高一英语优质课件：Unit1 Advertising-Reading 1&2（牛津译林版必修4）

(共28张PPT)
Enjoy a group of pictures
Enjoy your music,
Enjoy your Sony!
Shoes can fly!
So do your dreams!
Sedal Shampoo
Everything
is possible!
Commercial advertisements
More ads for you to discuss:
Protect water,
Protect ourselves.
think about a good slogan for each ad
Taiwan,
China!
Stop smoking
To protect our
environment!
Public service advertisements
(PSAs)
Look at the four ads on P1 and decide which type they belong to.
Earth Day
Say ‘No’ to Drugs
Oxlin Airlines
Soft Shine Shampoo
Commercial advertisements
PSAs
What may be talked about in this expository writing
Prediction:
advertisements
Reading strategy:
reading expository writing
（说明文）
introduction of subject
supporting details
conclusion
a subject
Structure of the writing:
Subject
Introduction of the subject
Supporting details
Conclusion
Paragraph 1
Paragraph 2
Paragraph 3-4
Paragraph 5
Fast-reading
1. What does PSA stand for
Public service advertisement.
3. Where are advertisements usually found
They are usually found in newspapers and magazines, on the Internet, radio and television.
2. When did China begin a nationwide public service advertising campaign
In 1996.
Read the passage again and
fill in the numbered blanks no more than three words.
Careful reading:
2
________ Something using 3 ________________ to persuade people to buy a product or service, or to believe in an idea.
Types/
categories 4
________________
5_______
Features
Title 1_______________
Commercial
advertisements
Public service advertisements
To advertise a product or service
To teach us and help us6_______________
Not telling people
7______________
8______________
People learning a lot
by following the advice
they give
lead better lives
Advertisements
Definition
Words and pictures
Being helpful
the complete truth
Aims
advertise vt. L10
run vt. L11
affect vt. L12
complete adj. L13
cheat vt. L14
lie vi. L16
mean v. L16
Checking
innocent adj. L16
cook n. L21
comment n. L23
trick n. L25
though adv. L27
benefit vt. L38
promote vt. L41
Even if an ad does not lie …
lie: lied, lied, lying vi.说谎
~ to sb. about sth.
She was lying! She lied to me about her age!
lie: lay, lain, lying vi.平躺
He has lain in bed since this morning.
lay: laid, laid, laying vt. 放置, 下蛋
He laid his hand on my shoulder.
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.
laid
lain
lying
be used to sth L1
so… that… L2
do research on sth L3
share… with… L5
persuade…to do L6
believe in… L7
pay for… L10
for free L11
be meant to do L11
protect… from… L14
be aware of… L15
even if… L15
fool sb into doing… L17
be proud of… L 20
feel pleased with… L 23
make a connection with… L 24
fall for… L25
play tricks on… L26
aim to do… L 29
lead a life L29
such as… L33
deal with… L 34
encourage sb to do… L35
follow the advice L39
when it comes to … L41
be a slave to sb/sth L42
1.Nowadays, we can find advertisements almost wherever we go.
2.I have some very important information to share with you.
Translation:我有很多事情要和你讨论。
I have a lot to discuss with you.
no matter where we go
3. A commercial ad is one .
Translation:这个问题是你为了给我们详细解释而不得不进行研究的问题。
This issue is one which you have to do some research on to give us detailed explanation.
4. Not all ads play tricks on us though.
All ads don’t play tricks on us though.
None of ads play tricks on us though.
5. … but they are made to serve the public.
It is embarrassing to__ in the classroom when I’m late for class.
be made stand B. make standing
C. make to stand D. be made to stand
but advertisers make PSAs serve the public.
1.You should _____ your books_____ your
desk-mate.
2.I _________ getting up early in the morning.
3.He __________ finish the project ahead of
time, but he failed.
4.I will never ______ the words of door-to-door
salesman.
share
with
am used to
meant to
fall for
Exercise for consolidation:
be used to do research on play tricks on
share…with encourage believe in lie
for free protect… from mean to
be aware of make a connection with fall for
believe in
is aware of
for free
do research on
protect
from
5.I never ________ God .
6.She __________ the danger around her.
7.You will get a book _______.
8.The teacher asked us to _____________ environment protection.
9.The special clothes will ______ you _____ being attacked by wild animals.
10.You are actually ___________ her laziness if you do everything for her.
11.She ____ to us about what she did just now.
12.Don’t _____________ me! I am angry!
13.If the machine ______________________the electricity, it will work.
encouraging
lied
play tricks on
makes a connection with
Finish C1, C2, and D on page 4
Homework