now I usually watch TV at home.
我过去经常去看电影，而现在通常在家里看电视。
It is known to all that bamboo can be used to make fine paper．
众所周知，竹子可以用来造优质纸。
so…(adj./adv.) that…
如此…以至于…
His English was so limited that he couldn’t understand what the native speakers said.
他的英语有限，听不懂当地人的话。
2. I did some research on advertisements, and have some very important information to share with you. ( line2 )
我对广告做了一些研究,这里有一些非常重要的知识同大家分享.
share sth. with sb.
与某人分担,分享某物
The boy shared his toys with other children.
那男孩和其他小孩一起玩玩具.
3. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. ( line 5)
广告通过提供有关信息、使用劝导性语言和令人兴奋的图象去鼓励人们购买某种产品或服务或是相信某种理念。
persuasive adj.
劝导性的, 有说服力的
Their arguments are very persuasive.
他们的论点很具有说服力。
persuade v.
劝说, 说服
persuade sb. to do (into doing) sth．
说服某人做某事(表示成功做成某事)
不要被说服去买你并不需要的东西。
Don’t let yourself be persuaded into buying things you don’t really need.
D
1. Alice trusts you; only you can _______ her to give up the foolish idea. (2001上海)
A. suggest B. attract C. tempt D. persuade
2. While shopping, people sometimes can’t help ____ into buying something they don’t really need.(1996上海)
A. to persuade B. persuading
C. being persuaded D. be persuaded
C
4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. (line 11)
公益广告往往是免费投放的, 其目的是就健康 、安全或者其他影响到公众利益的问题对老百姓进行教育。
place vt．
安排, 放置
He placed the books in the right order.
他把书按正确的顺序排列。
be intended to do sth intend to do sth．
打算、意图做某事
他打算明年到国外进修。
He intends to receive further education abroad next year.
5.Does an advertisement tell people the complete truth (line17)
广告会百分之百的讲真话吗？
a complete edition of Shakespeare’s works
莎士比亚全集
It was a complete surprise to me.
这对我来说完全是个意外。
complete adj.
完整的, 完全的, vt.完成；
6.However, we still must be aware of the methods used in advertisement to try and sell us things. (line15)
尽管如此, 我们还得留意商业广告中促使人们购买东西的方法。
be aware of
知道, 明白, 意识到
We must be fully aware of the importance of the international situation today.
我们必须全面认识当今国际局势的重要性。
awareness n．觉察；自觉；觉悟
cultural awareness 文化意识
political awareness 政治常识
7. Even if an ad does not lie, it does not mean it tells you the complete truth. (line 17)
一则广告即使不说慌, 也并不意味着它会跟你百分之百的讲真话。
even if 即使
She won’t attend such parties even if she is invited．
即使受到邀请, 她也不会参加这样的晚会。
lie vi．撒谎, 说谎； n．谎言
对某人撒谎: lie to sb.；
善意／恶意的谎言: a white／black 1ie；
撒谎: tell a lie／lies
Don’t lie to me!
不要欺骗我。
He lied to me that he had a headache.
他向我撒谎说他头痛。
lie v. 躺；位于
A map of China lies on the table．
桌子上有一张中国地图。
lie--lied--lied--lying 撒谎
lie--lay--lain--lying 躺, 卧；位于；
lay--laid--laid--laying 下蛋，放置
Ex: He told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.
lain
lying
8.The advertisers want you to read the word ‘fights’ and think that the toothpaste cures bad breath, but it does not say that! (line 18)
广告商想要你看到“挑战”这个词, 并认为这种牙膏能够治愈口臭, 但广告上其实并没有这样说！
cure vt. 治愈；治疗 n.治疗(法)；
This kind of medicine will cure your headache．
这种药可以治愈你的头痛。
治疗疾病;改掉恶习: cure a disease
cure sb. of (doing) sth.
cure不能接双宾语, 即cure sb. sth. (×)
This medicine cured him of his cough．
这种药治好了他的咳嗽。
9.Not all ads play tricks on us though. (line 28)
然而, 并非所有的广告都给我们设陷阱。
当not和both, always, all以及由every构成的合成词连用时, 表示部分否定, 而不是全部否定, 这一点值得注意。
Not all the athletes were able to get medals in a game．
并非所有的运动员在比赛中都能得到奖牌.
Not both the students enjoy pop songs.
两个学生并非都喜欢流行歌曲。
Not everyone has the chance to enter the college。
并非每个人都有上大学的机会。
play a trick／tricks on sb.
捉弄某人
We used to play tricks on those men.
我们以前常常捉弄那些人。
1.You should _____ your books_____ your
desk-mate.
2.I _________ getting up early in the morning.
3.He __________ finish the project ahead of
time, but he failed.
4.I will never ______ the words of door-to-door
salesman.
share
with
am used to
intended to
fall for
Exercise for consolidation:
be used to do research on play tricks on
share…with encourage believe in
lie for free protect… from intend to
be aware of connect… with fall for
do research on play tricks on encourage
believe in lie for free protect… from
be aware of connect… with
believe in
is aware of
for free
do research on
protect
from
5.I never ________ God .
6.She __________ the danger around her.
7.You will get a book _______.
8.The teacher asked us to _____________ environment protection.
9.The special clothes will ______ you _____ being attacked by wild animals.
10.You are actually ___________ her laziness if you do everything for her.
11.She ____ to us about what she did just now.
12.Don’t _____________ me! I am angry!
13.If you ________ the machine _____the electricity, it will work.
play tricks on encourage
lie connect… with
encouraging
lied
play tricks on
connect
with