(共36张PPT)
Module 4
Unit 1 Advertising
Welcome to the unit
Module 4 Unit 1 Advertising
Lead-in
Watch two short videos and then answer some questions about them.
Are the videos parts of films What are they
What products or services are the ads about
Which ad makes you want to buy a product
4.Which ad makes you think about problems in society
Brainstorming
ads
Commercial ads
to sell a product or service.
Public service advertisements (PSAs)
to educate people about social problems
Two main types of advertisements
A commercial ad
A public service ad
A public service ad
A commercial ad
Observe the four posters on Page 1 and try to divide the ads into two types.
Observation
Oxlin Airlines
Earth Day
Soft Shine Shampoo
Say ‘No’ to drugs
Try to divide them into two types.
public service
ads
commercial
ads
Earth Day
Say ‘No’ to drugs
Oxlin Airlines
Soft Shine
shampoo
Picture-talking
Talk about the posters with your partner, using these questions to help you:
1.What can you see on each poster
2.What can you read on each poster
3.What does each ad want to tell us
4.What can you learn from each ad
5.Will you believe in its idea and do as it tells you to
Oral presentation
Pair work
This poster is a __________ad. It offers the airline ______. It uses the slogan" I love to fly with Oxlin Airlines” to _____ people to take their flights.
Poster 1
commercial
attract
service
This poster is trying to show us that the birds have nowhere else to
build their_____because all the trees have been___. It tells us that we should __________ from now on.
Poster 2
nests
protect the environment
cut down
The poster tells us that _________ is harmful
to people. It is intended to _____ us about health and problems in society and calls on us to value our lives and say _____.
Poster3
educate
‘No’to drugs
Taking drug
This poster is trying to
make people _____ their product. It tells people that if they use__________, their hair will ________. It is really an attractive ad.
Poster 4
buy
shine for days
soft shine shampoo
A guessing game!
1.Just do it.
2.I’m loving it.
3.Anything is possible.
Slogan
logo
Make the change.
5.Keeping moving...
6.To be No.1
Slogan
4.Because you
are worth it.
logo
short ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive ....
What are the qualities of a good slogan
What makes a good slogan
Futher thinking
Think about a good
slogan for each ad.
Task 1 Design a slogan
Liuyang fireworks
Liuyang River
The Dawei Mountain
Liuyang fireworks
Liuyang fireworks, light up your sky
Liuyang River
Protect Liuyang River,
protect ourselves
The Dawei Mountain
浏河之源，养生天境 Liuyang headwater, good place for health
The Dawei Mountain
1. Design a commercial ad: try to sell a kind of thing to us. (a book, a pen an ice cream… )
2. Design a PSA about our school life. (to protect grass, to save water, to respect teachers…)
Task 2 Design an ad
Who are the best designers
Resources: for more information about Earth day: http://www.earthsite.org/day.htm
Preview the reading material and finish the task in English weekly.
Homework
Good staying with you!Welcome to the unit学案
Module 4 Unit 1 Advertising
Step1. Lead-in
Watch two short videos and answer some questions. (Brainstorming)
① Are the videos parts of films What are they
② What products or services are the ads about
③ Which ad makes you want to buy a product
④ Which ad makes you think about problems in society
Two types: commercial ads and public service ads
Step2. Picture-talking (pair work)
1. Observe the four posters on page 1 and divide the ads into two types.
Public service ads:
Commercial ads:
2. Talk about the posters with your partner, using these questions to help you:
① What can you see on each poster
② What can you read on each poster
③ What does each ad want to tell us
④ What can you learn from each ad
⑤ Will you believe in its idea and do as it tells you to
3. Present and act out your dialogues.
Step3. A guessing game (a competition)
1. Guess the slogan of each ad according to its logo.
2. Guess the logo of each ad according to its slogan.
Step4. Further thinking (individual work)
Think about the qualities of a good slogan and answer the questions:
1. What makes a good slogan
2. What are the qualities of a good slogan
Step5. Extension (group work)
: Task1. Design a good slogan for each ad.
①.Write a slogan for Liuyang fireworks.
②. Write a slogan for Liuyang River.
③. Write a slogan for Dawei Mountain
Task2. Cooperate with your classmates and design an ad.
①. Design a commercial ad: try to sell a product to us (such as a book, a pen, an ice cream…).
②. Design a PSA about school life (such as protecting grass; saving water; respecting teachers…).
Step6. Homework
1. Find more information about Earth day in your spare time: http://www.earthsite.org/day.htm
2. Preview the reading material and finish the task in English weekly.A Teaching Plan for Welcome to the unit
Module 4 Unit 1 Advertising
I. Analysis of the teaching material:
This is the 1st period of Unit One. Students will be asked to talk about four different advertisements, including two commercial ads as well as two public service ads. Students are expected to get involved in the discussion, practice their spoken English and participate in all the activities designed. The learning of the two public service ads for Earth Day and an anti-drugs campaign as well as the activities related to Liuyang all meet the goal of moral education in this part.
II. Teaching aims:
1. To make students be familiar with the topic of this unit and be interested in learning it.
2. To make students get some ideas of the two main types of ads and their respective purposes.
3. To practice students’ oral English.
III. Teaching important point:
How to develop students’ speaking ability by expressing their opinions in the activities
IV. Teaching difficult point:
How to help students to design a slogan and an ad by using what they have learned in this part
V. Teaching methods:
Co-operative learning, Communicative language learning, Task-based approach…
VI. Teaching Aids:
A multimedia computer and a blackboard
VII. Teaching procedures:
Step1. Lead-in
1. Let the students watch two short videos and lead in the topic.
2. Have the students answer some questions. (Brainstorming)
① What are they
② What products or services are the ads about
③ Which ad makes you want to buy a product
④ Which ad makes you think about problems in society
Two types: commercial ads and public service ads
Step2. Picture-talking (pair work)
1. Get the students to observe the four posters on Page 1 and try to divide the ads into two types.
Public service ads:
Commercial ads:
2. Ask the students to read the instructions and focus on the four posters, using the following questions to help them.
① What can you see on each poster
② What can you read on each poster
③ What does each ad want to tell us
④ What can you learn from each ad
⑤ Will you believe in its idea and do as it tells you to
3. Have the students to act out their dialogues.
Step3. A guessing game (a competition)
1. Ask the students to guess the slogan of each ad according to its logo.
2. Ask the students to guess the logo of each ad according to its slogan.
Step4.Further Thinking
Ask the students to think about the qualities of a good slogan.
Step5. Extension (group work)
: Task1. Ask the students to design a good slogan for each ad.
①.Write a slogan for Liuyang fireworks.
②. Write a slogan for Liuyang River.
③. Write a slogan for Dawei Mountain
Task2. Get the students to design an ad.
①. Design a commercial ad: try to sell a product to us (a book, a pen, an ice cream…).
②. Design a PSA about school life. (protect grass; save water; respect teachers…).
Step6. Homework
1. Ask the students to find more information about Earth day in their spare time: http://www.earthsite.org/day.htm
2. Ask the students to preview the reading material and finish the task in English weekly.
浏阳一中高一英语备课组全体成员：潘明，王玲，江宗仁，何淑华，孙薇，李银红，戴常春，付岩，谢丽娟（备课组长：王玲）
本堂课的教案设计由王玲执笔并由王玲于2012年3月30号上四县市公开课呈现
